Sprout Social

AUGUST 30, 2021

A social media manager’s job is to provide expertise, build strategy, craft engaging platform-specific content, and decide if that content fits into the current overall conversation on social media–not to just blindly post when someone says “post this.”. Social provides a view of culture at large.

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agora pulse

DECEMBER 13, 2018

For social media managers this time of year is less about decking the halls with boughs of holly and more about planning for 2019. The social media landscape is changing fast and with tougher KPIs, changing technologies and new techniques, it’s more important than ever to stay ahead of our game. Ask yourself this.

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Sprout Social

JANUARY 5, 2021

Case in point, consider the skepticism of the platform in 2019 versus its rapid approach toward one billion active users in 2021. For example, a specific meme (think: baby Yoda) might represent a passing fad while brands using memes and humor effectively in their marketing represents a larger, long-term trend.

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Later

AUGUST 24, 2021

She shared her partnership with retailer HomeGoods , and asked her community to send her UGC should they see her work in-person. bria paints (@briapaints) March 14, 2021. OLIPOP (@drinkolipop) July 2, 2021. Kobo (@kobo) June 1, 2021. self hype with sofi (@the_odditty) March 5, 2021. pic.twitter.com/bcTigDPKU0.

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Sprout Social

MARCH 27, 2023

For instance, the inspiration for the Year in Social campaign mentioned above started with the customer marketing insight that social marketers often feel the pressure to do more—without acknowledging how far their brand has come. So, tapping into UGC is a win-win-win. Think infographics and how-to videos.

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Hootsuite

JANUARY 13, 2021

Often used as a humble brag for something that is actually a big deal for the writer of the social post. just picked up a scott foil 20(2021). Precedes an often relatable experience, and is usually accompanied by a meme. 2021 is already a vast improvement over 2020, with TGIF favorite #Dinosaurs headed to @disneyplus : [link].

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