Audiense

NOVEMBER 8, 2017

Last year was a record-breaking Cyber Monday for online sales reaching an astounding $3 billion, up 12% since 2015. In effort to visualize the unseen we decided to analyse a sample of 115,000 users who published content containing relevant keywords or trending hashtags related to Cyber Monday in 2015 and then in 2016.

Sample 79

Sample Samples Discount Influencer 79

Sprout Social

AUGUST 2, 2016

With so many advertisements, billboards and commercials in our face, it’s tough to find one without an added hashtag. Now businesses create a hashtag for consumers to find more information about a product or service. Whether it’s a branded term, phrase or call to action, hashtags increase social media engagement.

Hashtag 40

Hashtag How To Nielsen Social Networking 40

Pixlee

NOVEMBER 17, 2016

Is it possible to completely revamp your brand through one Instagram marketing campaign? When you create a social media marketing campaign as colorful and appealing as Reynolds Kitchens’ #EndlessTable, it’s more than possible, it’s probable. Hashtag campaigns can grow stale, but #EndlessTable shows no sign of fading.

Campaign 40

Campaign Instagram Brands Delicious 40

Convince & Convert

FEBRUARY 25, 2016

To maximize the viewing experience of the Daytona 500, NASCAR implemented a number of compelling social media programs, including the Hashtag 500. Hey #DAYTONA500 fans, follow @NASCAR now to compete in the Hashtag 500 this Sunday! The first to tweet these hashtags is going to #DAYTONA500 next year! Rules: https://t.co/lB97h1nPTr

Social Media 60

Social Media Hashtag Activities Eventful 60

Socialmedia.biz

FEBRUARY 11, 2019

In today’s technologically advancing world, social media is transforming the way we share news and information. Since climate change can be an abstract topic, it’s difficult for most people to psychologically connect with the issue, especially, when they’re not offered information in a more personalizing way.

Social Media 88

Social Media Sentiment Analysis Study 88

Buffer Social

JUNE 30, 2017

In light of #SMDay (6/30/2017) , we’re teaming up with Bitly to share stories and celebrate the positive impact that social media has had on individuals, businesses, and the globe over the last 20 glorious years – all using the hashtag #impactofsocial. Scott Kelly (@StationCDRKelly) September 22, 2015.

Social Media 111

Social Media MySpace Hashtag News 111

Small Business Mavericks

MAY 11, 2015

Her interview with John Weston, the chief marketing officer for Mayo Clinic, shows why their name is what comes up when you search for medical information: they work at it. Here are the numbers: It launched March 1, 2015. They recognize that people go online to find the information they offer. How much awareness has been raised?

Health Care 70

Health Care Marketing Engineering Reputation 70

Hootsuite

SEPTEMBER 10, 2019

The campaign was able to promote the brand’s #pricelesssummer campaign, while sharing a more personal side as well. Whether you’re launching a new campaign or sponsoring an event, a takeover can help your brand seize the moment on social media. Look at the engagement on their campaigns and get familiar with their personality.

Social Media 111

Social Media How To Hosting Hashtag 111

Rebekah Radice

MARCH 16, 2015

Below you’ll find the presentation — along with ideas to help you jumpstart a new social media campaign or reinvent your current strategy. Kim Garst ツ (@kimgarst) March 13, 2015. InsLud or Listerine — Kim Garst ツ (@kimgarst) March 13, 2015. Sprout Social (@SproutSocial) March 15, 2015. Use hashtags!

Small Business 132

Small Business Social Media Strategy Hashtag 132

Talkwalker SM

MARCH 17, 2016

FMCG brands increasingly view social media as a way to differentiate themselves from competitors, as Always did memorably with their #LikeAGirl campaign. However, the applications of data from social networks go far beyond campaign measurement. 2015 – March 2016). 10 –March 10, 2016). Its quality?

Data 60

Data Social Media Brands Forums 60

Convince & Convert

NOVEMBER 16, 2015

There are many different theories out there, and every campaign is unique, but one thing is certain: Social media must be a part of your marketing strategy. Social media is used for communication, photo-sharing, shopping, information-finding, and much more. This strategy today just won’t work. Location can make that data actionable.

Data 60

Data Conversation Case Study How To 60

Sprout Social

APRIL 19, 2017

The direct link between social media and a new customer might not always be as direct as a Google Adwords or media buying campaign. It’s representative of the way people consume information today vs 15 years ago. How to Find the Information in Sprout. How to Find the Information in Sprout. But how do you track it?

Social Media 102

Social Media How To ROI Hashtag 102

agora pulse

OCTOBER 8, 2019

Sure, hashtags and tagging are second nature to you—but do you expect everyone else to understand how to use them? You can see how partners and employees use designated hashtags like #mastercardambassador from their own Twitter accounts, which are then retweeted by @InsideMastercrd. However, its awesomeness doesn’t stop there.

Social Media 84

Social Media Guidelines Hashtag Training 84

Convince & Convert

JANUARY 20, 2015

With more brands turning their focus on Instagram in 2015, the stakes have been raised for managers of these platforms. In this example below, see how the brand shown is driving the most engagement around three topics: their holiday campaign, their branded hashtag campaign, and posts of apparel. Hashtag Creative Testing.

Instagram 60

Instagram Hashtag How To Apparel 60

Buffer Social

NOVEMBER 7, 2017

The studies contain a ton of great information, and I distilled the key findings into eight actionable tips. Using both hashtags and location tag drives the most engagement. Using both hashtags and location tag drives the most engagement. Unlike other social media platforms like Facebook, hashtags are a norm on Instagram.

Study 111

Study Instagram Hashtag Research 111

Buffer Social

NOVEMBER 29, 2018

REI’s Opt Outside campaign has been incredibly successful since it first launched in 2015 because it’s not just a marketing front — even REI’s CEO, takes Black Friday off to enjoy the outdoors. Any purpose-driven campaign shouldn’t be viewed as a short-term thing,” Mike explained. Demonstration before communication.

Brands 94

Brands Retail Campaign Authentication 94

Rebekah Radice

JULY 20, 2015

Your next step is to determine how social media will support your giving campaign. Blog: Write one article per week highlighting your giving campaign and the events of the week. To be a successful marketer, you need to be in the information business. Posted by Better Homes and Gardens on Sunday, July 19, 2015.

Social Media 133

Social Media Marketing Study Eventful 133

Sprout Social

JANUARY 23, 2024

But strategic hashtagging helps you address this challenge. Hashtags on Facebook help you categorize your content and make it easier for users to find your posts. In this post, we take a deep dive into the world of Facebook hashtags. We show you how to use hashtags on Facebook and how your business can benefit from them.

Hashtag 115

Hashtag Facebook Fashion Trends 115

Convince & Convert

AUGUST 28, 2015

Over ten years later, the occasion has become increasingly popular on social media, with companies sharing a range of adorable photos, contests, information about charitable partnerships, and dog-friendly offices. Subaru (@subaru_usa) July 10, 2015. NationalDogDay pic.twitter.com/3hT6VUPhZY — CIA (@CIA) August 26, 2015.

Company 60

Company Apparel Transportation Social Media 60

Rebekah Radice

NOVEMBER 30, 2015

It can share a vision, expand the life of a product, sell a service or boost a campaign. After all, if you’re building a visual marketing campaign around, “Dos Equis’ Most Interesting Man in the World,” pink might not be the most appropriate color. A photo posted by Audi (@audi) on Nov 19, 2015 at 10:30am PST.

Brands 114

Brands Construction Small Business Instagram 114

ProBlogger

AUGUST 30, 2015

Set up #analytics site search to track keywords that users have typed into your site search to inform your content strategy. Invite people from your email list to an informal focus group on the phone. re-engagement campaigns can improve list health. If they don’t connect with your campaign, you can drop the subscribers.

Training 20

Training Eventful Tips Analytics 20

Convince & Convert

MAY 2, 2016

It should not look like marketing is telling the advocates what to say, but that the employees are truly proud of the company’s work and information. Make it a point that, from the day they start, they are already updating their social accounts with the new job information. UPS (@UPS) December 31, 2015.

Loyalty 60

Loyalty Social Media Engagement Training 60

Devumi

FEBRUARY 6, 2015

I’ll look at how you can likely double your website traffic from social media, and truly make social a useful aspect of your overall online marketing campaign in this article. He changed the hashtags, the wording, and even the photo. You have to create the value by giving users information, entertainment, and education that’s useful.

Social Media 60

Social Media Vimeo How To YouTube 60

Razor Social

MARCH 30, 2016

89% of marketers found listening to be effective but only 37% listened -Saleforce 2015 state of marketing report Click To Tweet. Every monitoring tool will provide you some capability of monitoring specific keywords (in isolation, as part of a URL, as a hashtag etc.). Campaign Analysis. You may also be monitored!!

Attensity 77

Attensity Crimson Hexagon Social Media Sentiment 77

Buffer Social

JULY 23, 2018

However, we stumbled across a case study from Viper where they featured an eCommerce business that was able to generate more than 41,000 email signups and 10,000 social media followers in one campaign. But when done right (and ethically), virality can really sky rocket a specific campaign across the board. Which is just great stuff.

Case Study 69

Case Study Study Social Media Tools 69

Talkwalker SM

APRIL 5, 2016

Starbucks customers across the country were asked to doodle on their cups and submit pictures as entries for a ‘White Cup’ contest in 2015. Coca-Cola created the “Share a Coke” campaign, throughout which the company produced Coke bottles with customers’ names on the labels. UGC Drives Purchase Decisions . UGC is Credible.

Influencer 60

Influencer UGC Content Marketing 60

Buffer Social

DECEMBER 4, 2019

There’s a ton you can do from here, like: Add new products and update product information Sell directly from your page Manage orders and shipping, and Run Facebook ads to promote these products. Buyable pins were released four years ago now, in 2015, and had over 60 million buyable pins in its first six months. Thanks for listening!

Social Media 98

Social Media Instagram Apparel Groups 98

Sprout Social

JUNE 7, 2016

Likes replaced Favorites in 2015, and use a heart instead of a star icon. The data displayed on your dashboard can help you optimize your performance and inform ongoing content strategy for both paid and organic Tweets. The more information you have about your audience, the more powerful content you can create. Advanced Options.

Metrics 40

Metrics Twitter Comparison Report 40

Sprout Social

APRIL 17, 2017

Hashtags make tracking campaigns much easier, and gives you more accurate results. By using hashtag analytics, you’ll be able to run organized campaigns, get details on your target audience and optimize your social media posts for more exposure. Why Hashtags? Hashtags drive engagement. And guess what?

Hashtag 108

Hashtag Analytics Fashion Campaign 108

Hootsuite

FEBRUARY 12, 2015

Traditionally, social media was seen as a more fitting channel for business-to-community (B2C) marketing due to its informal nature. Early B2B adopters of content marketing, such as General Electric, are often lauded for their innovative campaigns. Hootsuite (@hootsuite) February 11, 2015. Monitor your competitors.

Social Media Management 76

Social Media Management B2B Social Media HootSuite 76

Rebekah Radice

NOVEMBER 1, 2016

Be Data Informed (and Driven). The key is using those data points to inform your team and make constant improvements. If you run campaigns like we do here at Post Planner, you need details about customer actions. Create a Facebook campaign with: A simple question. It’s educating and informing.

Facebook 116

Facebook Marketing Atlassian Analytics 116

Later

OCTOBER 8, 2020

Alternative Black Friday campaigns are a great way to set your brand apart on social media. With a growing awareness of consumerism and its environmental impact, brands need to get creative with their Black Friday campaign ideas. The Shift in Black Friday Campaigns. Alternative Black Friday Campaigns #1: REI’s “Opt Outside”.

Campaign 80

Campaign Instagram Apparel Discount 80

Hootsuite

FEBRUARY 12, 2015

Traditionally, social media was seen as a more fitting channel for business-to-community (B2C) marketing due to its informal nature. Early B2B adopters of content marketing, such as General Electric, are often lauded for their innovative campaigns. Hootsuite (@hootsuite) February 11, 2015. Monitor your competitors.

Social Media Management 40

Social Media Management B2B Social Media HootSuite 40

Rebekah Radice

NOVEMBER 1, 2016

Be Data Informed (and Driven). The key is using those data points to inform your team and make constant improvements. If you run campaigns like we do here at Post Planner, you need details about customer actions. Create a Facebook campaign with: A simple question. It’s educating and informing.

Facebook 60

Facebook Marketing Atlassian Analytics 60

Hootsuite

APRIL 28, 2020

Create a branded hashtag challenge. As with other social platforms, hashtags are a mainstay on TikTok for searching and sorting content. But hashtag challenges are especially popular on the platform. Challenges use specific hashtags to encourage users to create videos on a theme, as part of a campaign or viral trend.

Video 145

Video Engagement Hashtag Influencer 145

Rebekah Radice

SEPTEMBER 28, 2015

LUCYrk (@LUCYrk78) September 25, 2015. Taylor Palmer (@TayAP15) September 25, 2015. Lindsay Dykman (@smavvylinds) September 25, 2015. Jack Kosakowski (@JackKosakowski1) September 25, 2015. Rebekah Radice (@RebekahRadice) September 25, 2015. Rebekah Radice (@RebekahRadice) September 25, 2015. Get branded.

Social Media 161

Social Media Tips How To Hashtag 161

Hootsuite

APRIL 6, 2023

The hashtag arrives (2007) The strict 140-character limit for tweets set Twitter apart from rivals, including Facebook and Tumblr. But Twitter’s significance was really defined by the hashtag , a symbol that’s helped political organizers and average citizens mobilize, promote, and create awareness. RIP to Periscope, 2015-2021.

Social Media 145

Social Media MySpace Tumblr Foursquare 145