Pam Moore

MAY 15, 2019

Influencer marketing is expected to be a $6.5 billion in 2016. Influence marketing is helping brands of all sizes big and small engage their dream customers, ignite communities, increase brand awareness and nurture powerful relationships. If you haven't heard about influence marketing you must have been hiding under a rock.

Influencer 109

Influencer Brands How To Marketing 109

Buffer Social

APRIL 4, 2018

Do you know how much an influencer marketing campaign costs? Or how much you should be paying an influencer? And in truth, there’s no exact science to figuring out how much you should pay influencers, as one social media executive explained to Digiday: “We have no idea what to pay them. ” 1 Digiday , 2016.

Cost 111

Cost Influencer Social Media Marketing 111

Ignite Social Media

MARCH 21, 2022

The wildly popular social media platform has taken off since its launch in 2016 booming its way to the top of “best of” and “most popular” charts in countries across the world. Talk about the influence of Gen Z – there might be a new king of the internet and — spoiler alert — it’s not Google. It’s astronomical.

Comparison 209

Comparison Newsletter Study Feed 209

Talkwalker SM

JANUARY 25, 2016

We dug a little deeper to identify the cream of the crop this year and used Talkwalker social media analytics to gain insights into what social said about Davos 2016. Davos 2016: The Big Picture on Social. The winners of the 2016 Crystal Awards // Image taken from weforum.org. That’s it for our Davos 2016 recap!

Forums 64

Forums Analysis Influencer Social Media 64

Talkwalker SM

JUNE 13, 2016

Unless you’ve been living under a rock, you know that UEFA Euro 2016 has begun! Who’s the most talked about national team? More unusual was the top influencer for this match: You deserve it, @_OlivierGiroud_ ! Where is the conversation happening?

Data 60

Data Social Media Hashtag Analytics 60

Ignite Social Media

AUGUST 4, 2016

When it comes to asking whether or not your brand should be repurposing its influencer-generated content – there’s really no question about it. Many companies, like Carusele , have recognized the power that lies in influencer-generated content – encouraging brands to feature this content on their own channels. Make today amazing!

Influencer 60

Influencer Brands Content How To 60

Pixlee

FEBRUARY 25, 2020

And for good reason – TikTok offers some compelling statistics that marketers are noticing: TikTok is one of the hottest social media platforms at the moment, with more than 800 million active users worldwide despite being launched in 2016. There are already many successful influencer campaigns on TikTok. Influencer: HaueterFamily (3.2

Influencer 66

Influencer Campaign Marketing Case Study 66

Later

DECEMBER 8, 2019

Influencer marketing is set to become an $8 billion dollar industry in 2020 — so it’s the perfect time to release The State of Instagram Influencer Marketing Report ! . From changes in caption length and hashtags, to post frequency and which types of influencers get the best engagement, we’re revealing all! .

Influencer 67

Influencer Report Instagram Marketing 67

Talkwalker SM

SEPTEMBER 7, 2016

Based on Talkwalker’s new and improved Instagram analytics (and our own appreciation), here are 10 brands killing it on Instagram to kickstart your social media strategy for the last months of 2016. between July 27th and September 8th , 2016). Adidas (@adidas). Screenshot from the Instagram account of Condé Nast Traveler.

Instagram 60

Instagram Brands Sports Travel 60

Ignite Social Media

JULY 10, 2020

A meeting that same day between Mark Zuckerberg and his team, with key civil rights organizations did not go particularly well. However, if you temporarily redirect from Facebook and Instagram to charities that matter to you and your team, your brand could help fund important projects during this time of change. Influencer Marketing.

Brands 176

Brands Facebook LinkedIn Influencer 176

Audiense

SEPTEMBER 23, 2016

NOW, analytics, strategy, and creative teams work together from the outset. From day one, marketing and management teams need to be aligned on what’s expected and how it will be measured. This will avoid confusion and allow productive dialogue between teams when assessing activity throughout the campaign. “We

Data 60

Data Influencer Campaign Strategy 60

Talkwalker SM

MAY 26, 2016

Let’s face it: in the digital sphere, this is the era of ad blockers, and potential customers trust the recommendations of their peers a lot more than the content produced by your marketing team. Products presented by visual influencers perform significantly better than others, especially apparel (6.4x

Analytics 68

Analytics Influencer Apparel Airlines 68

Sprout Social

OCTOBER 16, 2023

Compelling content—whether it’s from external creators or your in-house social team—attracts new audiences. Identify relevant partners Collaborating with content creators and influencers who have a trusting relationship with the people you’re trying to reach can have a halo effect for your brand.

Brands 115

Brands How To Authentication Collaboration 115

Convince & Convert

FEBRUARY 1, 2018

The 2016 Summer Olympic Games presented an amazing opportunity for the school; we had over 15 student athletes competing. The IU Olympian won the gold medal for Team USA in the 100 breaststroke with an Olympic record time of 1:04.93! Posted by Indiana University on Tuesday, August 9, 2016. I am officially a NIKE ATHLETE!!

Sports 115

Sports Reputation Committee Marketing 115

Audiense

MAY 13, 2016

Carlsberg UK is running a Twitter contest to give away UEFA Euro 2016 prizes, Samsung UK is asking us #WhereIsWoolly, and Walkers Crisps is testing our word game knowledge every day. Plus, we’re back to tell you what team Audiense is reading. — Carlsberg UK (@CarlsbergUK) May 10, 2016. What Team Audiense Is Reading.

Influencer 84

Influencer Campaign Team Twitter 84

Sprout Social

DECEMBER 15, 2016

As 2016 draws to a close we asked members of Team Sprout to share the best things they’ve read this year. Countless aspects of modern life have been invisibly influenced by the innovations at Bell Labs, and this fascinating history sheds some light on how much the world has changed as a result.

Team 40

Team Engineering Software Travel 40

Visually SM

JULY 31, 2020

In 2016 and 2017, a report published by Tubular Insight revealed that the consumption of branded videos increased an impressive 258% on Facebook. When you go for the interview format, you can invite specialists of the market, influencers, team members, or even customers. The influence of social media posts is real.

Social Media 246

Social Media Video Company Content 246

Social Media Strategies Summit

MAY 25, 2021

A page allows different members of your team to act as administrators. Be sure to check with your legal team before turning on any comment moderation tools. Since 2016, Facebook has increased the level of transparency around Pages and ads about social issues, elections, and politics. Getting Started With Facebook.

Communities 231

Communities Engagement Facebook Authentication 231

Audiense

JULY 22, 2016

Elsewhere, we have all the social trends that Team Audiense is reading. — Warburtons (@Warburtons) July 11, 2016. — Warburtons (@Warburtons) July 19, 2016. — Warburtons (@Warburtons) July 21, 2016. — MastercardUK (@MastercardUK) July 13, 2016. — The Open (@TheOpen) July 17, 2016.

Collaboration 97

Collaboration Campaign Film Team 97

Buffer Social

OCTOBER 6, 2019

Snap a photo with the team that helped you create your Instagram photo. Think about some of the fun aspects you could show them, such as brainstorming sessions, team lunch, company games and more. In 2016 alone, Brian will keynote at more than 40 events around the world. New York University ( @nyuniversity ).

Instagram 69

Instagram Influencer Brands Upcoming 69

Ignite Social Media

AUGUST 30, 2016

Social Agency Bucks Industry Diversity Trend and Taps Three for All Female Leadership Team. CARY , NORTH CAROLINA August 30 , 2016. “Today, we’re evolving our leadership team even further by elevating Deidre to president. ” About Ignite Social Media.

Social Media 114

Social Media Energy Team Trends 114

Pixlee

JANUARY 15, 2018

With the rise of YouTube and Instagram, influencer marketing is making waves on social media , and brands are benefitting big time. Partnering with influencers the right way can give your brand some clout within your target market, but the real question is: where do you start? Fashion Influencers. Huda Kattan / @hudabeauty.

Fashion 40

Fashion Influencer Brands Travel 40

Waxing UnLyrical

MAY 11, 2016

Media relations can improve your influence overnight. Last month the blog focused on influencer relations , which is very much an opportunity within the current digital landscape of media relations. We secured twelve influencers to cover the restaurants in the first ten days of our campaign and had coverage up in the first week.

Automotive 100

Automotive Conference Influencer Campaign 100

Hootsuite

SEPTEMBER 10, 2019

A social media takeover is when you grant posting privileges to a person of interest, like an influencer, expert, or professional. Whether you tap a macro-influencer with a large audience or a micro-influencer with a dedicated base, increased exposure can bring your account more engagement, sales, and followers.

Social Media 111

Social Media How To Hosting Hashtag 111

Convince & Convert

DECEMBER 26, 2016

Editor’s Note: This post is one of Convince & Convert’s Top 10 Posts of 2016. Now the Edison team is back with a new edition of their annual Infinite Dial research (they partner with Triton on it) and they’ve found another disruptive force: Snapchat. By 2016 21% of the country claimed Twitter usage. Image via Unsplash.

Statistics 130

Statistics Tumblr Research Instagram 130

Ignite Social Media

APRIL 2, 2020

app, which was acquired by the Beijing-based media company, ByteDance, who had launched the original TikTok app in China in 2016. Their straight-forward approach to the platform also allows them to seamlessly integrate influencers into their content stream. Activating Influencers on TikTok. Brand Watch-Outs. Terms of Service.

Marketing 217

Marketing Authentication Trends Feed 217

Sprout Social

SEPTEMBER 7, 2022

TikTok is the fastest-growing social media platform we’ve seen thus far, reaching 1 billion users in September 2021, a record five years since its worldwide launch in 2016. Try filming your team creating the product. Tap into TikTok influencer marketing. Another popular TikTok marketing tactic is to work with influencers.

Brands 89

Brands Marketing Influencer Analytics 89

Sprout Social

MAY 26, 2022

Since its launch in 2016, TikTok (formerly Musical.ly) has grown by leaps and bounds, quickly cementing its place among established networks like Facebook, Instagram, Pinterest and Twitter. Staying engaged in the app as a user and following major influencers is another best practice that helps to ensure you keep tabs on the latest trends.

Examples 142

Examples Campaign Tips UGC 142

Keyhole.co

DECEMBER 26, 2023

The brand started partnering with popular meme accounts on Instagram in 2016. Partnering with celebrities, athletes, and sportspersons Red Bull has strategically partnered with influencers, celebrities, and sports personalities to leverage their influence in sports, music, and lifestyle industries. The team boasts a whopping 11.2

Social Media 52

Social Media Strategy Sports Meme 52

Convince & Convert

OCTOBER 22, 2021

According to a 2016 survey from Bambu by Sprout Social, seven in ten employees are using social media at work. She asked them who who from their teams would be a good fit. In fact, 53 percent of employees surveyed don’t think that the marketing team makes it easy for them to advocate for the company on social media.

Survey 123

Survey How To Education Hotels 123

Buffer Social

APRIL 29, 2019

If you think back three years ago to 2016, live video was everywhere. An emarketer study showed that one in every three Internet users had watched a live video in 2016, and that number was double for the much-coveted millennial demographic. Live streaming video in 2016 (via emarketer ). Case in point ….

Video 75

Video Avatar Social Networking Instagram 75

Buffer Social

AUGUST 29, 2016

Snap a photo with the team that helped you create your Instagram photo. Think about some of the fun aspects you could show them, such as brainstorming sessions, team lunch, company games and more. In 2016 alone, Brian will keynote at more than 40 events around the world. New York University ( @nyuniversity ).

Instagram 75

Instagram Influencer Brands Upcoming 75

Social Media Strategies Summit

MAY 25, 2021

A page allows different members of your team to act as administrators. Be sure to check with your legal team before turning on any comment moderation tools. Since 2016, Facebook has increased the level of transparency around Pages and ads about social issues, elections, and politics. Getting Started With Facebook.

Communities 130

Communities Engagement Facebook Authentication 130

Audiense

JULY 22, 2016

Elsewhere, we have all the social trends that Team Audiense is reading. — Warburtons (@Warburtons) July 11, 2016. — Warburtons (@Warburtons) July 19, 2016. — Warburtons (@Warburtons) July 21, 2016. — MastercardUK (@MastercardUK) July 13, 2016. — The Open (@TheOpen) July 17, 2016.

Collaboration 60

Collaboration Campaign Film Team 60

Ignite Social Media

JULY 18, 2017

Consider using influencers or UGC (User Generated Content) to show off your product or service all year round. A post shared by Crocs Shoes (@crocs) on Nov 18, 2016 at 7:03am PST. Show those interested in your products or services that they can be enjoyed all year round, not just during a set time of the year.

Activities 121

Activities Brands Banking UGC 121

Convince & Convert

JANUARY 25, 2017

We mined a years’ worth of data from each brand, measuring hashtag usage, most successful tweets, if and how brand ambassadors and influencers were employed, and engagement with customers. Richard Branson (@richardbranson) June 21, 2016. NYTCo Communications (@NYTimesComm) November 13, 2016. Team Up with Brand Ambassadors.

Strategy 60

Strategy Twitter Marketing Hashtag 60

Unmetric

MAY 28, 2019

No other brand owns user-generated content and influencer marketing as much as Airbnb, and for that, its Instagram truly deserves every follower it gets. Its social team is hip, funny, and delightfully weird across all its social platforms, making Innocent an essential across “brands to follow” lists everywhere. Innocent Drinks.

Social Media Management 111

Social Media Management Social Media Brands Class 111