Buzz Marketing for Technology

APRIL 25, 2013

Gartner is predicting that by 2015, 25% of organizations will have a Chief Digital Officer (CDO) and further estimated that 20% of existing chief information officers (CIOs) have already taken on some of the responsibilities of the CDO. Perhaps because of the impact and influence that the CDO had in the Obama campaign last fall.

Marketing 258

Marketing Conference Fashion Mobile 258

Audiense

NOVEMBER 22, 2017

In 2015 we pioneered the use of Personality Insights offered by Audiense (then SocialBro) through its partnership with IBM Watson. Undoubtedly, 2015 marked the beginning of our insights journey, shifting our primary social media focus to the application of insights to users and social data. CEO, Audiense.

Resources 90

Resources Data Groups Groups 90

Socialmedia.biz

FEBRUARY 23, 2019

Not only this, 40% of millennials feel that their favorite content creator or ‘influencer’ understands them better than their ‘real-life’ friends. Not only this, 40% of millennials feel that their favorite content creator or ‘influencer’ understands them better than their ‘real-life’ friends.

Instagram 105

Instagram Nielsen Collaboration Influencer 105

Buzzlogix

NOVEMBER 27, 2017

If you’re a business or brand owner looking to build a better converting campaign, then video is likely a key element in your marketing mix. Video is king of the Internet and here is why it should be king of your campaigns as well. Why Video Should Be King of Your Campaigns. times more likely to buy.

Campaign 40

Campaign Video Retail Statistics 40

Waxing UnLyrical

FEBRUARY 8, 2016

Valentine’s Day Campaign Tips For 2016. Why: “Start by trying to think about how someone might use your product or service in the context of a relationship,” writes Milly Hopkins for BeeLiked , as she explains why it’s “never too late to think up a great campaign for Valentine’s Day.” Squatty Potty.

Communities 100

Communities Consultant Campaign LinkedIn 100

Pixlee

NOVEMBER 17, 2016

Is it possible to completely revamp your brand through one Instagram marketing campaign? When you create a social media marketing campaign as colorful and appealing as Reynolds Kitchens’ #EndlessTable, it’s more than possible, it’s probable. Hashtag campaigns can grow stale, but #EndlessTable shows no sign of fading.

Campaign 40

Campaign Instagram Brands Delicious 40

Talkwalker SM

MARCH 17, 2016

FMCG brands increasingly view social media as a way to differentiate themselves from competitors, as Always did memorably with their #LikeAGirl campaign. However, the applications of data from social networks go far beyond campaign measurement. 2015 – March 2016). 10 –March 10, 2016). Its quality?

Data 60

Data Social Media Brands Forums 60

Convince & Convert

JULY 27, 2017

As of 2015, about half of all Instagram captions and comments included at least one emoji. If you’re seeking to break away from the noise of competing campaigns, emojis give you the opportunity to engage with audiences on a deeper level. They can then use that information to assess their online strengths and shortcomings.

Tips 60

Tips Marketing Press Release Influencer 60

Hootsuite

SEPTEMBER 10, 2019

A social media takeover is when you grant posting privileges to a person of interest, like an influencer, expert, or professional. Whether you tap a macro-influencer with a large audience or a micro-influencer with a dedicated base, increased exposure can bring your account more engagement, sales, and followers.

Social Media 111

Social Media How To Hosting Hashtag 111

Audiense

MAY 16, 2016

Alissa Clauson: We use Twitter for organic brand messaging and campaign support. Organically we look to reach our more immediate audience and fans, whereas for paid activity we try to reach a far more specific audience depending on the objectives of the campaign. — Porsche Retail Group (@PorscheRetail) September 24, 2015.

Strategy 113

Strategy Automotive Campaign Social Media 113

yMarketingMatters

OCTOBER 18, 2015

In less than thirty seconds, a customer can get the information he needs about a business through a short, personal video. In this second half of 2015, Facebook is poised to overtake YouTube and become the leading video viewing and online hosting platform. One in two consumers say video influences their buying decisions.

Video 133

Video Marketing Vimeo YouTube 133

yMarketingMatters

OCTOBER 18, 2015

In less than thirty seconds, a customer can get the information he needs about a business through a short, personal video. In this second half of 2015, Facebook is poised to overtake YouTube and become the leading video viewing and online hosting platform. One in two consumers say video influences their buying decisions.

Video 100

Video Vimeo Marketing YouTube 100

Janet Fouts

DECEMBER 30, 2014

Millennial’s are just one demographic in your potential market and you need to think carefully before you focus entire marketing campaigns on them. Prefer to spend more on socially responsible companies and say a company’s commitment to the community influences their decision to work there. 38% of Millennials are bilingual.

Marketing 145

Marketing Nielsen Authentication Knowledge Base 145

Sprout Social

APRIL 19, 2022

Integrations with Zendesk , HubSpot, Salesforce and more allow you to see a customer’s order history, contact information and overall relationship to your brand. In March 2020, the World Health Organization (WHO) launched automated WhatsApp chatbots dedicated to sharing COVID-19 information.

Conversation 95

Conversation Strategy Social Media Marketing 95

Audiense

JANUARY 31, 2017

We all see campaigns proclaiming soaring engagement figures and other impressive numbers, but the truth is that these are, by themselves, meaningless. Know the real people and influencers that count, all of them; focus your attention on them to drive up ROI. Know who counts most and accord them appropriate value.

ROI 60

ROI Social Media Metrics Campaign 60

Buffer Social

JUNE 30, 2017

But since we’re celebrating the positive impact of social media on people’s lives and on the world for this campaign, these are all particularly meaningful and important moments in the social media history. Scott Kelly (@StationCDRKelly) September 22, 2015. The Birth of Facebook. NASA’s #YearInSpace. Arab Spring.

Social Media 111

Social Media MySpace Hashtag News 111

Buffer Social

JANUARY 25, 2022

Sheena Russel, founder and CEO of Made With Local It helps that this influencer-based marketing strategy has already seriously paid off for the company. “Years ago, we invested in two key influencer partnerships in the Calgary, Alberta area that continue to this day.

Small Business 91

Small Business Marketing Retail Education 91

Convince & Convert

FEBRUARY 5, 2016

A seasoned pro can make reasonably informed guesses about what a given target audience will respond to. It’s the starting point of any new campaign. And by watching analytics, we can measure just how good those informed guesses are. Odds are, you didn’t master the optimization of every detail of the campaign on the first shot.

Types 60

Types Strategy Content Trends 60

Talkwalker SM

APRIL 26, 2016

Understanding the headlines and popular social conversations related to your brand, issue or cause is the first step in collecting valuable information about your audience. Social listening can also inform when a brand should join a conversation. How social listening connects the hearts of organ donors.

UGC 60

UGC Sentiment Exercises Issues 60

Rebekah Radice

JULY 20, 2015

Your next step is to determine how social media will support your giving campaign. Blog: Write one article per week highlighting your giving campaign and the events of the week. To be a successful marketer, you need to be in the information business. Posted by Better Homes and Gardens on Sunday, July 19, 2015.

Social Media 133

Social Media Marketing Study Eventful 133

Twist Image

JUNE 2, 2017

Will they not sign-up to receive information from a brand that they are interested in? If this "new consumer" follows an influencer on Instagram , is the post of the influencer on behalf of a brand any different than when people from generations past saw a celebrity endorsing a brand in a print ad? influencer. creativity.

Brands 63

Brands Paid Search Compete Influencer 63

Audiense

SEPTEMBER 23, 2016

It was informed by a few people, with high production costs on a few pieces, and a large budget spent pushing those few pieces. We can even tweak it while a campaign is running.”. This will avoid confusion and allow productive dialogue between teams when assessing activity throughout the campaign. “We

Data 60

Data Influencer Campaign Strategy 60

Razor Social

MARCH 30, 2016

89% of marketers found listening to be effective but only 37% listened -Saleforce 2015 state of marketing report Click To Tweet. Campaign Analysis. When you create a specific campaign, you’ll want to isolate activity based on this campaign and report on everything within the campaign. Influencer Monitoring.

Attensity 77

Attensity Crimson Hexagon Social Media Sentiment 77

Buffer Social

DECEMBER 4, 2019

There’s a ton you can do from here, like: Add new products and update product information Sell directly from your page Manage orders and shipping, and Run Facebook ads to promote these products. Buyable pins were released four years ago now, in 2015, and had over 60 million buyable pins in its first six months.

Social Media 98

Social Media Instagram Apparel Groups 98

Convince & Convert

MARCH 18, 2016

Not all SMS marketing campaigns are created equal. According to a survey by ScanLife , 89% of customers use their mobile phones while shopping, and 64% of Americans own a smartphone as of 2015. Given this, which company do you think will have a more successful marketing campaign? Large SMS marketing campaigns aren’t DIY.

SMS 60

SMS Tips Marketing Discount 60

Convince & Convert

JANUARY 20, 2015

With more brands turning their focus on Instagram in 2015, the stakes have been raised for managers of these platforms. In this example below, see how the brand shown is driving the most engagement around three topics: their holiday campaign, their branded hashtag campaign, and posts of apparel. Finally, use influencers!

Instagram 60

Instagram Hashtag How To Apparel 60

Convince & Convert

MAY 2, 2016

The experience with salespeople and employees, even on a social platform, greatly influences customer perception of a company. It should not look like marketing is telling the advocates what to say, but that the employees are truly proud of the company’s work and information. UPS (@UPS) December 31, 2015.

Loyalty 60

Loyalty Social Media Engagement Training 60

Buffer Social

JULY 23, 2018

However, we stumbled across a case study from Viper where they featured an eCommerce business that was able to generate more than 41,000 email signups and 10,000 social media followers in one campaign. But when done right (and ethically), virality can really sky rocket a specific campaign across the board. Which is just great stuff.

Case Study 69

Case Study Study Social Media Tools 69

Sprout Social

APRIL 19, 2017

The direct link between social media and a new customer might not always be as direct as a Google Adwords or media buying campaign. It’s representative of the way people consume information today vs 15 years ago. How to Find the Information in Sprout. How to Find the Information in Sprout. But how do you track it?

Social Media 102

Social Media How To ROI Hashtag 102

Social Media Marketing

APRIL 3, 2013

Video is a great way to do brand storytelling - particularly when 57% of consumers rely on videos to get product information. Some examples include: continuous product development, deeper customer relationships, more transparency, and measurement of influence, not impressions. More on content marketing: Writing sucks, and it’s hard.

Social Media 160

Social Media Flipboard Storify Reddit 160

Oktopost

APRIL 22, 2019

In 2015, the average B2B nurture funnel was 12 months long with the full marketing and sales funnel taking about 512 days from lead to sale on average! Once that customer finalizes a purchase, it accurately attributes proportional credit back to the channels, campaigns, and keywords that influenced the conversion. Statcounter.

Software 101

Software Marketing Analytics B2B 101

Social Media Strategies Summit

AUGUST 1, 2019

These days, influencer marketing is just about everywhere. It’s difficult to go onto Instagram or YouTube without being inundated with examples of brands using influencers to tap into a new audience. As we’ve seen the influencer marketing industry mature, we have also seen the industry face a lot of challenges. Because it works.

Influencer 114

Influencer Examples Brands Fashion 114

Sprout Social

SEPTEMBER 7, 2021

Of the billions (maybe trillions) of forgettable posts that are published on social every day, there are always a few social media campaign ideas that we can’t seem to forget. That successful social media campaign that goes viral for days and inspires a slew of copycats who wish they thought of the idea first.

Campaign 129

Campaign Social Media Collaboration Apple 129

Buffer Social

AUGUST 22, 2019

Launched in 2015, Daily Harvest has become one of the fastest growing direct-to-consumer food brands in the world. Daily Harvest also manages to include plenty of information on its product pages, something that’s not easy to do well Allsopp told me. Use paid social to drive traffic to campaign-specific landing pages.

Marketing 71

Marketing YouTube SEO Engineering 71

Convince & Convert

MAY 15, 2014

This is how you too can get started before you wake up in 2015 and your competitors have built relationships with your potential tribe. It’s worth knowing and understanding that this isn’t the case in very large communities (more from Google+ on all this here , with thanks to Alex Garcia for surfacing this information).

Communities 167

Communities Google Notification Project 167

Hootsuite

FEBRUARY 12, 2015

Traditionally, social media was seen as a more fitting channel for business-to-community (B2C) marketing due to its informal nature. Early B2B adopters of content marketing, such as General Electric, are often lauded for their innovative campaigns. Hootsuite (@hootsuite) February 11, 2015. Monitor your competitors.

Social Media Management 76

Social Media Management B2B Social Media HootSuite 76

Rebekah Radice

NOVEMBER 1, 2016

Be Data Informed (and Driven). The key is using those data points to inform your team and make constant improvements. If you run campaigns like we do here at Post Planner, you need details about customer actions. Create a Facebook campaign with: A simple question. It’s educating and informing.

Facebook 116

Facebook Marketing Atlassian Analytics 116