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The Twilight renaissance: Why retailers need social media for trend forecasting

Sprout Social

3 social-first fashion trends that made waves in 2021. Social can turn everyday consumers into stylists with massive followings. Through outfit of the day (OOTD) pics, outfit idea videos and must-have product reviews, they’re driving peer buying habits faster than most media outlets can keep up with. Follow the memes.

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6 Things to Know About Building Your Brand Voice as a Government Agency

Social Media Strategies Summit

Jennifer Davies explains that the City of Las Vegas’ brand voice is mainly about building a feeling of community. But the pandemic has forced a change in the city’s tone and content on social. “A That’s particularly the case for the All of Us Research Program , which works with many underrepresented communities.

Brands 286
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For financial services brands, social media is a risk mitigation friend—not foe

Sprout Social

SVB wasn’t the only bank to experience a social media-induced run this year, with First Republic Bank following suit and collapsing two months later. Coupled with the unpredictable nature of social media and the looming economic downturn , many weary financial services executives see social media as a threat.

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The little library that could: Lessons from Orkney Library on being a little fish in a big pond on social

Sprout Social

It’s easy to assume that flashy brand campaigns, celebrity musings and of-the-moment memes wear the crown on social media. — Orkney Library (@OrkneyLibrary) August 24, 2021. — Orkney Library (@OrkneyLibrary) July 16, 2021. — Orkney Library (@OrkneyLibrary) July 8, 2021.

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What is Reddit, and Should Your Brand Be Using It?

Hootsuite

Reddit continues to grow by double digits every year, adding 25% more users in 2020 and 14% more in 2021. That growth, combined with 40% of Gen Z searching social platforms for info instead of Google, makes Reddit a unique opportunity for brands. Reddit is a social network with a forum-style discussion structure. What is Reddit?

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7 Proven Social Media Promotion Ideas That Don’t Suck

Hootsuite

Why promote your business on social media? For starters, the number of social media users worldwide grew by 13.2% from 2020 to 2021 , an increase of 490 million humans. That means over half of Earth’s entire population now uses social media. Memes are an easy and popular way to be funny on social.

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Experiment: Can Post Timing Improve Your Instagram Engagement?

Hootsuite

Before we go all-in on the “ did I get shadowbanned ” conspiracy theories, it’s important to note that there are a lot of different reasons that social media managers might be experiencing a bit of a drop. As COVID restrictions loosened in fall 2021, people started using social media in different ways.