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In 2017, Look to the Rainbow

Waxing UnLyrical

” A lot has been said, and written, and commented on, about what a crap year 2016 was, and how relieved people would be to say “buh-bye” to it (including me). And when we have some perspective, and are looking back at 2016 decades (or even mere years) from now, we may have a slightly less visceral reaction to it.

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How These Small Businesses Are Winning at Email Marketing

Buffer Social

If you’re considering sending a weekly newsletter for your company or dipping your toes into email marketing, these eight small businesses offer great examples of high-quality email content. According to Mapp Digital’s email marketing report from 2016,   40.7

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How brands can build inclusive campaigns year-round

Sprout Social

In 2021, following a year of social unrest and hyper-focus on racial inequality, consumers began calling on brands to put their money where their mouth is and invest in Black talent and programs to uplift Black communities. We are committing $200 million over the next five years to support the Black community.?Learn

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How To Build Your Online Community and Then Keep It

Writtent Blog

Building a community around your website or blog is a pretty big challenge. Here are some tips to help establish your online community and then build on it! How to build your community. If so, you should probably get that fixed before you start seriously building your community. Guest post from Elissa Smith.

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#SproutChat Recap: Social Media & Marketing Resources Roundup

Sprout Social

This week at #SproutChat , the community shared their favorite social media marketing resources. — Cheval John (@chevd80) July 20, 2016. — Hania Whitfield (@bizcommunicator) July 20, 2016. — Jessie Simms (@JSimmsSocial) July 20, 2016. — Josh Kohnert (@JoshKohnert) July 20, 2016. SproutChat.

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This Customer-Inspired Kotex Campaign Takes on Taboo Topics

Convince & Convert

A photo posted by U by Kotex (@ubykotex) on May 17, 2016 at 12:59pm PDT. U by Kotex (@ubykotex) May 13, 2016. Events foster natural connections, but so do online communities , such as the ones from Weight Watchers and Dell, where consumers are united around common interests. Get our Definitive email newsletter.

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How IHOP Turned Pancake Art Into an Unforgettable Customer Experience

Convince & Convert

IHOP (@IHOP) January 15, 2016. This first ever, real-time pancake art event is a tribute to that, and we are excited to see the creativity that comes from the IHOP social community.”. Ellen Buchsbaum (@JadeisFedUp) January 16, 2016. IHOP (@IHOP) January 15, 2016. AnyaSunnY (@Anya_Sunny_) January 15, 2016.