Rebekah Radice

MARCH 16, 2015

Marketing your small business on social media continues to evolve. With 97% of consumers using the Internet as a resource , building your social media presence is a critical component in your overall marketing strategy. Instead, talk “with” the community you’re building. Kim Garst ツ (@kimgarst) March 13, 2015.

Small Business 132

Small Business Social Media Strategy Hashtag 132

Rebekah Radice

APRIL 27, 2015

how long have you been serving the community). Posted by Marie Forleo on Wednesday, April 22, 2015. Too often, the cover photo is mistaken as a spammy marketing tool. Share your history, unique abilities and commitment to your community. Build a Strong Community Culture. Highlight that story!

Small Business 131

Small Business Facebook How To Airlines 131

Buffer Social

NOVEMBER 12, 2021

“It's a really great way for us to start building a name for ourselves in the international CPG and natural food and beverage community that will serve us down the line when it's time for us to finally start selling into those markets,” she says. That LinkedIn Live has since been viewed almost 30,000 times.

LinkedIn 75

LinkedIn B2B Authentication Small Business 75

Audiense

MAY 10, 2016

Airbnb was recently awarded as the Most Meaningful Brand by The Drum and Havas Media Group in The Drum’s Marketing Awards. In the past few years, Airbnb has become a force to be reckoned with, especially in their marketing campaigns. Holly Clarke , EMEA Marketing Manager, Airbnb. — Airbnb (@Airbnb) December 15, 2015.

Brands 103

Brands Hosting Hotels Campaign 103

Convince & Convert

AUGUST 7, 2015

The company has purposely selected videos with tips that are relevant to city living, offering valuable and relatable content to garner attention on a busy, NYC street —which isn’t all that different than the competition marketers face on cluttered social media channels. Here, we’re right in the community.”

Retail 60

Retail Campaign Curation Newsletter 60

Sprout Social

OCTOBER 4, 2016

There’s a reason why marketers feel like they’ve struck gold when Instagram efforts turn to success. That means Instagram is completely dominating the market for potential interactions and social media engagement. This showed that Gap values the posts it gets through the social community. Be human and engage.

Engagement 92

Engagement Instagram Hashtag Loyalty 92

Buffer Social

DECEMBER 19, 2017

The second lesson is the effectiveness of curating popular, relevant posts. Our top four Facebook posts are all curated content. Here are our top five Instagram posts (sorted by engagement level): We partnered up with the awesome folks at @producthunt to bring you a brand new Marketer’s Toolbox! 1,697 engagement.

Social Media 108

Social Media Study LinkedIn Instagram 108

Convince & Convert

FEBRUARY 1, 2016

So what does this mean for the marketing world? Gen Z is familiar with every marketing and advertising tactic there is. Banner ads, SEO, sponsored ads, influencer marketing, and content marketing—they’ve seen it. 2015 was the year of tracking and analyzing the buyer experience and mapping the customer journey.

Content 60

Content Tips Analysis Curation 60

Social Media Marketing

APRIL 3, 2013

Each week at Ford, I compose a newsletter that includes a series of links about current events and trends in the worlds of technology, social media, mobile, communications and marketing in order to keep the wider team up to date on changes, newsworthy items and content that might be useful in their jobs. These are those links.

Social Media 160

Social Media Flipboard Storify Reddit 160

ProBlogger

AUGUST 30, 2015

To see why, read A Guide to Using Data Analytics to Optimize Your Content Marketing Strategies. Community Management: Credit: Mick Russell. What small actions can you take to love and delight your community? Content Marketing: Planning content: Identify and create a profile for your dream reader. Email Marketing.

Training 20

Training Eventful Tips Analytics 20

ProBlogger

APRIL 19, 2017

I curated Bloggers To Watch column here on Problogger for four years and it is phenomenal how much has changed since I wrote my last post in 2012. Rather, it’s a list of bloggers that have sparked my interest and is heavily biased towards the marketing niche. Sujan Patel is a leading expert in digital marketing. Sol Orwell.

Blogger 50

Blogger Curation Blogosphere Case Study 50

Buffer Social

OCTOBER 1, 2018

In our in-depth analysis of how the Facebook News Feed works in 2018 , we realized that signals are what we marketers and brands can focus on to increase our organic reach. Facebook Live) or by building a niche community through a Facebook Group, you can likely get a higher organic reach. Curate user-generated content.

Organization 108

Organization Flipboard Social Media Company 108

Later

MARCH 13, 2020

For example, when users click on the “Shop” tab from the Instagram Explore page, there are various curated edits that showcase products from Checkout-enabled brands. Undra started her line with contemporary clothing in 2015 and, in 2018, fine-tuned it to focus on tailored, modern workwear. 3: Provide Multiple Routes to Shop .

Instagram 90

Instagram Journal Influencer Feed 90

Sprout Social

JUNE 16, 2016

The platform is proving that engaging through photos and imagery is becoming increasingly more popular and important for marketers. In 2015, 33% of Fortune 500 companies had invested in Instagram–a 13% increase from the previous year. The same creative principles that apply to any marketing channel should be applied.

Instagram 40

Instagram Tips UGC Hashtag 40

Convince & Convert

APRIL 7, 2015

When it comes to creating compelling content, marketing is leading the way for communication functions. Content marketing is realizing that “when you sell a product, you make a customer for a day, but when you help them, you make a customer for life” ( Jay Baer ). are “actively disengaged” ( Gallup, 2015 ).

How To 60

How To Yammer Metrics Statistics 60

Oktopost

APRIL 4, 2023

Most of us can remember a time before – and, for that matter, how it used to look before businesses and individuals started to catch onto its potential for marketing. We curate our feeds and, for the most part, decide who will get that free and regular access to us. After all, influencer marketing is not without its risks.

Social Media 118

Social Media Marketing B2B Banking 118

Buffer Social

AUGUST 24, 2017

Here’s how we came to the decision, according to Brian Peters , our Digital Marketing Strategist: For a long time we were on posting unique content to both Snapchat and Instagram at Buffer. Instagram suggests profiles to follow and curates relevant posts in Discover, which helps people to find your Instagram profile.

Instagram 111

Instagram Cost Comparison Analytics 111

Rebekah Radice

JUNE 12, 2015

Have you ever wondered what an effective Pinterest marketing strategy looks like? Know what works, what doesn’t and how to seamlessly integrate it into your marketing strategy. Tips to Instantly Improve Your Pinterest Marketing Strategy. link] pic.twitter.com/WGtwyRVoiA — Paige Sandhu (@paige_sandhu) May 28, 2015.

Strategy 131

Strategy Tips Marketing Storify 131

Waxing UnLyrical

DECEMBER 19, 2014

So, for example, in the past you would have seen me live-tweet ad nauseam from, say, a marketing conference, or be online all of my weekend waking hours. As I said to Mark, one thing I have realized is that if one’s business is PR & marketing, then a certain level of social activity is necessary.

Curation 258

Curation Consultant Social Media Activities 258

Hootsuite

SEPTEMBER 2, 2021

To avoid spending too much of your time learning the ropes of every new platform, let your social media marketing strategy guide your decisions, and only join the networks that support your goals. The necessary marketing skills will be communication and creativity, as you can learn new platforms on the go. Source: Instagram.

Types 145

Types Social Media Statistics HootSuite 145

Oktopost

JUNE 28, 2023

The communication platform Slack, for instance, often centers its marketing campaigns around common workplace bugbears – an excess of meetings, for instance, or a flooded email inbox. Vince Vaughn, along with the cast of the new-for-2015 movie Unfinished Business. The star of these images? What to Choose?

Social Media 62

Social Media Engagement Strategy B2B 62

Hootsuite

FEBRUARY 17, 2022

According to our survey, Pinterest’s marketing effectiveness increased by 140% between 2021 and 2022, and many marketers are planning to invest a lot more time and money in Pinterest 2022. In 2015 they added “buyable pins,” which were rebranded to Product Pins in 2018. Make marketing moves. It’s shopping-friendly.

How To 111

How To Metadata HootSuite Retail 111

Webbiquity SMM

DECEMBER 16, 2014

Though the use of social media and social networks for marketing is now nearly ubiquitous, and 78% of companies have dedicated social media teams, many marketers sill struggle with certain aspects of social marketing, such as formalizing strategies and measuring results. How are social media marketing best practices evolving?

Social Media 245

Social Media Tumblr Marketing B2B 245

Myrland Marketing

JULY 6, 2018

Congratulations to Greentarget and Zeughauser Group for the release of The 2018 State of Digital and Marketing Content Survey, a refresh on their survey that serves to inform lawyers and legal marketers about the behaviors of in-house legal departments when it comes to their consumption of social, digital, and content marketing.

Survey 54

Survey Content Research Curation 54

Rebekah Radice

JANUARY 11, 2016

. — Samuel Pavin (@SamPavin) November 18, 2015. — Ivana Taylor (@DIYMarketers) November 18, 2015. A7) Create #content AND curate to support it. — Dana Detrick-Clark (@Serious_Vanity) November 18, 2015. — Bob Rothman (@RothmanBob) November 18, 2015. Give before you receive. 8dkdlwvowN.

Social Media 121

Social Media Loyalty Hubspot Campaign 121

Kikolani

SEPTEMBER 27, 2016

In 1996, Bill Gates declared that “ content is king ,” and, twenty years later, his words apply to marketing in ways he never anticipated. The success of content marketing makes sense. People don’t like to be told what to do, so marketers have to find ways to pitch a product or service without sounding presumptive or self-interested.

Tools 60

Tools Content Marketing ROI 60

Kikolani

SEPTEMBER 27, 2016

In 1996, Bill Gates declared that “ content is king ,” and, twenty years later, his words apply to marketing in ways he never anticipated. The success of content marketing makes sense. People don’t like to be told what to do, so marketers have to find ways to pitch a product or service without sounding presumptive or self-interested.

Tools 60

Tools Content Marketing ROI 60

Audiense

DECEMBER 19, 2016

In an age when industries can seemingly pivot on a dime, keeping one eye on digital marketing trends to avoid getting caught out is a no brainer. trillion between 2015 and 2020, with growth expected to be between 27-40%. Lucy Clarke , marketing director, Social Chain. Audience intelligence needs to drive your business.

Trends 60

Trends Marketing Forums Microsoft 60

Rebekah Radice

OCTOBER 26, 2015

From daily conversations to marketing tactics, how and when you engage has evolved. Today I’m going to share with you 11 ways to immediately gain traction on Twitter and grow a thriving community. Staying focused on your niche will make it easy for you to build a community centered around similar interests.

Twitter 114

Twitter How To Hashtag Curation 114

Unmetric

JULY 26, 2018

Social media has become an invaluable asset for marketing in higher education. From posting over 524 and 565 times on average in 2015 and 2016 respectively, there is a considerable increase in the volume of posts being published. From relaying important information and announcements to the student community, faculty, alumni etc.

Social Media 120

Social Media Strategy Hashtag Research 120

Buffer Social

AUGUST 11, 2016

Video marketing has taken the social media world by storm. What was just a blip on the radar a few years ago is now a top content marketing priority for brands and influencers everywhere. Yet the barrier to creating video marketing content that resonates with audiences can still feel high. Why Video Marketing Is So Valuable.

Video 40

Video Twitter Content Facebook 40

Buffer Social

APRIL 11, 2017

In contrast, as mobile has increased its dominance across the web, Facebook has seen a drop in original user-generated content shared to its platform with a 21% decline reported between mid-2015 and mid-2016. We’ve tested in markets with Instagram Stories and Messenger Day, and we’ve seen this as accretive. A shift in sharing habits.

Feed 110

Feed Feedly News Social Media 110

Later

SEPTEMBER 22, 2019

Instagram carousel posts are a great way to share more personal brand stories on Instagram, without disrupting a carefully curated feed. . It meant my first ring made it onto Aer Lingus in 2015. A post shared by Nikki | TRAVEL & MARKETING (@nikkitravelled) on Jul 25, 2019 at 10:53pm PDT. You guys helped choose our box!

Instagram 81

Instagram UGC Curation Apple 81

Buffer Social

AUGUST 1, 2016

— we’ve had a blast getting to join with our community every week for the past two years in #bufferchat. . What began as a curious community experiment has grown into a pillar of our community efforts. Community has been a driving force within Buffer from the start. Our current #bufferchat workflow.

Twitter 40

Twitter How To Storify Communities 40

Buffer Social

JUNE 9, 2016

From golden rules like setting proper social media goals to truly understanding consumer behavior and implementing that into your marketing strategy, this post could have taken on a variety of shapes and forms. But then I realized, social media managers are in the market of verbs. Communicate. Let’s go!

Social Media Management 40

Social Media Management Social Media Flipboard Tweetdeck 40

Unmetric

SEPTEMBER 27, 2019

McDonald’s added close to 24 million followers since 2015, a 43% growth in followers with an average of 15K followers added per day! The brand also takes inspiration from real-time events and major holidays to curate content that always win tons of engagement from its fans. Community involvement and Target are like peas in a pod.

Brands 96

Brands Facebook Campaign Sports 96

Unmetric

SEPTEMBER 27, 2019

McDonald’s added close to 24 million followers since 2015, a 43% growth in followers with an average of 15K followers added per day! The brand also takes inspiration from real-time events and major holidays to curate content that always win tons of engagement from its fans. Community involvement and Target are like peas in a pod.

Brands 72

Brands Facebook Campaign Sports 72