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The Twilight renaissance: Why retailers need social media for trend forecasting

Sprout Social

3 social-first fashion trends that made waves in 2021. Social can turn everyday consumers into stylists with massive followings. Through outfit of the day (OOTD) pics, outfit idea videos and must-have product reviews, they’re driving peer buying habits faster than most media outlets can keep up with. Follow the memes.

Retail 119
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For financial services brands, social media is a risk mitigation friend—not foe

Sprout Social

Coupled with the unpredictable nature of social media and the looming economic downturn , many weary financial services executives see social media as a threat. But refraining from social media altogether only creates more room for crises to snowball and brand health to plummet.

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What is Reddit, and Should Your Brand Be Using It?

Hootsuite

Reddit continues to grow by double digits every year, adding 25% more users in 2020 and 14% more in 2021. That growth, combined with 40% of Gen Z searching social platforms for info instead of Google, makes Reddit a unique opportunity for brands. For entertainment via memes, humor subreddits, or to discuss TV or movies.

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Social media memes: The best of 2022

Sprout Social

Is there anything better than when a new social media meme takes over the web? If you work in social media, staying up to date on trending meme formats is all in a day’s work. Maybe that’s why social media managers make such good memes. What are social media memes ?

Meme 117
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Your Guide To Social Listening On LinkedIn + Top Tools

Keyhole.co

After tracking them, you need to analyze the sentiment of these conversations – whether they perceive your brand as positive, negative or neutral. Tailoring your responses shows how well you listen, understand and appreciate the sentiment behind each mention. How well you relay your response reflects your brand personality.

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How to assess which cultural moments are right for your brand to act on

Sprout Social

The constant feed refreshing, the group DMs, the memes—it all combines to create a uniquely gripping spectacle that’s impossible to ignore. Sentiment : Get clear on how people feel about the moment using audience sentiment data, broken down into positive, neutral and negative. — Calm (@calm) June 2, 2021.

Brands 108
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9 Facebook Analytics Tools for 2023 [Paid & Free]

Hootsuite

social media managers all over the world can count on the soothing clarity of Facebook analytics. commenting on Minions memes), Facebook analytics tools will be hard at work in the background keeping track of all the cold, hard numbers for you. Numbers don’t lie, after all.

Analytics 102