Sprout Social

OCTOBER 15, 2020

You might not agree with some of the conversations you see around your brand, but this gives you an understanding of the general sentiment around your brand and products. Understanding sentiment. Brand monitoring can help you better understand the overall sentiment that people have towards your brand. All social media platforms.

Brand Monitoring 141

Brand Monitoring Brands Sentiment Reputation 141

Sprout Social

AUGUST 3, 2020

We’re more than halfway into 2020 and it’s safe to say many consumers and brands are still figuring out what constitutes their “new normal.” Pinterest data from March to early May revealed a spike in searches for things like easy pantry recipes and activities to entertain kids stuck at home. Humans are resilient.

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Oktopost

MARCH 2, 2020

If I asked you to think back on your last meaningful purchase, there’s a very high chance that online research was involved in your process. When you think of it the buying journey of 2020 is not the same as 2010, and definitely not the same as pre 2000. The 2020 buyer journey is an online journey.

B2B 137

B2B Marketing Construction Committee 137

Likeable

MARCH 31, 2021

However, only 8 percent of brands that leveraged a listening solution used it for competitive research and analysis. Social listening looks beyond the data and helps you understand the mood behind it in the context of the bigger picture. You can: Gather general sentiment around specific campaigns in real time.

Strategy 106

Strategy Brands Influencer Analysis 106

Sprout Social

SEPTEMBER 22, 2021

In spite of all the research and prep that marketers funnel into campaign planning, creative production or hashtag ideation, campaigns tend to chart a path of their own post-launch. Then, we use that performance data to refine content and inform how we approach future campaigns. Social data strengthens NFLPA partnerships.

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Sprout Social

MAY 18, 2020

That sentiment is what our Sprout Sessions event series is all about. For 2020, Sprout Sessions became a digital event that we could organize remotely, and we couldn’t be happier with the results! For 2020, Sprout Sessions became a digital event that we could organize remotely, and we couldn’t be happier with the results!

Marketing 101

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Sprout Social

FEBRUARY 5, 2020

According to industry data by Bambu , customers acquired via social selling are seven times more likely to convert. Tools like Sprout Social save time by crawling listening data for you. And with that data all in one place, you can easily learn more about your prospects’ interests, personalities, challenges and more. .

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Sprout Social

JUNE 1, 2021

We spoke with Katie Dubow, President of Garden Media Group , winners of our 2020 Always Be Growing Sprout Partner Value Award , for tips on how to prepare for successful client renewal conversations. Brand sentiment. Sentiment data speaks volumes, quantifying how people feel about a business. Here’s what she had to say:

Sentiment 90

Sentiment Proposal How To Metrics 90

Sprout Social

APRIL 12, 2022

According to a report by Edelman, 43% of professionals said COVID-19 and the events of 2020 significantly disrupted their communications agenda. Gauge positive and negative sentiment from audiences. Quickly collect and analyze audience data to inform communication strategyPR will continue to evolve over the next few years.

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Statistics Skills Analytics Press Release 107

Hootsuite

OCTOBER 21, 2020

Our new research reveals it’s time to rethink this assumption. Hootsuite partnered with the analyst and research firm Altimeter Group to conduct a study of the quantitative value that social offers modern organizations. If 2020 has made anything clear, it’s this: Digital transformation can’t wait. Always have, always will.

Social Media 137

Social Media Committee Organization Survey 137

Hootsuite

NOVEMBER 28, 2022

Reddit continues to grow by double digits every year, adding 25% more users in 2020 and 14% more in 2021. Download the full Social Trends report to get an in-depth analysis of the data you need to prioritize and plan your social strategy in 2022. Market research. But Reddit isn’t the best place for every company. What is Reddit?

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Reddit Brands Meme Forums 100

Sprout Social

APRIL 26, 2021

Founded in 2004, Yelp’s platform has evolved to be a go-to site for consumers to research and express their opinions on the businesses they frequent. For any business, you want to have a positive brand sentiment because happy customers refer other customers and become brand advocates. And these come in the form of reviews.

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Sprout Social

AUGUST 19, 2021

In 2020, Facebook, Instagram, and Pinterest launched revamped social commerce tools to help retailers streamline online shopping experiences during the pandemic. MADE , a trendy furniture and accessories brand, was one of the first UK businesses to take on Facebook Shops when it launched in Europe in 2020. Schedule your content.

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Examples Tips Patterns Instagram 133

Sprout Social

APRIL 19, 2022

How social data can fuel your conversational marketing strategy. Turn to social data to find out. Listening allows you to conduct your own voice of the customer research by tracking conversations about your brand and relevant topics. It’s also crucial to gather data about customers on an individual basis.

Conversation 100

Conversation Strategy Social Media Marketing 100

Hootsuite

SEPTEMBER 30, 2022

Gather feedback and data. Gather feedback and data. Ecommerce chatbots collect a wealth of data. This includes data about customer queries, behavior, engagement, sentiment, and interactions. The best chatbots present this data through dashboards. Data and analytics. Engage customers. Automate sales.

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FAQ Retail Overview Loyalty 120

Sprout Social

OCTOBER 6, 2022

According to research about why people share content online , the top three motivations to share came down to bringing entertaining content and value to people, to help define ourselves and to grow relationships. Use data to find out which of your platforms have the most active and engaged audience. Start strong. Be consistent.

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Video Social Media How To Trends 128

Sprout Social

APRIL 21, 2020

Research from global fashion platform, @lyst shows responsible and conscious shopping is on the rise! Read their full 2020 Conscious Fashion Report at the link in our bio. A post shared by Good On You: Ethical Fashion (@goodonyou_app) on Apr 8, 2020 at 4:12pm PDT. Red: Fast Fashion | Blue: Sustainable Fashion (2015-2020).

Retail 104

Retail Trends Fashion Marketing 104

Sprout Social

MAY 4, 2021

In 2020, Facebook, Instagram and Pinterest launched revamped social commerce tools to help retailers streamline online shopping experiences in the midst of the pandemic. Gather useful data on your customers’ social habits. Savvy sellers can use this information to confirm existing voice of customer research against real examples.

Retail 139

Retail Instagram Buy Social Media 139

Sprout Social

MARCH 19, 2020

It provides a wealth of data and information to leverage in your pitches and client strategies. More often than not, research starts with a Google search these days. Use social data to inform business decisions. As your agency shares content across social platforms, keep an eye on the results you’re seeing in your social data.

Social Media 111

Social Media Strategy Case Study RFP 111

Sprout Social

JUNE 22, 2021

Sprout data reveals 54% of marketers say video is the most valuable content for achieving their brand’s social goals, making YouTube a prime candidate for brands. LinkedIn is a powerful platform for lead generation ; brands are able to hypertarget their professional audience using rich demographic data and interest-based filtering.

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Platform Social Media Tumblr Reddit 118

Hootsuite

OCTOBER 13, 2020

Enter: Social media sentiment. Social media sentiment is the attitude and feelings people have about your brand on social media. Bonus: Get a free social media sentiment report template to easily track audience sentiment over time. What is a social media sentiment analysis? — Kahlúa (@Kahlua) May 27, 2020.

Sentiment 145

Sentiment Analysis Template Templates 145

Keyhole.co

OCTOBER 7, 2020

That’s what sentiment analysis tools are for. In this blog, we’ll cover the basics of sentiment analysis tools, and why every company should use them. Then, we’ll give you a list of the top sentiment analysis tools on the market in 2020, including the pros and cons of each tool. What is a sentiment analysis tool?

Sentiment 59

Sentiment Analysis Tools Price 59

Oktopost

JANUARY 12, 2021

” According to research in 2020, customer experience has now overtaken product and price as the key differentiator between brands. These clues can narrow your results, help discern sentiment, and track changes over time. Peter Drucker once said, “ Quality in a service or product is not what you put into it.

B2B 101

B2B Marketing Metrics Survey 101

Sprout Social

DECEMBER 5, 2022

— Shedd Aquarium (@shedd_aquarium) April 8, 2020. Between demographic data and post analytics, social media is a goldmine when it comes to better understanding your target audience. Half of US adults get their news from social media at least some of the time, according to Pew Research. Start your free Sprout trial.

Social Media 140

Social Media Crowdsourcing Privacy Comparison 140

Hootsuite

SEPTEMBER 3, 2020

2020 changed everything: the way we communicate, the way we shop, the way we greet one another. This blog post summarizes: Our 2020 social trends predictions that came to pass. Trends our researchers are tracking for the rest of the year. 2020 social trends predictions that came to pass. Finish strong in 2020.

Trends 144

Trends Social Media HootSuite Embedding 144

Sprout Social

JANUARY 12, 2021

You can find the answers to those questions in your social media data. However, according to the Sprout Social Index™ , only 49% of marketers are using data to create social media content. Reporting on social data is not just about understanding whether you reached your goals and learning what worked or didn’t.

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Data Social Media Content Sentiment 144

Later

SEPTEMBER 1, 2020

A post shared by Ciara | Solo Female Travel (@hey_ciara) on May 26, 2020 at 9:38pm PDT. For example, a recent Pew Research study found that 42% of Facebook users had reduced their daily activity and engagement on the platform. Potential customers can use Facebook to discover new businesses, research them, receive ads, and more.

Platform 78

Platform Social Media Small Business Instagram 78

Sprout Social

MAY 13, 2020

While some agencies might have bigger budgets and teams, marketers can level the playing field by leveraging social data. This piece will discuss how agencies can use social data and tools to grow their business, level-set client expectations and align internal teams. Use social data and tools to attract new clients.

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Class Data How To Metrics 118

Keyhole.co

NOVEMBER 10, 2020

Updated in November 2020. And while these are all great resources, the most valuable insights are most often found directly within your social data. And while these are all great resources, the most valuable insights are most often found directly within your social data. Twitter Analytics Guide. Learn what your audience wants.

Analytics 105

Analytics Twitter HootSuite Metrics 105

Oktopost

NOVEMBER 12, 2020

Data makes the world go round, and knowledge is indeed power, now more than ever. It’s safe to say that 2020 has become the year of data-driven marketing with 83% of B2B marketers focusing more on data analytics this year. What are data analysis tools? The rise of data analytics. The problem?

Analysis 138

Analysis B2B Data Tools 138

Keyhole.co

NOVEMBER 19, 2020

This Social Media Monitoring Tools List has been updated as of November 2020. Social media monitoring tools allow marketers to do the following: Get quality audience data. Take relevant actions, based on the data collected, to keep or build a good reputation and drive ROI. Then Keyhole might be exactly what you need.

Tools 98

Tools Social Media Sentiment Price 98

Keyhole.co

APRIL 26, 2023

And while these are all great resources, the most valuable insights are most often found directly within your social data. Learn what your audience wants Twitter removed data about audience demographics in early 2020 but that doesn’t mean you can’t learn about your audience. It’s extremely limited in how you can access the data.

Analytics 52

Analytics Twitter Data How To 52

Hootsuite

JUNE 22, 2020

This info is super helpful to track ROI or test social campaigns , but you can also use this key data to pinpoint trends and insights. Once you actually have all that juicy data from your social media monitoring, you’ll move on to actually thinking about what all those mentions mean. Further research reveals: yes. Google Alerts.

Brand Monitoring 141

Brand Monitoring Tools Brands HootSuite 141

Hootsuite

MARCH 26, 2020

— HHS.gov (@HHSGov) March 23, 2020. — FEMA (@fema) March 21, 2020. — cta (@cta) March 24, 2020. To help, check out our guide to conducting audience research. A post shared by NASA (@nasa) on Mar 16, 2020 at 2:11pm PDT. A post shared by NASA (@nasa) on Jan 7, 2020 at 2:00pm PST.

Social Media 143

Social Media HootSuite Education Social Media Management 143

Writtent Blog

MAY 15, 2021

But our cultural resistance to sentiment is all inclusiveour cynicism crosses all genders, all ages, all classes. Clinical site investigators, on the other hand, are excited with the idea of publishing research data. Research agreements are also a very good investment ( agreement ). President Obama has said that more U.S.

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Insurance Policies Company Publishing 40

Social Media Strategies Summit

OCTOBER 14, 2021

According to research from Monday.com , almost 98% of marketing teams have changed their strategies in response to the pandemic. To get it right, Jennifer leans heavily on the data, looking at the type of content and responses that have worked well for the brand in the past. AARP Advocates (@AARPadvocates) August 20, 2020.

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Authentication Brands Team Issues 222

Hootsuite

JULY 15, 2020

Data: Good data allows you to monitor your efforts, report on your success, and revise your strategy as needed. It's all about the data! Do thorough audience research. Your buyer personas need to be based on real-world data, not gut instinct. Compile data on your existing customers and social audience.

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