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Instagram Marketing for B2B Companies: Eight Best Examples to Follow

Webbiquity SMM

In the last few years, as Instagram has reached 1 billion monthly active users , the platform has become a goldmine for marketers. If you’re considering using Instagram marketing for business promotion, check out these eight inspiring examples of B2B companies killing it on the platform in various creative ways.

B2B 259
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Quick Guide: How to Conduct an Effective Social Media Audit

Ignite Social Media

A social media audit is a comprehensive analysis of a brand’s social media presence and activities. It includes an analysis of your profile, audience, competition, and more. How do you do target audience analysis? For example, several years ago, Facebook posts would reach about 16% of your followers.

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What is social commerce? The stats, examples and tips you need for 2021

Sprout Social

Eighty-nine percent of Pinterest users are actively searching for purchase inspiration. 3 social commerce examples you can learn from. Savvy sellers can use this information to confirm the existing voice of customer research against real examples. The stats, examples and tips you need for 2021 appeared first on Sprout Social.

Examples 133
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10 social media monitoring tools to inform your campaigns

Sprout Social

Despite the name, “monitoring” is not a passive activity. For example, a competitor call-out presents an opportunity for your brand to intervene. This is especially true if you’re active on multiple networks. This activity includes negative competitor mentions and opportunities for your brand to intervene.

Campaign 125
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Audience engagement: What it is and tips to improve it

Sprout Social

But when you hit the right chord, you can expect increased brand health, higher-quality leads and an active social following. Plus, we’ll show you some shining examples of what audience engagement looks like. It shows that your audience is actively engaging in a conversation about your brand.

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Online reputation monitoring: What it is and why it’s important for business

Sprout Social

Monitoring requires active listening and timely action. So much of online reputation management means monitoring channels where you aren’t active. For example, B2B brands focused on LinkedIn or G2 may be oblivious to discussions on Reddit. This is where something like social media sentiment analysis can really save the day.

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Social media personalization: The opportunity and risks to consider

Sprout Social

For example, if your customers want more robust care on social, then your KPI might be increased customer satisfaction and loyalty. AI solutions help take on the heavy lift of data analysis and deliver insights faster, so that teams can personalize content at scale. Then figure out where your customer and business needs intersect.