Mindjumpers

SEPTEMBER 14, 2012

The following post is part of the Mindjumpers Network series and written by our Community Manager, Sara Hansson. For international brands and companies, it can be a challenge to control and maintain product perception worldwide. Talk to your fans in their language.

Communities 234

Communities Brands Authentication Cost 234

Sprout Social

FEBRUARY 5, 2024

With budget cuts, resignations and layoffs in diversity, equity and inclusion (DEI) departments, professionals and consumers alike have noticed a trend in companies backtracking on their social justice commitments made in 2020. Cultural heritage months like Black History Month are a cornerstone to many DEI initiatives for brands.

Social Media 112

Social Media Authentication Communities Campaign 112

Webbiquity SMM

JANUARY 24, 2023

This year, in an effort to put out more authentic and organic-looking content, companies are stepping up to collaborate with smaller content creators to help generate brand awareness and loyalty. The success of live video initiatives makes it clear that consumers want to see the faces behind their favorite companies.

Advertising 238

Advertising Social Media Strategy Authentication 238

Buffer Social

JANUARY 22, 2024

He says, “With new and emerging to established creators building up audiences on LinkedIn, thanks to its strong organic reach, this year, we will see more brands looking to capitalize on this and tap into this pool of talent for influencer marketing campaigns, especially companies wanting to get in front of B2B audiences.”

Social Media 101

Social Media Authentication LinkedIn B2B 101

Ignite Social Media

NOVEMBER 27, 2023

In this video, Community Managers AnnE Ford and Dervon Thompson will explore how to identify relevant trends for your brand, when to join in on viral trend conversations, and tips for putting your unique spin on trending topics. Can we authentically connect it back to our brand mission and values?

Trends 167

Trends Social Media Brands Meme 167

Sprout Social

JUNE 18, 2019

Does the person who post as your brand on Facebook also work to develop the community that the company is part of? Social media in a mid-sized company is no longer one person. Typically, most companies find they need at least a social media manager and a community manager. Where do they fit in a company?

Social Media Management 112

Social Media Management Communities Social Media Skills 112

Convince & Convert

APRIL 26, 2013

Brooks Thomas , Communications Specialist at Southwest , joins the Social Pros Podcast this week to discuss the progressive setup of the Southwest social media team, the widespread success of a long-running corporate blog, and keeping an authentic voice for a large brand. This, they hope, keeps it authentic. Holy Social!

Authentication 137

Authentication Nielsen How To Case Study 137

Webbiquity SMM

JUNE 21, 2022

According to recent statistics, 57% of companies in the U.S. This landscape is in constant flux, which presents companies with a huge challenge in increasing their influencing power. There are a lot of other aspects of their offering, including company culture, customer service, giving back, etc. Guest post by Ron Stefanski.

Influencer 288

Influencer Brands Policies Privacy 288

Pixlee

APRIL 6, 2020

As competition is picking up, brands are battling it out to create a unique identity as well as remain successful with their community. Moreover, by removing physical distances, they can create a sense of belonging to a digital community. Why do businesses need to build a brand community? Improves communications with customers.

Communities 56

Communities Brands Reputation Authentication 56

agora pulse

AUGUST 22, 2019

People are forming real relationships on this platform—but managing all those relationships within a community of peers, employees, potential job applicants, and potential clients can be tricky and overwhelming. Personal and Professional Profiles: Why Both Make Up Your LinkedIn Community. Enter Agorapulse.

LinkedIn 105

LinkedIn Communities How To Applications 105

Oktopost

MARCH 26, 2024

In a world where authenticity, transparency, and efficiency are not just valued but expected, direct communication between brands and their customers is the heartbeat of modern-day business.

B2B 62

B2B LinkedIn Authentication Loyalty 62

Bill Hartzer

FEBRUARY 2, 2024

The company is betting against the grain, rejecting the noisy landscapes of Meta, X, and TikTok, and placing its chips on fostering meaningful connections with those who truly matter. By veering away from the trend of large public communities, Noteit zeroes in on the people who matter most to you.

Social Networking 95

Social Networking Widget Privacy Authentication 95

Sprout Social

DECEMBER 5, 2023

Meet our experts Kikora Mason Laurise McMillian Greg Rokisky Cassandra Blackburn Algorithm Name: Kikora Mason Pronouns: She/Her Company: JPMorgan Chase Title: Vice President, Community—Chase Social Media Bio: Kikora Mason currently oversees social listening and community management strategy at JPMorgan Chase.

Social Media 123

Social Media Survey Education Team 123

Bill Hartzer

JANUARY 24, 2024

The app is not just a platform; it’s a movement toward a more authentic and unfiltered digital community. ZEKOND encourages users to express themselves authentically, fostering a sense of connection beyond the superficial. User privacy is not just a feature; it’s a commitment.

Social Media 95

Social Media Privacy Notification Authentication 95

Pixlee

MAY 8, 2019

Building relationships with current and potential customers is a cornerstone for social media marketing in the digital age, and creating thriving communities has to be the center of your marketing strategy. But what is community-driven marketing and how can brands use it successfully? What is Community-Driven Marketing?

Communities 74

Communities Social Media UGC Marketing 74

The Realtime Report

OCTOBER 31, 2023

Derek Chew, CEO of Fullmoon Digital , explains that Social Commerce is growing exponentially and has become essential for companies that want to stay relevant in a fast-paced global economy. Chew elaborates, “Social Commerce success comes from being authentic with your audience. Consumers want to feel connected to your brand.

Authentication 91

Authentication Influencer Compete Trends 91

Convince & Convert

MARCH 14, 2013

To commemorate both milestones, the company hosted a 24-hour long community celebration on its @Nike account. Throughout the celebration, Nike shared ten Instagram photos from its fans that inspire the company to “push further” on the platform. Milestone’s aren’t about you – they’re about your community.

Communities 148

Communities Instagram Crowdsourcing Hashtag 148

Later

MAY 29, 2020

Creating an Instagram community for your business is one of the best ways to gain brand loyalty, boost engagement, and stay connected to your customers. In this blog post we’re sharing how and why you should build an Instagram community, as well as 6 tips to help you get started: Why Build an Instagram Community.

Communities 78

Communities Instagram UGC How To 78

Social Media Strategies Summit

NOVEMBER 27, 2018

During his opening keynote at this year’s Social Media Strategies Summit NYC, Connor LeBas, Director of Marketing and Social Media at OWN, explained how she was able to make this transformation while still maintaining the authenticity that has earned her the respect of millions. The Know: An OWN Community. Super Soul Sunday.

Communities 100

Communities Platform Video Fashion 100

Buffer Social

DECEMBER 3, 2020

Their strength is in their community. They’ve identified a powerful marketing channel to help these women bring their visions to life: digital community. Read on for a behind-the-scenes look at how IFundWomen integrates their marketing and community building to foster inclusive digital spaces. It’s a great tactic!

Communities 81

Communities Engagement Community building Instagram 81

Buffer Social

MARCH 5, 2021

She's the Social Media Manager at Southern Elegance Candle Company (SECC), a home fragrance and budding lifestyle brand that captures the warmth and hospitality that the South is known for. Southern Elegance Candle Company is a home fragrance and budding lifestyle brand that captures the warmth and hospitality that the South is known for.

Company 89

Company Social Media Instagram Social Media Management 89

Firebelly

FEBRUARY 5, 2012

What Henry Ford, Espresso, And Community Have In Common. I love his approach – he thinks aloud and collaborates in the open with the members of his community, shares best practices, and relentless connects people. Thankfully, Jeremy will continue writing and sharing his ideas with the community he has built. Yes and yes.

Communities 174

Communities Marketing Microsoft Authentication 174

Social Media Strategies Summit

SEPTEMBER 9, 2022

Many organizations — including conservation charity WWF and video game company EA — have faced backlash from fans and supporters for launching (or even just planning) NFT initiatives. For many brands and consumers, the value of NFTs doesn’t come from the token itself but the sense of community built around it. Image source.

Examples 177

Examples Brands Avatar Authentication 177

Pixlee

JANUARY 12, 2022

Instead of shouting into the void why their product is the best, leading brands now build a brand identity and community through the creativity of their customers. With the consumer shift toward values like transparency, social responsibility, and customer focus, the rise of community-driven brands makes sense.

Communities 52

Communities UGC Marketing Newsletter 52

Convince & Convert

DECEMBER 16, 2015

He engineers opportunities for his team members to live their true brand story, creating an authentic and personable brand identity that both customers and employees want to be a part of. As the President and CEO of Swiftpage, John has brought together a trio of companies that offer customer relationship management software: Act!,

Authentication 60

Authentication Brands Small Business Team 60

Janet Fouts

JULY 13, 2020

Her decade-plus long career as a chef and catering company owner, paired with her wealth of expertise in marketing, are matched with a remarkable work ethic, providing her clients with an engaging and interactive experience that inspires them to take action. linkedin.com/company/flourish-marketing-co/. linkedin.com/in/aleyaharris/.

Brands 226

Brands Marketing Committee Consultant 226

Sprout Social

OCTOBER 10, 2023

Our survey shows expanding brand reach to new audiences (68%), boosting engagement rates (50%) and enhancing brand authenticity and trust (47%) are considered to be the three most valuable benefits of influencer marketing. Dunkin’ Dunkin’ is a great example of a company stepping outside the box for brand partnerships.

Examples 127

Examples Influencer Campaign Marketing 127

Hootsuite

JANUARY 13, 2022

For example, photos of employees packing or making up orders or a video of your team talking about why they love working for your company. This behind-the-scenes content helps establish brand identity and works across social and ads to showcase authenticity. Takes authenticity to the next level. And with consumers 2.4

UGC 145

UGC Content HootSuite Authentication 145

Sprout Social

AUGUST 31, 2023

To quote the company founder, Leon L. Some skeptics wondered if it was an authentic gesture, or just a way to generate positive PR. It was clear that leading by example and honoring Mental Health Awareness Month with an authentic gesture was the only way to do it. Bean, “Being outside brings out the best in us.”

Team 119

Team Authentication Proposal Social Media 119

Hootsuite

OCTOBER 27, 2021

Facebook verification is the process of getting an account or Page verified to show other users that it represents your authentic presence on the platform. The verified badge lets your audience know you’re authentic. Step 2 : Confirm your authenticity. Make sure your company information is up to date. A company overview.

Badge 145

Badge Facebook Authentication HootSuite 145

Later

MAY 29, 2020

Creating an Instagram community for your business is one of the best ways to gain brand loyalty, boost engagement, and stay connected to your customers. In this blog post we’re sharing how and why you should build an Instagram community, as well as 6 tips to help you get started: Why Build an Instagram Community.

Communities 60

Communities Instagram UGC How To 60

Sprout Social

JANUARY 29, 2024

They simultaneously hopped on blink-and-you’ll-miss them trends, while championing authenticity. With major changes at the company and new platforms like Threads, users are diversifying their time across platforms while remaining loyal to some legacy networks. Many B2B companies build their social marketing strategy around LinkedIn.

Social Media 113

Social Media Strategy Exercises Retail 113

Sprout Social

SEPTEMBER 14, 2023

Reposting user-generated content (UGC) rewards customers who post it while also boosting authenticity on your channels by putting your audience at the forefront of your brand. Clothing brand Aerie has made authenticity a core part of its brand—and naturally, this includes featuring posts from their real customers.

Strategy 124

Strategy Brands Content UGC 124

Sprout Social

SEPTEMBER 30, 2022

Meryoli Arias , Senior Social Media and Community Manager, and Daniel Cmejla , Senior Director of Community, Customer Marketing, Events, PR, and Social, of Chili Piper gave us an inside look into how they approach social selling. Create authentic relationships with prospects. Personalize sales pitches and provide added value.

Tips 133

Tips Authentication LinkedIn Groups 133

Convince & Convert

DECEMBER 15, 2023

Set your marketing team up for success by trusting them to make the right judgment calls on when and what to post on company channels. This requires setting cross-functional team expectations around quick and clear communication that extends beyond the marketing team. to get through. How do they do this? due to these efforts.

Brands 148

Brands Marketing Real Estate Collaboration 148

Pixlee

OCTOBER 24, 2018

The holidays are the most important time of year for your eCommerce business—and authenticity is on the top of every consumer’s mind right now. If you want to make an impact this holiday season—and earn the sales to match—develop your authentic eCommerce brand now. This authentic messaging is what sets you apart from competitors.

Authentication 42

Authentication Brands CSR Hotels 42

Social Media Strategies Summit

NOVEMBER 30, 2022

But as consumers become increasingly savvy, we’ve seen a rise in more authentic influencers — people who care passionately about their hobbies, interests, and the content they post. Importantly, this isn’t just a one-and-done exercise for McDonald’s, which runs a host of programs designed to support its communities, crew, and customers.

Campaign 304

Campaign Brands Influencer Collaboration 304