article thumbnail

5 TikTok Stats That Will Blow Your Mind

Ignite Social Media

The wildly popular social media platform has taken off since its launch in 2016 booming its way to the top of “best of” and “most popular” charts in countries across the world. Talk about the influence of Gen Z – there might be a new king of the internet and — spoiler alert — it’s not Google. Newsletter.

article thumbnail

8 Important Influencer Marketing Trends to Watch Right Now

Hootsuite

Considering influencer marketing ? Even if you aren’t, it would be a mistake to ignore influencer marketing trends. Beyond their role as effective brand ambassadors, influencers are also just good marketers. There’s a reason the influencer marketing industry is booming. Influencer has become a bad word. “I

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Top five: Women rule content marketing!

Sherrilynne Starkie

A Nielsen Fanlinks survey showed that the number of self-identified “avid” podcast fans rose from 13 million homes in 2016 to 16 million in 2017 — a 23 percent increase. An Interactive Advertising Bureau (IAB) survey earlier this year found that podcast revenues topped $314 million in 2017, an 86 percent increase from 2016.

Content 170
article thumbnail

How to Get Your Brand Ready for the Launch of Instagram Reels

Ignite Social Media

In August of 2016, Instagram released Stories , a feature similar to Snapchat, enabling users to post a photo or video that will be visible for 24 hours. This would allow for increased success with influencer marketing and the possibility of finding new ways to draw in customers. Sign Up For Our Newsletter: Social You Should Know.

Instagram 183
article thumbnail

Mastering Social Listening Metrics & KPIs: A Comprehensive Guide For Digital Success

Keyhole.co

You might also be interested in comparing your brand mentions against competitors and discovering relevant influencers to help you get the word out. Use to: Measure your brand’s visibility and influence in a specific market. This may include buying something, signing up for a newsletter, or filling out a form.

Metrics 52
article thumbnail

Your Guide to Shopping & E-Commerce on Social Media

Likeable

Shoppable photo tags have been around on Instagram since November 2016, so this is the most well-established and familiar version of social commerce. This type of social shopping is strongly tied to influencers and how they can effectively sell to their audiences. Subscribe to our weekly newsletter, #TBT.

article thumbnail

Instagram Tests New Chronological Feed with “Latest Posts” Prototype

Later

While the prototype doesn’t appear to be a revival of the same chronological feed Instagram had pre-2016, it does help users “catch up” on what they’ve missed. Back in 2016, when Instagram removed the chronological feed in favor of the algorithm, it triggered quite a backlash.

Feed 101