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Captivating a global audience: Why social data is the key to your esports marketing strategy

Sprout Social

When Heroes of the Dorm, a collegiate-level Heroes of the Storm tournament, made its ESPN debut in 2015, the nerd jokes and sarcastic Tweets that followed were pretty much inevitable. — Tyler Batiste (@TyBatiste) April 27, 2015. — Desus Nice (@desusnice) April 27, 2015. — Desus Nice (@desusnice) April 27, 2015.

Data 87
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7 Proven Social Media Promotion Ideas That Don’t Suck

Hootsuite

Research shows that interaction — even briefly — with your brand on social media leads to increased brand awareness and loyalty , and influences purchasing behavior. Over 2 hours a day , in fact, which is 30% more time than in 2015. Bonus: Get a free social media strategy template to quickly and easily plan your own strategy.

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The best brand marketing we’ve seen on social media in the last 5 years

Sprout Social

Brand marketing involves a long-term strategy to boost and amplify a company’s recognition and image. Some common tactics in a brand marketing strategy include: Creating brand engagement on social media. Spotify Wrapped illustrates the customer loyalty brand marketers strive for. What is brand marketing?

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64% of U.S. Workers Say Employee Experience Directly Impacts Customer Service

The Realtime Report

This research comes as the American Customer Satisfaction Index is its lowest point since 2005, and citizen satisfaction with federal government services at its lowest point since 2015. Companies can have terrific products, but customer experience will make or break customer loyalty.

Survey 91
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6 Types of Iteration Every Content Strategy Needs

Convince & Convert

It’s not something you do once to kick the tires of a new call-to-action page, either—it’s a critical best practice that should be part of your strategy on an ongoing basis. According to Buffer ’s 2015 findings, the optimal return on Twitter comes at three posts a day. Post Timing. Until even bigger sweet spots are found, of course).

Types 60
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You Can’t Buy Brand Advocates or Social Media Friends

Pam Moore

Take a listen to the 206th episode of the Social Zoom Factor podcast to learn 8 strategies and tips to build loyal tribes of advocates and social media friends. 8 strategies and tips to build loyal tribes of brand advocates. Importance of focusing on loyalty, not just quick wins. In this 30 minute podcast you will learn: .

Buy 113
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What marketers need to know about managing social media through an economic downturn

Sprout Social

Executing on a social media marketing strategy is like completing an obstacle course. Dietrich is a former CMO, most notably the head of marketing who took Atlassian public in 2015. It’s the north star that will help ground your strategy in the needs and motivations of your audience. What does that preparation entail exactly?