Pixlee

APRIL 2, 2019

Rather than setting forth archaic tenets to build your marketing strategy, a new school of thought is both popular and successful for brands: craft your marketing strategy from community-driven marketing. Your community should be the core focus of your marketing strategy in the year ahead. Brand Loyalty.

Strategy 59

Strategy UGC Hotels Marketing 59

Pam Moore

JUNE 28, 2019

The tactics that worked in past years will not work in 2019. If you want to get a grip on your content marketing in 2019 and see consistent, measurable, repeatable results, then you MUST utilize a content calendar. Download our 2019 content calendar template here -> 2019 Content Calendar Template.

Template 60

Template Templates Content Marketing 60

Social Media Strategies Summit

FEBRUARY 27, 2020

In 2019 we saw several social platforms grow and continue to mature – from industry giants like Facebook and Instagram to emerging platform TikTok and more niche sites like Pinterest. Source: PEW Surveys conducted 2012-2019. 2 Growth of private communities and tight-knit tribes. Source: Facebook Groups.

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Trends Social Media Instagram Platform 182

Social Media Strategies Summit

OCTOBER 21, 2021

According to research from Brunswick Group , 63% agree they would prefer to work for a company where the CEO uses digital and social media. And for another, the business community seems to like it too. Brian Scudamore is the Founder and CEO of O2E Brands , the company behind home service brands like 1-800-GOT-JUNK?

Social Media 211

Social Media Startup LinkedIn Telecommunications 211

Likeable

OCTOBER 8, 2019

Diverse speakers from companies like Hulu, Bumble, Spotify, and Burger King led and participated in thought-provoking sessions like The Value of Diversity in Advertising and Inside the Zeitgeist: Conversations Shaping Culture , and there was a ton to be learned about different facets of the industry. Look “inside the zeitgeist.”.

Advertising 50

Advertising Authentication Meme Film 50

Likeable

APRIL 2, 2019

Step out of your own perspective, and pop your bubble by seeking out insights from people outside of your team, company, or industry. Whether it’s environmental issues or community values, what matters is that your audience cares about it, and that you deliver the message authentically. We’re stuck in our own bubble.

Retail 87

Retail Brands Authentication Loyalty 87

Hootsuite

MAY 13, 2020

According to a Business Insider Intelligence report, the market is set to nearly double from $8 billion in 2019 to $15 billion by 2022. A post shared by Creators (@creators) on Sep 29, 2019 at 5:54am PDT. Finally, in order to keep our community safe, we’ll be updating our branded content policies in the coming year.

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Influencer Trends Marketing Guidelines 145

Keyhole.co

JANUARY 18, 2024

Stanley even stopped stocking the line in 2019. Unbelievably, Stanley went from US$70 million in annual sales in 2019 to US$750 million in 2023. After the Quenchers went viral in 2019, thousands of customers and admirers flocked to the brand’s social media platforms, eager to see what the fuss was all about.

Influencer 59

Influencer Social Media Strategy Marketing 59

Hootsuite

FEBRUARY 1, 2022

The company currently dominates online game streaming with over 72% of the market share in terms of viewership, beating out intense competition from YouTube Gaming and Facebook Gaming. So, however small your niche, there’s likely a community on Twitch ready to be marketed to. Position your brand as authentic. Credit: Twitch.

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Marketing Authentication Template Templates 102

Likeable

JANUARY 28, 2020

Many vloggers have even built entire careers out of their vlogging hobbies—the highest-paid vlogger in 2019 , Ryan Kaji, earned a whopping $26 million. TikTok’s user base grew extremely quickly to 800 million active users by mid-2019, with a majority of those users within the Gen Z age range.

YouTube 105

YouTube Authentication Influencer Sports 105

Pixlee

SEPTEMBER 3, 2020

ThirdLove, which launched in 2013, is a lingerie company created in response to the frustration the co-founders (and countless other women) felt when trying to find bras that fit real bodies. The campaign’s goal is “to unite and inspire people to take action in their communities” using the power of sport. . ThirdLove .

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Brands Content Authentication Campaign 77

Sprout Social

OCTOBER 17, 2022

Some companies use it as a retention strategy as well. Qualtrics made guests’ dreams come true at Brandweek 2019. The experience management company asked conference attendees to Tweet them a wish and they promised to deliver in real time. — Chris Ariens (@ChrisAriens) November 14, 2019. Telfar x Rainbow.

Brands 99

Brands Fashion Eventful Hosting 99

Sprout Social

JUNE 17, 2019

Embrace authenticity. How important is authenticity on social media? A great personal brand is one that is authentic and intrinsically connected to who you are as a person. And this is especially true if you’re well-known not just as an individual, but as a public-facing representative of a company as well.

Trends 111

Trends Social Media Brands Authentication 111

Unmetric

AUGUST 2, 2019

A post shared by nike (@nike) on Jul 7, 2019 at 9:55am PDT. A post shared by Victoria’s Secret (@victoriassecret) on Jun 27, 2019 at 10:25am PDT. A post shared by Huda Kattan (@hudabeauty) on Jun 8, 2019 at 1:05am PDT. Look 54/70 — Fall-Winter 2019/20 #CHANELHauteCouture. View this post on Instagram.

Instagram 155

Instagram Brands Fashion Sports 155

Social Media Strategies Summit

OCTOBER 30, 2019

of businesses also report maintaining a presence on Facebook ( 2019 State of Social Media Report ). Here are 7 brands that are achieving killer results on Facebook in 2019 to get you inspired. #1 To increase engagement across this campaign, Aflac looked for ways to demonstrate authenticity and transparency. Source: Pew Research.

Brands 108

Brands Facebook Journal Issues 108

Pam Moore

JUNE 23, 2019

This strategy helped me survive 13 major layoffs at one company alone. While others on my corporate teams wanted to “hoard” the information for fear of losing their jobs or strategic positions within the company, I believed the opposite and that “a team is only as strong as it's weakest link.” Do your research!

Hosting 90

Hosting Eventful Tips Training 90

Pam Moore

JUNE 23, 2019

This strategy helped me survive 13 major layoffs at one company alone. While others on my corporate teams wanted to “hoard” the information for fear of losing their jobs or strategic positions within the company, I believed the opposite and that “a team is only as strong as it's weakest link.” Do your research!

Eventful 90

Eventful Tips Training Authentication 90

Social Media Strategies Summit

FEBRUARY 13, 2020

As a result (at least partly) of their ability to drive brand awareness and leads through social media, the company has seen impressive results, with sales growing from $255,000 in total revenue in 2007 to $15.6 Slack is a workplace communication and collaboration platform that appeals to companies large and small.

B2B 150

B2B Social Media Brands Hubspot 150

Sprout Social

JULY 7, 2020

Further, in our 2019 #BrandsGetReal survey, 66% of consumers said they believed brands should weigh in on social issues because they can create real change , while 63% reaffirmed that brands have the platform to reach a large audience. Being human and authentic about social issues is one way to build this culture of transparency.

Brands 120

Brands Survey Microsoft Issues 120

Hootsuite

JULY 29, 2020

It tells the world that your YouTube channel is run by a real human being, an established creator, or an authenticated brand/organization. Note : In September 2019, YouTube announced a new design for channel verification. Be authentic, meaning your channel must represent the real creator, brand, or entity you’re claiming to be.

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YouTube Badge How To HootSuite 139

agora pulse

JANUARY 3, 2020

million App Store downloads in Q1 2019 (a year-on-year increase of 3.6%). The Impact of Culture survey below highlights the importance of cultural relevancy and shows how this can be achieved with “giving back to the community” being the most popular suggestion. That’s over 5 per second. Twitter users spend an average of 3.39

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Twitter Tips Influencer Hashtag 129

Pixlee

MARCH 18, 2019

The Most Meaningful Brands of 2019. These brands consisted of large tech companies such as Google , YouTube , and Microsoft. What makes these companies so meaningful? Decades ago, there weren’t as many cars on the streets as there are today, which meant that sales were very low for tire companies. Inspire.

Brands 74

Brands Automotive UGC Education 74

Sprout Social

MAY 3, 2022

However, due to strict community guidelines from several social media platforms, and government regulations around the promotion of marijuana products, many brands are having a hard time building their communities. The challenges of cannabis social media marketing. 4 brands elevating their cannabis social media content.

Social Media 89

Social Media Brands Content Guidelines 89

Buffer Social

JUNE 13, 2019

We’re seeing this happen on Instagram today: less polish, more authenticity. The Trend on Instagram: Less Polish, More Authenticity. ” Ugly Drinks’ social media and community manager Brittany Zenner calls it “influencer saturation.” A post shared by BarkBox (@barkbox) on Apr 11, 2019 at 9:05am PDT.

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Meme Instagram Feed Feedly 75

Likeable

JULY 1, 2020

population is Black, but only four Fortune 500 companies have Black CEOs , and Black folks only occupy 3.2 Throughout the past month, with the resurgence and increased allyship around the Black Lives Matter movement, companies have started to reevaluate their diversity and inclusion practices. percent of the U.S. Beverly Jackson.

Industry 134

Industry Marketing Insurance Yahoo 134

Sprout Social

JANUARY 6, 2021

YouTube reports one billion hours of video are watched every day and research estimates social video ad spend will grow 44% from 2019 to reach $14.89 When Ryan Reynolds became the majority owner in 2019, he brought his marketing acumen, wit, a new vision and major brand awareness to the company. billion by 2021.

Video 132

Video Social Media Wireless Marketing 132

Pixlee

AUGUST 25, 2020

According to a 2019 consumer survey, 64% of respondents took an action after seeing an ad they considered to be diverse or inclusive. If you want to make your marketing more diverse and authentic, turn to your fans and followers. Work with them to craft campaigns that tell your brand story and theirs in an authentic way. .

Brands 52

Brands UGC How To Authentication 52

Later

NOVEMBER 13, 2019

In fact, our very own Taylor from Later predicted that: “the days of perfectly posed Instagram posts, overly edited photos, and Instagram bot comments are over, making way for more genuine experiences and authentic relationships”. A post shared by taylor loren (@taylor.loren) on Jan 6, 2019 at 12:44pm PST. View this post on Instagram.

Instagram 85

Instagram Trends UGC Meme 85

Buffer Social

MARCH 30, 2022

An American Express Report found that in 2019 women entrepreneurs owned 42 percent of small businesses in the US , employing over 9 million people and generating nearly two trillion in revenue. Minority-owned companies account for 50 percent of these businesses. Another promising statistic?

Small Business 72

Small Business Instagram Press Release Communities 72

Sprout Social

JUNE 16, 2020

That’s where Facebook verification enters the picture, with a blue checkmark giving a clear distinction between an authentic Page and a Page created by fans or imposters. This includes public figures, brands and companies to name a few. Think large companies, popular brands and celebrities. Gray checkmark.

Badge 116

Badge Facebook How To Applications 116

Pixlee

AUGUST 9, 2019

She’s helped numerous Fortune 500 companies utilize the latest technology to develop marketing strategies that are smart and effective. Consumers value brands that are transparent and authentic, and this is key to a successful marketing strategy. 10 Never-Fail Marketing Strategies for ECommerce in 2019.

List 42

List Brands UGC Authentication 42

agora pulse

DECEMBER 17, 2019

The video platform hit one billion downloads worldwide in February 2019 of which nearly 100 million came from the United States and 250 million from India. Get Authentic. Phony social media adverts and insincere video messaging leaves most Internet users cold and searching for authenticity. Create content for communities.

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Social Media Authentication comScore Social Media Management 82

Keyhole.co

SEPTEMBER 18, 2020

The coveted Twitter blue check is indeed a status symbol as it indicates that a profile is authentic. However, if your account is verified, the blue check is a mark of authenticity. The company is planning to bring back the program soon and allow users to request for verification. It shows that your account is the real deal.

Twitter 97

Twitter Badge How To Authentication 97

Pixlee

SEPTEMBER 7, 2021

Micro-influencers also maintain the engagement rate of their followers by producing quality content, engaging with their followers’ comments and posts, and curating an authentic and supportive community. This isn’t actually the case, according to the 2019 State of Influencer Marketing. Misconception 4: They’re Expensive.

Influencer 78

Influencer Affiliate marketing Industry Cost 78

Social Media Strategies Summit

JANUARY 3, 2019

They aim to inspire people to think about everything they could do with a suitcase, positioning the company as more of a travel brand than a luggage one. With 400,000+ members around the world, the coworking brand has a global community of users built into their business model. 6 So Worth Loving. soworthloving / 60.3k 7 Beardbrand.

Instagram 139

Instagram Brands UGC Travel 139

Pixlee

APRIL 28, 2021

MADE.com is an upscale furniture company that has always relied on user-generated campaigns to ensure continued fresh and engaging content. In 2019, it launched the #MADEdesign campaign. You can utilize UGC to promote your brand community and its culture. . The campaign didn’t merely showcase the company’s culture and values.

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Campaign UGC Content Sports 97

Later

JUNE 12, 2019

To help spark some creativity, we’re looking at 7 strategies for what to post on Instagram when you’re fresh out of ideas, as well as tips for keeping your filler content on-brand: What to Post on Instagram #1: Share Highlights From Your Community. A post shared by Later.com (@latermedia) on Jun 11, 2019 at 9:12am PDT.

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Instagram UGC Feed Feedly 73