Unmetric

JULY 12, 2016

Working on a back-to-school campaign really pays off. The number of families who do their back-to-school shopping on their mobile phones is on the rise. About 10% of parents looked to a social media site to help them with back-to-school shopping, in 2015. Fret not, here’s the how-to on creating a kickass social media campaign.

Campaign 60

Campaign How To Retail Template 60

Buffer Social

NOVEMBER 29, 2018

But REI, an outdoor clothing and equipment brand, does Black Friday differently to other retailers. REI’s CEO, Jerry Stritzke believes that the relationships between consumers and brands are changing — whilst you used to be able to win people over with deals, you now need “something more”, he told Business Insider.

Brands 94

Brands Retail Campaign Authentication 94

Convince & Convert

JULY 27, 2017

As of 2015, about half of all Instagram captions and comments included at least one emoji. If you’re seeking to break away from the noise of competing campaigns, emojis give you the opportunity to engage with audiences on a deeper level. Brands that use emojis are considered more relatable and trustworthy. Click To Tweet.

Tips 118

Tips Marketing Press Release Influencer 118

Sprout Social

SEPTEMBER 21, 2020

Their photo-editing mobile app has over 150 million Android and iPhone downloads since it first launched in 2012. And while focus remains a critical fundamental in photography, Flory and Lutze have learned it’s also integral to the success of a brand. Campaign Analysis.

Issues 134

Issues Survey Campaign Authentication 134

Buzz Marketing for Technology

APRIL 25, 2013

Gartner is predicting that by 2015, 25% of organizations will have a Chief Digital Officer (CDO) and further estimated that 20% of existing chief information officers (CIOs) have already taken on some of the responsibilities of the CDO. Perhaps because of the impact and influence that the CDO had in the Obama campaign last fall.

Marketing 258

Marketing Conference Fashion Mobile 258

Sprout Social

NOVEMBER 19, 2018

Mobile-first shopping grew by 20% from 2016 to 2017 and in 2018, consumers ranked social as their number one source of inspiration for purchases. Whether holiday social media campaigns offer limited-time deals or tap into people’s holiday decorating aspirations, social is claiming more of a stake in shoppers’ routines each year.

Retail 109

Retail Sentiment Project Instagram 109

Hootsuite

NOVEMBER 25, 2015

This explosion in advertising options has left a lot of brands trying hard to play catch-up. If you’re still not sure why you should put money behind your social media campaigns, we’ve gathered a long list of social media advertising stats that should help motivate you. Social media advertising usage statistics. That’s no small number.

Advertising 112

Advertising Social Media List Statistics 112

Visually SM

MARCH 4, 2015

Or perhaps a restaurant launches a campaign of print, TV and social media marketing to advertise a new selection of entrees. Rather, location-based marketing is gray because building a strategy in 2015 requires a bit more art than science. The directive is simple: Visit us to try these delicious new dishes.

Team 124

Team Questions Retail Marketing 124

Pixlee

MAY 29, 2017

It just so happened that the four friends had addressed a problem that many consumers faced with brand values that consumers liked. In 2015, the company was valued at $1.2 In 2015, the company was valued at $1.2 What can brands old and new learn from Warby Parker’s explosive success? and Canada. Focus on Core Values.

Brands 52

Brands Buy Price Journal 52

Convince & Convert

MARCH 18, 2016

In the last year, these little faces and icons are revolutionizing the way brands are running marketing campaigns. Emoji were first introduced by Shigetaka Kurita who was part of the team preparing for the 1999 debut of NTT Docomo’s i-mode, or the world’s first major mobile internet system. The Birth of Emoji .

Press Release 60

Press Release Marketing Apple How To 60

Talkwalker SM

JUNE 2, 2016

Brands are constantly aiming to be where the conversation is happening, and consumers are holding the loudspeaker. Social media users decide when, where, and how they want to engage with brands. Beauty brands have capitalized on major influencer marketing strategies across visual platforms like Instagram, Facebook, and more.

UGC 60

UGC Brands Content Instagram 60

Visually SM

MARCH 4, 2015

Or perhaps a restaurant launches a campaign of print, TV and social media marketing to advertise a new selection of entrees. Rather, location-based marketing is gray because building a strategy in 2015 requires a bit more art than science. The directive is simple: Visit us to try these delicious new dishes.

Team 100

Team Questions Retail Marketing 100

Sprout Social

MAY 10, 2019

YouTube reaches more 18-49-year-olds on mobile alone than any cable TV network or broadcast. Additionally, a 2015 Forrester Research forecast predicted that by 2025, half of all TV viewers under the age of 32 will not subscribe to a traditional pay TV service. 4. Mobile devices dominate YouTube views, but TV is gaining.

YouTube 111

YouTube Strategy B2B Marketing 111

Convince & Convert

JULY 27, 2017

As of 2015, about half of all Instagram captions and comments included at least one emoji. If you’re seeking to break away from the noise of competing campaigns, emojis give you the opportunity to engage with audiences on a deeper level. Brands that use emojis are considered more relatable and trustworthy. Click To Tweet.

Tips 60

Tips Marketing Press Release Influencer 60

Audiense

JUNE 15, 2016

The platform would allow advertisers to promote ads not only on Twitter but on the millions of mobile apps that are used day in and day out. One of the biggest selling points of the Twitter Audience Platform is the fact that it provides visibility on hundreds of devices and mobile apps. Fine Tune Your Targeting. Reach More People.

Airlines 60

Airlines CPA Mobile Advertising 60

Audiense

JUNE 15, 2016

The platform would allow advertisers to promote ads not only on Twitter but on the millions of mobile apps that are used day in and day out. One of the biggest selling points of the Twitter Audience Platform is the fact that it provides visibility on hundreds of devices and mobile apps. Fine Tune Your Targeting. Reach More People.

Airlines 60

Airlines CPA Mobile Advertising 60

yMarketingMatters

NOVEMBER 2, 2016

LinkedIn Launches Conversion Tracking : LinkedIn introduced conversion tracking, which offers a set of capabilities built directly into LinkedIn Campaign Manager that lets you easily measure how many leads, sign-ups, content downloads, purchases and other specific results you’re getting from your Sponsored Content and Text Ads campaigns.

Social Media 100

Social Media LinkedIn Instagram Campaign 100

Devumi

JANUARY 2, 2015

The Best YouTube channels from brands in 2014 gave us plenty of great video content over the year. We can all use that knowledge to better our own video marketing campaigns in 2015. Here are six of the best Youtube channels from brands in 2104, along with exciting examples of the content they gave us during the year!

YouTube 60

YouTube Brands Sports Video 60

Webbiquity SMM

SEPTEMBER 1, 2016

Campaigns and content that works for one market often doesn’t resonate with another. Indeed, to best engage global consumers, brands need more than online linguistic fluency. But this approach really moves the needle in generating brand trust, engagement, conversions and revenue. They also need cultural fluency. On Social Media.

Marketing 100

Marketing Metadata Retail Airlines 100

Janet Fouts

DECEMBER 30, 2014

I can’t count the number of times I’ve sat in meetings with brands large and small and heard the marching orders. Millennial’s are just one demographic in your potential market and you need to think carefully before you focus entire marketing campaigns on them. Is your website responsive and mobile ready?

Marketing 145

Marketing Nielsen Authentication Knowledge Base 145

Convince & Convert

AUGUST 7, 2015

Sometimes a brand creates content so compelling that it spans far beyond its digital and social media channels. Such is the case with the popular Lowe’s “Fix In Six” Vine campaign. ” The “Fix In Six” window display campaign was created by Spaeth Design and BBDO NY and will be up through the end of August. 7itdsjovZ8.

Retail 60

Retail Campaign Curation Newsletter 60

Pixlee

JANUARY 17, 2017

These examples of vertical commerce (or v-commerce for short)—also known as digitally-native vertical brands (DNVB) —are quickly becoming forces to be reckoned with. Marketing expert and CEO of Bonobos, Andy Dunn coined the phrase “digitally-native vertical brands” for companies that have essentially been born to function online.

Brands 41

Brands Retail Loyalty Cost 41

Convince & Convert

FEBRUARY 12, 2015

For instance, most brands haven’t figured out attribution, and therefore don’t know the return on investment they’re getting. However, when we asked channel marketers the same question in our 2015 State of Marketing report , we got very different answers. Mobile marketers said their No. The year is still young.

Metrics 60

Metrics Marketing ROI Mobile 60

Socialmedia.biz

FEBRUARY 11, 2019

While the preliminary studies on climate change communication have been centered around traditional media, for example, news coverage of pro-environmental drives and campaigns, a recent Oxford study found that researchers are more interested in probing into the contribution of social media platforms, such as Facebook and Twitter.

Social Media 88

Social Media Sentiment Analysis Study 88

Dave Fleet

FEBRUARY 16, 2016

The (actual) year of mobile. The difference with this new wave of innovation is two-fold: Social media is no longer a niche phenomenon – it is actively building and shaping brands. The (actual) year of mobile. 2015 was actually the year of mobile. Mobile use dominates on the older social networks, too.

Mobile 105

Mobile Trends Compete Loyalty 105

Convince & Convert

MARCH 18, 2016

Not all SMS marketing campaigns are created equal. According to a survey by ScanLife , 89% of customers use their mobile phones while shopping, and 64% of Americans own a smartphone as of 2015. Given this, which company do you think will have a more successful marketing campaign? Create an SMS Marketing Team. Newsletter.

SMS 60

SMS Tips Marketing Discount 60

Direct Marketing Observations

SEPTEMBER 29, 2015

So let’s relook at the post and see how it compares to 2015 with comments, updates and observations in red. In 2015, I’d say now more than ever social is part of the fabric of every org. In 2015 we can measure so much more in social than we did back in 2011. Think Mobile and Social. Let’s hope so!

Social Media 100

Social Media Collaboration Team Resources 100

Buffer Social

JANUARY 25, 2018

Social media is going mobile. Social media is going mobile. Instagram: Because it’s a mobile-first app, I think it’s safe to assume most of its users use the app on mobile. LinkedIn: 60 percent of its unique visitors access LinkedIn via a mobile device 8 Statista , 2016. billion social media users.

Social Media 111

Social Media Trends Report Survey 111

Convince & Convert

MARCH 24, 2015

By using a measured and strategic approach to deploying these changes (and keeping track of what works), you won’t just make an impact on your current campaign—you’ll create a roadmap for success in future projects. Our 2015 Form Conversion Report found more specific button text correlated with higher conversion rates. in your form.

Conversation 60

Conversation Project Survey Campaign 60

Oktopost

APRIL 22, 2019

In 2015, the average B2B nurture funnel was 12 months long with the full marketing and sales funnel taking about 512 days from lead to sale on average! The average consumer comes in contact with a brand 6 times on average before they purchase, which is 4 times higher than it was 15 years ago. Statcounter.

Software 101

Software Marketing Analytics B2B 101

Buffer Social

DECEMBER 4, 2019

Continue reading to find out the latest on what social commerce is, what it looks like, and how you can make the most of this buzzworthy new channel to further your brand and your business. It’s currently only available to select brands like Nike and Kylie Cosmetics. What is social commerce?

Social Media 98

Social Media Instagram Apparel Groups 98

Social Media Marketing

APRIL 3, 2013

Each week at Ford, I compose a newsletter that includes a series of links about current events and trends in the worlds of technology, social media, mobile, communications and marketing in order to keep the wider team up to date on changes, newsworthy items and content that might be useful in their jobs. These are those links.

Social Media 160

Social Media Flipboard Storify Reddit 160

Talkwalker SM

APRIL 5, 2016

With rising rates of ad blocking, the adoption of mobile-first everything, social media app use, and declining rates of TV viewership, brands and marketers of all industries are realizing just how critical digital influencers are to an effective, comprehensive, and multi-platform marketing strategy. UGC Drives Purchase Decisions .

Influencer 60

Influencer UGC Content Marketing 60

Audiense

JUNE 7, 2016

— WHO South-East Asia (@WHOSEARO) June 1, 2015. — WHO (@WHO) May 14, 2015. — WHO (@WHO) October 10, 2015. However, at the same time, there are more people with mobile phones rather than toilets. — WHO (@WHO) November 18, 2015. A kit contains: pic.twitter.com/6iPd0qWL0p. You: #WorldToiletDay.

Strategy 60

Strategy Twitter Social Media Tweetdeck 60

ProBlogger

AUGUST 30, 2015

We had wonderful speakers – Pamela Wilson from Big Brand System and Copyblogger , Heather B. re-engagement campaigns can improve list health. If they don’t connect with your campaign, you can drop the subscribers. You can learn more about email engagement campaigns via this great course at Hubspot.

Training 20

Training Eventful Tips Analytics 20

Ignite Social Media

JUNE 1, 2016

So brands, both big and small, are leveraging visual content to allure prospective customers. Even well-known brands like Coca Cola focus on Facebook marketing. 2015 has been a great year for video, but there is a lot more to come in 2016. 2015 has been a great year for video, but there is a lot more to come in 2016.

Trends 60

Trends Social Media Strategy How To 60

Sprout Social

JANUARY 28, 2020

While this tactic requires some capital to put behind it, there are plenty of reasons for brands to try it out. There are over 1 billion people accessing Instagram each month, with the average user scrolling through the platform for 53 minutes each day, and you want your brand to be where they can see it. What is Instagram advertising?

Advertising 140

Advertising Campaign Instagram CPC 140