Talkwalker SM

JANUARY 25, 2016

We dug a little deeper to identify the cream of the crop this year and used Talkwalker social media analytics to gain insights into what social said about Davos 2016. Davos 2016: The Big Picture on Social. The winners of the 2016 Crystal Awards // Image taken from weforum.org. were honored.

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Webbiquity SMM

FEBRUARY 16, 2016

As noted in the 2016 B2B Marketing Trends report , B2B marketing strategies and practices are in the midst of significant change, driven by new technologies and evolving buyer expectations for more “consumer-like” experiences. Social media benefits are unclear. 9 B2B Social Media Marketing Stats and Facts.

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B2B Social Media Marketing Survey 110

Laurel Papworth

JUNE 7, 2016

Are you looking for an intensive social media course for advanced or professionals? On Wednesday 3rd August 2016 to Friday 5th August 2016 I am teaching a social media intensive in Sydney. 3 Day Social Media Intensive Workshop in Sydney. See you there!

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Sprout Social

OCTOBER 3, 2016

One of the toughest parts about putting together a social media campaign is coming up with ideas. Even the most experienced marketers struggle to come up with social media ideas at some point. We’ve compiled a list of 11 social media ideas to get your creative juices flowing on those days when your mind goes blank.

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Small Business Social Media Hashtag Hosting 111

Convince & Convert

OCTOBER 22, 2021

Dial into a conference call. Welcome employee social advocacy! By tapping into a daily habit that already exists, you can create social advocacy and amplify your marketing efforts. According to a 2016 survey from Bambu by Sprout Social, seven in ten employees are using social media at work.

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Social Media Strategies Summit

SEPTEMBER 18, 2023

In this article, we’ll share insights from Port of Seattle’s Social Media Program Manager Abbey Lampert , who speaks about: How to manage an influencer program on a small budget Tips for building relationships with local influencers Best practices for hosting influencer events Her learnings benefit what Abbey calls “less sexy organizations” (i.e.,

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Influencer Travel Retail UGC 130

Socially Sorted

MAY 22, 2016

Are you struggling to engagement on Instagram? . In this post I share 5 Super Easy Tips for Instagram Engagement to Get the Party Started! . If you are not getting the engagement you expected on Instagram, try some of these tips to jump start the party! The key to engagement is asking fans to engage!

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Social Media Strategies Summit

JANUARY 2, 2020

The past several years have seen huge shifts in the social media landscape and this year is sure to continue that trend. Social Media has truly grown into its maturity as a marketing channel. Social now dominates the way people communicate, shop and interact with brands. But the campaign didn’t end on social.

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Kikolani

MARCH 24, 2016

With a few simple tweaks to other areas of your site, you can see the engagement you initially hoped for. That’s over three times as much engagement! That makes the entire engagement process more personal. Sign Your Social Updates With Team Member Initials. Buffer (@buffer) February 5, 2016.

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Engagement How To Team FAQ 109

Pixlee

DECEMBER 29, 2016

We’ve put together our list of the 10 must-attend travel marketing conferences of 2017 for anyone looking to network with top travel professionals, learn about emerging trends, and build out an innovative tourism marketing strategy that speaks to today’s travelers. The NY Times Travel Show : New York City, NY (January 27 – 29 2017).

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Travel Conference Tourism Hotels 47

Ignite Social Media

SEPTEMBER 27, 2018

Facebook is not the only social media channel that is trying to build back their reputation. Twitter has been struggling ever since they moved away from their bread and butter of the reverse chronological feed in early 2016. Over the last few months, a Twitter clean up has been happening.

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Twitter Reputation B2B Campaign 120

Kikolani

MAY 12, 2016

Why Podcasting Is The New Marketing For 2016 (And Beyond)? If you create a podcast which is engaging, interesting and listenable, your consumers will want to listen to it right to the end. When it comes to creating a great podcast, there are a few things that should be considered to help engage your audience better.

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Marketing Loyalty Advertising Directory 60

Koka Sexton

OCTOBER 7, 2016

— Koka Sexton (@kokasexton) August 23, 2016. On my latest trip to Boston for the Rev It Up conference, I needed my caffeine fix and went to the convenient Dunkin Donuts next to the hotel. — Koka Sexton (@kokasexton) September 21, 2016. — Dunkin' Donuts (@DunkinDonuts) September 28, 2016. OEq1IGpDGq.

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Hotels Travel Conference Social Media 105

Social Media Strategies Summit

OCTOBER 3, 2019

By now, you’ve probably heard of the emerging social media site, TikTok. Launched in 2016, the platform now boasts 500 million active users worldwide. TikTok is a social media app that allows users to post short-form lip-synced, music, talent, or comedy focused mobile videos. Source: SensorTower.

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Brands Meme Hashtag Campaign 114

Social Media Strategies Summit

OCTOBER 16, 2019

When fitness magazine Self folded its print edition at the end of 2016, it was unclear what the future would hold. This statistic proves that their modern approach to content delivery has created an engaged and loyal audience base. TAKEAWAY: Craft content and content delivery based on how audiences want to engage with Snapchat. #2

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Social Media Strategies Summit

AUGUST 28, 2019

Chase is the first to engage in this type of large scale machine learning copywriting, but other brands are planning to expand the use of Persado’s technology. They announced plans for personalization back in 2016. The post 10 Impressive Examples of AI in Marketing appeared first on Social Media Strategies Summit Blog.

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Examples Marketing Retail Automotive 200

Sprout Social

JULY 19, 2022

That’s the question frustrating social media marketers today. According to 72% of our LinkedIn community , hashtagging impacts the overall performance of social media content. I designed the hashtag to thwart any one social network from becoming the dominant gatekeeper. To hashtag or not to hashtag?

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Hashtag How To Guidelines Telecommunications 119

Social Media Strategies Summit

JUNE 20, 2019

In April 2016, Facebook launched Facebook Live and the response from marketers was initially very positive. And customers have followed suit, with 82% reporting that they prefer to watch live video overseeing a social post and 63% of people aged 18-34 watch live streaming content regularly. Source: Social Media Examiner.

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Video Upcoming Instagram Metrics 139

Social Media Strategies Summit

OCTOBER 30, 2019

There is no shortage of reasons for brands to move away from the social media giant, Facebook. From the algorithm changes to the fake news stories that plagued the 2016 election and the ever-increasing cost of advertising , the environment on Facebook seems to get more challenging every day. Source: Pew Research.

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Brands Facebook Journal Issues 108

Waxing UnLyrical

MAY 11, 2016

I think this is one of the reasons it can be comfortable for public relations professionals to seek out, and focus on, more controllable forms of marketing like blogging, marketing automation and social media. The key is to ensure the tactics employed in your media relations plan combine tangible measurement with targeted coverage.

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Automotive Conference Influencer Campaign 100

Sprout Social

NOVEMBER 15, 2016

Once thought of as just a passing fad, social media has had a tremendous impact on business over the past decade. Social platforms like Twitter and Facebook have transformed the way that people communicate and, in the process, have changed the way that businesses interact with customers. Developing a Social Media Strategy.

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Social Media ROI Loyalty Social Networking 40

Socially Sorted

FEBRUARY 13, 2016

Do you have a serious case of FOMO about not attending Social Media Marketing World 2016? . Social Media Marketing World Virtual Ticket for 2016, to be precise. If you want to stay tuned for new Social Media events, please subscribe and you’ll be notified. . Image by Shutterstock.

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Eventful Social Media Marketing Conference 54

Convince & Convert

APRIL 19, 2017

During my most recent exhibit at a B2B marketing conference in London, I met and spoke with lots of great customers, partners, and prospects. Although they came from different countries and industries, there was one common theme that stood out to me: the decline in organic reach and engagement on social media.

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B2B Social Media Organization Study 112

Sprout Social

OCTOBER 13, 2016

Social media, by nature, is about hitting the moments. Managing a social media presence involves striking a balance between spontaneity and meticulous planning. While there’s plenty of different applications of a social media takeover, we use it to show off our amazing employees and our remote-first culture.

Social Media 40

Social Media How To Applications Instagram 40

Sprout Social

OCTOBER 25, 2016

Every time your company releases an advertisement, launches a website, speaks at a conference or posts on social media, you release your brand voice. This means companies have to rely on building a brand voice on platforms like social media to get more people aware of their product or service.

Social Media 40

Social Media Brands How To Instagram 40

Oktopost

JULY 15, 2020

When Microsoft bought the site in 2016, many joked that this was the first time someone had actually accepted a LinkedIn request. A remarkable 80% of B2B leads that come from social media originate from just one platform, and that’s LinkedIn. Marketing budgets are shifting more toward social media and other digital channels.

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B2B LinkedIn Tips Marketing 148

Sprout Social

NOVEMBER 4, 2016

With the sheer volume of social messages posted every second, it’s worth keeping an ear to the ground by using keyword search for phrases that your industry and community are engaging with on a regular basis. — Richard Hostler (@CNXN_Hostler) November 2, 2016. — Jordan Bath (@jbath13) November 2, 2016.

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Kikolani

JUNE 28, 2016

Hanna gives three reasons you should stop thinking of your audience : it fails to cultivate relationships; it treats social networks nothing but distribution channels; it kills engagement. Just change the approach: don’t think of building an audience but a community, as the community is what brings engagement.

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Statistics B2B Vimeo Social Networking 100

Kikolani

AUGUST 18, 2016

Pretty much everything you say and do on social media is trackable in real time. There are lots of ways to generate leads from social media , this just takes it to a whole new level. So what does all this have to do with social media data mining? Social Media Provides Real-Time Data.

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Data Social Media Sports How To 60

Kikolani

AUGUST 18, 2016

Pretty much everything you say and do on social media is trackable in real time. There are lots of ways to generate leads from social media , this just takes it to a whole new level. So what does all this have to do with social media data mining? Social Media Provides Real-Time Data.

Data 60

Data Social Media Sports How To 60

Koka Sexton

OCTOBER 14, 2016

When looking for products or services I go to social media. Mainly to get feedback from my network but I am ALWAYS impressed when brands are listening and engaged. I recently was trying to find a webcast / conference call solution and what I got in responses surprised me. I need to find a web conference solution.

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Conference Meeting LinkedIn Buy 40

Buffer Social

AUGUST 16, 2023

We have intentionally chosen not to go up-market and serve enterprise customers, but rather we are committed to helping small businesses and ambitious individuals grow their brands on social media. and Pendo for customer communication and engagement. Up until 2016, we had retreats twice a year.

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Price Buy Insurance Cost 70

Social Media Strategies Summit

MAY 10, 2019

However, even Ikea realized the need for more flexible fulfillment options, and beginning in 2016 , they started building out the ‘click and collect’ service. This keeps their audience engaged no matter where they are. Neiman Marcus engages luxury customers across all channels. Source: Luxury Daily. Source: Medium.

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Brands Retail Marketing Mobile 109

Waxing UnLyrical

OCTOBER 21, 2016

One of the questions I field frequently—from clients, students, and colleagues alike—is how to keep up with the vast content demands of our 24/7, always-on, social media-connected and directed world. Of course you want your content to be useful (like my boots) and attractive (like my taupe heels), so that your audiences engage with it.

Eventful 100

Eventful Conference Consultant Hosting 100

Hootsuite

NOVEMBER 28, 2019

Facebook Live launched in 2016 and since then more than 3.5 Simple: Facebook Live is a fantastic way to increase social media engagement. With so much competing noise on social, content can often come across as an advertisement,” said Hootsuite’s social media marketing manager, Amanda Wood.

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Video Facebook Notification API 145

Buffer Social

JUNE 16, 2016

I have the amazing privilege of speaking with social media managers from a variety of brands and industries around the world on a daily basis. We surveyed and spoke with more than 150 of the world’s best social media managers and put together a selection of 75 answers here. The breakdown of social media projects.

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Social Media Social Media Management Project Marketing 40

agora pulse

MAY 3, 2016

I set a timer and talk about some aspect of social media, digital or small business marketing. At the same time, I’ve learned to squeeze social media tips into 15-second segments. A video posted by Amanda & Lorna (@weteachsocial) on Apr 27, 2016 at 3:03am PDT. How to edit multiple clips into an Instagram video.

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Instagram Video iPhone Tools 66