Pixlee

JANUARY 25, 2018

User-generated content enables a brand’s passionate customers to become advocates, in turn building engaged communities around products and services. By highlighting the experience of traveling in Australia they created a community of both those who had been there and those who aspired to visit.

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Campaign UGC Content Tourism 43

Oktopost

APRIL 4, 2023

A strong social media presence shouldn’t feel manufactured but, when the business’s reputation is at stake in front of an audience of millions, it needs to be carefully manufactured, right? This is especially true for financial services, which are carefully monitored for the way they advertise and communicate with customers.

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Social Media Marketing B2B Banking 118

Buffer Social

AUGUST 24, 2017

With Instagram and Snapchat becoming increasingly similar, many social media managers find themselves asking these questions. What we found over time is that the quality of conversations we were having on Instagram with our target audience (marketers and social media managers) was much higher than on Snapchat.

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Waxing UnLyrical

MAY 15, 2015

This past Wednesday I received what is possibly the greatest honor of my career to date: the Association of Women in Communication, D.C. Chapter, presented me with the 2015 Matrix Award. community embraced me when I was new here; as did San Francisco back in the day. And that’s how life happens.

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Ignite Social Media

FEBRUARY 2, 2023

This audio recording, “15 Lessons That Took Me 15 Years to Learn” by Jim Tobin is the perfect resource for social media managers and brands alike. In this session, Jim shares his personal journey of success in the world of social media and influencer marketing. Lesson 1: There are no social media experts.

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Influencer Social Media Hubspot Travel 85

ProBlogger

JUNE 5, 2017

In today’s episode, I have recorded an interview with one of Australia’s better known bloggers – Nikki Parkinson from the style and fashion blog – Styling You. Nikki talks about how she’s not just built a large audience – but how she’s built such an engaging community. It must have been 2011, maybe 2010.

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ProBlogger

JUNE 5, 2017

In today’s episode, I have recorded an interview with one of Australia’s better known bloggers – Nikki Parkinson from the style and fashion blog – Styling You. Nikki talks about how she’s not just built a large audience – but how she’s built such an engaging community. It must have been 2011, maybe 2010.

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Blogger Groups Groups Fashion 36

Webbiquity SMM

DECEMBER 16, 2014

Though the use of social media and social networks for marketing is now nearly ubiquitous, and 78% of companies have dedicated social media teams, many marketers sill struggle with certain aspects of social marketing, such as formalizing strategies and measuring results. Social Media Marketing Guides.

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Socialmedia.biz

SEPTEMBER 29, 2018

In 2017, Wasp Barcode surveyed more than 1,000 startups and found that almost 61% of them were using social media as their primary marketing tool. According to Social Media Examiner , 58% of entrepreneurs and small business owners strongly agree to social media playing a crucial role in the growth of their organization.

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Startup Social Media How To Nielsen 109

Later

OCTOBER 8, 2020

Alternative Black Friday campaigns are a great way to set your brand apart on social media. Since 2015, REI has closed on Black Friday. creating a digital community of adventurers and outdoor enthusiasts. They pledged to donate all of their Black Friday sales to grassroot organizations in local communities.

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Hootsuite

FEBRUARY 17, 2022

Pinterest is a perfect hybrid of social media and window shopping. Unlike other social media platforms, Pinterest allows you to make sales directly on the platform — you don’t have to send potential customers anywhere else. In 2015 they added “buyable pins,” which were rebranded to Product Pins in 2018.

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Unmetric

SEPTEMBER 10, 2019

Twitter, with over 126 million daily active users , has earned its place as one of the top social media networks. PlayStation’s strategy on Twitter is to be at the beck and call of its gaming community. Luxury brand Chanel is the most-followed fashion brand on Twitter. One day away. CHANEL (@CHANEL) August 12, 2019.

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Sprout Social

APRIL 17, 2017

Tracking social media activity is one of the biggest struggles companies have faced since the early stages of social media marketing. One study showed 39% of businesses don’t measure their social media ROI due to a lack of analytics, resources or expertise. Why Hashtags? And guess what?

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Convince & Convert

AUGUST 17, 2012

This is Episode 29 of the Social Pros Podcast : Real People Doing Real Work in Social Media. Read on for insights from Lauren plus Eric Boggs ‘s Social Media Stat of the Week ( This week : 62% of adults use social media for fear of missing out.). This episode features Lauren Vargas of Aetna.

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Unmetric

SEPTEMBER 27, 2019

Vanity metrics on social media may not give you actionable insights but they sure are to leave the viewers impressed. Coca-Cola’s list of viral and successful campaigns on social media deserves an article of its own! Converse gets social media. The brand added more than 29 million followers since 2014, a 37.4%

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Brands Facebook Campaign Sports 96

Audiense

DECEMBER 19, 2016

trillion between 2015 and 2020, with growth expected to be between 27-40%. From: The story of the world’s first global flight without fuel, and how social media helped ). Lucy Clarke, Social Chain. Lucy Clarke , marketing director, Social Chain. From: Business from the buzz: Social Chain looks beyond trending ).

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Trends Marketing Forums Microsoft 60

Unmetric

SEPTEMBER 27, 2019

Vanity metrics on social media may not give you actionable insights but they sure are to leave the viewers impressed. Coca-Cola’s list of viral and successful campaigns on social media deserves an article of its own! Converse gets social media. The brand added more than 29 million followers since 2014, a 37.4%

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Brands Facebook Campaign Sports 72

Later

SEPTEMBER 22, 2019

A post shared by Later: Social Media Scheduler (@latermedia) on Mar 11, 2019 at 9:23am PDT. It’s taken me to show at New York fashion week. It meant my first ring made it onto Aer Lingus in 2015. In an age when social media is muttered as a curse I would like to say thank you. Here’s to kindness and love.

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Instagram UGC Curation Apple 81

Unmetric

SEPTEMBER 19, 2018

Glossier’s success is no secret sauce hidden away in vaults; it’s pillared on two things – social media and branding. The beauty, fashion and all-round lifestyle blog now functions as an editorial platform for Glossier’s content and has played a phenomenal part in cementing the brand’s authority and niche status.

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Sprout Social

OCTOBER 17, 2016

Social media marketing evolved from something only a few cutting-edge brands did to an integral piece of every company’s marketing strategy. It’s no longer a question of whether or not your brand should be on social media, but how can you best use sites like Facebook, Twitter and Instagram to grow your business.

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ProBlogger

SEPTEMBER 25, 2017

It’s the type of content that you continue to promote on social media again and again, it tends to do quite well in Google. One of the things that people do on Google all the time, and on social media, is search for information about people. You can just do top 10 food influencers, or top 10 fashion influencers.

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Content Industry Types Blogger 44

Audiense

MAY 5, 2016

Social media is occupying a growing place of importance in brand strategies, with 63% of CMOs saying it will soon be the most important way of reaching customers. As a result, CMOs are looking to increase social media spending to 21.4% Think Bigger Than Social. Lisa Maynard-Atem , Social Media Manager, Harrods.

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Social Media Skills Applications Social Media Management 113

Viper Chill

JANUARY 5, 2016

” 2015 was a year when I really tried to grow my social circle, as it just felt weird only having a small handful of friends for most of my life. If Daymond John wanted expensive cars more than he wanted to make a cool fashion brand, I argue he would be worth far less than the $250,000,000 that he is today. You didn’t.

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How To Sites Industry Project 40

Buffer Social

FEBRUARY 22, 2017

But can we actually tell a story on social media? Is it possible to narrate a story with social media posts that are supposed to be short and sweet? It turns out there are many ways to use social media for storytelling! I learned about this amazing storytelling method on Social Media Examiner.

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Social Media Hashtag Curation Instagram 111

Sprout Social

NOVEMBER 14, 2016

A Shopify report discovered Instagram had the second-highest average order value compared to other social media platforms. Instagram makes it easier for brands to showcase their product, which means you have to be socially active and engage your audience on all accounts. Provide Unique Content to Each Account.

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Instagram Brands How To Fashion 40

ProBlogger

AUGUST 11, 2016

Great speakers like Brian Fanzo (live streaming), Nathan Chan (growing your email list), Natalie Sisson (Sales Funnels), Nicole Avery (starting a blog), Emilie Wapnick (building community on your blog) and many more including me (3 sessions this year). Blogging, Podcasting, YouTube, Social (paid and organic). 23 sessions. years ago.

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Content Exercises Publishing Blogger 20

Buffer Social

MARCH 16, 2017

In late 2015, Instagram opened up Instagram ads. Since Instagram launched advertising on its platform in 2015, Instagram ads have driven more than one billion user actions. Audience growth: Instagram is one of the fastest growing social media platforms. According to Statistic , as of December 2015, the largest U.S.

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Socially Sorted

MARCH 4, 2016

In this post I share 50 shortcuts to Visual Content Creation for Social Media including tools, strategies and apps that work to save you HOURS of time every month. . Let’s take a look at the tips and tools: 50 ShortCuts for You to Create Visual Content for Social Media Marketing. We all want more of it.

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Social Media Content Template Templates 97

Convince & Convert

MAY 11, 2016

” In other words, social media is banking on the dominance of social selling and could basically care less how your company’s non-paid, organic efforts suffer as a result. .” As Adweek explained: Pinterest holds a unique position even in the realm of social media platforms. highlight to tweet).

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Buy Banking Eventful Price 60

Socially Sorted

JUNE 4, 2016

We can learn a lot from the Tourism Industry when it comes to Social Media Smarts. . In this post I share 6 Powerful Social Media Lessons from Tourism that work… that you can implement in your business to boost your brand too! . Let’s just say I have had a lot of social media lessons from tourism.

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Tourism Social Media Brands Hotels 40