For financial services brands, social media is a risk mitigation friend—not foe
Sprout Social
AUGUST 16, 2023
SVB wasn’t the only bank to experience a social media-induced run this year, with First Republic Bank following suit and collapsing two months later. Coupled with the unpredictable nature of social media and the looming economic downturn , many weary financial services executives see social media as a threat.
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