Social Media Strategies Summit

DECEMBER 1, 2023

It was the name of Tesla’s third car model , launched in 2015. Brands Ride the Barbie Bandwagon Plenty of blockbusters have been backed by huge marketing campaigns. The lesson here for brands is that if you create a weird enough product, people will probably post about it. billion views.

Social Media 239

Social Media Meme Fashion Trends 239

Buffer Social

NOVEMBER 13, 2023

BFCM — Black Friday and Cyber Monday — is an exhilarating but often daunting time of year for business owners and marketers.    Now that fantastic deals are table stakes, it can feel like shouting into a crowded room to ensure your brand gets the attention it deserves. billion in the U.S.

Examples 92

Examples Campaign Discount Marketing 92

Waxing UnLyrical

JULY 17, 2015

percent of Hispanics/Latinos possess jobs in the fields of advertising, marketing and public relations.” Dedicated hashtag #PRDiversity for continued conversation. Godwin (@storyhungry) June 25, 2015. It’s 2015 and #PRDiversity Is Still An Issue is a post from: Shonali Burke Consulting, Inc. prdiversity ~Becca J.

Issues 100

Issues Committee Report Industry 100

Rebekah Radice

SEPTEMBER 28, 2015

Are you using social media to market and promote your business? We discussed social media, the sales process and finding your perfect marketing mix. We discussed social media, the sales process and finding your perfect marketing mix. LUCYrk (@LUCYrk78) September 25, 2015. Taylor Palmer (@TayAP15) September 25, 2015.

Social Media 161

Social Media Tips How To Hashtag 161

Keyhole.co

DECEMBER 30, 2022

Back in 2015, Apple shut the tool down after purchasing it for $200 million two years before. Of course, you can’t abandon your social media marketing job because Topsy is no more. This tool shows you all the numbers you need to see to make critical marketing decisions. It also lets you monitor more than just hashtags.

Hashtag 52

Hashtag Metrics Analysis Apple 52

Sprout Social

JANUARY 21, 2021

The importance of your marketing messaging can’t be overstated. Because what you say (and how to say it) to your customers ultimately defines your brand. By having a constant pulse on which messages perform best to your audience, your marketing is more likely to land with customers over time. Customers change.

Sentiment 135

Sentiment How To Marketing Analysis 135

Social Media Strategies Summit

AUGUST 1, 2019

These days, influencer marketing is just about everywhere. It’s difficult to go onto Instagram or YouTube without being inundated with examples of brands using influencers to tap into a new audience. Why is this marketing tactic so popular? You can build a more authentic brand partnership. Because it works.

Influencer 114

Influencer Examples Brands Fashion 114

Devumi

DECEMBER 26, 2014

Since I wrote a top brands on Instagram article earlier, I think it is only appropriate that I also give you a best brands on Twitter 2014 review. Hopefully you’ll learn a few things that you can apply to your own brand, improve your Twitter marketing, and find more followers! . The best brands on Twitter 2014.

Twitter 100

Twitter Brands Airlines Hashtag 100

Webbiquity SMM

AUGUST 24, 2021

Total monthly active users increased 77% from 2015 to 2020. The 20 most popular Facebook pages (see below) are an eclectic mix of consumer brands, soccer, music, and news. The most popular hashtag on Instagram is #love. Facebook advertising reaches 2.18 billion people, or 36% of all adults and teenagers on earth.

Social Networking 217

Social Networking HootSuite Advertising LinkedIn 217

Hootsuite

SEPTEMBER 24, 2022

On National Day for Truth and Reconciliation, it’s important for Indigenous people (and, frankly, for non-Indigenous people) to see businesses and brands honour those who lost their lives through the 165-year program of assimilation. But deploying the hashtag #TruthAndReconciliation or #EveryChildMatters can be a risky undertaking.

Communities 99

Communities Brands Instagram HootSuite 99

Keyhole.co

DECEMBER 11, 2020

Back in 2015, Apple shut the tool down after purchasing it for $200 million two years before. Of course, you can’t abandon your social media marketing job because Topsy is no more. This tool shows you all the numbers you need to see to make critical marketing decisions. It also lets you monitor more than just hashtags.

Hashtag 98

Hashtag Metrics Analytics Sentiment 98

Unmetric

SEPTEMBER 10, 2019

While Barack Obama, Katy Perry, and Justin Beiber run the show as the most-followed people on Twitter, we wanted to know which brands were most followed. Luckily, we have a Twitter analytics tool that tracks, among other things, which brands have the most followers. So what are brands offering to keep their audience engaged?

Brands 123

Brands Twitter Fashion Ensembli 123

Talkwalker SM

FEBRUARY 8, 2016

To help luxury brands cut through this noise – Dior was mentioned over 1.1 million times on social media in the month of January alone – we used Talkwalker’s advanced social media analytics to give these brands some tips on using social listening to measure the ROI of their influencer marketing.

ROI 84

ROI Influencer Sentiment Tips 84

Sprout Social

AUGUST 2, 2016

With so many advertisements, billboards and commercials in our face, it’s tough to find one without an added hashtag. Now businesses create a hashtag for consumers to find more information about a product or service. Whether it’s a branded term, phrase or call to action, hashtags increase social media engagement.

Hashtag 40

Hashtag How To Nielsen Social Networking 40

Hootsuite

APRIL 28, 2020

With numbers like that, it’s time to jump in— especially if your brand wants to reach younger audiences, as 69% of TikTok users are between 16 and 24 years old. Create a branded hashtag challenge. As with other social platforms, hashtags are a mainstay on TikTok for searching and sorting content. Raise brand awareness?

Video 145

Video Engagement Hashtag Influencer 145

Rebekah Radice

NOVEMBER 30, 2015

Visual marketing impacts every aspect of social media. From the posts we read to the tweets we send, visual marketing sends a powerful message. But adding visuals to a marketing mix and using them to brand your business can be a challenge. And that is the power of visual marketing in a nutshell.

Brands 114

Brands Construction Small Business Instagram 114

Buffer Social

NOVEMBER 13, 2017

What if I told you that LinkedIn, a social media platform that is now 14 years old, is the next big opportunity for marketers and brands? In episode #69 of The Science of Social Media , we explore the many features that make LinkedIn such a powerful platform for brands and what marketers need to know going into 2018.

LinkedIn 112

LinkedIn Microsoft B2B Marketing 112

Small Business Mavericks

MAY 11, 2015

Digital marketing allows healthcare organizations to meet the consumers where they are, targeting patients at their specific moment of need based upon their specific condition.” HealthLeaders Media’s Marianne Aiello recently took a look at how the Mayo Clinic’s Digital Marketing Strategy Drives Engagement.

Health Care 70

Health Care Marketing Engineering Reputation 70

Unmetric

SEPTEMBER 27, 2019

And one metric that surely impresses a viewer is the number of followers a brand owns. So it comes as no surprise that brands all over the world vie for their consumers’ attention to their Facebook pages. So which are the most followed brands on Facebook in 2019 and how did they get there? Top brands on Facebook.

Brands 96

Brands Facebook Campaign Sports 96

Sprout Social

OCTOBER 6, 2022

If you’re a social media marketer, chances are you’ve been asked, “but how do we go viral?” Most marketers undoubtedly want the audience growth and attention that comes from achieving a social media viral video. For example, in 2015 one million views was considered viral, according to Animoto. at least once. Pinpoint your goals.

Video 129

Video Social Media How To Trends 129

Devumi

APRIL 15, 2015

The guerrilla marketing tactics that you come up with should, as the name implies, be simple, cheap, and easy to do with a small budget. These are the slow and steady sneak attacks that guerrilla warfare are known for, and you can get a win against the biggest of enemies if you employ them right in your online marketing tactics.

Marketing 60

Marketing Forums eBook YouTube 60

Rebekah Radice

JANUARY 12, 2017

About to abandon Facebook marketing? 5 Facebook Marketing Tips That Will Increase Engagement. Take past newsletters, emails and other marketing collateral and turn them into quick tips. Many Facebook marketer’s shy away from this idea. Research Relevant Hashtags. And don’t forget to brand it.

Engagement 150

Engagement Tips Facebook Marketing 150

Keyhole.co

AUGUST 4, 2023

They provide actionable insights into the level of engagement your brand is generating. When your content goes viral, it reaches far beyond your existing audience, potentially exposing your brand to a whole new group of people. The more effective your social media branding is, too.

Social Media 52

Social Media How To Analytics Metrics 52

agora pulse

FEBRUARY 22, 2020

Your budget may not be reflective of the size of the organization … It may be reflective of the organization’s view toward social media marketing. Related Post: Social Media Marketing 101. 80% of marketers use visual assets in their social media marketing. So, what if you have a tight social media budget?

Social Media 175

Social Media UGC Tips CPM 175

Sprout Social

AUGUST 30, 2016

Starting your Instagram branding from scratch can seem like a tall order task. Far too often we see brands on Instagram turn their channels into graveyards. Integrating Instagram into your marketing and branding strategy is essential for any business trying to grow their audience. You Build Trust.

Instagram 71

Instagram Brands Collaboration Hashtag 71

Buffer Social

MAY 16, 2017

Unlike your ongoing social media marketing , campaigns tend to be for a specific purpose and only last for a certain time period. The strategy you’d take for running a social media campaign might be different from your usual social media marketing strategy. Brand: Eurostar. Brand: Coca-Cola. Promote with social ads.

Campaign 109

Campaign Social Media Tips Brands 109

Waxing UnLyrical

NOVEMBER 18, 2015

Online video marketing stats abound! Time and again, we see and hear countless online video marketing statistics like these: Consumers spend 5.5 Statistics like these are pervasive and underscore an undeniable truth: Videos continue to be part of the regular mix in marketing strategies. To autoplay or NOT to autoplay.

Video 100

Video Tips Statistics Vimeo 100

Hootsuite

NOVEMBER 25, 2015

Finding the right influencers and building relationships is hugely important for your brand. According to a McKinsey Study , marketing-inspired word-of-mouth generates more than twice the sales of paid advertising and customers have a 37 percent higher retention rate. For every dollar spent on influencer marketing , marketers see a $6.50

Influencer 76

Influencer Tools Marketing Klout 76

Talkwalker SM

MARCH 17, 2016

FMCG brands increasingly view social media as a way to differentiate themselves from competitors, as Always did memorably with their #LikeAGirl campaign. court case verdict that awarded damages to the family of a woman who died of ovarian cancer having used the brand’s baby powder. 2015 – March 2016). 10 –March 10, 2016).

Data 60

Data Social Media Brands Forums 60

Social Media Strategies Summit

OCTOBER 1, 2020

In 2015, Charlene Tassinari + Carly Potock founded YouTube’s first brand strategy team for small-to-medium businesses. Their insights-driven methodology was delivered to 500+ brands globally through client workshops and industry events, including Google’s annual CMO Academy, hosted in partnership with Columbia Business School.

Team 130

Team UGC Video Training 130

Buffer Social

NOVEMBER 29, 2018

But REI, an outdoor clothing and equipment brand, does Black Friday differently to other retailers. REI’s CEO, Jerry Stritzke believes that the relationships between consumers and brands are changing — whilst you used to be able to win people over with deals, you now need “something more”, he told Business Insider.

Brands 94

Brands Retail Campaign Authentication 94

Hootsuite

SEPTEMBER 2, 2021

To avoid spending too much of your time learning the ropes of every new platform, let your social media marketing strategy guide your decisions, and only join the networks that support your goals. Impossible for brands to have an active presence on all, they’ll fully commit to just 2 or 3. Shoppable social media platforms and features.

Types 145

Types Social Media Statistics HootSuite 145

Rebekah Radice

JANUARY 11, 2016

A1 Build (up) your brand, voice & interactions on social media. — Samuel Pavin (@SamPavin) November 18, 2015. — Ivana Taylor (@DIYMarketers) November 18, 2015. Make a list of keywords & hashtags related to your business. — Dana Detrick-Clark (@Serious_Vanity) November 18, 2015. WZccGvcvn6.

Social Media 121

Social Media Loyalty Hubspot Campaign 121

Devumi

JANUARY 23, 2015

Marketing with Twitter trending topics is a strategy that combines careful planning, even more careful research, and a bit of dumb luck. For contrast sake, I’ll show you a complete trending hashtag marketing #fail while I’m at it! You can change them to your geographic area, or stick to Worldwide trends if you’re a global brand.

Trends 60

Trends Twitter Hashtag Marketing 60

agora pulse

JUNE 22, 2017

Can Facebook search really help you reach your social media marketing goals? Digital marketing publications including Social Media Examiner , Marketing Land and the Moz Blog wrote about its potential. Most articles about it date from 2013 to 2015. Market research. Why is this great for marketers?

Tips 127

Tips Hubspot Facebook Hashtag 127

agora pulse

OCTOBER 17, 2019

Peruse the blogosphere or YouTube, and you’ll uncover common tips like: Use hashtags like #f4f (follow for follow) or #followme in comments of popular users. Like at least 1,000 photos with a popular hashtag. Simply fork over your marketing dollars for a particular number of Instagram followers, and POOF! The Fastest Way.

Instagram 98

Instagram Hashtag Real Estate Apparel 98

agora pulse

OCTOBER 17, 2019

Peruse the blogosphere or YouTube, and you’ll uncover common tips like: Use hashtags like #f4f (follow for follow) or #followme in comments of popular users. Like at least 1,000 photos with a popular hashtag. Simply fork over your marketing dollars for a particular number of Instagram followers, and POOF! The Fastest Way.

Instagram 98

Instagram Hashtag Real Estate Apparel 98