The Experiment 2021: Ads Don’t Have to Suck
Jon Loomer
MARCH 17, 2021
It all sounds crazy, but it’s precisely what happened when I ran The Experiment in early 2015. Website custom audiences were the backbone of The Experiment in 2015. You would then be added to a special website custom audience that would be excluded throughout the campaigns. Costs were also low. How it Worked.
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