Talkwalker SM

MAY 11, 2016

Social media has changed the way information about global or local health crises spreads and it is in the process of changing how pharmaceutical companies are using this information to gather more insights about their products and customers. Among the Top 20 Pharma Companies, Sanofi is mentioned most often in connection with Zika.

Pharmaceuticals 60

Pharmaceuticals Data Travel Social Media 60

Convince & Convert

DECEMBER 7, 2015

A photo posted by Hustle & Grind (@hustlegrindco) on Nov 8, 2015 at 6:58pm PST. A photo posted by Birchbox UK (@birchboxuk) on Aug 2, 2015 at 12:53am PDT. . The same approach can be used regardless of your industry & account: . Cleaning Company: “Double tap if you hate cleaning on the weekends.”

Communities 60

Communities Instagram Hashtag Engagement 60

Buffer Social

NOVEMBER 7, 2017

I read through more than 20 studies on Instagram marketing from companies like Facebook, Simply Measured, and News Whip. Using both hashtags and location tag drives the most engagement. Klear, an influencer marketing platform, studied 149 top brands in eight industries to see how they have been using Instagram Stories.

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Study Instagram Hashtag Research 111

Convince & Convert

MAY 1, 2015

In April, we chatted with the manager of a huge social media team at KLM , an author on thought leadership , Pet360’s PR and social media expert, and the two-man social media team of Canadian yo-yo company CLYW. Those are my three goals for the first half of 2015. What does “no hashtag left behind” mean?

Social Media 60

Social Media Hashtag Airlines Social Media Management 60

Talkwalker SM

MAY 26, 2016

Here are a few numbers that will convince you to step up your visual influencer marketing on social media: 47% of millenials are influenced by what they see on social media when it comes to making purchasing decisions (2015, Deloitte ). more sales), jewelry (2.4x ), footwear (1.7x ) and beauty products (1.6x) (2015, The Shelf ).

Analytics 68

Analytics Influencer Apparel Airlines 68

Waxing UnLyrical

FEBRUARY 9, 2015

If you haunt any of the PR hashtags on Twitter, chances are you’ve come across Jodi. The thing is, in his case I really mean it as a compliment, because there are not a lot of folk who can not just exist in an industry, but excel in it, for 25 years. Kristie Aylett, APR (@KristK) February 3, 2015. Jodi Echakowitz.

Social Media 100

Social Media Consultant Flickr Communities 100

Convince & Convert

MAY 2, 2016

Your employees are a valuable asset you should be leveraging as part of your marketing efforts from the day they start working at your company (or even before they start). Employee advocates can help showcase your company culture, gain trust and credibility, and increase reach and visibility.

Loyalty 60

Loyalty Social Media Engagement Training 60

Pixlee

JANUARY 25, 2018

A powerful campaign from women’s clothing company Aerie, entitled #AerieReal , taps into the impact of fashion magazines, social media, and the effect of Photoshop abuse from the marketing and advertising industry. They also challenged users to post unedited photos of themselves in bathing suits with the hashtag #AerieReal.

Campaign 43

Campaign UGC Content Tourism 43

Buffer Social

JULY 23, 2018

There is always so much happening in the social media marketing industry that it can be a challenge to keep up with all of the latest news and insights. How One eCommerce Company Generated More Than 41K emails and 10K Social Media Followers – Viper. So this specific case study focused on the eCommerce company called Brevite.

Case Study 69

Case Study Study Social Media Tools 69

Rebekah Radice

JULY 20, 2015

A recent Gallup study found that most business owners inherently understand that, “Running a successful company is a collective effort that requires interaction with a range of people: suppliers and potential investors, employees and customers, peers, competitors, public officials, and members of the media.”. How You Can Establish This Habit.

Social Media 133

Social Media Marketing Study Activities 133

Convince & Convert

AUGUST 21, 2015

As of June 2015, Adweek reported that Instagram’s commitment to content quality and millennial audience have attracted more than 475 ad campaigns with brands such as The Gap, Michael Kors, and Taco Bell. In Adweek , Capital One reported that the images increased the company’s ad recall by 16 percent among both Gen X-ers and Baby Boomers.

Instagram 60

Instagram Brands How To Campaign 60

Sprout Social

OCTOBER 9, 2018

Fantasy draft companies. A few companies start popping up where online players can join, and play a variety of games, with people all over the world. How Top Fantasy Draft Companies Use Social Media. They’ve used hashtags. We’ve written a lot on how powerful the right hashtags can be for your brand.

Sports 82

Sports Social Media Engagement Compete 82

Talkwalker SM

APRIL 5, 2016

With rising rates of ad blocking, the adoption of mobile-first everything, social media app use, and declining rates of TV viewership, brands and marketers of all industries are realizing just how critical digital influencers are to an effective, comprehensive, and multi-platform marketing strategy. UGC Drives Purchase Decisions .

Influencer 60

Influencer UGC Content Marketing 60

Hootsuite

FEBRUARY 12, 2015

It’s important to make sure the content itself, whether it’s on your company’s blog or on your social channels, is tailored to the right audience. 9 Ways Social Media Marketing Can Help B2B Companies. Hootsuite (@hootsuite) February 11, 2015. Here are the best practices for using social media marketing to drive B2B sales.

Social Media Management 76

Social Media Management B2B Social Media HootSuite 76

Sprout Social

FEBRUARY 27, 2017

While those social media statistics might not be that shocking, it does show how the landscape of the industry can drastically change in a just a few years. However, there’s some helpful data that can show you how the networks is doing today–not in 2014 or 2015. Instagram posts using at least one hashtag receive 12.6%

Statistics 40

Statistics Social Media LinkedIn Instagram 40

Sprout Social

APRIL 17, 2017

Tracking social media activity is one of the biggest struggles companies have faced since the early stages of social media marketing. Hashtags make tracking campaigns much easier, and gives you more accurate results. Why Hashtags? Hashtags drive engagement. Hashtags drive engagement. Hashtag Analytics Tools.

Hashtag 111

Hashtag Analytics Fashion Campaign 111

Razor Social

MARCH 30, 2016

89% of marketers found listening to be effective but only 37% listened -Saleforce 2015 state of marketing report Click To Tweet. Every monitoring tool will provide you some capability of monitoring specific keywords (in isolation, as part of a URL, as a hashtag etc.). You may also be monitored!! Who is monitoring you?

Attensity 77

Attensity Crimson Hexagon Social Media Sentiment 77

Buffer Social

SEPTEMBER 21, 2016

Building a personal brand on social media is one of the best ways to become a thought leader in your industry. Duke University professor Dorie Clark — a bestselling author and consultant for various Fortune 500 companies — is an expert in the field of personal branding. And we’d love to share some tips on how.

Brands 40

Brands Reputation Social Media Management Skills 40

Sprout Social

OCTOBER 25, 2016

Every time your company releases an advertisement, launches a website, speaks at a conference or posts on social media, you release your brand voice. This means companies have to rely on building a brand voice on platforms like social media to get more people aware of their product or service.

Social Media 40

Social Media Brands How To Instagram 40

Hootsuite

FEBRUARY 12, 2015

It’s important to make sure the content itself, whether it’s on your company’s blog or on your social channels, is tailored to the right audience. 9 Ways Social Media Marketing Can Help B2B Companies. Hootsuite (@hootsuite) February 11, 2015. Here are the best practices for using social media marketing to drive B2B sales.

Social Media Management 40

Social Media Management B2B Social Media HootSuite 40

Convince & Convert

MARCH 4, 2016

In 2015, 60% of marketers predicted that the use of infographics will increase in 2016. Thinking of all the different styles of infographics available, and which pertain most to your industry, can help spark some ideas. For industry-specific content, LinkedIn Pulse is also worth checking out. Style First. Switch Angles.

Marketing 60

Marketing Statistics Directory Data 60

Buffer Social

DECEMBER 4, 2016

That is up from 17% in 2015. Now that we have the listening audience that we do, we’ve been approached by companies to have sponsorships on the show. We’d love to connect with you at @buffer on Twitter or with the hashtag #bufferpodcast. Monthly podcast listenership has increased 75% since 2013. Enjoy the show?

Social Media 40

Social Media Marketing Social Media Management Hosting 40

Hootsuite

APRIL 6, 2023

Unfortunately, the site’s spike in popularity in 2003 caught the company by surprise. The hashtag arrives (2007) The strict 140-character limit for tweets set Twitter apart from rivals, including Facebook and Tumblr. Hashtags have also helped plant the seeds that sprouted movements such as #Occupy, #BlackLivesMatter, and #MeToo.

Social Media 145

Social Media MySpace Tumblr Foursquare 145

Sprout Social

FEBRUARY 28, 2017

Choose a good prize: Pick a prize specific to your company or industry. On the other hand, when the prize is a gift card to your own company, you can potentially earn new customers because they’re going to be visiting your website or store. Is your Twitter bio a short sentence about your company and nothing more?

Twitter 40

Twitter Tips Fashion Open Source 40

Rebekah Radice

SEPTEMBER 28, 2015

LUCYrk (@LUCYrk78) September 25, 2015. Taylor Palmer (@TayAP15) September 25, 2015. Lindsay Dykman (@smavvylinds) September 25, 2015. Jack Kosakowski (@JackKosakowski1) September 25, 2015. Let visual marketing tell the story behind your company, product or service. Get Into Hashtags. Get branded.

Social Media 161

Social Media Tips How To Hashtag 161

Social Media Strategies Summit

OCTOBER 1, 2020

In 2015, Charlene Tassinari + Carly Potock founded YouTube’s first brand strategy team for small-to-medium businesses. Their insights-driven methodology was delivered to 500+ brands globally through client workshops and industry events, including Google’s annual CMO Academy, hosted in partnership with Columbia Business School.

Team 130

Team UGC Video Training 130

Webbiquity SMM

FEBRUARY 10, 2015

Just 18% of consumers trust posts by brands or companies on social sites like Facebook and Twitter. While 78% of companies now have a dedicated social media team, only 26% integrate social media fully into their business strategies. 53% of B2B Fortune 500 companies use marketing automation. MarketingLand ). MediaPost ).

Statistics 50

Statistics Social Media B2B Hubspot 50

Hootsuite

SEPTEMBER 23, 2020

The “rules” are a complicated mix of industry regulations and federal, state, and local laws. Especially for social marketers working in regulated industries like healthcare and finance. Social media and compliance requirements vary by industry and location. For example, take the Financial Industry Regulatory Authority (FINRA).

Social Media 145

Social Media Policies Privacy HootSuite 145

Keyhole.co

AUGUST 4, 2023

It started using Keyhole as the monitoring tool for the 2015 World Summer Games in Los Angeles. With Keyhole, you can create accurate industry benchmarks and spy on the competition with account tracking. Here are some of its other popular features: Hashtag tracking. Social media listening.

Social Media 52

Social Media How To Analytics Metrics 52

Keyhole.co

APRIL 20, 2023

One common example is when you are a company that focuses on search engine optimization (SEO) and you have heard that Google (a big company) recently broke the news that they will have a significant update that most people are anticipating. Keyhole analyzes keywords, hashtags, and URLs on social media to keep you on track.

Aggregator 52

Aggregator News Trends Reputation 52

Social Media Strategies Summit

AUGUST 1, 2019

As we’ve seen the influencer marketing industry mature, we have also seen the industry face a lot of challenges. As a response to the high-stakes investments required for working with big-name influencers, the industry has seen the rise of the micro-influencer. Enter the Micro-Influencer. Source: @jessedriftwood.

Influencer 114

Influencer Examples Brands Fashion 114

Rebekah Radice

OCTOBER 26, 2015

Include your business, background, career highlights, and any relevant hashtags. your hometown, niche, industry or company name). Begin a dialogue with those tweeting and talking about subjects surrounding your industry or niche. Here’s a few easy ways to connect with industry influencers shared by Problogger.

Twitter 114

Twitter How To Hashtag Curation 114

Likeable

AUGUST 26, 2019

These accounts have gained unforeseeable momentum across an internet where hashtags like #dogsofinstagram have collected more than 155 million posts. With the influencer marketing industry expected to reach $10 billion by 2020, petfluencers have found ways to benefit from the market opportunity as well. HERO | @HEROTHEAUSSIE.

Influencer 112

Influencer Communities Social Media Instagram 112

Convince & Convert

AUGUST 3, 2015

But with a mediocre skill set and near zero understanding of the industry, I failed. That is exactly the same as 100,000s of companies around the world, who by the looks of things are better than you at it. Most Shared Article in 2015: 4 Google Analytics Hacks To Improve Your ROI – Frank Underwood Approved (854 Shares).

Adwords 60

Adwords CPC Marketing Retail 60

Buffer Social

NOVEMBER 13, 2017

If you were to ask me to describe LinkedIn in 2015, I might have said something along the lines of, “a great professional network” or “the perfect place to find a job.” 2015 (330M members): $1.5B But what does this mean for B2C and B2B companies? The silent rise of LinkedIn: What marketers need to know.

LinkedIn 112

LinkedIn Microsoft B2B Marketing 112

Webbiquity SMM

DECEMBER 16, 2014

Though the use of social media and social networks for marketing is now nearly ubiquitous, and 78% of companies have dedicated social media teams, many marketers sill struggle with certain aspects of social marketing, such as formalizing strategies and measuring results. Social Media Marketing Guides. can go a long way on Tumblr.

Social Media 245

Social Media Tumblr Marketing B2B 245

Socialmedia.biz

OCTOBER 29, 2016

A marketing manager could wake up to discover worldwide approval for a witty tweet, only to face a tidal wave of bad press an hour later because of a hashtag that went wrong. According to Entrepreneur Magazine, Neil created one of the 100 most brilliant companies in the world. Start checking in with them today! Neil Patel. With over 4.75

Influencer 60

Influencer Social Media Resources HootSuite 60