Ignite Social Media

MAY 4, 2020

A Brief History: To the dismay of many, Facebook rolled out its own take on Stories in March 2017. While the interface is a bit different than that of its daughter company, Facebook and Instagram Stories’ features are nearly identical. Source: Facebook.

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Later

FEBRUARY 15, 2021

Launched in 2016 by its Beijing-based parent company ByteDance , TikTok was an instant hit with Gen Z users in China. But it wasn’t until 2017, when ByteDance acquired another video-sharing platform (Musical.ly), that it took off in North America and Europe. In 2021, the company is projected to reach 1.2

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Twist Image

APRIL 30, 2017

Piers Fawkes spends - what seems like - an awesome amount of time searching out trends, building data, publishing reports and curating news from around the world. I have long been a fan of his company, PSFK. I have long been a fan of his company, PSFK. trend curation. trend curation. trend curation.

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Oktopost

OCTOBER 23, 2019

Marketers are always looking for new ways to engage and depending on your audience a well-curated Spotify playlist may be something to add to your repertoire. Back in January of 2017, Google announced that they were eliminating third party pixels on YouTube in favor of the “Ads Data Hub”. Spotify adds new Facebook sharing option.

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Marketing YouTube Overview Instagram 110

Sprout Social

JUNE 30, 2019

Since 2017, we have seen many improvements. This difference in audience provides an excellent opportunity for companies trying to reach a younger demographic. Depending on what products or services your company offers, this could be extremely advantageous. A big mistake that companies make is treating Instagram like Facebook.

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Instagram Strategy Facebook Social Networking 101

Pixlee

DECEMBER 7, 2017

With the end of 2017 approaching, marketers are planning for 2018 with an eye on the key trends that will continue to be prominent. The ability to curate personalized user-generated content more efficiently enables companies to display fresh, updated content more often and to provide a more customized experience for consumers.

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Later

JUNE 12, 2020

In a recent Facebook Live announcement , Mark Zuckerberg shared several new e-commerce features to support companies looking to bring their business online during COVID-19. . There will be curated edits, a carousel of shoppable brands to browse, and “Suggested For You” product recommendations. View this post on Instagram.

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Products Instagram Press Release Upcoming 77

Convince & Convert

AUGUST 3, 2017

Back in March 2017, Facebook reported 1.94 Yet, too many small businesses do not understand how to utilize the platform properly: In May 2017, a study of over 4,700 US small businesses found that only 24 percent were seeing positive ROI on Facebook. Post curated content (with the help of tools like DrumUp which saves tons of time).

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Social Media Marketing

FEBRUARY 14, 2018

Websites that show up on search engine sites provides phenomenal information in the form of in-depth and carefully curated blog posts. It helps to engage someone outside of your company, like an SEO Agency to acquire a better perspective on the status of your content. It’s doesn’t make sense, at first. And they can never be more wrong.

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Pixlee

SEPTEMBER 17, 2018

Nike is already a pioneer in the UGC space, having created a way for customers to submit brand photos through its PHOTOiD campaign in 2017, so the brand likely anticipated an increase in UGC for its latest campaign and fans have been primed to engage accordingly. Companies like Pixlee can improve the efficiency and outcome of such efforts.

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Pixlee

JULY 3, 2019

The apparel company uses AI for purposes that extend beyond product innovation. This makes Under Armour more relevant to their customers and encourages more UGC that the company can then use later to market their products. Old Navy curates this content from various social media platforms and displays it on its website.

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Later

MARCH 13, 2019

Your highlights live front-and-center on your Instagram profile, so they’re perfect for helping new visitors discover what your company is all about. They’re like curated collections of Instagram Stories that your followers — both old and new — can tap into and watch any time they like.

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Instagram How To Curation Fashion 75

Socialmedia.biz

JULY 9, 2018

However, the precise nature of the ever-evolving social media usage by a company’s employees is not only rife with uncertainty, but also poses significant risk assessment challenges. Your social media policy should serve as a reminder for employees to never imply or claim to speak on behalf of your company unless stated otherwise.

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Hootsuite

OCTOBER 8, 2019

. — UNSW (@UNSW) February 20, 2017. — UNSW (@UNSW) February 22, 2017. Innovation Snapshot: #UBC spinoff company recovers polluting nutrients from wastewater, turning them into fertilizer [link] pic.twitter.com/100iC9dDqf. — University of British Columbia (@UBC) February 21, 2017. Crisis communication.

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Education Social Media Tips Policies 111

Twist Image

OCTOBER 6, 2017

Instead, it became the world's biggest example of what happens when people apply their cognitive surplus to curation. That curation takes a lot of time and effort -- pages on topics like climate change or gun control are constantly being edited, rolled back, and locked down. What if it wasn't curated, and nobody checked sources?

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Pixlee

FEBRUARY 21, 2018

In a previous blog post, we aligned Rothenberg’s message with that of our Top 25 Digitally Native Vertical Brands report of 2017. Founded in 2013, Madison Reed is an “online hair color company built on integrity, innovation, and love.” When the company was launched in 2012, it was based on the belief in the validity of U.S.

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Sprout Social

JANUARY 16, 2020

Prior to being a $1 billion company , DSC was a relatively unknown up-and-comer in the then-untapped shaving subscription space. This brand of funny-focused and self-aware advertising slowly was slowly but surely adopted by a number of companies over the years. Let’s look at some real-world examples of viral marketing in action.

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Meme Marketing Hashtag Campaign 107

Pixlee

JANUARY 4, 2018

21, 2017 /PRNewswire-iReach/ — Pixlee , the leading user-generated content (UGC) marketing platform, today announced that it has been selected to join the Shopify Plus Technology Partner Program. SAN FRANCISCO , Dec. Pixlee is building the marketing engine behind community driven brands who blend content, community, and commerce.

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Pixlee

MAY 7, 2018

Because Stories disappear after 24 hours there is less pressure to carefully curate a perfect forever-post. Through Stories, users can post a series of photos or videos that document an entire experience from start to finish. They serve as a sneak-peak into the life of a friend, celebrity, or influencer.

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Convince & Convert

MARCH 2, 2015

Before you do anything, you need to be able to answer these three questions for your brand: What’s the mission of the company? At this point, you can benefit from curating content from your employees and customers. “By 2017, two-thirds of all consumption on our mobile devices is going to be video,” he says.

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Koka Sexton

JANUARY 19, 2017

I worked at the front desk of a software company. LinkedIn was the most rewarding, challenging and career accelerating company I had ever been a part of. Being a part of this company is an honor. Koka Sexton (@kokasexton) January 5, 2017. Many years ago, I started in tech as a receptionist (ya…for real!). in a good way.).

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Convince & Convert

AUGUST 3, 2017

Back in March 2017, Facebook reported 1.94 Yet, too many small businesses do not understand how to utilize the platform properly: In May 2017, a study of over 4,700 US small businesses found that only 24 percent were seeing positive ROI on Facebook. Post curated content (with the help of tools like DrumUp which saves tons of time).

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Facebook Template Templates URL 60

Writtent Blog

JULY 10, 2013

Mark Donovan, SVP of Marketing at ComScore recently stated “this pronounced shift in consumer behavior is simply too large for [companies] to ignore.” Image credit: Watchakarun/freedigitalphotos.net. 76% of companies are currently using a basic mobile marketing strategy, or none at all. trillion by 2017. Source : L2 ).

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Statistics Mobile comScore Marketing 108

Buffer Social

MAY 9, 2017

The job description is one of the first few things potential applicants read and a well-written job description can increase the chances of you hiring the best social media manager for your company. Here’re the common key sections of a job description: About Your Company or Team. About Your Company or Team. Job Purpose or Scope.

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Social Media Management Social Media How To Applications 101

The Social Media Hat

APRIL 13, 2017

I was quite surprised then when, 6 months later, she recommended me to take the role of Chief Marketing Officer for SiteSell, a company that has been helping solopreneurs like her to start online businesses since 1997. I met with the CEO and Founder, Ken Evoy, as well as the then-President of the company. Item Reviewed: Solo Build It!

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Review Domain Name Training Course 167

Buffer Social

FEBRUARY 5, 2019

For financial technology company Square their community of entrepreneurs and business owners is at the very core of their social media strategy, most prominently on Instagram. Enough that they were able to open their first permanent location, The Doghouse, in 2017. View this post on Instagram. Orders were through the roof.

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Curation Communities Instagram Strategy 102

Sprout Social

JUNE 16, 2016

In 2015, 33% of Fortune 500 companies had invested in Instagram–a 13% increase from the previous year. Curate Your Feed. The Honest Company is an example of a brand that highlights its personality through a combination of illustrations, positive quotes, product shots and adorable babies. January 2017.

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Instagram Tips UGC Hashtag 40

Sprout Social

FEBRUARY 18, 2019

Be honest: when’s the last time you updated your LinkedIn company page? Although the platform may not seem to be scoring as many headlines as Facebook or Instagram, companies can’t afford to sleep on their LinkedIn presence. At a glance, running your LinkedIn company page might seem pretty simple. When in doubt, keep it simple.

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Sprout Social

JANUARY 18, 2017

Remember, it’s 2017 and this is the internet. For example, the HR department of your company might not care how much traffic you are driving to your website as a whole, but would probably love to hear how many applicants you are driving to the career page. Who wants to spend their time doing that for every link? Enter UTM URL builders.

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ROI URL Analysis Campaign 40

Buffer Social

FEBRUARY 5, 2019

For financial technology company Square their community of entrepreneurs and business owners is at the very core of their social media strategy, most prominently on Instagram. Enough that they were able to open their first permanent location, The Doghouse, in 2017. View this post on Instagram. ? Orders were through the roof.

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Curation Communities Instagram Strategy 67

Buffer Social

JULY 27, 2016

With the flexibility to share any photo or video you want through Snapchat — not just those you took within the app — the company has opened up a whole new way to create content. And the company is also making strides with older generations. Users can access Memories by swiping up from the camera section of the app.

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API Marketing comScore Video 40

Later

SEPTEMBER 12, 2019

A social channel takeover usually involves a person temporarily “taking over” your account to give followers a look inside your company or products from a new perspective. Benefit Cosmetics UK (@BenefitUK) August 1, 2017. Curate a Community Pinterest Board . Ready to start curating and sharing UGC to Instagram?

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UGC Content Instagram Hashtag 60

Buffer Social

OCTOBER 27, 2016

And by 2017, this figure is predicted to rise to 70.7%. According to research from marketing startup Crowdtap and the global research company Ipsos , millennials and other generations trust UGC 50% more than other types of media. Live events, meetups and talks are great times to create and curate content. In fact, 48.8%

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Sprout Social

JANUARY 9, 2017

Data from eMarketer predicted by the end of 2017, more than 70% of US brands will be on Instagram. This means more companies are expected to be on Instagram than Twitter (67.2%), which would be the first time ever for the visual network. Share Industry and Company Events. Most recommended posting times include 2 a.m.,

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Social Media Instagram LinkedIn Social Networking 40

Audiense

DECEMBER 19, 2016

To ensure you don’t go into 2017 unprepared for what’s ahead, here’s some of the most succinct pieces of good insight they gave us for the future: Ben Donkor, Microsoft. Gartner has outlined artificial intelligence as its number one strategic technology trend of 2017. Social needs to be a cross-company resource.

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Trends Marketing Forums Microsoft 60

Myrland Marketing

JULY 6, 2018

This survey of in-house counsel was answered by the following: 85 corporate counsel, with 51% from companies with 2017 revenue of $10 billion or more. 72% work for companies with 5,000 or more employees. 17% work for companies with 1,000-5,000 employees. 6% work for companies with 500-1,000 employees. Infographics.

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Razor Social

DECEMBER 21, 2016

What are the hottest marketing tools you should be using in 2017? It can streamline a lot of key marketing functions, and it’s proving itself as a great revenue driver for companies large and small. Research shows that companies that use marketing automation to generate leads have a 53% higher conversion rate on average.

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