Sprout Social

OCTOBER 25, 2021

It’s easy to assume that flashy brand campaigns, celebrity musings and of-the-moment memes wear the crown on social media. — Orkney Library (@OrkneyLibrary) August 24, 2021. — Orkney Library (@OrkneyLibrary) July 16, 2021. — Orkney Library (@OrkneyLibrary) July 8, 2021.

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Hootsuite

JANUARY 6, 2022

The hottest social media trend this fall? Before we go all-in on the “ did I get shadowbanned ” conspiracy theories, it’s important to note that there are a lot of different reasons that social media managers might be experiencing a bit of a drop. One likely explanation? One likely explanation? Let’s goooo!

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Hootsuite

NOVEMBER 28, 2022

Reddit continues to grow by double digits every year, adding 25% more users in 2020 and 14% more in 2021. That growth, combined with 40% of Gen Z searching social platforms for info instead of Google, makes Reddit a unique opportunity for brands. For entertainment via memes, humor subreddits, or to discuss TV or movies.

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Sprout Social

OCTOBER 31, 2022

Is there anything better than when a new social media meme takes over the web? If you work in social media, staying up to date on trending meme formats is all in a day’s work. Maybe that’s why social media managers make such good memes. What are social media memes ?

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Hootsuite

SEPTEMBER 15, 2022

But when it comes to the internet, the social media troll is much different. Nostalgia aside, this troll is one social media managers of all ages should avoid. Whether they’re just goofing around or straight-up harassing your accounts, internet trolls can take their toll on social media experts.

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Sprout Social

SEPTEMBER 30, 2021

The Sprout Social Index 2021™, UK & Ireland report found 54% of UK consumers use Instagram. Social commerce is on the rise too, with 63% buying from social in the last year. And on the flip side, research shows that promotional photos containing actual people perform well on social media. Instagram ads.

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Hootsuite

OCTOBER 23, 2023

Spooky season is upon us, which means social media managers are practicing a time-honored Halloween tradition: asking themselves once a day, “How many Hocus Pocus memes are too many Hocus Pocus memes?” 1 Social Media Tool Create. Boom Pro Wrestling View this post on Instagram A post shared by BOOM!

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Sprout Social

JULY 8, 2021

Businesses have flocked to social media over the past year. It’s not just brands that are upping their social media usage, though. According to the Sprout Social Index™ 2021: UK & Ireland Edition , 76% of consumers have used social media more in the past year and 63% have bought something from it.

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Likeable

DECEMBER 13, 2021

If you didn’t already know, Likeable sends out a weekly newsletter called #TBT every Thursday in which we share the latest social media news and platform updates, as well as spotlight a particularly impressive piece of branded content in each edition. The takeaway: At the end of the day, it’s just social media.

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Later

MAY 28, 2021

Whether you’re a business owner or social media manager, drawing inspiration from top-notch social media experts is always a good idea. Since social media is such a fast paced industry, following a wide range of social media strategists will ensure you’re always in the loop. 5: Eva Chen.

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Sprout Social

AUGUST 29, 2022

We are officially in the era of the social media content creator. Brands of all sizes and industries want in on the creator economy, creating new functions within social media teams. If you want to level up your social strategy with a social media content creator, here’s everything you need to know.

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Pam Moore

NOVEMBER 27, 2020

In the last 15 years alone, social media went from that thing that Interned old-timers sneered at to that thing that multinational corporations pour millions of dollars into. But building a coherent social media plan for clients or stakeholders, who may or may not have certain demands, is another. Really fast.

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Pam Moore

NOVEMBER 27, 2020

In the last 15 years alone, social media went from that thing that Interned old-timers sneered at to that thing that multinational corporations pour millions of dollars into. But building a coherent social media plan for clients or stakeholders, who may or may not have certain demands, is another. Really fast.

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Sprout Social

FEBRUARY 28, 2022

The constant feed refreshing, the group DMs, the memes—it all combines to create a uniquely gripping spectacle that’s impossible to ignore. Understanding your brand’s role in these high-value occasions can make or break your social media presence. — Calm (@calm) June 2, 2021. Calm + Naomi Osaka.

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Sprout Social

AUGUST 24, 2021

— Scar (@ScarletBjornson) May 11, 2021. Tune into the nostalgia melting pot on social media. More than a decade later, thanks to the resurgence of the Y2K aesthetic powered by social media creators and influencers, the foundation found its way into my timeline, and back into my heart. Mushroom chicken.

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Hootsuite

JULY 14, 2021

For commitmentphobes, the word “engagement” might be a terrifying and loaded one — but for social media marketers, Facebook engagement is the holy grail. Posted by Plantsome on Monday, June 28, 2021. Check out the… Posted by Fox Cabaret on Friday, July 9, 2021. Posted by Pantone on Thursday, July 1, 2021.

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Hootsuite

AUGUST 6, 2021

Comments like this reflect a widespread but outdated view about social media managers: That they’re entry-level workers cosplaying as real marketers. In fact, social media managers are a core part of the modern marketing department. 4 things you can do to better support your social team.

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Hootsuite

MARCH 15, 2023

Facebook analytics are like a magic truth serum: an instant shortcut to insight on the world’s most popular social media platform. social media managers all over the world can count on the soothing clarity of Facebook analytics. Basically, even if you’re spending all your Facebook time on creative projects (e.g.

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Sprout Social

JANUARY 5, 2021

Social marketers are natural trendspotters. Trendspotting on social media equal parts important and challenging given how fickle social algorithms are in creating a constantly changing social landscape. Social media trends. Again, social media is a prime place to spot trends.

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Keyhole.co

MAY 2, 2024

You’ll be missing out on valuable data that could be helpful in building your business without social media listening. Did you know that 75% of internet users research products and services on social media before purchasing? That is why almost 61% of companies already have social media listening strategies in place.

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Sprout Social

DECEMBER 15, 2022

First, ‘social media manager’ emerged as the new marketing job title. In a recent creator report , Sprout Social’s listening tool found that the conversation on Twitter around content creators increased 35% year over year since 2017. It’s time to include creators in your social media marketing strategy.

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Sprout Social

JULY 26, 2022

This guide answers all the burning questions on the biggest shift in social media since the algorithmic feed. Images (like graphics, memes or photography). Jayde Powell, an Atlanta-based social media manager turned content creator , runs into this misconception fairly often. “A — Social Allie??

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Later

AUGUST 24, 2021

With 199M daily active users, Twitter is one of the largest social media platforms — and the potential to reach new customers is huge. bria paints (@briapaints) March 14, 2021. OLIPOP (@drinkolipop) July 2, 2021. Kobo (@kobo) June 1, 2021. self hype with sofi (@the_odditty) March 5, 2021. The result?

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Sprout Social

MARCH 27, 2023

Creating a social media campaign is an intricate process that requires deeply understanding your audience, brand, products and competitors. Tracking, monitoring, listening and analyzing campaign results is crucial to refining your social media marketing strategy and proving the far-reaching impacts your team has on company goals.

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Hootsuite

AUGUST 25, 2022

Look, Twitter may have a reputation for endless political discourse and ancient memes. Let’s examine some successful social risk-takers who can inspire your brand’s comebacks. Bonus: Read the step-by-step social media strategy guide with pro tips on how to grow your social media presence.

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Sprout Social

JANUARY 10, 2022

Here’s a fact for you—I have led social media for communications offices in higher education for a decade now and I have never had an ad budget to work with. I have found that these four content types have consistently garnered a lot of public-facing engagements on the channels I have managed. We even posted it at 9 p.m.

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Hootsuite

JANUARY 25, 2021

Hootsuite’s social media team had a hunch that they do. In social media marketing, we often over-rely on data to inform ideas. In this case, Hootsuite’s global social engagement specialist Nick Martin noticed when @Hootsuite tweeted without links, the tweets seemed to get more engagement than tweets that include links.

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Hootsuite

JANUARY 13, 2021

Real talk: With all the social media acronyms being used right now, it can be hard to understand what’s going on. But if your brand is using social media for business , properly using social media acronyms and social media abbreviations might be part of an effective social strategy.

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