agora pulse

OCTOBER 5, 2016

Be sure to visit my website,” automated response tweets like “Thanks for following me have a great day,” automated follow backs and even automated chats based on keywords or hashtags. On my personal account I prefer to go manual as I love the genuine interaction with other Twitter users like influencer @EdLeake.

RSS 113

RSS Social Media Management Hashtag Feed 113

Sprout Social

JANUARY 21, 2021

Using context from comments, questions and conversations via social media, tools like Sprout can translate your mentions into messaging data. Social listening can help you identify keywords and hashtags associated with marketing as they appeared through your campaigns. This is where conducting sentiment analysis comes in handy.

Sentiment 131

Sentiment How To Marketing Analysis 131

Convince & Convert

JANUARY 20, 2015

With more brands turning their focus on Instagram in 2015, the stakes have been raised for managers of these platforms. Now, it’s not just finding pretty photos to share, picking the perfect TBT, or even simply looking at likes and comments on your posts. Hashtag Creative Testing. Hashtag Frequency Testing.

Instagram 60

Instagram Hashtag How To Apparel 60

agora pulse

DECEMBER 20, 2016

Choose Relevant Hashtags. Instagram, like Twitter, relies heavily on the use of hashtags, and the hashtags you attach to your Instagram videos can directly affect views. A clever hashtag on its own can actually be enough to encourage users to watch your video. Posts on Instagram with at least one hashtag average 12.6%

Instagram 60

Instagram Video Hashtag Case Study 60

Sprout Social

AUGUST 30, 2016

Pew Research found 35% of Instagram users visited the network multiple times a day in 2015. Additional data from eMarketer showed 35% of social media users trust brands and are influenced by retailers. Instead, 3M posts content daily and receives approximately 200 engagements (such as likes, comments, views or shares) for each post.

Instagram 70

Instagram Brands Collaboration Hashtag 70

Buffer Social

NOVEMBER 7, 2017

Using both hashtags and location tag drives the most engagement. Klear, an influencer marketing platform, studied 149 top brands in eight industries to see how they have been using Instagram Stories. Using both hashtags and location tag drives the most engagement. But you want to be mindful of not overusing hashtags.

Study 111

Study Instagram Hashtag Research 111

Sprout Social

JANUARY 23, 2024

But strategic hashtagging helps you address this challenge. Hashtags on Facebook help you categorize your content and make it easier for users to find your posts. In this post, we take a deep dive into the world of Facebook hashtags. We show you how to use hashtags on Facebook and how your business can benefit from them.

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Hashtag Facebook Fashion Trends 116

Sprout Social

FEBRUARY 27, 2017

However, there’s some helpful data that can show you how the networks is doing today–not in 2014 or 2015. Instagram posts using at least one hashtag receive 12.6% Within 10 hours of an Instagram post, users receive 50% of their total comments. 98% of LinkedIn posts with images earn more comments than text-only posts.

Statistics 40

Statistics Social Media LinkedIn Instagram 40

Buffer Social

JULY 23, 2018

Some other cool things I thought they did were get a few photographers that they knew to share the contest as sort of a mini influencer strategy. In 2015, they analyzed the text from 37,259 Facebook ads from to find out exactly how the best Facebook advertisers are piecing together their ads. Yup, there is a science to it. Brian : 19.

Case Study 69

Case Study Study Social Media Tools 69

Rebekah Radice

JULY 20, 2015

Posted by Better Homes and Gardens on Sunday, July 19, 2015. Through Sprout Social’s Smart Inbox, you can monitor your keywords (hashtags), gaining access to valuable conversations happening around your area of expertise. Stephanie Shkolnik suggests using Followerwonk or Traackr to find influencers within your field or niche.

Social Media 133

Social Media Marketing Study Activities 133

Sprout Social

APRIL 17, 2017

Hashtags make tracking campaigns much easier, and gives you more accurate results. By using hashtag analytics, you’ll be able to run organized campaigns, get details on your target audience and optimize your social media posts for more exposure. Why Hashtags? Hashtags drive engagement. Hashtag Analytics Tools.

Hashtag 109

Hashtag Analytics Fashion Campaign 109

Social Media Strategies Summit

AUGUST 1, 2019

These days, influencer marketing is just about everywhere. It’s difficult to go onto Instagram or YouTube without being inundated with examples of brands using influencers to tap into a new audience. As we’ve seen the influencer marketing industry mature, we have also seen the industry face a lot of challenges. Because it works.

Influencer 114

Influencer Examples Brands Fashion 114

Rebekah Radice

NOVEMBER 1, 2016

In social media, almost every interaction… …Be it a like, click through or comment – is measurable. Or use a specific hashtag to share the stories of your fans. Give them the motivation to become influencers in their own circles. Did someone post a negative comment on your page? 140 characters, anyone?

Facebook 116

Facebook Marketing Atlassian Analytics 116

Buffer Social

DECEMBER 19, 2016

This is a quite substantial increase from the 70 percent reported in 2015. Those who use Instagram particularly to appear cool and to gain popularity tend to use hashtags more frequently than the rest of the users. They also discovered that this effect is influenced by how humanized the consumers feel about the brand.

Study 40

Study Social Media Marketing Research 40

Buffer Social

AUGUST 24, 2017

On Instagram, likes and comments on your posts can be seen by everyone while direct messages can only be seen by you. Through hashtags and @-mention tags, people can discover and check out your Instagram profile. On Instagram, people like, comment, and watch a video. Engagement. Us er-generated content.

Instagram 111

Instagram Cost Comparison Analytics 111

Likeable

AUGUST 26, 2019

These accounts have gained unforeseeable momentum across an internet where hashtags like #dogsofinstagram have collected more than 155 million posts. That is a level of adoration and influence that has turned our pets into influencers in their own right, creating the modern phenomenon known as the “petfluencer.”.

Influencer 112

Influencer Communities Social Media Instagram 112

Rebekah Radice

NOVEMBER 1, 2016

In social media, almost every interaction… …Be it a like, click through or comment – is measurable. Or use a specific hashtag to share the stories of your fans. Give them the motivation to become influencers in their own circles. Did someone post a negative comment on your page? 140 characters, anyone?

Facebook 60

Facebook Marketing Atlassian Analytics 60

Sprout Social

OCTOBER 25, 2016

According to the Sprout Social Q1 2016 Index , brands received 118% more messages on Instagram content from Q2 to Q4 2015. Instagram is a great source for marketers to highlight a brand voice through images, short videos and hashtags. When your brand voice is used through the right channel, you increase your influence.

Social Media 40

Social Media Brands How To Instagram 40

Keyhole.co

AUGUST 4, 2023

Engagement metrics include likes, shares, and comments. If you’re running campaigns–paid advertising, influencer marketing, among others—you want to know how many potential customers interact with different types of content. It started using Keyhole as the monitoring tool for the 2015 World Summer Games in Los Angeles.

Social Media 52

Social Media How To Analytics Metrics 52

Hootsuite

SEPTEMBER 23, 2020

In the social sphere, that often means influencers. This FTC video shares some common compliance issues for influencer campaigns: Recently, the FTC required wellness brand Teami to pay a $1 million penalty. Teami also faced compliance penalties related to influencer social posts. Build compliance into influencer contracts.

Social Media 145

Social Media Policies Privacy HootSuite 145

Socialmedia.biz

OCTOBER 29, 2016

A marketing manager could wake up to discover worldwide approval for a witty tweet, only to face a tidal wave of bad press an hour later because of a hashtag that went wrong. What follows is a list of 10 such influencers. And Forbes named her one of the Top Ten Social Media Power Influencers. Start checking in with them today!

Influencer 60

Influencer Social Media Resources HootSuite 60

Webbiquity SMM

FEBRUARY 10, 2015

Yet 93% of shoppers’ buying decisions are influenced by social media- because 90% trust peer recommendations. For online merchants, the average order value influenced by social media last year was $143.46. When they do respond, the average response time of brands on Twitter to user comments or complaints is nine hours.

Statistics 50

Statistics Social Media B2B Hubspot 50

Oktopost

MAY 2, 2023

Yes, it’s essential that you’re monitoring comments and other interactions from your followers, but consider the wealth of insights to be found on competitors’ channels, or under relevant hashtags, or between customers or leads who aren’t necessarily talking about you, but about your area of expertise.

Sentiment 62

Sentiment B2B Trends Social Media Management 62

The Social Media Hat

JUNE 27, 2016

minutes per day on social media in 2015, up from 103.2 From Twitter mentions and direct messages, to Facebook and Instagram comments, and everything in between. Facebook Comments. Facebook Ad Comments. Instagram Comments. Instagram Ad Comments. The Inbox tab includes users' comments. Twitter Mentions.

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Social Media Notification HootSuite Hashtag 164

Direct Marketing Observations

OCTOBER 6, 2014

The impact that comments and tweets have on those involved or affected; as well as those that are indirectly involved, is more precarious than first thought. Picture concentric rings of influence like a dart board and you get the idea of impact and influence. It resonates. By the time you find out, it’s old news. How do I know?

Back channel 228

Back channel Social Media Class Education 228

Buffer Social

JULY 30, 2018

million interactions (making it the fifth most popular Facebook post of 2015), thanks to the strong, positive emotions it generated. Marketing Tactic # 3 – Use influencers and partnerships to expand your reach. Hailley : They key here is to think quality, not quantity when it comes to influencers and partnerships.

Social Media 88

Social Media Marketing Influencer Energy 88

Buffer Social

FEBRUARY 14, 2017

Instagram takeovers are an incredible way for brands, individuals and influencers to collaborate and cross-promote content. Your goals will influence the strategy behind your takeover and the metrics you choose will allow you to measure the success of the takeover. Let’s take a look at each of them below… Influencers.

Hosting 109

Hosting Instagram How To Metrics 109

Kikolani

FEBRUARY 20, 2015

Fetching Friday is back for week eight of 2015! How to Encourage Influencers to Share Your Content by Marcus Taylor. 4 SEO Tactics to Embrace in 2015 by Martin Link. How Hashtags Work on Twitter, Instagram, Google Plus, Pinterest, Facebook, Tumblr, and Flickr by Ann Smarty. Content Marketing. Social Media Marketing.

Products 60

Products Marketing Adwords Tumblr 60

Buffer Social

AUGUST 11, 2016

What was just a blip on the radar a few years ago is now a top content marketing priority for brands and influencers everywhere. Some brands and influencers have found an incredible niche on YouTube. This makes Snapchat an important channel to be active on as an influencer or brand. You need … Resources. Key Takeaway.

Video 40

Video Twitter Content Facebook 40

Buffer Social

SEPTEMBER 20, 2018

Use hashtags : Hashtags are a great way to extend the reach of your content on platforms like Twitter and Instagram. Let me know in the comments below. When it comes to marketing over Halloween, it can be a fun time to get super creative and think about how your brand could enhance celebrations for consumers.

Small Business 98

Small Business Campaign Content Eventful 98

Rebekah Radice

JUNE 1, 2015

Take a look at their profile and you’ll see how they’ve woven brand imaging, messaging and hashtags into a very effective strategy. A photo posted by nike (@nike) on May 18, 2015 at 9:59pm PDT. Influencers. I’d love to hear what’s working (and what’s not) for you in the comments below. Come early.

Engagement 143

Engagement Content Hubspot Template 143

Unmetric

SEPTEMBER 19, 2018

From memes to GIFs to relatable quotes, cute animal pictures and videos and internet hashtags, everything that is part of today’s social media culture has been used by Glossier as content. They encouraged users to use brand hashtags which in turn allowed ordinary users to be discovered and featured on Glossier’s page. a sheer Lilac.

Social Media 141

Social Media Hashtag Instagram Meme 141

ProBlogger

MARCH 22, 2015

My first expert roundup (January, 2015), featured the likes of top guys like Rand Fishkin, Neil Patel and Yaro Starak. You are dependent on the expert’s popularity to have an influence on your roundup. The idea behind an expert roundup is to leverage influence of the experts. Comment and discuss on the expert’s blog.

Tips 20

Tips Social Bookmarking Blogger Questions 20

Rebekah Radice

JANUARY 12, 2017

Not long ago, writing a Facebook post and asking for a LIKE, share or comment was all it took to maintain an active business page. Sharing, just like commenting or Liking a post, can increase your reach and page engagement. It’s one of the fastest ways to get the attention of influencers and other people you respect on Facebook.

Engagement 150

Engagement Tips Facebook Marketing 150

Sprout Social

MARCH 7, 2017

as a way to stay on top of things when you’re losing multiple followers out of nowhere, or when someone important unfollows you, like a key influencer or a long-time customer. First, come up with a branded hashtag for people to use when Tweeting about your chat. Hashtags are a good way to give your Tweets more visibility.

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Storify Tools Twitter Hashtag 94

Sprout Social

OCTOBER 17, 2016

You need to be up to date on what’s happening in Twitter world such as trending topics and popular hashtags. Resource How Twitter Profiles Can Support Your Marketing Initiative Follow Influencers When you first sign up for Twitter, you’ll get a list of suggested people to follow. Limit yourself to one hashtag per Tweet.

Social Media 40

Social Media Marketing Hashtag LinkedIn 40

Rebekah Radice

JANUARY 12, 2017

Not long ago, writing a Facebook post and asking for a LIKE, share or comment was all it took to maintain an active business page. Sharing, just like commenting or Liking a post, can increase your reach and page engagement. It’s one of the fastest ways to get the attention of influencers and other people you respect on Facebook.

Engagement 60

Engagement Tips Facebook Marketing 60