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How Government Agencies Can Launch an Influencer Program from Scratch

Social Media Strategies Summit

Influencer marketing can be highly impactful, with one-third of consumers agreeing that influencer posts are the best way for brands to persuade customers to try new products. And the best news of all: working with influencers needn’t be complex or expensive. anyone who doesn’t work for a retail or fashion brand).

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Red Bull’s Social Media Strategy: Marketing So Fly, It’s Giving Wings

Keyhole.co

Using intriguing user-generated content If used correctly, user-generated content (UGC) can be an excellent boon to brand authenticity, enhanced engagement, and a higher conversion rate. The brand leverages this and encourages UGC by hosting events and competitions related to extreme sports, gaming, and more.

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9 tips for designing TikTok marketing campaigns (and examples to show them in action)

Sprout Social

Since its launch in 2016, TikTok (formerly Musical.ly) has grown by leaps and bounds, quickly cementing its place among established networks like Facebook, Instagram, Pinterest and Twitter. Staying engaged in the app as a user and following major influencers is another best practice that helps to ensure you keep tabs on the latest trends.

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How to Repurpose Influencer Content for Your Brand

Ignite Social Media

When it comes to asking whether or not your brand should be repurposing its influencer-generated content – there’s really no question about it. Many companies, like Carusele , have recognized the power that lies in influencer-generated content – encouraging brands to feature this content on their own channels. Make today amazing!

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10 Social Media Predictions for 2019

agora pulse

FUN FACT: In 2016, live streaming was already a $30 billion+ industry. Marketers Will Invest Heavily in YouTube Influencers. Every time you see a sponsored video by someone with hundreds of thousands of subscribers, you’re watching someone who’s an influencer. Takeaway: Look for ways you can leverage influencer marketing.

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3 Ways Seasonal Brands Stay Active in the Off-Season

Ignite Social Media

Consider using influencers or UGC (User Generated Content) to show off your product or service all year round. A post shared by Crocs Shoes (@crocs) on Nov 18, 2016 at 7:03am PST. Continue to create amazing content that follows your brand voice but has that off-season twist.

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Social Media Tactics that Cut Through the Noise

Pixlee

shoes features top performing UGC of their products on their social media and on their website to create a cohesive social experience across the customer journey. The core team members behind your company should also express their unique voices. Embrace Diversity and Authenticity. Prioritize Video Content. Stream Live Videos.