Visually SM

MARCH 4, 2015

Some forms of marketing are fairly black-and-white: Company A emails a coupon to Customers A to Z, who can then use it to take 10 percent off of their next purchase. Or perhaps a restaurant launches a campaign of print, TV and social media marketing to advertise a new selection of entrees. This is the world of location-based marketing.

Team 124

Team Questions Retail Marketing 124

Sprout Social

APRIL 19, 2022

There’s a universal truth behind the rise of conversational marketing: People miss talking to other people. Some 70% of people agree they expect conversational experiences from brands. To provide the best customer experience possible, invest in conversational marketing. What is conversational marketing?

Conversation 101

Conversation Strategy Social Media Marketing 101

Visually SM

MARCH 4, 2015

Some forms of marketing are fairly black-and-white: Company A emails a coupon to Customers A to Z, who can then use it to take 10 percent off of their next purchase. Or perhaps a restaurant launches a campaign of print, TV and social media marketing to advertise a new selection of entrees. This is the world of location-based marketing.

Team 100

Team Questions Retail Marketing 100

Convince & Convert

MARCH 11, 2016

Since December of 2015 , we have seen Google become more deeply involved in helping brands manage their location data in a seamless way. For multi-location organizations, accurate and updated local data in each market where the brand has a presence is absolutely critical. Verification. Review Response.

API 60

API Strategy Brands Marketing 60

Buffer Social

NOVEMBER 29, 2018

But REI, an outdoor clothing and equipment brand, does Black Friday differently to other retailers. It might seem counter-intuitive to think that closing all your retail stores on the busiest shopping day of the year will be good for business. Black Friday is the busiest shopping day of the year in the U.S.,

Brands 94

Brands Retail Campaign Authentication 94

Devumi

DECEMBER 26, 2014

Since I wrote a top brands on Instagram article earlier, I think it is only appropriate that I also give you a best brands on Twitter 2014 review. Hopefully you’ll learn a few things that you can apply to your own brand, improve your Twitter marketing, and find more followers! . The best brands on Twitter 2014.

Twitter 100

Twitter Brands Airlines Hashtag 100

Webbiquity SMM

SEPTEMBER 1, 2016

The smartest companies are always looking to reach untapped markets. By communicating with online customers in their languages of choice—on their devices of choice—businesses can sell to more markets than ever before. Marketers can face challenges during such expansions, however. They also need cultural fluency. On Social Media.

Marketing 100

Marketing Metadata Retail Airlines 100

Ignite Social Media

OCTOBER 6, 2016

According to the National Retail Federation, Americans spend about $7 billion on Halloween-related goods each year. This is a prime opportunity for your brand to create Halloween social media content that audiences are eager to engage with, and are a break from the traditional content series and campaigns on your channels. .

Social Media 160

Social Media Tips Content Retail 160

Social Media Strategies Summit

JANUARY 2, 2020

Social Media has truly grown into its maturity as a marketing channel. Social now dominates the way people communicate, shop and interact with brands. While other channels continue to influence consumers, social media is a key ingredient to the overall success of a marketing strategy. Van Ness’ fan base includes 4.8

Campaign 165

Campaign Meme Instagram Social Media 165

Janet Fouts

DECEMBER 30, 2014

I can’t count the number of times I’ve sat in meetings with brands large and small and heard the marching orders. “Just get us the millennials” This mind set is short-sighted and mindless old-school marketing at best! Simply basing marketing on demographics alone is simplistic and patronizing.

Marketing 145

Marketing Nielsen Authentication Knowledge Base 145

Unmetric

SEPTEMBER 27, 2019

And one metric that surely impresses a viewer is the number of followers a brand owns. So it comes as no surprise that brands all over the world vie for their consumers’ attention to their Facebook pages. So which are the most followed brands on Facebook in 2019 and how did they get there? Top brands on Facebook.

Brands 96

Brands Facebook Campaign Sports 96

Likeable

MARCH 8, 2021

One year after selling her men’s sock brand to Shoes.com in 2015, the online retailer went bankrupt. In Scholastic’s 100th year as a brand, Bridget helped launch the “Bookshelf” Instagram page, which uses stories to help parents and teachers navigate life’s big questions. And 21 Seeds was born. So Iva bought it back.

Class 97

Class Social Media Management Retail Social Media 97

Small Business Mavericks

SEPTEMBER 25, 2015

In August, Smart Insights published some statistics on e-mail marketing for various sectors within the UK and U.S. You’ll find these insights useful, but more importantly, they say something about how important e-mail marketing really is. e-mail marketing that. Sectors Are Leading With E-mail Marketing? open rates.

Apparel 70

Apparel Statistics Marketing Retail 70

Convince & Convert

AUGUST 21, 2015

With a new API and fully operational ad business, marketers have excitedly been testing different types of advertising opportunities on Instagram. As a channel perfect fit for highly visual brands in the food, beverage, retail , and travel spaces, how can other industries maximize advertising opportunities on Instagram?

Instagram 60

Instagram Brands How To Campaign 60

Twist Image

AUGUST 12, 2016

Tell your brand story! How often have you heard someone (usually in marketing) say this in a meeting? Brands have been trying forever to tell a unique, powerful and emotive story. A brand that can connect its story (attributes, values, benefits, etc.) That's what every brand narrative should do. brand narrative.

Brands 40

Brands Startup Retail B2B 40

Waxing UnLyrical

NOVEMBER 18, 2015

Online video marketing stats abound! Time and again, we see and hear countless online video marketing statistics like these: Consumers spend 5.5 Statistics like these are pervasive and underscore an undeniable truth: Videos continue to be part of the regular mix in marketing strategies. To autoplay or NOT to autoplay.

Video 100

Video Tips Statistics Vimeo 100

Unmetric

DECEMBER 4, 2016

Well, it is certainly time for brands to get started on their holiday campaigns. Holiday campaigns are crucial for most brands. The flipside is, with the abundance of brand content during this season, standing out gets more difficult. Brands use social media to announce these holiday-themed products. November 6, 2015.

Brands 60

Brands Campaign Discount Retail 60

Hootsuite

FEBRUARY 17, 2022

Launched in 2010, the platform has become very popular in recent years, and its developers have risen to the occasion by adding more and more features for brands, without taking away from the user experience. The truth is, Pinterest is the ideal choice for retailers, and its selling potential should not be underestimated.

How To 111

How To Metadata HootSuite Retail 111

Hootsuite

OCTOBER 25, 2021

Research shows that interaction — even briefly — with your brand on social media leads to increased brand awareness and loyalty , and influences purchasing behavior. Over 2 hours a day , in fact, which is 30% more time than in 2015. 44% of all internet users regularly look up brands on social media networks.

Social Media 142

Social Media Meme HootSuite Influencer 142

Twist Image

MARCH 23, 2018

If you believe that spending time reading and listening to great longform business content is one of the most powerful ways for you to think about how your brand can better connect with consumers, this may be for you. At what price marketing? How much money brands have made on the public markets? and why you need to care.

Issues 51

Issues Journal Retail Reddit 51

Unmetric

SEPTEMBER 27, 2019

And one metric that surely impresses a viewer is the number of followers a brand owns. So it comes as no surprise that brands all over the world vie for their consumers’ attention to their Facebook pages. So which are the most followed brands on Facebook in 2019 and how did they get there? Top brands on Facebook.

Brands 72

Brands Facebook Campaign Sports 72

Sprout Social

AUGUST 30, 2016

Starting your Instagram branding from scratch can seem like a tall order task. Far too often we see brands on Instagram turn their channels into graveyards. Integrating Instagram into your marketing and branding strategy is essential for any business trying to grow their audience. You Build Trust.

Instagram 71

Instagram Brands Collaboration Hashtag 71

Buffer Social

MARCH 10, 2022

I didn’t set out with the intention to become a massive global brand, but it’s the dream for so many small business owners. Aim to Look More Legit Than You Feel One of the biggest things that helped me gain early traction is that I looked like a major brand long before I was one.

Small Business 81

Small Business Resources Retail Forums 81

Audiense

NOVEMBER 8, 2017

Last year was a record-breaking Cyber Monday for online sales reaching an astounding $3 billion, up 12% since 2015. Regardless of the net increase in sales over the weekend of discounts it was evident retailers were successfully pushing the Christmas shopping forward offering great holidays deals several days in advance.

Sample 79

Sample Samples Discount Influencer 79

Hootsuite

AUGUST 8, 2022

Not only is KakaoTalk safe, but it might be essential in your digital marketing plan. But its popularity has exploded in recent years, with an increase of over 8 million users worldwide between 2015 and 2021. Your KakaoTalk marketing campaign might extend far beyond South Korea. Kakao Friends retail store via Universal Beijing.

Mobile 83

Mobile FAQ HootSuite Retail 83

agora pulse

JUNE 22, 2017

Can Facebook search really help you reach your social media marketing goals? Digital marketing publications including Social Media Examiner , Marketing Land and the Moz Blog wrote about its potential. Most articles about it date from 2013 to 2015. Market research. Why is this great for marketers?

Tips 127

Tips Hubspot Facebook Hashtag 127

Pixlee

JANUARY 17, 2017

The future of online retail is here, now, and quickly becoming the norm. These examples of vertical commerce (or v-commerce for short)—also known as digitally-native vertical brands (DNVB) —are quickly becoming forces to be reckoned with. So, why are DNVBs being called the future of online retail ? Familiar with Warby Parker?

Brands 41

Brands Retail Loyalty Cost 41

Talkwalker SM

MAY 26, 2016

And yes, several of these pictures define how entire segments of your audience will perceive your products and your brand as a whole. Let’s face it: in the digital sphere, this is the era of ad blockers, and potential customers trust the recommendations of their peers a lot more than the content produced by your marketing team.

Analytics 68

Analytics Influencer Apparel Airlines 68

Jon Loomer

APRIL 21, 2015

Late last year, I started hearing rumblings that Facebook was working on a series of free training resources for marketers. Facebook has rolled out new training materials for marketers, and some are quite useful… Click To Tweet. Facebook offers a series of 41 course lessons covering wide ranging marketing topics.

Training 114

Training Resources Facebook Marketing 114

Twist Image

APRIL 24, 2016

How big of a growing market is ad blocking? If the browsers and platforms build ad blocking into their operating systems, what chance do brands, agencies and publishers have to make money in a world, where advertising is the main revenue source? The retail advertisers spend the most, and they are responsible for 22% of dollars spent.

Advertising 40

Advertising Automotive Retail Mobile 40

Twist Image

APRIL 3, 2012

Do you feel that it's still a fairly nascent part of the retail experience or do you think that it has matured to the point where it's not only a proven merchandising channel, but a critical function of how people buy? He thought to himself: "this is the what retail looks like in 2012." Choose a favorite retailer of yours.

Tips 106

Tips Retail Mobile Posterous 106

Sprout Social

JANUARY 22, 2020

Welcome to the Social Spotlight, where we dive deep into what we love about a brand’s approach to a specific social campaign. From strategy through execution and results, we’ll examine what makes the best brands on social tick — and leave you with some key takeaways to consider for your own brand’s social strategy.

Campaign 48

Campaign Hashtag Sentiment Overview 48

Twist Image

JANUARY 25, 2017

Senior marketing professionals love writing op-ed pieces calling for the death of using the word "digital" in front of anything. Let's not call it Digital Marketing anymore." Brands do believe that a strong marketing agency should have strong digital marketing chops. But what about brands? It's a smart play.

Retail 40

Retail Sentiment Applications Mobile 40

Convince & Convert

MARCH 18, 2016

Not all SMS marketing campaigns are created equal. There are some companies who fully integrate SMS marketing into their business strategy and others who see it as a side project. According to a survey by ScanLife , 89% of customers use their mobile phones while shopping, and 64% of Americans own a smartphone as of 2015.

SMS 60

SMS Tips Marketing Discount 60

Twist Image

DECEMBER 18, 2015

What can't a brand measure in this day and age? Did the brand do anything to capture some form of a transaction (an email address, an online order, a purchase)? It's impressive what a brand can say, how they interact with customers, and what they do based on this feedback. Well, they can measure everything. Online is similar.

CPM 40

CPM Brands Affiliate marketing ROI 40

Convince & Convert

MARCH 8, 2016

Technology’s rapid rise plays a major role in why it’s important to focus on omnichannel marketing. With omnichannel marketing, every customer experience is smooth and consistent, regardless of the ways they access material. The areas explored below can help you pinpoint pieces of the omnichannel marketing puzzle you’ve overlooked.

Strategy 60

Strategy Retail Mobile Discount 60

Audiense

DECEMBER 19, 2016

In an age when industries can seemingly pivot on a dime, keeping one eye on digital marketing trends to avoid getting caught out is a no brainer. trillion between 2015 and 2020, with growth expected to be between 27-40%. Lucy Clarke , marketing director, Social Chain. Audience intelligence needs to drive your business.

Trends 60

Trends Marketing Forums Microsoft 60