Sherrilynne Starkie

OCTOBER 25, 2012

The findings are based on a two-year analysis of brand-customer social media engagement and transaction data with the more than 10-million member AIR MILES Reward Program. It’s proof that smart social media marketing can deliver a significant, lasting and measurable increase in customer engagement and transactions.

Study 377

Study Social Media Wikipedia ROI 377

Sprout Social

JUNE 7, 2023

Analyze feedback data with sentiment analysis to develop targeted content and customized offers that increase customer delight. Social listening involves analyzing conversations on social media and review platforms related to your brand and industry, which you can use to make better decisions.

Brands 113

Brands Sentiment How To Analysis 113

Ignite Social Media

AUGUST 1, 2023

August 1, 2023: Ignite Social Media today released a groundbreaking study revealing insights into the behavior and performance of 50 leading brand accounts on Threads, Instagram’s latest social network. This left a total of 44 brands actively engaging with their audience on the platform.

Study 78

Study Brands Patterns Sports 78

Laurel Papworth

JULY 13, 2010

Social Media Monetization is becoming THE hot issue in online community chatter. Social Ads are driving down the price of regular online ads: A recent analysis by ComScore shows social networks, primarily Facebook and MySpace, have over the last year drawn an average CPM of only 56 cents, compared to the $2.43

Social Networking 98

Social Networking Advertising comScore CPM 98

Pam Moore

APRIL 30, 2019

For years many social media savvy marketers have tapped into the power of hashtags to grow their brand, community and even generate leads and sales. Hashtags are a big part of social networks such as Instagram, Twitter and Facebook. How to leverage hashtags to nurture community. Benefits of using hashtags.

Hashtag 108

Hashtag Social Media Training Template 108

Hootsuite

NOVEMBER 28, 2022

Reddit isn’t often mentioned alongside the “big” social networks, though it’s one of the most influential. Download the full Social Trends report to get an in-depth analysis of the data you need to prioritize and plan your social strategy in 2022. Reddit is a social network with a forum-style discussion structure.

Reddit 100

Reddit Brands Meme Forums 100

Hootsuite

JANUARY 4, 2023

More than three-quarters of the world’s population aged 13+ uses social media. billion people are active social media users. Social media marketing provides a unique opportunity to connect with this massive audience on the platforms where they already spend their time. But what exactly does social media marketing entail?

Social Media 76

Social Media HootSuite Marketing Social Networking 76

Webbiquity SMM

APRIL 30, 2020

Social media marketing. With live events shut down, digital marketing using content and social networks has become even more important for brands and marketers. More than 70% of marketers say social media marketing has significantly helped them. Every social media service has its pros and cons. Why Instagram?

Instagram 159

Instagram Tools Hashtag Authentication 159

Pam Moore

MAY 6, 2019

It's not news that your customers, online audience and social network communities are bombarded by information. Imagine tapping into a powerful community that is already connected, has similar interests and beliefs and has a leader who they trust? Audience Analysis Worksheet (worksheet to help you prioritize your niche).

Influencer 60

Influencer Activities Content How To 60

Dave Fleet

NOVEMBER 9, 2016

Richard Edelman, in a thoughtful town hall meeting with our global team today – and now captured on his blog – laid out a communications-focused lens on what happened, as well as some well-reasoned ideas on what businesses should look to do in the wake of the results. Twitter Triumphs over The New York Times”. Echo Chambers Prevail.

Analytics 305

Analytics Google Reader Social Media Sentiment 305

SocMed Sean

DECEMBER 1, 2018

If your or your organization is actively engaging in the social media space, you need to analyze your current budget allocation and either confirm or increase that commitment to social media in your budget planning activities. 2) Listening and Engagement Tools like Hootsuite, Curata, Sprout Social, Brandwatch.

Blogger 266

Blogger Company Social Media Curata 266

Pam Moore

JULY 10, 2017

Many self proclaimed social media and marketing experts may want you to think content marketing was invented via the era of social media and social networks. Content is simply how we communicate, help, and share information with a goal to inspire, engage and activate our audiences and communities to a desired action.

Content 166

Content How To Marketing Training 166

SocMed Sean

NOVEMBER 14, 2011

If your organization is considering getting active in social or if you’re analyzing your current efforts, take a look at the following list and make sure you’re not undermining the success of your activities. Want to fail at social media? Online social networking is no different.

Social Media 235

Social Media Social Networking Airlines SEO 235

Hootsuite

JUNE 28, 2023

Welcome to dark social. Don’t worry, dark social isn’t the same as the notorious “dark web” trying to lure you into evil. Dark social is the oldest social network in action: private, untraceable human-to-human communication. Dark social helps you find these powerful sources.

HootSuite 120

HootSuite URL Analytics Forums 120

Pam Moore

JANUARY 8, 2019

It is the foundation of the online web and how you can use social media and digital marketing to connect with your customers, prospects and broader community. Want to grow your online or offline community? Social media simply gives us a medium to communicate with other human beings. Want more leads? Need more help?

Content 112

Content Marketing Training Template 112

Pam Moore

JULY 6, 2019

Many self proclaimed social media and marketing experts may want you to think content marketing was invented via the era of social media and social networks. Content is simply how we communicate, help, and share information with a goal to inspire, engage and activate our audiences and communities to a desired action.

Content 104

Content Marketing Template Templates 104

Pam Moore

DECEMBER 22, 2019

It is the foundation of the online web and how you can use social media and digital marketing to connect with your customers, prospects and broader community. Want to grow your online or offline community? Social media simply gives us a medium to communicate with other human beings. Want more leads? Need more help?

Marketing 78

Marketing Content Template Templates 78

Razor Social

NOVEMBER 29, 0002

Monitoring your social media analytics can make the difference between the success or failure of your social media presence. In this article, we outline what you need to be monitoring and outline a range of tools for social media analysis and reporting. The Social Media Analytics Compass. Content Analysis.

Analytics 89

Analytics Social Media How To Analysis 89

Ignite Social Media

AUGUST 30, 2022

Also, consider how your customers make buying decisions and what role social plays in that process. And that leads us next to… Conduct competitor analysis. In order to create an effective social media marketing strategy, you need to know what your competition is up to. Deliver Social Media Results.

Class 148

Class Social Media Strategy Marketing 148

Proactive Report

NOVEMBER 21, 2022

use that old PR skill called content analysis. Map where conversations about your brand, product, or topics of interest are taking place in social media platforms. There is a ton of information available in the social networks and conversations, but it takes technology, commitment, and work to find all the threads.

Social Media 64

Social Media Analysis Research Conversation 64

Mindjumpers

FEBRUARY 6, 2013

It is a matter of brands understanding the true values and dynamics of a community. Values you can only benefit from if you understand your target group and fulfil their demands and expectations – despite the social network. Measuring responsiveness.

Statistics 227

Statistics Analysis Groups Groups 227

Pam Moore

JUNE 9, 2019

Building a brand that is relevant, memorable and valuable online requires a lot more than fancy visuals, fast moving video or knowing how to play the last social network newsfeed algorithm. Standing out from the digital noise requires more than hopping on the latest social shiny technology object. Know your value.

Brands 105

Brands Authentication Template Templates 105

Webbiquity SMM

MARCH 13, 2019

I did a website analysis and custom demonstration for a local IT recruiting company recently. They’ve adapted to using online social networks (namely LinkedIn) to identify passive candidates in the last few years and it’s serving them well. As a result, our ability to promote our social media activities gets easier.

Engineering 137

Engineering Social Media Hubspot Marketing 137

Sprout Social

MAY 18, 2023

Whether you’re writing for a massive audience on an established platform or building a niche community on a vertical network , it’s important to refine your copywriting skills to reach your target audience. Social media copywriting varies greatly by industry and brand. How do they expect us to sound? The verdict?

Social Media 126

Social Media Template Templates Skills 126

Pam Moore

FEBRUARY 23, 2019

billion daily active users on Facebook and more than 2.32 billion monthly active users, the chance your target dream customer is on Facebook is more than high. How to tap into the power of community (other people's content and community OPC) to maximize results. billion daily active users on Facebook and more than 2.32

Small Business 60

Small Business How To Facebook Template 60

Webbiquity SMM

MARCH 30, 2012

If you’re developing a new social media program, revamping one that’s failed to achieve hoped-for results, or just trying to make an existing strategy more successful, one key component to start with is an analysis of your social media or digital landscape. What your competitors are doing in social media.

Vocus 184

Vocus Alltop Message Boards Klout 184

Pam Moore

DECEMBER 19, 2017

billion monthly active users that Facebook proudly supports. Facebook marketing requires knowledge in marketing strategy, branding, visual marketing, video creation, content marketing, data analysis and the list goes on. Social Profit Factor Training Academy and Marketing Nutz Can Help! . daily and 2.07 Need more help?

Facebook 166

Facebook Marketing Training Template 166

Mindjumpers

NOVEMBER 20, 2012

This week, Group M Next shared a report called “Gaining an Edge: The Brand Impact of Facebook’s EdgeRank Algorithm Change” where Group M Next Predictive Insights team, together with the GroupM–owned social media and community activation agency M80, share results from an analysis, conducted across the Facebook pages of 25 brands.

Brands 244

Brands Social Graph Report Groups 244

Pam Moore

APRIL 22, 2017

84% of women turn to social networks before making a purchase decision! Influencer marketing enables you to tap into this extended network both men and women are using as they make buying decisions. If you answer yes to this question, then this episode of today's Social Zoom Factor podcast is for you. Click To Tweet.

Influencer 166

Influencer Tips Marketing Training 166

Hootsuite

JULY 11, 2022

As far as social media platforms go, Snapchat is pretty casual. But that’s social networking. Developing a successful plan for your brand requires knowing a lot about your audience, and that includes which social platforms they use, and how, and why. Snapchat is the world’s 12th most popular social media platform.

Marketing 103

Marketing Reddit Advertising Analysis 103

Dave Fleet

NOVEMBER 9, 2016

Richard Edelman, in a thoughtful town hall meeting with our global team today – and now captured on his blog – laid out a communications-focused lens on what happened, as well as some well-reasoned ideas on what businesses should look to do in the wake of the results. Twitter Triumphs over The New York Times”. Echo Chambers Prevail.

Analytics 150

Analytics Google Reader Social Media Sentiment 150

Oktopost

MARCH 15, 2021

As the source of more than 80% of their social media leads , LinkedIn has always been the bright center of the universe for B2B marketers. With old-school marketing channels shrinking due to pandemic closures, connecting with potential customers on LinkedIn and other social networks is more of a priority than ever.

B2B 136

B2B Social Media Strategy LinkedIn 136

Hootsuite

JANUARY 24, 2022

Social media data collection can help you customize your social media marketing strategy for each social network. Here are some of the questions social media data mining can help answer: What is the demographic profile of your following on each social platform? Social share of voice. Profile visits.

Data 94

Data Social Media HootSuite Template 94

Ignite Social Media

AUGUST 30, 2022

Also, consider how your customers make buying decisions and what role social plays in that process. And that leads us next to… Conduct competitor analysis. In order to create an effective social media marketing strategy, you need to know what your competition is up to. Deliver Social Media Results.

Class 91

Class Social Media Strategy Marketing 91

Keyhole.co

MAY 25, 2022

In fact, marketers use social data for various purposes. Studies have shown that 56% of marketers use social data for understanding their audience. Overall, social media analysis helps you achieve your social media goals, proves what’s working and what’s not, and eventually maximizes your ROI.

Analytics 52

Analytics Social Media ROI Metrics 52

SocMed Sean

APRIL 28, 2017

One of the advantages of social networking is that it gives you an opportunity to respond to and solve customer related issues faster. Present Opportunities To New Markets If there is one effective way to learn about new market opportunities, it is through social media.

Social Media 210

Social Media Advertising Issues Products 210

Net-Savvy Executive

JULY 30, 2012

From the first time I described the three buckets of social media data , I knew that one category was different. Content and activity analysis are built on the lessons from established schools of measurement, and while we argue about the specifics, the objectives aren't so alien. How good is your crystal ball?

Groups 89

Groups Groups Data Social Media 89