Ignite Social Media

AUGUST 31, 2020

A few recent announcements across the social media landscape recently led me to theorize the future direction that Facebook may take. As a leading social media agency, we’ve watched this platform evolve since day one, updating strategies as new features emerged and others disappeared. Facebook shut down Gifts in 2014.

Trends 180

Trends Facebook Instagram Privacy 180

Webbiquity SMM

JANUARY 19, 2016

Social media use isn’t quite universal—but it’s getting close. population now has at least one social networking profile; more than half use two or more social networks. The number of worldwide social media users is projected to grow from 2.1 But social media marketing spending will rise anyway.

Social Media 100

Social Media Marketing Survey Metrics 100

Ari Herzog

JANUARY 8, 2014

You may not know I curate a Twitter list that includes over 300 social media managers and marketing professionals at some of the world’s most well-known organizations. Augie Ray directs customer strategy at American Express. — Augie Ray (@augieray) January 8, 2014. Adri Cowan manages social media for Marvel.

Twitter 185

Twitter Chemicals Sports Yahoo 185

Buffer Social

MAY 12, 2016

Instagram changed its logo on Wednesday, and as with almost any significant change to a popular social network, the internet was split. But why do social networks feel the need to change their core functionality and design? Why social networks change (and why we keep coming back). Some loved it.

Social Networking 75

Social Networking MySpace Study Instagram 75

Pam Moore

MARCH 19, 2020

?. What are the biggest digital marketing and branding trends shaping the year ahead? How will marketers approach increasing brand awareness, attracting new customers and growing revenue in an always on digital world where the only guarantee is change? However, the good news is marketers are getting smarter!

Trends 78

Trends Video Marketing Influencer 78

Rebekah Radice

APRIL 13, 2015

As a business owner or entrepreneur, using social media to connect and appeal to consumers isn’t always as easy as it seems. Simply posting or tweeting a random thought without a strategy behind it is a recipe for disaster. In order to make an impact, you must be willing to commit to a long-term strategy. billion users.

Social Media 130

Social Media Strategy How To Real Estate 130

Pam Moore

JANUARY 19, 2020

What are the biggest digital marketing and branding trends shaping the year ahead? How will marketers approach increasing brand awareness, attracting new customers and growing revenue in an always on digital world where the only guarantee is change? However, the good news is marketers are getting smarter!

Trends 78

Trends Brands Marketing Influencer 78

Webbiquity SMM

FEBRUARY 2, 2015

Social media is an integral component of any successful digital marketing strategy. With 74 percent of adults using social networking sites , the opportunity to increase your site’s online exposure to new customers cannot be ignored. Identifying the appropriate corporate persona and tone via social media.

Social Media 100

Social Media Marketing Hashtag URL 100

Ignite Social Media

JUNE 1, 2016

Social media has evolved over the years and in order to design a successful social media marketing strategy, you must consider the latest social media trends that are likely to have the biggest impacts. So online marketers will be seen polishing their Facebook marketing skills to stay ahead of their competitors.

Trends 60

Trends Social Media Strategy How To 60

Webbiquity SMM

JANUARY 28, 2020

Are you familiar with the concept of a social media hub? Though the idea of pulling all of your organization’s social media feeds into a central hub has been around since at least 2014 , they still haven’t found wide use outside of trade shows and corporate events.

Social Media 168

Social Media UGC Aggregator Eventful 168

Sprout Social

APRIL 19, 2019

The use of Facebook has evolved through the years so it’s important for marketers to be up to date on the newest statistics. Here are the important stats for marketers to know, categorized by topic and ready for you to use in your social media strategy. In 2014, it was noted to be 7% while it was 14% in 2017.

CPC 111

CPC Facebook Marketing Advertising 111

Convince & Convert

JUNE 27, 2014

danafromAZ Tweet This Find the Love Sprouts Farmers Market is growing quickly. Dana and her team use social to make these launches as successful as they can possibly be. One of their challenges that social can help overcome comes from expanding to new regions. . via FIFA.com Nick loves this idea. ” See you next week!

Retail 146

Retail Marketing Sports Team 146

yMarketingMatters

JUNE 4, 2013

As we reach the half way mark for 2013, I wanted to bring you updates on the top marketing trends this year, and what you should be incorporating into your marketing mix to give your marketing a boost. Here we go: Social Business Has Risen. You cannot afford to ignore social media. Marketing Must be Integrated.

Trends 100

Trends Smart Phone Marketing Mobile 100

Writtent Blog

MARCH 7, 2014

Yes, this is a great start, but what many of us forget is actually marketing the content we’ve written. Do you also forget “marketing” in your content marketing strategy? The steps below briefly outline what should be on your content marketing “ta-da” list. Social Media Today.

Syndication 95

Syndication Content Marketing Alltop 95

Idaconcpts

JUNE 4, 2014

It’s easy, in our web-dependent world, to think that—especially if we’ve been doing this awhile—we know all there is to know about digital marketing. After all—knowing that we need a website and a social media presence is old news. Without further ado, here are today’s top 6 rules of digital marketing. Content Marketing.

Marketing 151

Marketing Case Study Smart Phone SMS 151

Koka Sexton

JULY 17, 2014

That being said when you have a sales professional that wants to write and has a basic skill set for storytelling, as a marketer and a social business, you should be doing everything you can to enable them to practice this craft. A5: Just think if you could train a salesforce of 500 or 5,000 to blog, use 1-2 social networks.

Skills 101

Skills Training Social Networking Issues 101

Rebekah Radice

JULY 20, 2015

Are you interested in finding ways to energize your marketing? Daily activities separate successful social media marketers from their peers. In this article I’ll share six social media habits to improve your marketing. 6 Habits of Highly Successful Social Media Marketers. #1:

Social Media 133

Social Media Marketing Study Activities 133

Buzz Marketing for Technology

DECEMBER 5, 2014

For comparison, popular social networks were funded with just over 5 billion dollars. Cause Marketing will be in vogue in 2015 – Don cited several example companies (CVS comes to my mind when I think of good cause marketing). billion by the end of 2014. We discussed what each person is predicting for 2015.

Storify 100

Storify Cause marketing Comparison Collaboration 100

Writtent Blog

MAY 20, 2014

Content marketing — like any other type of online marketing — is continually changing and evolving. Example: one of my Internet marketing buddies’ content marketing campaign was built heavily around article directory submissions (think Ezine Articles ). Social Media Reigns King. Image source.

Trends 95

Trends Content Marketing Curation 95

Sprout Social

APRIL 21, 2020

In the wake of COVID-19 , social media managers have had to reevaluate their strategies and content plans to account for changing consumer behavior. But even in a pandemic-free world, things change and businesses are thrown curveballs—and social teams are on the front lines of communicating and reacting to those changes.

How To 124

How To Social Media Management Metrics Team 124

Adam Cohen

JANUARY 13, 2015

Attention digital marketers: It’s time. If you aren’t infusing “why” people are using social media into your marketing segmentation model, you may be missing key ways to make digital marketing successful. This past week Pew Research released their 2014 Social Media Update.

Data 100

Data Flickr Statistics Survey 100

Convince & Convert

MAY 27, 2014

Something old and something new is a great philosophy with which to power an awesome outreach marketing strategy. They are owned by a B2B parent company and debuted their consumer site in early 2014. He has a huge and loyal social network. Working with a celebrity in this instance was a great fit.

Case Study 145

Case Study Study Influencer Project 145

Writtent Blog

JULY 10, 2013

It’s no exaggeration to say that smartphones and tablets are the biggest thing to hit marketing since the internet appeared. Cultural shifts can eat a weak marketing strategy for lunch, which is why it’s crucial for small businesses to immerse themselves in the realities of mobile, and adapt to the change. Source: HubSpot ).

Statistics 108

Statistics Mobile comScore Marketing 108

Hootsuite

FEBRUARY 12, 2015

Business-to-business social media marketing is no longer just an innovative way to boost sales—it’s essential to your organization’s survival in the competitive B2B market. In fact, a recent survey found 92% of B2B marketers use social media as a content marketing tactic to drive sales.

Social Media Management 76

Social Media Management B2B Social Media HootSuite 76

Social Media Strategery

JANUARY 20, 2014

For a long time, there was a perception that social media marketing was free, or at least very inexpensive. In reality, social media marketing has never been free. Most brands now know the real costs of social media marketing are not as great as the opportunity costs of bad social media strategy.

Social Media 104

Social Media Compete Cost Syndication 104

Convince & Convert

JANUARY 5, 2014

This is getting more and more critical as the data and complexity of social continues to ratchet up. Where are the real-time marketing opportunities? Instantly identifying patterns and being able to capitalize upon them are some of the skills that separate good social practitioners from great ones. Visual Thinking.

Skills 166

Skills Social Media Patterns Class 166

Mindjumpers

DECEMBER 4, 2015

Statistics from Internet and Mobile Association Of India reveal the growing number of India’s population using social media. Internet Users: 350 million, +44% since July 2014. Social Media Users: 134 million, +26% in the past year. Mobile Social Media Users: 97 million, +5% since July 2014. Brand Failure.

Activities 100

Activities Social Media Film Mobile 100

Adam Cohen

JANUARY 13, 2015

Attention digital marketers: It’s time. If you aren’t infusing “why” people are using social media into your marketing segmentation model, you may be missing key ways to make digital marketing successful. This past week Pew Research released their 2014 Social Media Update.

Data 100

Data Flickr Statistics Survey 100

Talkwalker SM

FEBRUARY 11, 2016

In the week before February 14, Valentine’s Day is getting more and more mentions on social networks. According to a 2014 study performed by the Blackstone Digital Agency, 75% of all luxury goods buyers use social media. The busiest day so far has been February 11, with over 750,00 mentions.

Campaign 64

Campaign Influencer Social Media Study 64

Waxing UnLyrical

MARCH 2, 2016

In 2014, I launched a podcast show, Women Worldwide , to highlight the great achievements of women. When I started my podcasting adventure with the Social Network Station , who produces, distributes and promotes my show, the goal was to give women a voice and a platform. .” ~ Jan Ellison ( @janellison ), Author of A Small Indiscretion.

Consultant 100

Consultant Social Networking Hosting Energy 100

Waxing UnLyrical

MARCH 2, 2016

In 2014, I launched a podcast show, Women Worldwide , to highlight the great achievements of women. When I started my podcasting adventure with the Social Network Station , who produces, distributes and promotes my show, the goal was to give women a voice and a platform. .” ~ Jan Ellison ( @janellison ), Author of A Small Indiscretion.

Consultant 0

Consultant Social Networking Hosting Energy 0

Devumi

SEPTEMBER 24, 2014

Social media is all about value added marketing. Off-Twitter contests are best run alongside other social media platforms and contest advertisement strategies. — Bebe Rexha (@BebeRexha) September 23, 2014. — Apple (@AppleOfficialll) September 19, 2014. Want to win a Skype chat with me Darlings?!

Twitter 92

Twitter How To Hashtag Types 92

Sprout Social

MAY 8, 2017

Social media goals operate in the same way. Social media marketing spending in the US is expected to more than double from $7.52 billion in 2014 to $17.34 A key to justifying your social media work is setting up measurable goals that can showcase improvements in your digital presence. billion in 2019. Improve ROI.

Social Media 108

Social Media How To Metrics ROI 108

Buffer Social

OCTOBER 1, 2018

Just a year later, in 2014, it would reach only about six percent of its fans. That means for every 100 fans of a Page, an organic post will reach, on average, only five or fewer people 1 These data are from a research by Social@Ogilvy. This is the same strategy used by brands such as REI , Birchbox , and Fedex. OptOutside.

Organization 108

Organization Flipboard Social Media Company 108

Social Media Marketing

JUNE 5, 2013

Each week, I compose a newsletter for our team that includes a series of links about current events and trends in the worlds of technology, social media, mobile, communications and marketing in order to keep our wider team up to date on changes, newsworthy items and content that might be useful in their jobs. These are those links.

Social Media 140

Social Media Foursquare Journal Flipboard 140

Devumi

NOVEMBER 12, 2014

The goal of the Twitter Small Business Planner app is to help small to medium sized businesses (SMBs) improve their Twitter marketing. Success stories from other small businesses that can inspire your own Twitter marketing. — Twitter Small Biz (@TwitterSmallBiz) November 11, 2014. Expect to find: Cutting edge research.

Small Business 108

Small Business Twitter iPad FAQ 108

yMarketingMatters

SEPTEMBER 23, 2016

While Instagram is still predominantly teen focused, usage with older demographics is catching up fast, and is a target, focused market (see latest stats at the end). This will be incredibly valuable for marketers, especially when it comes to figuring out when to post content to their profiles to maximize reach and engagement.

Instagram 100

Instagram Mobile Social Networking Hashtag 100