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Selling on Instagram: Everything you need to know

Sprout Social

The Sprout Social Index 2021™, UK & Ireland report found 54% of UK consumers use Instagram. Social commerce is on the rise too, with 63% buying from social in the last year. For example, TKMaxx encourages fans and followers to share their latest purchases on Instagram through their branded hashtags.

Instagram 106
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How a Candle Company Uses Social Media to Drive a Better Customer Experience

Buffer Social

But how exactly can you create this remarkable customer experience on social media? One marketer that has mastered the art of social media to drive a better customer experience is Bryanna Evans. What advice do you have for brands that want to start using social media to build a community of loyal followers?

Company 89
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10 Social Media Predictions for 2019

agora pulse

For social media managers this time of year is less about decking the halls with boughs of holly and more about planning for 2019. The social media landscape is changing fast and with tougher KPIs, changing technologies and new techniques, it’s more important than ever to stay ahead of our game.

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What We Can Learn from the Best Branded Content of 2021

Likeable

Drumroll please… Without further ado, here are the top 10 pieces of branded social media content from 2021—and, of course, something you can learn from each of them. The brand also let followers join in on the fun with the hashtag #PumpkinSpiceLatteGetsRoasted and shared some of the best roasts on its social channels.

Brands 89
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Thanks for the memories: 5 ways to tap into the power of nostalgia marketing

Sprout Social

— Scar (@ScarletBjornson) May 11, 2021. — Andrew Dunn (@drewpdogg99) August 16, 2021. The fast-food brand’s social media manager, overwhelmed by fans’ passionate pleas, used social listening to create a fan-driven pitch to put the drink back on the menu. McDonalds) June 1, 2021.

Marketing 125
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23 Simple Ways to Increase Facebook Engagement (Free Calculator)

Hootsuite

Posted by Plantsome on Monday, June 28, 2021. Check out the… Posted by Fox Cabaret on Friday, July 9, 2021. Posted by Pantone on Thursday, July 1, 2021. We're immensely proud of our team of volunteers across the 11 UEFA EURO 2020 host… Posted by UEFA on Friday, July 9, 2021. Get to know your audience.

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How to assess which cultural moments are right for your brand to act on

Sprout Social

The constant feed refreshing, the group DMs, the memes—it all combines to create a uniquely gripping spectacle that’s impossible to ignore. You can do some hashtag research or use native analytics tools, but both of those options are fairly time-consuming and time is of the essence. — Calm (@calm) June 2, 2021.

Brands 108