Devumi

JANUARY 31, 2018

Influencer marketing is an important strategy for many brands wishing to expand their online reach. A new infographic explores why it is set to be able to be the most important online marketing strategy going on in 2018. The post Why Influencer Marketing is HUGE in 2018, and How to Use It appeared first on Devumi.

Influencer 74

Influencer Marketing How To Strategy 74

Pam Moore

NOVEMBER 14, 2017

Ready for a real competitive edge in 2018? While your competition is arguing about which social network is going to win… Instagram, Snapchat or Facebook, I'm going to help you build an audience first marketing strategy and plan to zoom right past the competition. WHY you must embrace audience marketing in 2018.

Training 158

Training Marketing Small Business ROI 158

Devumi

FEBRUARY 5, 2018

Influencer marketing is expected to grow bigger this year, and it has many brands scrambling to find a way to tap into. An infographic I found takes a look at the growth of influencer marketing from last year to ascertain how influencer marketing will look in 2018.

Influencer 60

Influencer Marketing Brands Content 60

Direct Marketing Observations

JANUARY 12, 2018

I don’t know a marketer out there that would say that influence in social media is not a commodity, if you know how to leverage it. I do however, know a lot of marketers out there, who struggle with determining and identifying influence in social media and because of that, can not leverage it; and that’s NOT a commodity!

B2B 276

B2B Influencer Conversation Social Media 276

Pam Moore

JULY 9, 2018

Content marketing is becoming more challenging even for the most experienced marketers. Gone are the days of simply needing to know how to write textual content for a white paper, marketing collateral or direct mail flyer. I think often times marketers over complicate what should be simple. Don't give up quite yet.

Content 163

Content Training Marketing Industry 163

Sherrilynne Starkie

AUGUST 15, 2018

That’s why I was surprised to see the concept resurrected in a recent report from InfluencerDB , an influencer marketing software company, which uses Earned Media Value (EMV), the cash value of attention a brand gets on social media. The study looked at the first five months of 2018. So where’s the influence?

Influencer 199

Influencer Campaign Report CPM 199

Ignite Social Media

JANUARY 12, 2018

Take a look back at your learnings from 2017 for a reminder of where you are headed in 2018. A few last-minute additions for your 2018 strategy are to include more video, use Pinterest for Search, activate micro-influencers and determine a role for Messenger. Video will continue to grow in importance in 2018. More Video.

Strategy 133

Strategy Social Media CPC Influencer 133

Ignite Social Media

JANUARY 8, 2019

This article originally appeared on Forbes.com , on December 28, 2018. By most accounts, influencer marketing is now a multibillion-dollar industry. Balancing Influencer Reach And Content Quality. The main difference between these somewhat arbitrary groupings is the size of the influencer’s follower count.

Influencer 141

Influencer Marketing Syndication Analysis 141

Pam Moore

JANUARY 17, 2018

I am hosting a free Facebook in 2018 Webinar training that will provide you in simple english what you need to know about marketing your business on Facebook in 2018 plus the details of the latest announcement from Facebook. Social media including Facebook is NOT a solution to your marketing woes. However, this isn't new.

Facebook 164

Facebook Training Template Templates 164

WebInKnow

AUGUST 26, 2020

Everyone and their grandmother wants to learn about influencer marketing — in 2018, people searched for the term “influencer marketing” 61,000 times per month. Even if you haven’t been searching for influencer marketing on Google, you’ve definitely seen posts like these on your own social media.

Influencer 98

Influencer Marketing Social Media Google 98

Convince & Convert

FEBRUARY 1, 2018

Now, any athlete can build their own fame, reputation, and influence through their social media platforms. As the 2018 Olympic Games quickly approach, I am nearly as excited for the Twitter arguments as the competitions. Tweets will fly; reputations will be built and broken; influencers will be born. Click To Tweet.

Sports 119

Sports Reputation Marketing Committee 119

Social Media Strategies Summit

JANUARY 18, 2019

Influencer marketing has proven to be a very effective strategy for building communities and reaching new potential customers. Last year, 92% of marketers found their influencer strategy effective and 39% of those marketers plan to further increase their influencer marketing budgets in the coming year.

Influencer 100

Influencer Tools UGC Marketing 100

Sprout Social

MARCH 12, 2024

A proof point that illustrates what many social marketers already know: Presidential elections make social media a hard place to navigate, even if your brand isn’t inherently political. According to Harvard Business Review , “Business has become enmeshed with politics and social issues…By 2018, CEO activism was seen as the ‘new normal.’”

Social Media 110

Social Media Marketing Sentiment Influencer 110

Socialmedia.biz

JUNE 8, 2018

In 2018, it might seem like the market is oversaturated with social media influencers; but you shouldn’t let that discourage you from becoming one if it’s what you really want. That said, becoming the best influencer you can be takes quite a bit of work. Determine your specific niche and target market.

Influencer 83

Influencer Social Media How To Collaboration 83

Forbes Social Media

JANUARY 1, 2019

Influencer marketing took off in 2018, the number of campaigns doubling in a year. But companies hoping to take advantage of the sector for their brands need to be smart about five key trends that are reshaping the industry and making it more responsive, responsible and reliable.

Influencer 111

Influencer Trends Marketing Campaign 111

Social Media Strategies Summit

JANUARY 10, 2019

The concept of storytelling in marketing is not a new one, but as content continues to grow as a central tenet of a solid marketing strategy, storytelling has grown in popularity among brands. Here are 10 of the best storytelling campaigns we’ve seen in 2018 and what you can learn from them. Peloton’s Better is In Us Campaign.

Net Neutrality 161

Net Neutrality Campaign Brands Apple 161

Sprout Social

MAY 5, 2019

A decade ago, the influencer marketing arena was limited only to celebrities and a few dedicated bloggers. Now, it seems like we’ve seen influencers rise, saturate the market and even get caught up in fraud. Read on for our tips to determine if influencer marketing is for you. But things change, right?

Influencer 111

Influencer Marketing Survey Campaign 111

Ignite Social Media

OCTOBER 30, 2017

As 2017 is quickly coming to a close, it is time to start planning for 2018. The sessions were well organized and very valuable, even for people who consider themselves highly knowledgeable in terms of social media marketing. Social Media Marketing World. Social Media Marketing World is presented by Social Media Examiner.

Conference 106

Conference Social Media Cost Template 106

Pam Moore

AUGUST 7, 2018

Even some of the most savvy social marketers are finding themselves ready to throw in the towel with social media for business in 2018. According to a recent study from the DMA, only 48% of marketers believe they are receiving a positive return on their investment in social media. The goal is not to “do social media.”

Social Media 149

Social Media Training Startup Social Networking 149

agora pulse

JANUARY 4, 2018

By now you will all have read some social media predictions for 2018. Robots will take over the world (AGAIN) and Twitter will die a dramatic death, forced out of the market by virtual reality millennials. Let’s head into 2018 with the confidence that we can handle this as we handled everything else.

Social Media 125

Social Media Social Media Management Net Neutrality Curation 125

Devumi

DECEMBER 4, 2017

Here are some of the digital marketing trends that brands need to prepare for in 2018. The continuing popularity of influencer marketing Reaching out to influencers is […]. The post The Digital Marketing Trends to Watch Out For in 2018 appeared first on Devumi.

Trends 60

Trends Marketing Influencer Brands 60

Pixlee

NOVEMBER 20, 2018

Influencer marketing has proven to be one of the most effective forms of connecting with a community. In 2019, this strategy will still use many of the techniques and approaches that were popular in 2018. Instagram Will Remain a Key Influencer Marketing Channel. Instagram is experiencing massive growth each year.

Influencer 75

Influencer Trends Brands UGC 75

Pam Moore

JUNE 5, 2018

By tapping into the power of social media and influencer marketing even solopreneurs, entrepreneurs and small business owners have real opportunities to compete head to head against brands with much bigger budgets and teams than them. There is power and opportunity in building a platform that serves a niche market with real value.

Brands 157

Brands How To Authentication Training 157

Devumi

JANUARY 4, 2018

For those involved in digital marketing, 2018 offers a fresh start to come up with better campaigns. In the spirit of the season, here are a few New Year’s resolutions that marketers like you should try keeping for a successful 2018.

Marketing 60

Marketing Meeting Campaign Content 60

Sherrilynne Starkie

MAY 16, 2018

May 16, 2018. Influencer marketing data as bonus. May 16, 2018. May 16, 2018. May 16, 2018. Five Great Influencer Marketing Studies. May 16, 2018. New influencer marketing studies provide fresh insight into trends and best practices. May 16, 2018. Follow List.

Social Networking 186

Social Networking Features Hotels LinkedIn 186

Pam Moore

AUGUST 7, 2018

Are you doing everything the “experts” tell you to do but still are not seeing measurable business results with your online marketing, social media and digital marketing efforts? A list of random acts of marketing doesn't count. You are guilty of random acts of marketing every day and you know it.

Social Media 112

Social Media How To Training Industry 112

SocMed Sean

FEBRUARY 10, 2022

As a result, many businesses have taken to Instagram to market their companies. As of 2018, 71% of US businesses reported they use Instagram for marketing. Because of that, Instagram should continue to be a part of your marketing strategy in 2022. Can Instagram be effective for marketers?

Instagram 162

Instagram Strategy Marketing Metrics 162

Social Media Strategies Summit

JULY 12, 2019

The rise of influencer marketing was a fast one. 2016 saw the explosive growth of macro influencers and celebrities in marketing campaigns. By 2017, the market saw the need for micro-influencers – those with followings between 10,000 and 500,000. These days, influencer marketing seems to be ubiquitous.

Influencer 104

Influencer Tips Authentication Campaign 104

Webbiquity SMM

DECEMBER 12, 2018

As of June 2018, 4.2 And this percentage is growing with every passing year, which means digital marketing should be at the forefront of any promotional strategy because it is universal, affordable, and will only grow in importance. Influencer Marketing Going Micro. Guest post by David Gutierrez. Real-time Communication.

Trends 166

Trends Marketing Influencer B2B 166

agora pulse

JANUARY 31, 2019

Let’s take a quick break from our planning for 2019 to reflect on the different social media management features that Agorapulse launched in 2018 that helped make managing social media easier and more efficient. January 2018. Our social media influencer friends share real-world examples of how they used these queue categories.

Social Media Management 106

Social Media Management Features Social Media API 106

Ignite Social Media

MARCH 22, 2018

Netflix, Hulu, and Amazon Prime have the online streaming market covered. While this sounds rather simple, sometimes we just need to remind ourselves that it isn’t exactly about the influencer, but about the audience. The post Is YouTube Unsubscribing from Influencers? The post Is YouTube Unsubscribing from Influencers?

YouTube 110

YouTube Influencer Policies Authentication 110

Social Media Strategies Summit

JUNE 7, 2019

For years, marketing experts have been discussing the importance of video in content marketing. These growing platforms and their influence on video marketing is not a surprise, given that video consumption is expected to make up more than 80% of all internet traffic by 2021. In 2005, YouTube was launched.

Trends 147

Trends Video Hubspot Marketing 147

Audiense

JUNE 27, 2018

One of the most notable moments of the recently concluded Cannes Lions festival was the reaction of some brands against bad practices in influencer marketing, highlighting not only companies and influencers but also platforms that operate in that market. Audiense Influencers Report. Use case for B2B. Campaign US.

Analysis 96

Analysis Advertising Journal B2B 96

Audiense

MARCH 14, 2018

— Audiense (@AudienseCo) March 8, 2018. We decided to compare the reports around the International Women’s Day conversation in 2017 and 2018. The first report I reviewed was the 2018 report and the results surprised me. Take a look at the distribution graphs for the report below about IWD 2018.

Comparison 90

Comparison Influencer Report Film 90

Buffer Social

NOVEMBER 13, 2017

What if I told you that LinkedIn, a social media platform that is now 14 years old, is the next big opportunity for marketers and brands? While much of the focus over the last few years has been on perfecting our Facebook and Instagram marketing strategies, LinkedIn has been silently growing their user base to more than 500 million users.

LinkedIn 112

LinkedIn Microsoft B2B Marketing 112

Sherrilynne Starkie

FEBRUARY 18, 2020

Earned media, often referred to as PR coverage, is growing in importance for today’s digital marketing success. It means reporters and other news professionals are now restored to the position of influencer. In this post, I’ll define “earned media” and show a few examples of how smart marketers use it to fuel successful campaigns.

Fashion 409

Fashion News Report Review 409

Later

SEPTEMBER 15, 2020

This year has seen a shift with brands publicly taking accountability for a lack of diversity in influencer marketing. We asked 4 Black creatives to share their experiences and speak about the importance of diversity in influencer marketing. Want to create a more inclusive marketing strategy? pulluporshutup.

Influencer 65

Influencer Travel Marketing Instagram 65