Convince & Convert

JANUARY 30, 2015

The first month of 2015 comes to a close with another great round of guests on the Social Pros Podcast. In January, we heard from JetBlue’s social media customer support leader; the social media manager of outdoor-gear retail chain Cabela’s ; and the LinkedInExpert herself. We sell fun.

Social Media 60

Social Media Retail LinkedIn Social Media Management 60

The Realtime Report

DECEMBER 19, 2013

According to eMarketer, digital accounts for nearly 45% of total media ad spending in the UK (this figure is predicted to pass 50% by 2015.) Google accounted for 42% of total digital ad spend in 2013; Facebook was well behind with 5.3%, and Twitter trailed with 0.7% And among digital ad spending, mobile accounts for nearly 20%.

Mobile 142

Mobile Statistics Retail Advertising 142

Webbiquity SMM

SEPTEMBER 1, 2016

On Social Media. There are few digital channels better suited for showcasing a brand’s cultural fluency than social. Worldwide social media adoption rates remain sky-high. The global social media penetration rate is nearly one-third, or more than 2.2 billion active users worldwide. during Ramadan.

Marketing 100

Marketing Metadata Retail Airlines 100

Twist Image

MARCH 23, 2018

Everything Facebook this week, right? It's naive to call Amazon an online retailer. Here are some of this week's best in business innovation: Facebook and Cambridge Analytica have just confirmed it: online privacy is dead - Macleans. I'm curious, why the sudden Facebook outrage? Amazon is not just an online retailer.

Issues 51

Issues Journal Retail Reddit 51

Buffer Social

MAY 31, 2017

This post was originally published in 2015 and has been updated with the latest Facebook video tips and information. Over 8 billion videos or 100 million hours of videos are watched on Facebook every day. With Facebook video being the top priority of marketers in 2017 , we’d love to help you get ahead of this rising trend.

Video 111

Video Engagement Facebook Mobile 111

Twist Image

APRIL 24, 2016

If you're wondering just how healthy the state of digital advertising is, the Interactive Advertising Bureau released their 2015 Internet Advertising Revenue report today, and the numbers are impressive. As expected, mobile was a beast, growing 66%, from $13 billion in 2014 to $21 billion in 2015. media agency. social media.

Advertising 40

Advertising Automotive Retail Mobile 40

Talkwalker SM

MAY 26, 2016

Images and videos play an ever increasing role in the way people interact on social media, as attested by the rise of visual-oriented platforms such as Instagram, Pinterest and Snapchat, and the increasing visual focus of giants such as Twitter and Facebook. You should have already heard this statistic: over 1.8

Analytics 68

Analytics Influencer Apparel Airlines 68

Waxing UnLyrical

APRIL 13, 2015

Why: “Smart brands have realized that socially savvy women can create compelling stories and content about their products and services, and that they have an interested audience,” said Aliza Freud as she talked about why more brands see women as influencers and more with Cynopsis in the summer of 2014. Top Takeaways From NRF.

Consultant 100

Consultant Retail Influencer Conference 100

Razor Social

MARCH 30, 2016

Is all that social media activity paying off? Listening is just as important as sharing on social media Click To Tweet. 89% of marketers found listening to be effective but only 37% listened -Saleforce 2015 state of marketing report Click To Tweet. The Social Media Monitoring Lighthouse.

Attensity 77

Attensity Crimson Hexagon Social Media Sentiment 77

Convince & Convert

DECEMBER 4, 2015

The video was promoted via Facebook, Tumblr, and the #C21EatSlow hashtag on Twitter. To do so, the company announced that it would close all 143 retail locations and pay its 12,000 employees as though it was a regular workday. Dunkin’ Donuts (@DunkinDonuts) November 25, 2015. Take a Stance. All the cool kids are doing it!

Content 60

Content How To Tumblr UGC 60

Ignite Social Media

JANUARY 25, 2017

Typically, the last quarter of the year brings some of the highest media costs of the year; especially around the holidays. The final months of 2016 brought about a surprise to us as we saw costs relatively flat on the social front. This includes spend using the native buying platforms on Facebook, Pinterest, Twitter and Instagram.

CPM 60

CPM Discount Buy Cost 60

Audiense

MAY 16, 2016

Porsche ’s prestigious brand has flourished on social media with an image-heavy presence, giving it an ample chance to connect with audiences that want to see both its modern technology and classic designs from its long heritage. Alissa Clauson , Porsche Audiense: How is Porsche’s social media team spread out?

Strategy 113

Strategy Automotive Campaign Social Media 113

Pixlee

OCTOBER 27, 2016

This content could take the form of a Facebook post, a tweet, a picture or a video. The central reason why this type of marketing is so influential is due to the psychological response it invokes: social proof. Social proof is a phenomenon that influences the consumer’s everyday decisions, whether conscious or not.

UGC 40

UGC Content Statistics Hotels 40

Buffer Social

NOVEMBER 21, 2016

What does the future look like for social media? As part of our State of Social Media week, it feels like a great time to sit back and reflect on the social media landscape and what may be ahead. 2016 has been a period of consolidation for many of the biggest social media platforms out there.

Trends 40

Trends Social Media Predicition Instagram 40

Buzzlogix

NOVEMBER 27, 2017

Facebook alone expects 90% of its content to be video by 2018, and globally, video traffic will be 3x higher in 2020 than it was in 2015. Of total online retail sales, 14% are currently influenced by videos and that segment is growing sharply year on year. Article located on Buzzlogix Social Media Marketing Blog.

Campaign 40

Campaign Video Retail Statistics 40

Sprout Social

AUGUST 30, 2016

Pew Research found 35% of Instagram users visited the network multiple times a day in 2015. Additional data from eMarketer showed 35% of social media users trust brands and are influenced by retailers. With followers who comment, share and like, you have a valuable source of social media ROI.

Instagram 70

Instagram Brands Collaboration Hashtag 70

Twist Image

SEPTEMBER 1, 2016

Louis CK 2015 - Mild Racism, Middle East, Child Molesters (SNL Monologue) - YouTube. When we think of hacking, we tend to think of the nefarious hacks against major retailers, our credit cards, etc. Feel free to share these links and add your picks on Twitter, Facebook, in the comments below or wherever you play. social media.

Aggregator 40

Aggregator Privacy Retail Analytics 40

Convince & Convert

MARCH 18, 2016

According to a survey by ScanLife , 89% of customers use their mobile phones while shopping, and 64% of Americans own a smartphone as of 2015. Promote Opt-In Across All Media. The best way to get customers to opt-in is to give them the chance to do this at every point of contact: Social Media.

SMS 60

SMS Tips Marketing Discount 60

Webbiquity SMM

FEBRUARY 10, 2015

Or have too many social media marketing statistics.” ” Well, she actually only said the first part (which is debatable), but certainly would have said the second part (which isn’t) had social media been around in the 1930s. How does B2B social media marketing differ in effectiveness from B2C use?

Statistics 50

Statistics Social Media B2B Hubspot 50

Webbiquity SMM

DECEMBER 1, 2015

Though social media marketing has become ubiquitous, most companies and brands still struggle to achieve their desired results. Those are among the conclusions it’s fair to draw from the collection of social media marketing facts and statistics below. Social media needs to be part of an integrated strategy.

Social Media 100

Social Media Social Networking Real Estate CPC 100

agora pulse

JANUARY 4, 2018

By now you will all have read some social media predictions for 2018. In this article I’m going to give you five funny social media predictions for 2018 and tell you how social media managers can prepare for them. Change creeps into our social media platforms and we adapt as we go along.

Social Media 125

Social Media Social Media Management Net Neutrality Curation 125

Sprout Social

OCTOBER 1, 2018

And now that brands rely on video content more than ever, it’s critical to use the correct social media video specs and advertising video sizes. However, we couldn’t find all the correct social video sizes in one place. Check out our social media image sizes guide for help. Facebook Video Specs.

Video 111

Video Social Media Guidelines YouTube 111

Hootsuite

AUGUST 30, 2022

Gen Z and social media statistics. The top three social platforms among younger members of Gen Z are YouTube (95%), TikTok (67%), and Instagram (62%). Our Social Trends 2022 report , and future updates, where we do that for you. 36% of American teens 13-17 think they spend too much time on social media.

Statistics 102

Statistics Marketing HootSuite Study 102

Sprout Social

JULY 20, 2021

In November 2015, Kylie Jenner launched her iconic lip kit to so much fanfare, her website crashed. This buzzy sales tactic—where retailers create demand around limited edition products or small collections by building hype in the days and weeks leading up to the launch date—is known as a product drop. What are Instagram Drops?

Products 132

Products Instagram Retail Upcoming 132

Unmetric

SEPTEMBER 27, 2019

Vanity metrics on social media may not give you actionable insights but they sure are to leave the viewers impressed. Facebook has over 80 million active business pages and statistics show that over 2 billion people can be reached through Facebook ads. Top brands on Facebook. Samsung – 160 million followers.

Brands 96

Brands Facebook Campaign Sports 96

Sprout Social

JANUARY 4, 2017

There was no shortage of changes to the social media industry in 2016, which included several new features, consumer preferences and brand opportunities. Looking toward 2017, social media trends will continue to evolve and surprise us. AI Lenses for Facebook & Instagram. Facebook Messenger. The Verge ).

Trends 112

Trends Social Media Analytics Instagram 112

Unmetric

SEPTEMBER 27, 2019

Vanity metrics on social media may not give you actionable insights but they sure are to leave the viewers impressed. Facebook has over 80 million active business pages and statistics show that over 2 billion people can be reached through Facebook ads. Top brands on Facebook. Samsung – 160 million followers.

Brands 72

Brands Facebook Campaign Sports 72

Waxing UnLyrical

NOVEMBER 18, 2015

Video is the most popular content marketing format for 2015, ahead of case studies, blogs and infographics ( 2015 State of Digital Marketing , a report featuring insights from over 600 marketers from Web Marketing 123). Time and again, we see and hear countless online video marketing statistics like these: Consumers spend 5.5

Video 100

Video Tips Statistics Vimeo 100

Convince & Convert

AUGUST 3, 2015

Most Shared Article in 2015: 4 Google Analytics Hacks To Improve Your ROI – Frank Underwood Approved (854 Shares). Most Shared Article in 2015: Goodbye, Google+: Social Network Broken Into Streams and Photos Products (5,000+ Shares). “I Most Shared article in 2015: 5 SEO Myths to Forget in 2015 (2,600+ Shares).

Adwords 60

Adwords CPC Marketing Retail 60

Sprout Social

NOVEMBER 28, 2016

Social media grew from connecting friends on Facebook to uniting brands and communities across platforms. Over the past decade, social media has become an integral part of people’s lives and, in turn, your marketing strategy. Consumers today are online, they’re mobile and they’re very social.

Social Media 40

Social Media Social Networking Review Mobile 40

Webbiquity SMM

DECEMBER 2, 2014

Internet advertising will make up 25% of the entire ad market in 2015. Social Fresh ). Social Fresh ). Social Fresh ). As one would suspect, Facebook is the most popular method for sharing interesting content. . 89% of 18-29 year-olds are active on social media, as are 43% of adults 65 and older.

NewsCred 273

NewsCred Statistics Social Media B2B 273

Convince & Convert

FEBRUARY 4, 2016

Just consider the following statistics: As of September 2015 , there are 100 million users (and counting) on Pinterest. million, representing almost 30 percent of American social networkers, predicts eMarketer. A Convertro study indicates that Pinterest drives more revenue per click than Facebook, Twitter, or any other social network.

Conversation 60

Conversation Discount Study Statistics 60

Unmetric

DECEMBER 4, 2016

Here, I take a look at some of the most engaging pieces of content published by brands on social media around Christmas. Brands use social media to announce these holiday-themed products. Featuring this in your social media accounts and your email blasts can do the trick. million views on Facebook.

Brands 60

Brands Campaign Discount Retail 60

Audiense

DECEMBER 19, 2016

trillion between 2015 and 2020, with growth expected to be between 27-40%. From: The story of the world’s first global flight without fuel, and how social media helped ). Lucy Clarke, Social Chain. Britt Adami , social media manager, HaveYouHeard. Audience intelligence needs to drive your business.

Trends 60

Trends Marketing Forums Microsoft 60

Buffer Social

SEPTEMBER 20, 2018

When people come together to celebrate Halloween, they love to share their experiences on social media. Globally, more than 500,000 Halloween events were planned on Facebook in 2017. Facebook found that planning for the holidays starts as early as November 1st. 31 October – Halloween. November 1 — Holiday planning starts.

Small Business 98

Small Business Campaign Content Eventful 98

Ignite Social Media

OCTOBER 6, 2016

According to the National Retail Federation, Americans spend about $7 billion on Halloween-related goods each year. This is a prime opportunity for your brand to create Halloween social media content that audiences are eager to engage with, and are a break from the traditional content series and campaigns on your channels.

Social Media 160

Social Media Tips Content Retail 160

Sprout Social

OCTOBER 17, 2016

Social media marketing evolved from something only a few cutting-edge brands did to an integral piece of every company’s marketing strategy. It’s no longer a question of whether or not your brand should be on social media, but how can you best use sites like Facebook, Twitter and Instagram to grow your business.

Social Media 40

Social Media Marketing Hashtag LinkedIn 40