Buzz Marketing for Technology

DECEMBER 5, 2014

This week I moderated another Social Media Today webinar as part of their Best Thinker webinar series, this time on the topic of Predictions for 2015: Start Off the New Year Knowing the Future of Social. We discussed what each person is predicting for 2015. billion by the end of 2014. billion by the end of 2014.

Storify 100

Storify Cause marketing Comparison Collaboration 100

Convince & Convert

FEBRUARY 5, 2018

The data clearly shows that people trust “employees of a company,” “consumer opinions,” and “colleagues and friends” when seeking information about a product or a brand. Technologists are active on social media. They should also understand the best practices for engaging in social media. It’s a fact.

Strategy 148

Strategy Social Media Marketing Consultant 148

Ignite Social Media

MAY 19, 2021

It’s hard to scroll through social feeds or the news today without being hit with more information on Clubhouse, the hot new app (now also available on Android devices as of this month) that features audio-only rooms that allow people to chat about shared interests. The company has already indicated it will take months to launch on Android.

LinkedIn 172

LinkedIn Newsletter Instagram Trends 172

Sprout Social

JULY 7, 2021

According to Chris Messina , who coined the term in 2015, conversational commerce is about “delivering convenience, personalization and decision support while people are on the go, with only partial attention to spare.” While conversational commerce often takes place on social media messaging apps, it’s not quite the same as social commerce.

Team 140

Team Conversation Social Media Instant Messaging 140

Dave Fleet

FEBRUARY 4, 2016

One of the interesting notes in this year’s Canadian Trust Barometer results was that trust in social media has fallen over the last year. In fact, social media was the only one of the five media types we examined to experience a decline in trust. Meanwhile, trust in social media fell by six per cent.

Social Media 150

Social Media News Trends Eventful 150

Buffer Social

OCTOBER 1, 2018

Is it the end of organic reach on social media? Yes, the (average) organic reach on social media has been falling over the years. Because we’ve seen businesses, including ourselves, growing their organic reach on social media in the last few years. How to (still) get organic reach on social media.

Organization 108

Organization Flipboard Social Media Company 108

Webbiquity SMM

JANUARY 19, 2016

Social media use isn’t quite universal—but it’s getting close. population now has at least one social networking profile; more than half use two or more social networks. The number of worldwide social media users is projected to grow from 2.1 70% of the U.S. billion last year to 2.5

Social Media 100

Social Media Marketing Survey Metrics 100

agora pulse

OCTOBER 8, 2019

Encourage your employees to share about your company on social media, and watch awareness and trust of your brand flourish. Employee advocacy is the process of using employees to generate exposure for your brand using their own online networks and connections. Even more (65%) trust a company technical expert.

Social Media 84

Social Media Guidelines Hashtag Training 84

Rebekah Radice

MARCH 16, 2015

Marketing your small business on social media continues to evolve. In fact, if you’re a local or small business, you can no longer afford to avoid social media. With 97% of consumers using the Internet as a resource , building your social media presence is a critical component in your overall marketing strategy.

Small Business 132

Small Business Social Media Strategy Hashtag 132

Saying It Social

MARCH 2, 2015

Check out these 5 ways for your company to effectively continue use of Facebook Tabs in 2015. Facebook Strategy Social Media facebook marketing ShortStack ShortStack Apps social media social media marketing Social network'

Facebook 100

Facebook Social Networking Social Media Strategy 100

Rebekah Radice

JULY 20, 2015

Do you want to improve social media productivity? Daily activities separate successful social media marketers from their peers. In this article I’ll share six social media habits to improve your marketing. 6 Habits of Highly Successful Social Media Marketers. #1: Thank you Nicole and team!

Social Media 133

Social Media Marketing Study Activities 133

Hootsuite

FEBRUARY 12, 2015

Business-to-business social media marketing is no longer just an innovative way to boost sales—it’s essential to your organization’s survival in the competitive B2B market. In fact, a recent survey found 92% of B2B marketers use social media as a content marketing tactic to drive sales.

Social Media Management 76

Social Media Management B2B Social Media HootSuite 76

Sprout Social

OCTOBER 9, 2018

You don’t have to be a sports fanatic to know how much sports fans love to share updates about their teams on social media. Fantasy sports have played a huge role in shaping fans’ communities and conversations on social platforms. How mainstream media and social media created fantasy hype.

Sports 81

Sports Social Media Engagement Compete 81

Convince & Convert

JANUARY 13, 2016

2016 is here, and it’s safe to say that the hype around social media has well and truly settled. We have watched social charge through its wild, carefree teenage years and make billions of friends in the process. From Social Media to Social Technologies. highlight to tweet).

Social Media 60

Social Media B2B eBook Case Study 60

Talkwalker SM

MARCH 17, 2016

FMCG brands increasingly view social media as a way to differentiate themselves from competitors, as Always did memorably with their #LikeAGirl campaign. However, the applications of data from social networks go far beyond campaign measurement. 2015 – March 2016). 10 –March 10, 2016). Its quality?

Data 60

Data Social Media Brands Forums 60

Waxing UnLyrical

MARCH 3, 2014

If you haven’t been able to make it these last couple of years, you must put it on your calendar for 2015. Why: Social media has given companies the ability to become more personable through online interaction. The Serious Goings-On Behind The Social Networking Scene . But what does that really mean?

Consultant 200

Consultant Flickr Resources Communities 200

Lucy Hall

NOVEMBER 11, 2014

A strategy for your social media activity needn't be challenging, it's actually very simple! Social media is not a one size fits all solution, you will need to use the platforms as your medium and your creativity to devise campaigns. So with that in mind let's begin with this simple social media strategy guide.

Social Media 60

Social Media Strategy How To Social Networking 60

Buffer Social

DECEMBER 1, 2023

As part of my comprehensive Buffer onboarding — which had me up and running at full speed in a matter of weeks — I was tasked with setting up intro calls with the company executives.  Plus, I knew these company leaders were busy — when would I have the opportunity to pick their brains again? 

Team 79

Team Engineering Company System 79

Ignite Social Media

JUNE 1, 2016

Social media has evolved over the years and in order to design a successful social media marketing strategy, you must consider the latest social media trends that are likely to have the biggest impacts. 2015 has been a great year for video, but there is a lot more to come in 2016. as of June 2014.

Trends 60

Trends Social Media Strategy How To 60

Idaconcpts

DECEMBER 27, 2010

The Palo Alto-based social networking giant is a privately held company, and its shares are not listed on the NASDAQ or the New York Stock Exchange alongside Google, Microsoft, Sun Microsystems, or any of the other publicly traded Silicon Valley behemoths – at least for now. Unsurprisingly.

Facebook 174

Facebook Technorati StumbleUpon Digg 174

Buffer Social

DECEMBER 19, 2017

We are grateful for people who share what worked (and what didn’t) for them on social media. With 2017 coming to an end, I thought it might be helpful to do a review of our social media performance and share the findings with you. Our top social media posts of the year. 1,189 engagement. 1,132 likes.

Social Media 108

Social Media Study LinkedIn Instagram 108

Convince & Convert

AUGUST 4, 2015

But it’s not just me saying it, as I am thrilled to announce right here at Convince & Convert that our Social Pros Podcast won the 2015 Content Marketing Award for best podcast! Each week on the Social Pros podcast my co-host and I interview a leading figure in the world of social media. A Humble Start.

Social Media 60

Social Media Marketing Badge Hosting 60

yMarketingMatters

OCTOBER 18, 2015

Videos stand out on social media, giving customers a quick overview of a product without overwhelming them with text. The main goal of social media video for businesses is to make a connection, get shared and start a dialogue with the target audience. Why the explosion of video content? YouTube and You Tube Advertising.

Video 100

Video Vimeo Marketing YouTube 100

Direct Marketing Observations

OCTOBER 15, 2010

With social media, you would have to have lived in a cave on an island in the Pacific to not know how ubiquitous it is. With that being said, here are 7 “things” you should be aware of as we go forward in this digital world that can carry you and your company towards Web 3.0. It’s permeating every part of our daily lives.

Astroturfing 204

Astroturfing UGC Tips Mobile 204

yMarketingMatters

OCTOBER 18, 2015

Videos stand out on social media, giving customers a quick overview of a product without overwhelming them with text. The main goal of social media video for businesses is to make a connection, get shared and start a dialogue with the target audience. Why the explosion of video content? YouTube and You Tube Advertising.

Video 133

Video Marketing Vimeo YouTube 133

Buffer Social

JANUARY 15, 2017

Setting social media goals is hard. ” This is how I tend to go about setting social media goals. Coming up with social media goals for our marketing team here at Buffer has often been a bit haphazard for me. 7 Popular Strategies for Setting Social Media Goals. Absolutely! S.M.A.R.T.

Social Media 111

Social Media Strategy Metrics Research 111

Diva Marketing Blog

DECEMBER 30, 2015

As we close out 2015 and begin the circle dance anew, there will be lots of predictions of what 2016 will hold in terms of marketing trends and must dos. Lest you think all social media posts were about the negative, Becky Carroll's blog Customers Rock told stories of great customer experiences. And then it was 2015. .

Social Media 40

Social Media Retail Reputation Authentication 40

Sprout Social

FEBRUARY 27, 2017

Right when you think you’re getting a grasp on your demographics, buyer habits and trends on social media , something new changes and turns your data into old news. That’s why it’s absolutely critical for any marketer to stay up to date on the newest social media statistics. Social Media Advertising Statistics.

Statistics 40

Statistics Social Media LinkedIn Instagram 40

Proactive Report

APRIL 1, 2015

The 2015 PRESSfeed/SNCR Media Trends report shows that almost 100% of companies – large and small – are using some form of social media marketing. Probably the biggest, and most costly, mistake is to just jump in and start posting content on social sites without a plan. LACK OF STRATEGY.

Social Media 40

Social Media Education Template Templates 40

Sprout Social

NOVEMBER 15, 2016

Once thought of as just a passing fad, social media has had a tremendous impact on business over the past decade. Social platforms like Twitter and Facebook have transformed the way that people communicate and, in the process, have changed the way that businesses interact with customers. Developing a Social Media Strategy.

Social Media 40

Social Media ROI Loyalty Social Networking 40

Hootsuite

FEBRUARY 12, 2015

Business-to-business social media marketing is no longer just an innovative way to boost sales—it’s essential to your organization’s survival in the competitive B2B market. In fact, a recent survey found 92% of B2B marketers use social media as a content marketing tactic to drive sales.

Social Media Management 40

Social Media Management B2B Social Media HootSuite 40

Dave Fleet

FEBRUARY 16, 2016

As I’ve done so, I’ve highlighted five key landscape shifts that are changing the way that agencies and teams like ours need to operate: Newly (re-)accelerated change in social networks. Less “social”, more “media”. Ubiquity of rich media. Newly (re-)accelerated change in social networks.

Mobile 105

Mobile Trends Compete Loyalty 105

Sprout Social

AUGUST 23, 2016

Despite the growing popularity, social media for business is still put on the back burner for a lot of organizations. However, social media can benefit businesses of any size. Social Media for Business by the Numbers. Being successful with social media for business comes down to creativity and engagement.

Social Media 40

Social Media Avatar Social Networking Compete 40

Rebekah Radice

MARCH 2, 2015

Sure, Facebook is still the most popular social network. Create a schedule that easily integrates into your current social media strategy. Just as with any social network, it doesn’t do you any good to post and run. There’s no sense in getting active on a social network if no one knows about it.

Instagram 132

Instagram Geotagging How To Real Estate 132

Janet Fouts

DECEMBER 30, 2014

Prefer to spend more on socially responsible companies and say a company’s commitment to the community influences their decision to work there. Of course older generations like Boomers have also adopted technology and social media to research before buying and that age group holds 3/4 of the nation’s wealth.

Marketing 145

Marketing Nielsen Authentication Knowledge Base 145

Razor Social

MARCH 30, 2016

Is all that social media activity paying off? Listening is just as important as sharing on social media Click To Tweet. 89% of marketers found listening to be effective but only 37% listened -Saleforce 2015 state of marketing report Click To Tweet. The Social Media Monitoring Lighthouse.

Attensity 77

Attensity Crimson Hexagon Social Media Sentiment 77

Webbiquity SMM

MAY 3, 2012

In fact, by 2015 more U.S. Consumers are engaging with their favorite companies on Facebook, says Mashable.com. Once upon a time (like a year ago), having a mobile strategy was an option, and revamping your company website for mobile was very progressive. What does mobile mean to your company? Still not convinced?

Mobile 180

Mobile iPhone iPad Training 180