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Monday Roundup: Influencer Relationships

Waxing UnLyrical

It’s all the rage these days: influencer relationships are becoming more and more intertwined with PR endeavors. And that’s because influencer-led content can often reach your desired audience in a more meaningful way than traditional media efforts. Love It Or Hate It: Influencer Marketing Works. ” 3.

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FINRA and Social Media: 7 Tips to Stay Compliant

Hootsuite

Their research shows social media has become the top source of investing information for Gen Z investors. Linking to third-party websites Curated content is a great way to round out your social media content calendar. First, do an extensive review of the site to make sure it provides only credible information.

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15 New Social Media Apps & Platforms You Might Not Know About

Hootsuite

Just as TikTok was once merely “the dance challenge app”, Discord was launched in 2015 as a niche app for the gaming community. Companies can create their own branded channels, partner with Twitch influencers, or buy ads on the platform. Want to learn more about Twitch? We’ve created a guide to Twitch marketing for you.

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How to Sell on Pinterest: 7 Simple Steps

Hootsuite

In 2015 they added “buyable pins,” which were rebranded to Product Pins in 2018. Shop from Style Guides: Pinterest curates their own style guides for popular home decor terms like “living room ideas,’ “mid-century,” “contemporary” and more. Find more information on the types of Rich Pins and the setup process here.

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Survey Says: Lawyers, Your Social and Digital Content Needs To Improve 

Myrland Marketing

Congratulations to Greentarget and Zeughauser Group for the release of The 2018 State of Digital and Marketing Content Survey, a refresh on their survey that serves to inform lawyers and legal marketers about the behaviors of in-house legal departments when it comes to their consumption of social, digital, and content marketing.

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Video Marketing For Your Business

yMarketingMatters

In less than thirty seconds, a customer can get the information he needs about a business through a short, personal video. In this second half of 2015, Facebook is poised to overtake YouTube and become the leading video viewing and online hosting platform. With Facebook you are relying on the service to curate videos for you.

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5 Funny Social Media Predictions for 2018

agora pulse

Setting up a social media store was huge between 2015- 2016. The problem was, they offered limited information about products. Blockchain may also level the playing field for authors and content curators who have not been credited, paid, or recognized. The concept of content curation versus creation is not a new one.