Facebook to Change News Feed to Focus on Friends and Family: Here’s Everything You Need to Know
JUNE 30, 2016
The goal of Facebook’s News Feed is to show people the stories that are most relevant to them. Now, Facebook has announced one of their most significant News Feed shuffles. On Wednesday , Facebook shared that the News Feed algorithm is going to shift so that it will more favorably promote content posted by the friends and family of users. The News Feed should entertain.
4 Mistakes Marketers Make With Mobile Facebook Ads
AUGUST 18, 2016
Facebook is truly a mobile-first platform , with more than 1 billion mobile daily active users. For example, you can show ads to consumers who are traveling or vacationing in a specific area with messaging or offers relevant to their situation. People seeing your ads in their Facebook News Feeds aren’t actually searching for your products or services. You know the person seeing your ad is an active smartphone user, so if you are a hotel chain, for example, show ads promoting free mobile check-in or free WiFi. Mistake No. 1: Location, location, location.
What I Like About the New Facebook Timeline Profile, Privacy Settings, and News Feed
SEPTEMBER 24, 2011
So, as a change of pace, here are some gems that have come about from the latest updates that are actually pretty cool from the news feed to the new Facebook Timeline Profile. The Best Facebook News Feed Setting. By far, of all things they have done to the news feed, I love this! Tired of people who feed their tweets in as Facebook updates? Good stuff! Review All Tags.
Master List ?(A Wiki of Social Media Marketing Examples)?
JUNE 29, 2009
For an additional 500, be sure to visit Master List 2. And the third 500 has started on Master List 3. To learn how to contribute/edit, visit the Administration page. Wikis Automotive United States David Bausola Ford Hurra Torpedo campaign Presentation sharing Automotive United States Philippe Deltenre Ford Where are the Joneses? adenin Facebook Page Social networks High Tech United States Meryl K. Evans adenin TECHNOLOGIES Inc. Adenin Twitter Microblogging / Microsharing High Tech United States Meryl K. Whittemore ePi Tech Inc.
How to Improve Your News Feed Ranking on Facebook
SEPTEMBER 6, 2011
According to a research done by comScore called “The Power of Like: How Brands Reach and Influence Fans Through Social Media Marketing , users on Facebook spend the majority of their time, more specifically 27% of their time, looking at news feeds and homepages. The engagement with branded content mostly happens through the news feed and not on pages. Tweet.
Facebook’s Latest Blunder and the Elephant in the Living Room
SEPTEMBER 27, 2016
Here is an example of a Cheerios shared media campaign. With Facebook video ads already on mute by default and auto-playing in users’ feeds as they scroll right past them, brands already had limited opportunity to get their message across using this medium. The point is: Regardless of what Facebook reports, these interruptive ad formats simply don’t work.
33 Phenomenal Content Marketing and Copywriting Guides and Tips
APRIL 23, 2013
Rebel Brown offers practical guidance on how to avoid self-promotion and salesy content that “will send your audiences running” and instead focus on providing value: “For example, let’s say your audience is challenged by performance problems with their applications. ” Feeding The Content Marketing Beast – 7 Places to Find Cheap Content by Heidi Cohen.
22 Expert Guides and Reviews of 200+ Social Media Tools
SEPTEMBER 22, 2015
In the posts highlighted below, 20 (or so) social media marketing pros review more than 200 tools, ranging from popular, widely used tools like Buffer, Hootsuite and Feedly to intriguing but lesser-known apps. For example, to help schedule your posts, he recommends WordPress JetPack Publicize , CoSchedule and SMQueue. Image credit: Buddy Media. You can also post to Tumblr. viralWoot
6 Ways to Filter Your RSS Feeds - ReadWriteWeb
Buzz Marketing for Technology
JUNE 27, 2008
Ways to Filter Your RSS Feeds. Information overload is a real problem for many web users, and one way to cope with it is to filter your RSS feeds so you only see what you want to see. There are many ways to filter news feeds from your favorite sources, including passively by relying on meme trackers like Techmeme or social news services such as Google Readers shared items. Feed Rinse is a best of class RSS filtering application. Feed Sifter is an almost painfully simple RSS filter that filters in by keyword. Products , RSS & Feed Management. Last100.
Activation, Comfort, and Other Secrets of Online Community Management
Convince & Convert
FEBRUARY 8, 2012
Jay: One of the things that I see all the time, and you do as well I’m sure, now that many companies have come around to the belief that they should have a community, there isn’t a lot of community activation, or perhaps not as much as there should be. have scheduled blog feeds on Twitter, but I don’t schedule tweets, because you can’t have a conversation.
Social Solute: 4 Brands on Social Media to Admire This Year
Ignite Social Media
JUNE 17, 2016
Not only is the company’s entire feed aesthetically pleasing and wanderlust-inducing, but it follows many channel-specific social best practices. tapping on your phone screen—see the example above). Red Bull talks about activities that require energy, like intense sports, traveling, or exams. It’s hard to believe we’re already halfway through the year. Airbnb. Disney Pixar.
Where Content Goes To Die
MARCH 20, 2013
Long before RSS feeds, Twitter , Facebook and more, I was a heavy subscriber to email e-newsletters (in fact, I still am). On a global basis, for example, they spend 7 hours a week watching films and movies, compared to 5.6 Imagine this: 41% of all content that people are actively recording, thinking about and interested in, they're simply not getting to. bookmarking consumer content dvr dvrusage email enewsletter facebook feed marketer marketingcharts media mediaengagement motorolamobilty nielsen pvr recordedcontent recordedtvcontent rss technology television tv twitter
Proper Care and Feeding of a Blog
SEPTEMBER 13, 2010
You can post your email address, use a WordPress contact form plugin , or incorporate an interactive business card (see the upper-right of this blog for an example) on your blog. Blogging is a social activity. By following these tips for the proper care and feeding of your blog you’ll increase your odds of blogging success. My daughter is hooked on those pet rescue shows on Animal Planet. What I’ve learned from my more occasional viewing is that despite the many joys of pet ownership, not everyone is cut out for it. Post regularly. Maintain your blog. Link out.
Hey Sports Teams Quit Telling Me to LIKE your Facebook Posts
AUGUST 28, 2012
Lately I’ve been noticing a lot of Facebook posts in my news feed with a specific request to “LIKE” the post. As a marketer I appreciate the use of a call to action to increase activity and engagement. But as a user I find it annoying to frequently see posts in my Facebook news feed that directly ask, cajole or downright beg me to “LIKE” it.
Understanding Facebook EdgeRank [Infographics]
MAY 5, 2013
Give your posts a higher probability of appearing at the top of users’ News Feeds. The News Feed — in the center column of your home page — is a list of stories from the people and pages you follow on Facebook. News Feed stories include likes, status updates, app activity, photos, videos, and links. Each Edge is comprised of Affinity , Weight , and Time Decay.
News Sites on the New Digg: Who is Active, Who is Gaining Followers?
AUGUST 4, 2010
Home About Contact PR Publishing SEO Social Media Subscribe Adam Sherk News Sites on the New Digg: Who is Active, Who is Gaining Followers? For example Phoenix New Times, WGNTV and Seattle Weekly all have 0 followers as of today). Time appears to have the most active profile. Creating a Digg-specific feed that includes only select content might be the best approach.
Aggregate your online activity using Tumblr [Tutorial]
OCTOBER 26, 2010
Subscribe to 8824 RSS Subscribers 321 Aggregate your online activity using Tumblr [Tutorial] October 19, 2008 | In Tutorials , WebApp | View Comments Friendfeed is a great site. It collects all your “social networks activity and creates a linear feed where your friends can leave comments. Ctrl Click on the latest and copy that FEED Address. Read more.
How to Increase Twitter Engagement Levels – Get Active!
FEBRUARY 20, 2015
will also be throwing some actual examples in. If you want even more specific information on when your Twitter audience is most active, try the Tweriod tool. From our own Twitter feed, we see nearly twice as much engagement on tweets which contain photos versus those which don’t. The post How to Increase Twitter Engagement Levels – Get Active! there!
How to build email subscribers from Social Media
MAY 3, 2016
Twitter and Facebook) allow you to pin content to the top of your feed. For example, create a pinned post with a nice image that directs people back to an opt-in on your website. An example of how you can get more traffic is using evergreen content. For example ‘Evergreen posts’ are blog posts that don’t go out of date. Well…long live email.
Making Dough(nuts): A Real World Example of Using Social Media.
AUGUST 13, 2009
jasonyormark.com Home About Me My Videos My Resume Contact Me Browse > Home / Community , Social Media / Making Dough(nuts): A Real World Example of Using Social Media Effectively | Subcribe via RSS Making Dough(nuts): A Real World Example of Using Social Media Effectively August 13th, 2009 Posted in Community , Social Media Tweet Share There aren’t many folks who will argue that social networking isn’t a valuable tool for business. Active Engagement – FROST does not rest on its laurels. Their Facebook and Twitter pages are a flurry of activity.
21 Social Media Marketing Tips You Can’t Live Without
JULY 13, 2016
Whether you’re just getting started or have been active on sites like Facebook and Twitter, but haven’t had much success, follow these 21 social media marketing tips to propel you to the next level: 1. Your social media plan should consist of mini-plans for each social media channel you expect to be active on. These tools typically run based on keywords and data feeds.
Link Building Tactics for Publishers
MAY 14, 2013
These activities typically involve collaboration with multiple groups including tech, edit and audience development as well as the SEO, PR and social media teams. mail newsletters and RSS feeds. So maintain a decent selection of feeds and don’t let the impending shutdown of Google Reader move you away from RSS. that will draw interest, activity and ultimately links.
Ultimate Guide to Social Media Marketing
OCTOBER 17, 2016
Choose social media platforms where you can actively participate and consistently create content. Quick Twitter Stats 310 million monthly active users. This will allow you to Tweet outside of regular business hours and keep your timeline active throughout the day. When you’re building your initial following, being active gives people a chance to build familiarity with you.
A Complete Guide to Instagram Marketing: Get the Playbook That Drives Results for Instagram’s Top Profiles
JULY 14, 2016
Boasting over 300 million daily active users, Instagram has huge potential for marketers. Take Madewell , for example. Now that you have your goals in mind and know which members of your audience are active on Instagram, you can get started on building out your presence on Instagram. Here are a few examples: Unbounce: Nike Basketball: Sheraton Hotels: . percent. Mascot.
Will SEO Exist in 2015?
Techipedia: Tamar Weinberg
JUNE 13, 2012
SEO used to be a self-standing marketing discipline, having a well defined, generally accepted set of activities and objectives. Today, SEO is much more intertwined with other marketing activities, making it difficult to know where SEO ends and where social media, for example, begins. This is a guest post by Brad Shorr. No more. Google’s SEO Mindset. Where To from Here?
11 Ways to Jumpstart Your Instagram Branding
AUGUST 30, 2016
In fact, eMarketer discovered less than 50% of brands are actively on Instagram. With a half-a-billion active users on Instagram, there are massive opportunities to get seen. And nearly 60% of Instagram users admit to checking their feed at least once a day. For example, the packaging and tape manufacturer 3M does a fantastic job creating interesting visuals.
The Social Media Monitoring Lighthouse – A Guide on What and How to Monitor
MARCH 30, 2016
Is all that social media activity paying off? When you create a specific campaign, you’ll want to isolate activity based on this campaign and report on everything within the campaign. Link tracking – You can add additional parameters to your links so you can track activity on those links. We have shown an example of an alert where there is a break-out post.
How Purpose Will Power Future Online Communities
MAY 25, 2016
Your feed is overflowing with tricks, hacks and best practices to “drive engagement”. Next, think about what a community might look like if the host organization was actively refining and expressing its purpose through community interactions. We will begin to see examples of Federated Communities as an alternative to mass social networks in the next 12-24. a.k.a. Implications.
How to Start Your Facebook Business Page: A Complete Guide
SEPTEMBER 14, 2016
Whether you’re looking or just created a Facebook Business page, there are important steps to follow before to ensure you have an active and engaged audience. For example, if you want to collect Facebook reviews from customers, choose the Local Business or Place category. It’s smart to post on Facebook at least once or twice a day to keep your Page active. Call Now. Contact Us.
10 Recent Changes Impacting Facebook Advertisers
AUGUST 12, 2016
News Feed Updates. If you aren’t aware, software like Adblock Plus has been created for users who hate Facebook ads so much that they add a plugin to hide ads from their news feed experience. Some examples: Concierge. For example, I’ve clicked on many articles for the opposing political party — but not because I support that candidate. Surveying. Lemon.
Why, How and When to Quit FeedBurner
AUGUST 28, 2012
If you are currently using Feedburner for your RSS feeds, you may have noticed – as we did – that your blog feed is totally dead. Whether they’re following you on RSS feeds or via an email subscription, these are your most ardent fans. FeedBlitz is the only third party service to match FeedBurner with both RSS feed services (feeds, metrics, etc.)
Facebook Audience Optimization: Better Engagement and Insights for Pages
JANUARY 21, 2016
If your page has more than 5,000 likes, Audience Optimization has already been activated and the tool should be available for you to use. ” Click “Edit” and check the box to activate it. You will then be shown something that looks like this… Note the instructions: Choose the people you’d like to reach in News Feed. Hobbies and activities.
37 of the Best Facebook Page Apps for Brand Marketing
NOVEMBER 11, 2013
This translates to more visitors who interact with and share your content, which then appears in their activity streams and is more virally discoverable. There are thousands of social media marketing tools for Facebook that assist brands with managing and enhancing their Facebook marketing activities. RSS Graffiti automatically publishes your blog RSS feeds on your Facebook Page.
Reach vs Impressions: Understanding Engagement Terms
SEPTEMBER 8, 2016
An impression means that content was delivered to someone’s feed. For example, on Facebook a post can be displayed in the News Feed from the original publisher and appear a second time when a friend shares the publisher’s post. If you saw both forms of activity in your feed, that counts as two impressions for the same post. Reach vs. Impressions. We know. Twitter.
Nurture Your Pinterest Audience With These Fabulous Tools
The Social Media Hat
JULY 4, 2016
First, you can set up specific feeds from sites and colleagues who are routinely creating content that you know you'll want to pin. Second, you can search your feeds or the web overall for pins that fit a specific keyword or topic. Ultimately resulting in a consistent level of pinning activity that you're able to load up days, weeks, even months in advance. FEEDLY.
Seven Elements of a LinkedIn Audit to Improve Brand Consistency
AUGUST 10, 2015
This makes it essential that your employees are actively engaged on social media, and acting as a brand ambassador, especially on LinkedIn. Activity. Your LinkedIn profile photo acts as your avatar across the site, showing up in search results, your connections’ news feed, and any comments you make. Activity. By Erika Heald. Company description. Contact information.
How To Automate Twitter Without Looking Like an Idiot
APRIL 8, 2015
Don’t confuse this goal with actively trying to grow our followers, which wasn’t the case. Find the RSS feeds for each source. RSS stands for Real Simple Syndication, and is a sort of live news feed for various websites. Most people connect these hoses to a feed reader, where all these updates are aggregated to read, like a subscription. Example. WASTED. Me: Yep.
The Basics of B2B Social Media Marketing Strategy
MARCH 29, 2016
This may be a problem with measurement, or with setting the wrong objectives for social media marketing (it’s far more effective for customer service and driving traffic to top-of-the-funnel content than to direct purchase, for example). For example, there’s no need to be bound by Twitter’s 140-character limit on other networks. Image credit: BundlePost.
How to Use Social Media Strategy to Reach Mommy Blogs
Techipedia: Tamar Weinberg
SEPTEMBER 8, 2011
For example, if you have a product for teenagers you would not want to pick a pregnancy blogger. Supporting their social network feeds shows them that you are also in support of all of their efforts to get more traffic and followers. Follow some of the most active users and contact them while (or before) they are growing their following. Here is the list I use. Like this post?
On Paid Social Amplification
OCTOBER 6, 2014
Both are examples of direct social advertising which integrates your ad directly into the feed of a user, drawing their attention. An example of engagement would be a sponsored ad on Facebook during a holiday season which asks viewers to share their activity for the holiday. Examples of conversion include offering an email address or subscribing to a newsletter.