Hootsuite

NOVEMBER 28, 2022

Reddit continues to grow by double digits every year, adding 25% more users in 2020 and 14% more in 2021. That growth, combined with 40% of Gen Z searching social platforms for info instead of Google, makes Reddit a unique opportunity for brands. For entertainment via memes, humor subreddits, or to discuss TV or movies.

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Buffer Social

MARCH 5, 2021

But how exactly can you create this remarkable customer experience on social media? One marketer that has mastered the art of social media to drive a better customer experience is Bryanna Evans. What advice do you have for brands that want to start using social media to build a community of loyal followers?

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Sprout Social

SEPTEMBER 30, 2021

The Sprout Social Index 2021™, UK & Ireland report found 54% of UK consumers use Instagram. Social commerce is on the rise too, with 63% buying from social in the last year. As noted in our guide to social media for retail , it’s crucial for brands to create content for every step of the customer journey.

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Sprout Social

OCTOBER 31, 2022

Is there anything better than when a new social media meme takes over the web? If you work in social media, staying up to date on trending meme formats is all in a day’s work. Maybe that’s why social media managers make such good memes. What are social media memes ?

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agora pulse

DECEMBER 13, 2018

For social media managers this time of year is less about decking the halls with boughs of holly and more about planning for 2019. The social media landscape is changing fast and with tougher KPIs, changing technologies and new techniques, it’s more important than ever to stay ahead of our game.

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Hootsuite

SEPTEMBER 15, 2022

But when it comes to the internet, the social media troll is much different. Nostalgia aside, this troll is one social media managers of all ages should avoid. Whether they’re just goofing around or straight-up harassing your accounts, internet trolls can take their toll on social media experts.

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Likeable

DECEMBER 13, 2021

Drumroll please… Without further ado, here are the top 10 pieces of branded social media content from 2021—and, of course, something you can learn from each of them. Various Brands: Certified Lover Boy Memes. The takeaway: Social moves so quickly, and you’ve got to be able to keep up. And that’s a wrap on 2021!

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Sprout Social

AUGUST 24, 2021

— Scar (@ScarletBjornson) May 11, 2021. — Andrew Dunn (@drewpdogg99) August 16, 2021. The fast-food brand’s social media manager, overwhelmed by fans’ passionate pleas, used social listening to create a fan-driven pitch to put the drink back on the menu. McDonalds) June 1, 2021.

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Sprout Social

FEBRUARY 28, 2022

The constant feed refreshing, the group DMs, the memes—it all combines to create a uniquely gripping spectacle that’s impossible to ignore. Let’s look to three brands that nailed cultural advertising on social media for inspiration. — Calm (@calm) June 2, 2021. — Martina Navratilova (@Martina) May 31, 2021.

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Hootsuite

JULY 14, 2021

Posted by Plantsome on Monday, June 28, 2021. Check out the… Posted by Fox Cabaret on Friday, July 9, 2021. Posted by Pantone on Thursday, July 1, 2021. We're immensely proud of our team of volunteers across the 11 UEFA EURO 2020 host… Posted by UEFA on Friday, July 9, 2021. Get to know your audience.

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Pam Moore

NOVEMBER 27, 2020

However, the lack of a coherent approval process can turn social media management into a kerfuffle of conflicting opinions and half-baked work. But wait, don’t text that graphic designer friend who helped you with a meme just yet. Those seasonal memes ain’t gonna post themselves. It’s as simple as that.

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Hootsuite

AUGUST 6, 2021

Comments like this reflect a widespread but outdated view about social media managers: That they’re entry-level workers cosplaying as real marketers. In fact, social media managers are a core part of the modern marketing department. 4 things you can do to better support your social team.

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Sprout Social

JULY 8, 2021

It’s not just brands that are upping their social media usage, though. According to the Sprout Social Index™ 2021: UK & Ireland Edition , 76% of consumers have used social media more in the past year and 63% have bought something from it. — Gavin Hammar (@GavinHammar) May 27, 2021.

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Later

MAY 28, 2021

Whether you’re a business owner or social media manager, drawing inspiration from top-notch social media experts is always a good idea. Since social media is such a fast paced industry, following a wide range of social media strategists will ensure you’re always in the loop.

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Sprout Social

AUGUST 29, 2022

Content creator vs social media manager: what’s the difference? While there certainly is overlap between social media content creators and social media managers, they’re not one and the same. Content creation is one of many responsibilities a social media manager might take on.

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Hootsuite

OCTOBER 23, 2023

Spooky season is upon us, which means social media managers are practicing a time-honored Halloween tradition: asking themselves once a day, “How many Hocus Pocus memes are too many Hocus Pocus memes?” The pressure to create and provide on-theme content in October is high for many content creators and brands.

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Pam Moore

NOVEMBER 27, 2020

However, the lack of a coherent approval process can turn social media management into a kerfuffle of conflicting opinions and half-baked work. But wait, don’t text that graphic designer friend who helped you with a meme just yet. Those seasonal memes ain’t gonna post themselves. It’s as simple as that. .

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Hootsuite

MARCH 15, 2023

social media managers all over the world can count on the soothing clarity of Facebook analytics. commenting on Minions memes), Facebook analytics tools will be hard at work in the background keeping track of all the cold, hard numbers for you. Numbers don’t lie, after all.

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Sprout Social

JANUARY 5, 2021

Case in point, consider the skepticism of the platform in 2019 versus its rapid approach toward one billion active users in 2021. For example, a specific meme (think: baby Yoda) might represent a passing fad while brands using memes and humor effectively in their marketing represents a larger, long-term trend.

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Keyhole.co

MAY 2, 2024

Businesses that adapt and take action on the insights gained from LinkedIn social listening can anticipate market changes more accurately, adapt their strategies more swiftly, and engage their audiences more effectively. Join LinkedIn groups As of 2021, LinkedIn has 2.9 million groups – a member can join up to 100 groups.

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Sprout Social

DECEMBER 15, 2022

First, ‘social media manager’ emerged as the new marketing job title. In a recent creator report , Sprout Social’s listening tool found that the conversation on Twitter around content creators increased 35% year over year since 2017. Then, ‘influencer’. Now, the ‘content creator’ era is here. Long-form video. Photography.

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Later

AUGUST 24, 2021

bria paints (@briapaints) March 14, 2021. OLIPOP (@drinkolipop) July 2, 2021. Kobo (@kobo) June 1, 2021. Learn about the simpler, more intuitive suite here: — Twitter Business (@TwitterBusiness) April 7, 2021. self hype with sofi (@the_odditty) March 5, 2021. aundre (@aundrelarrow) July 13, 2021. I DARE IT!!

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Sprout Social

JULY 26, 2022

Images (like graphics, memes or photography). Jayde Powell, an Atlanta-based social media manager turned content creator , runs into this misconception fairly often. “A — Social Allie?? social_allie) August 3, 2021. There are so many layers to social media management,” says Powell.

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Hootsuite

AUGUST 25, 2022

Look, Twitter may have a reputation for endless political discourse and ancient memes. — Weetabix (@weetabix) February 9, 2021. Lesser brand managers may have deleted the tweet when it was getting mocked. — Weetabix (@weetabix) February 9, 2021. — Domino's Pizza UK (@Dominos_UK) February 9, 2021.

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Sprout Social

JANUARY 10, 2022

As social media managers, the best we can do is recognize the moment and act quickly to capitalize on it. When executed well and in a timely manner, the result is what I like to call, “social media gold.” — Massachusetts Institute of Technology (MIT) (@MIT) May 22, 2021. Crack the organic social code.

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Sprout Social

MARCH 27, 2023

For instance, the inspiration for the Year in Social campaign mentioned above started with the customer marketing insight that social marketers often feel the pressure to do more—without acknowledging how far their brand has come. They can get down on themselves, or feel like they’re never doing enough. Yes, really.

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Hootsuite

JANUARY 25, 2021

For this loose experiment, Hootsuite’s social media team carried out its usual Twitter strategy , which includes tweets with and without links. Between October 2020 and January 2021, the 15-week period we measured, Hootsuite’s account published 568 tweets. Time frame: 15 weeks (October 2019—January 2021). This is a fact.

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Hootsuite

JANUARY 13, 2021

Often used as a humble brag for something that is actually a big deal for the writer of the social post. just picked up a scott foil 20(2021). Precedes an often relatable experience, and is usually accompanied by a meme. 2021 is already a vast improvement over 2020, with TGIF favorite #Dinosaurs headed to @disneyplus : [link].

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