Sprout Social

AUGUST 30, 2021

A social media manager’s job is to provide expertise, build strategy, craft engaging platform-specific content, and decide if that content fits into the current overall conversation on social media–not to just blindly post when someone says “post this.”. Social provides a view of culture at large.

Campaign 136

Campaign Social Media Social Media Management Team 136

Hootsuite

NOVEMBER 28, 2022

Reddit isn’t often mentioned alongside the “big” social networks, though it’s one of the most influential. Reddit continues to grow by double digits every year, adding 25% more users in 2020 and 14% more in 2021. Reddit is a social network with a forum-style discussion structure. What is Reddit?

Reddit 100

Reddit Brands Meme Forums 100

Hootsuite

JANUARY 6, 2022

Before we go all-in on the “ did I get shadowbanned ” conspiracy theories, it’s important to note that there are a lot of different reasons that social media managers might be experiencing a bit of a drop. As COVID restrictions loosened in fall 2021, people started using social media in different ways.

Engagement 131

Engagement Instagram HootSuite Meme 131

Sprout Social

OCTOBER 31, 2022

Is there anything better than when a new social media meme takes over the web? If you work in social media, staying up to date on trending meme formats is all in a day’s work. Maybe that’s why social media managers make such good memes. What are social media memes ?

Meme 117

Meme Social Media Social Media Management Trends 117

Hootsuite

SEPTEMBER 15, 2022

But when it comes to the internet, the social media troll is much different. Nostalgia aside, this troll is one social media managers of all ages should avoid. Whether they’re just goofing around or straight-up harassing your accounts, internet trolls can take their toll on social media experts.

Social Media 29

Social Media Tips HootSuite Film 29

Hootsuite

JULY 14, 2021

Calculate it on a post-by-post basis or for an entire campaign — for any social network. Posted by Plantsome on Monday, June 28, 2021. Check out the… Posted by Fox Cabaret on Friday, July 9, 2021. Posted by Pantone on Thursday, July 1, 2021. What does engagement mean on Facebook? Get to know your audience.

Engagement 145

Engagement Facebook HootSuite Groups 145

Sprout Social

MARCH 27, 2023

For instance, the inspiration for the Year in Social campaign mentioned above started with the customer marketing insight that social marketers often feel the pressure to do more—without acknowledging how far their brand has come. They can get down on themselves, or feel like they’re never doing enough. Yes, really.

Campaign 123

Campaign Social Media UGC Metrics 123