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#measurePR Recap (June 2015): Measuring Content

Waxing UnLyrical

In line with our June theme (content! content!), With four great guests on hand, we began to chat about measuring content. Here’s some of what we talked about: On how the got to where they are now and what interested them in content: A1: Hey guys #Content=#insight + #education. A1 I’m a marketer.

Content 100
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Marketing Predictions for 2015

Mindjumpers

The Content Marketing Institute has for the seventh consecutive year compiled 60 content marketing predictions from thought leaders around the world. Here are some of our favorites: • Brands will recognize the role of editor as the missing link to true content marketing effectiveness. Sarah Mitchell. Julie Fleischer.

Marketing 100
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Monday Roundup: PRSA 2015 International Conference

Waxing UnLyrical

I’m here for the 2015 PRSA International Conference where there’s absolutely no shortage of awesome speakers this year. Content Forecast Calls for Users, Search Engines, Customization, and More. Why: “Content marketers need to be more like meteorologists than fortune tellers. Good morning from Atlanta!

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Monday Roundup: 2015 Marketing and PR Trends

Waxing UnLyrical

Here are some of the most interesting posts on 2015 marketing and PR trends we’ve seen. 30+ Social Media Predictions for 2015. 6 Digital Marketing Trends to Watch in 2015. 9 social media trends to watch in 2015. Five 2015 digital marketing trends for your consideration. ” is the Big Trend of 2015.

Trends 100
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Monday Roundup: PRSA Counselors Academy 2015

Waxing UnLyrical

Emergency surgery prevented me from traveling to Laguna this past week for PRSA Counselors Academy 2015 … gah! Content Marketing: Without Community, It’s Only Half the Equation. Monday Roundup: PRSA Counselors Academy 2015 is a post from: Shonali Burke Consulting, Inc. Please share in the comments below.

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Monday Roundup: Best WUL Guest Posts of 2015

Waxing UnLyrical

Why: “Video marketing, video advertising, live streaming via video, ephemeral video, video status updates and video-anything will be the way of content life in the new year,” writes Mayra Ruiz. Words and Pictures – the Batman and Robin of Content Marketing . What were your favorite WUL guest posts in 2015?

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#measurePR Recap (November 2015): Measuring Multimedia

Waxing UnLyrical

As did James Breen : A2: I also see a trend of including internal (owned) metrics like google analytics, social media follower growth, share price #measurepr. You still need to include a text description, to be tracked by Google … for now #measurepr. Create content designed to start conversations and build relationships.

CPA 100