10 Standout Social Media Marketing Examples From 2016
DECEMBER 28, 2016
In order to help get those creative juices flowing, we’ve put together a list of some of the top social media marketing examples of 2016. Instead of copying these examples, use them as inspiration. BarkBox is also an example of recognizing which social media platforms are best for your brand. This campaign was the perfect example of taking a multi-channel approach.
How Ad Testing Can Combat Facebook’s Slow Ad Growth
DECEMBER 26, 2016
For example, if I want to run a test targeting parents, I literally write down how I define the test: “I am testing parents because I think they will provide converting leads.” But users might be resentful of ads masquerading as real content in their News Feeds. In its third-quarter-2016 earnings call , Facebook reported that 1.71 billion people used its service in June. That’s nearly one-quarter of the earth’s population! Yet in spite of these impressive numbers, Facebook is expecting much lower ad revenue growth over the next two quarters. The reason? The evidence is compelling.
Facebook to Change News Feed to Focus on Friends and Family: Here’s Everything You Need to Know
JUNE 30, 2016
The goal of Facebook’s News Feed is to show people the stories that are most relevant to them. Now, Facebook has announced one of their most significant News Feed shuffles. On Wednesday , Facebook shared that the News Feed algorithm is going to shift so that it will more favorably promote content posted by the friends and family of users. The News Feed should entertain.
A Complete Guide to Facebook’s Q3 2016 Financial Results, Earnings Call
NOVEMBER 3, 2016
billion monthly active users as of Sept. The third quarter marked a record quarter for adding daily active users year-over-year, as Facebook averaged 1.18 More than 80 percent of pages are active via mobile. He shared the example of Tide. Instagram has more than 500 million monthly actives and more than 300 million daily actives. News Feed. billion.
What I Like About the New Facebook Timeline Profile, Privacy Settings, and News Feed
SEPTEMBER 24, 2011
So, as a change of pace, here are some gems that have come about from the latest updates that are actually pretty cool from the news feed to the new Facebook Timeline Profile. The Best Facebook News Feed Setting. By far, of all things they have done to the news feed, I love this! Tired of people who feed their tweets in as Facebook updates? Good stuff! Review All Tags.
A Complete Guide to Facebook’s Q2 2016 Earnings Call
JULY 28, 2016
billion daily active users as of June 30, up 17 percent from the second quarter of 2015. Monthly active users were up 15 percent year-over-year, reaching 1.71 There are now more than 60 million monthly active business pages on the social network. The best marketers understand that people watch video differently in mobile feeds. News Feed. Mobile DAUs averaged 1.03
How H&R Block Activated 90,000 Seasonal Tax Pros in Social Media
Convince & Convert
MAY 10, 2013
This week: From ExactTarget , a free white paper called “ 3 Truths Every CMO Needs to Know About Social Media and the Customer Experience “ From Expion , a case study about how H&R Block mobilized 90,000 tax professionals in social media using Expion to guide their activity. The RSS feed is: [link]. and Canada, about 71% of the daily users are active mobile users.
Instagram’s New Algorithm – What You Need to Know
MARCH 23, 2016
It begins with co-founders Mike Krieger and Kevin Systrom explaining that “on average, people miss about 70% of the posts in their Instagram feed” , which may be alarming to some. Facebook’s introduction of its algorithm, which was due to extraordinary growth , was a much-needed overhaul of the News Feed. The Importance of Local Activation on Social Media: West Africa/Nigeria.
When It Comes to Facebook Posts, Size Matters
DECEMBER 7, 2016
Interestingly, one channel where the length of content hasn’t seemed to matter is Facebook–specifically, the effect that the amount of text in any given Facebook post has on how Facebook prioritizes that post in News Feed. Post type: Whether it’s photos, videos or links, News Feed prioritizes the types of posts that a person interacts with most frequently.
6 Ways to Filter Your RSS Feeds - ReadWriteWeb
Buzz Marketing for Technology
JUNE 27, 2008
Ways to Filter Your RSS Feeds. Information overload is a real problem for many web users, and one way to cope with it is to filter your RSS feeds so you only see what you want to see. There are many ways to filter news feeds from your favorite sources, including passively by relying on meme trackers like Techmeme or social news services such as Google Readers shared items. Feed Rinse is a best of class RSS filtering application. Feed Sifter is an almost painfully simple RSS filter that filters in by keyword. Products , RSS & Feed Management. Last100.
33 Phenomenal Content Marketing and Copywriting Guides and Tips
APRIL 23, 2013
Rebel Brown offers practical guidance on how to avoid self-promotion and salesy content that “will send your audiences running” and instead focus on providing value: “For example, let’s say your audience is challenged by performance problems with their applications. ” Feeding The Content Marketing Beast – 7 Places to Find Cheap Content by Heidi Cohen.
Activation, Comfort, and Other Secrets of Online Community Management
Convince & Convert
FEBRUARY 8, 2012
Jay: One of the things that I see all the time, and you do as well I’m sure, now that many companies have come around to the belief that they should have a community, there isn’t a lot of community activation, or perhaps not as much as there should be. have scheduled blog feeds on Twitter, but I don’t schedule tweets, because you can’t have a conversation.
22 Expert Guides and Reviews of 200+ Social Media Tools
SEPTEMBER 22, 2015
In the posts highlighted below, 20 (or so) social media marketing pros review more than 200 tools, ranging from popular, widely used tools like Buffer, Hootsuite and Feedly to intriguing but lesser-known apps. For example, to help schedule your posts, he recommends WordPress JetPack Publicize , CoSchedule and SMQueue. Image credit: Buddy Media. You can also post to Tumblr. viralWoot
Facebook’s Latest Blunder and the Elephant in the Living Room
SEPTEMBER 27, 2016
Here is an example of a Cheerios shared media campaign. With Facebook video ads already on mute by default and auto-playing in users’ feeds as they scroll right past them, brands already had limited opportunity to get their message across using this medium. The point is: Regardless of what Facebook reports, these interruptive ad formats simply don’t work.
Social Solute: 4 Brands on Social Media to Admire This Year
Ignite Social Media
JUNE 17, 2016
Not only is the company’s entire feed aesthetically pleasing and wanderlust-inducing, but it follows many channel-specific social best practices. tapping on your phone screen—see the example above). Red Bull talks about activities that require energy, like intense sports, traveling, or exams. It’s hard to believe we’re already halfway through the year. Airbnb. Disney Pixar.
Where Content Goes To Die
MARCH 20, 2013
Long before RSS feeds, Twitter , Facebook and more, I was a heavy subscriber to email e-newsletters (in fact, I still am). On a global basis, for example, they spend 7 hours a week watching films and movies, compared to 5.6 Imagine this: 41% of all content that people are actively recording, thinking about and interested in, they're simply not getting to. bookmarking consumer content dvr dvrusage email enewsletter facebook feed marketer marketingcharts media mediaengagement motorolamobilty nielsen pvr recordedcontent recordedtvcontent rss technology television tv twitter
Proper Care and Feeding of a Blog
SEPTEMBER 13, 2010
You can post your email address, use a WordPress contact form plugin , or incorporate an interactive business card (see the upper-right of this blog for an example) on your blog. Blogging is a social activity. By following these tips for the proper care and feeding of your blog you’ll increase your odds of blogging success. My daughter is hooked on those pet rescue shows on Animal Planet. What I’ve learned from my more occasional viewing is that despite the many joys of pet ownership, not everyone is cut out for it. Post regularly. Maintain your blog. Link out.
Hey Sports Teams Quit Telling Me to LIKE your Facebook Posts
AUGUST 28, 2012
Lately I’ve been noticing a lot of Facebook posts in my news feed with a specific request to “LIKE” the post. As a marketer I appreciate the use of a call to action to increase activity and engagement. But as a user I find it annoying to frequently see posts in my Facebook news feed that directly ask, cajole or downright beg me to “LIKE” it.
Understanding Facebook EdgeRank [Infographics]
MAY 5, 2013
Give your posts a higher probability of appearing at the top of users’ News Feeds. The News Feed — in the center column of your home page — is a list of stories from the people and pages you follow on Facebook. News Feed stories include likes, status updates, app activity, photos, videos, and links. Each Edge is comprised of Affinity , Weight , and Time Decay.
News Sites on the New Digg: Who is Active, Who is Gaining Followers?
AUGUST 4, 2010
Home About Contact PR Publishing SEO Social Media Subscribe Adam Sherk News Sites on the New Digg: Who is Active, Who is Gaining Followers? For example Phoenix New Times, WGNTV and Seattle Weekly all have 0 followers as of today). Time appears to have the most active profile. Creating a Digg-specific feed that includes only select content might be the best approach.
Aggregate your online activity using Tumblr [Tutorial]
OCTOBER 26, 2010
Subscribe to 8824 RSS Subscribers 321 Aggregate your online activity using Tumblr [Tutorial] October 19, 2008 | In Tutorials , WebApp | View Comments Friendfeed is a great site. It collects all your “social networks activity and creates a linear feed where your friends can leave comments. Ctrl Click on the latest and copy that FEED Address. Read more.
How to Increase Twitter Engagement Levels – Get Active!
FEBRUARY 20, 2015
will also be throwing some actual examples in. If you want even more specific information on when your Twitter audience is most active, try the Tweriod tool. From our own Twitter feed, we see nearly twice as much engagement on tweets which contain photos versus those which don’t. The post How to Increase Twitter Engagement Levels – Get Active! there!
Making Dough(nuts): A Real World Example of Using Social Media.
AUGUST 13, 2009
jasonyormark.com Home About Me My Videos My Resume Contact Me Browse > Home / Community , Social Media / Making Dough(nuts): A Real World Example of Using Social Media Effectively | Subcribe via RSS Making Dough(nuts): A Real World Example of Using Social Media Effectively August 13th, 2009 Posted in Community , Social Media Tweet Share There aren’t many folks who will argue that social networking isn’t a valuable tool for business. Active Engagement – FROST does not rest on its laurels. Their Facebook and Twitter pages are a flurry of activity.
Link Building Tactics for Publishers
MAY 14, 2013
These activities typically involve collaboration with multiple groups including tech, edit and audience development as well as the SEO, PR and social media teams. mail newsletters and RSS feeds. So maintain a decent selection of feeds and don’t let the impending shutdown of Google Reader move you away from RSS. that will draw interest, activity and ultimately links.
Don’t Make These 5 Fatal Social Media Marketing Mistakes in 2017
OCTOBER 24, 2016
Pizza Hut, for example, posts several pieces of content, and then monitors their audience’s conversations about each post. billion active monthly users, is the largest platform, and 72% of adult internet users in America use it. It’s okay to schedule your posts for specific times, but make sure you also set aside a couple of hours every day just to monitor the activity on your posts.
Will SEO Exist in 2015?
Techipedia: Tamar Weinberg
JUNE 13, 2012
SEO used to be a self-standing marketing discipline, having a well defined, generally accepted set of activities and objectives. Today, SEO is much more intertwined with other marketing activities, making it difficult to know where SEO ends and where social media, for example, begins. This is a guest post by Brad Shorr. No more. Google’s SEO Mindset. Where To from Here?
45 Marketing Tools to Consider for 2017
DECEMBER 21, 2016
An example of zap can be – When I receive a new email (the trigger) in Gmail, send me an SMS message (the action). For example, automatically send a tweet based on a trigger, and then automatically store that tweet in a Word document. Testing, analytics, and optimization of your marketing activities are critical to success. Feedly. Marketing Automation. Ontraport.
The Complete Guide to Getting Started with Facebook Ads
JANUARY 8, 2017
For example, if you’re looking to increase downloads of your mobile app through Facebook Ads, you could set a goal of 100 downloads in the first month. Some more example goals could be: Increase traffic to my website from Facebook. Interests – Facebook looks at a person’s interests, activity, the Pages they like, and closely related topics. Generate new leads.
Three ways to stretch your marketing budget
NOVEMBER 2, 2016
There are many terrific free tools that allow you to track, analyze and optimize; Bitly happens to be one of my favorites for monitoring the social sphere, for example and Moz has a complete list of other stellar freebies for all of your needs. For example, perhaps you can reuse specific points in an especially popular white paper to create a new email campaign that links back to the paper.
The 20 Best New Social Media Tools to Try in 2017 (And How to Use Them)
NOVEMBER 16, 2016
Description: Panda 5 (the fifth iteration of the popular news-reading app) helps you speed up your content curation process by allowing you to browse multiple websites at once, integrate with other websites, and pull in RSS feeds of your favorite content. You can also search for more feeds and add them to your reader. Here’s a really cool example. Website social feeds.
A Complete Guide to Instagram Marketing: Get the Playbook That Drives Results for Instagram’s Top Profiles
JULY 14, 2016
Boasting over 300 million daily active users, Instagram has huge potential for marketers. Take Madewell , for example. Now that you have your goals in mind and know which members of your audience are active on Instagram, you can get started on building out your presence on Instagram. Here are a few examples: Unbounce: Nike Basketball: Sheraton Hotels: . percent. Mascot.
The 3 Types of Social Media Metrics That Matter to You
DECEMBER 1, 2016
Whether you’re an experienced social media marketer or just starting out, here is a framework to organize the metrics (which can also be applied to any digital channel from email to search), and examples of the metrics that would fall into each layer. Another is the OKR method , which establishes an objective and then the key results that feed that objective. Business Metrics.
How to build email subscribers from Social Media
MAY 3, 2016
Twitter and Facebook) allow you to pin content to the top of your feed. For example, create a pinned post with a nice image that directs people back to an opt-in on your website. An example of how you can get more traffic is using evergreen content. For example ‘Evergreen posts’ are blog posts that don’t go out of date. Well…long live email.
The Complete Guide to Facebook Marketing
JANUARY 16, 2017
billion monthly active users on Facebook logged in the third quarter of 2016, you may find the network to be a treasure trove of new customers. In this all-encompassing guide, we’ll walk you through the basics of Facebook and brand examples you can be inspired by. For example, if you own a restaurant, you would consider integrating your online reservation system with Facebook.
Why, How and When to Quit FeedBurner
AUGUST 28, 2012
If you are currently using Feedburner for your RSS feeds, you may have noticed – as we did – that your blog feed is totally dead. Whether they’re following you on RSS feeds or via an email subscription, these are your most ardent fans. FeedBlitz is the only third party service to match FeedBurner with both RSS feed services (feeds, metrics, etc.)
21 Social Media Marketing Tips You Can’t Live Without
JULY 13, 2016
Whether you’re just getting started or have been active on sites like Facebook and Twitter, but haven’t had much success, follow these 21 social media marketing tips to propel you to the next level: 1. Your social media plan should consist of mini-plans for each social media channel you expect to be active on. These tools typically run based on keywords and data feeds.
37 of the Best Facebook Page Apps for Brand Marketing
NOVEMBER 11, 2013
This translates to more visitors who interact with and share your content, which then appears in their activity streams and is more virally discoverable. There are thousands of social media marketing tools for Facebook that assist brands with managing and enhancing their Facebook marketing activities. RSS Graffiti automatically publishes your blog RSS feeds on your Facebook Page.
All of the Social Media Metrics That Matter
OCTOBER 24, 2016
Your post counts as reaching someone when it’s shown in the News Feed. For example, someone might see a Page update in News Feed once, and then a second time if their friend shares it. This gives you raw data about your Page’s activity, and each metric is defined within the spreadsheet. What Are Social Media Metrics? But don’t worry, we have you covered.
How Purpose Will Power Future Online Communities
MAY 25, 2016
Your feed is overflowing with tricks, hacks and best practices to “drive engagement”. Next, think about what a community might look like if the host organization was actively refining and expressing its purpose through community interactions. We will begin to see examples of Federated Communities as an alternative to mass social networks in the next 12-24. a.k.a. Implications.
Is Crossposting on Social Media a Bad Practice?
DECEMBER 8, 2016
You risk looking spammy and losing followers. A glaring (and too common) example of crossposting gone wrong is when brands or people link their Instagram accounts to Twitter and they end up with a feed of cut off sentences and links – would you follow that account? Let’s go back to the Instagram to Twitter linking example. So is crossposting a good idea? Let me explain.