Writtent Blog

MARCH 4, 2014

What if a marketer was only as good as their content marketing tools? The brands that succeed at content marketing are those that take an agile stance. While some of the content marketing tools trending in 2014 are familiar, many of the rest are brand-new and probably worth adding to your program.

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Hootsuite

DECEMBER 17, 2019

Whether you’re a first-time creator looking to grow your YouTube subscriber count , or an experienced video marketer looking to increase your brand’s video views on YouTube , the first step towards mastering this platform is getting a handle on the numbers. According to Pew Research, YouTube is the most popular online platform in America.

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Statistics YouTube Marketing HootSuite 145

Webbiquity SMM

FEBRUARY 2, 2016

Digital marketing budgets continue to rise, often at the expense of offline advertising spend. But digital marketers must continue to evolve practices as they strive to make their content an asset, rather than an annoyance, to prospective buyers. Spending on digital marketing is projected to increase by 12% to 15% on average.

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Hubspot Marketing B2B Survey 100

yMarketingMatters

JUNE 4, 2013

As we reach the half way mark for 2013, I wanted to bring you updates on the top marketing trends this year, and what you should be incorporating into your marketing mix to give your marketing a boost. Consumers rely on social media to research and make buying decisions and for customer service issues. Mobile Has Arrived.

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SocMed Sean

JUNE 23, 2017

Robert is a content and marketing specialist at one of the leading essay writing companies. He graduated with honors from Columbia University with a degree in Marketing and Advertising Previously, he worked as a content marketing manager for a tech software firm. This expectation holds true for mobile apps, as well.

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Organization Mobile Apple SEO 182

Convince & Convert

APRIL 10, 2015

These days, mobile strategy is an imperative for marketing departments across every industry. While today’s CMO is looking at mobile advertising and optimizing websites for tablets, the first word on everyone’s mind is “app.” Let’s dive deeper into how mobile can fast-track your company’s transformation.

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Webbiquity SMM

FEBRUARY 16, 2016

As noted in the 2016 B2B Marketing Trends report , B2B marketing strategies and practices are in the midst of significant change, driven by new technologies and evolving buyer expectations for more “consumer-like” experiences. Here are five key takeaways from this research: Image credit: e_Strategy Trends.

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Sprout Social

MAY 5, 2019

A decade ago, the influencer marketing arena was limited only to celebrities and a few dedicated bloggers. Now, it seems like we’ve seen influencers rise, saturate the market and even get caught up in fraud. Read on for our tips to determine if influencer marketing is for you. The value of influencer marketing.

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Small Business Mavericks

SEPTEMBER 21, 2015

One might be tempted to think that, since YouTube is the second largest search engine online, video marketing is an over-used–or, at least, widely used–form of online marketing. As of January of this year, content creation has the second largest share of digital marketing budgets. Why Video Marketing Is Under-Used.

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Video Marketing Case Study Mobile 70

Webbiquity SMM

JANUARY 19, 2016

Most businesses now use social media for marketing and those efforts are expected to continue to increase, yet many marketers and top executives alike find the business value difficult to quantify. 46% of B2B marketers say they’re not sure whether any social channels have generated revenue for their businesses.

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Social Media Marketing Survey Metrics 100

Sprout Social

APRIL 19, 2019

The use of Facebook has evolved through the years so it’s important for marketers to be up to date on the newest statistics. Here are the important stats for marketers to know, categorized by topic and ready for you to use in your social media strategy. 96% of Facebook users access it on mobile. billion monthly active users.

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Convince & Convert

JULY 27, 2017

Understanding why consumers have adopted this new language so quickly can give your marketing efforts a competitive edge. What Emojis Mean for Marketers. At my company, theAmplify, we were able to gather data with our mobile platform, Reach, and saw that consumers use emojis more authentically with influencers than with brands.

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Tips Marketing Press Release Influencer 119

Twist Image

MAY 29, 2014

If there is one deck of slide that marketers should be paying attention to, it is this one. Marketing nerds (like me), wait for Mary Meeker to deliver her annual Internet trends report. It should come as no surprise, that the biggest shifts are happening in two spaces: Mobile. Mobile usage and growth is very strong.

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Trends Mobile YouTube Advertising 105

Mindjumpers

DECEMBER 4, 2015

Statistics from Internet and Mobile Association Of India reveal the growing number of India’s population using social media. Internet Users: 350 million, +44% since July 2014. Unique Mobile Users: 590 million – a penetration rate of 46%. Mobile Internet Users: 159 million – 45% of all internet users. Brand Failure.

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Webbiquity SMM

FEBRUARY 23, 2016

the “big three” among both consumers and marketers continue to thrive and dominate. marketers used the site in 2015, and that figure is expected to approach 70% by 2017) while Google+ is struggling (though it has 300 million active monthly users worldwide, less than 6 million made any public posts in 2015). Twelveskip ).

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Buffer Social

JANUARY 25, 2018

Social media is going mobile. If you prefer to read a slide deck, here’s the full slide deck: This report wouldn’t have been possible without the amazing studies, research, and data available. Social media is going mobile. Pinterest: 80 percent of its traffic comes from mobile devices 9 VentureBeat , 2015.

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Social Media Trends Report Survey 111

The Realtime Report

APRIL 7, 2014

Twitter now displays emoji symbols in Web interface – emoji users on Twitter can now see emoji characters on the desktop version, not just on mobile apps (NDTV Gadgets). Twitter doubles down on TV in Europe – last week Twitter purchased two TV analytics companies, France’s Mesagraph and the U.K.’s

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News Types Nielsen Social Media 176

Hootsuite

APRIL 14, 2021

Bonus: Download a free guide that reveals how to increase social media engagement with better audience research, sharper customer targeting, and Hootsuite’s easy-to-use social media software. WhatsApp was an independent messenger company when it launched in 2009, but Facebook acquired it in 2014. What is WhatsApp? It’s reliable.

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Tools Tips How To HootSuite 140

The Realtime Report

NOVEMBER 1, 2017

In 2013, just 7 percent of companies had implemented a mobile app strategy, and 51 percent of companies had no plans to develop one, a FeedHenry survey found. By the end of 2017, 67 percent of small businesses will have built their own mobile apps. The primary driver behind the internet’s appification has been the mobile revolution.

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Writtent Blog

MARCH 7, 2014

Yes, this is a great start, but what many of us forget is actually marketing the content we’ve written. Do you also forget “marketing” in your content marketing strategy? The steps below briefly outline what should be on your content marketing “ta-da” list. Content Marketing Online Marketing'

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Syndication Content Marketing Alltop 95

Twist Image

OCTOBER 30, 2013

Is Gartner right about Chief Marketing Officers spending more on IT than the Chief Information Officer in the coming years? Part 2 ), we''re talking about the actual infrastructure of the marketing department and what keeps it humming along. Are marketers still scared of technology?

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Convince & Convert

JULY 27, 2017

Understanding why consumers have adopted this new language so quickly can give your marketing efforts a competitive edge. What Emojis Mean for Marketers. At my company, theAmplify, we were able to gather data with our mobile platform, Reach, and saw that consumers use emojis more authentically with influencers than with brands.

Tips 60

Tips Marketing Press Release Influencer 60

Writtent Blog

DECEMBER 21, 2014

2014 was another fast-paced year in the world of SEO. Google search is about to turn 20, and consumers are well-accustomed to performing product and service research via branded content. This includes: High-quality, informative content marketing. Rapid-quick load times and mobile responsiveness. Absolutely.

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SEO Yahoo Engineering Research 111

Devumi

NOVEMBER 12, 2014

The goal of the Twitter Small Business Planner app is to help small to medium sized businesses (SMBs) improve their Twitter marketing. Expect to find: Cutting edge research. Success stories from other small businesses that can inspire your own Twitter marketing. — Twitter Small Biz (@TwitterSmallBiz) November 11, 2014.

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Small Business Twitter iPad FAQ 108

Sprout Social

FEBRUARY 27, 2017

That’s why it’s absolutely critical for any marketer to stay up to date on the newest social media statistics. Statista recorded new Twitter users grew by 43 million year over year in 2014, but only by 9 million in 2016. However, there’s some helpful data that can show you how the networks is doing today–not in 2014 or 2015.

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Statistics Social Media LinkedIn Instagram 40

Convince & Convert

MARCH 15, 2016

My good friends at Edison Research handled the data gathering for my new book, Hug Your Haters , and we discovered that customer service is being massively disrupted. And while Twitter has more members than that (many more, actually) the research shows their active user base is on-par with the overall podcast audience.

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Statistics Directory Research Study 60

Convince & Convert

APRIL 16, 2015

According to a SocialBakers study of more than 180,000 Facebook videos on 20,000 pages in December 2014, people posted 20,000 more Facebook videos than YouTube videos (highlight to tweet). While it’s important for brands to make use of various types of marketing channels, uploading videos directly to Facebook can greatly benefit your page.

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Video Tips Facebook YouTube 60

Buffer Social

NOVEMBER 7, 2017

At Buffer, we’re big fans of using data and research to guide our social media strategy. I read through more than 20 studies on Instagram marketing from companies like Facebook, Simply Measured, and News Whip. Here’s what I learned from my look at the research. 8 Actionable Instagram Marketing Tips, Backed by 20+ Studies.

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Study Instagram Hashtag Research 111

Ignite Social Media

AUGUST 23, 2016

Does everyone on your Twitter timeline seem to be obsessed with a new movie, television show, or mobile app? Have I researched the trend? Researching a simple trending topic may seem unnecessary, but doing just a little bit of research on the trend will save you trouble later on down the road.

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Trends Social Media Brands Hashtag 60

Social Media Marketing

APRIL 3, 2013

Each week at Ford, I compose a newsletter that includes a series of links about current events and trends in the worlds of technology, social media, mobile, communications and marketing in order to keep the wider team up to date on changes, newsworthy items and content that might be useful in their jobs. These are those links.

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Social Media Flipboard Storify Reddit 160

yMarketingMatters

FEBRUARY 10, 2014

Yes, businesses have definitely realized the power of social media and accepted that social media marketing has to be part of their marketing and PR mix. 89% of marketers stated that increased exposure was the number one benefit of social media marketing. Reduced marketing expenses. Increased traffic.

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Social Media Mobile YouTube Social Networking 279

Writtent Blog

DECEMBER 12, 2013

While most of these tweaks go unnoticed, we’ve recently weathered an abundance of rewrites and changes that could affect how your company approaches your content marketing strategy. To help you stay informed about the ever-changing inbound marketing landscape, here are 7 pieces of critically-important SEO news: 1.

SEO 87

SEO News Real Estate Engineering 87

Kikolani

AUGUST 18, 2016

The internet has ushered in a great era for marketing: the analytics era. With a large enough group, insights can become really valuable in allowing marketers to directly target their most likely customers. To understand how important this is, we need to look at the way marketing was done previously, and why this new system is better.

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Data Social Media Sports How To 60

Kikolani

AUGUST 18, 2016

The internet has ushered in a great era for marketing: the analytics era. With a large enough group, insights can become really valuable in allowing marketers to directly target their most likely customers. To understand how important this is, we need to look at the way marketing was done previously, and why this new system is better.

Data 60

Data Social Media Sports How To 60

Twist Image

JANUARY 3, 2014

It''s hard not have some of this thinking seep into my own thinking around the type of year that I would like 2014 to be. There is research that states it can take close to 25 minutes to get back into the groove of what you were doing, so it is a pure loss of efficiency (that most people don''t even realize). marketing agency.

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Exercises YouTube Instagram Products 101

Twist Image

MAY 29, 2015

How many screens are there and how complex is the new marketing mix? In my second business book, CTRL ALT Delete (which came out in a trade paperback version earlier this month), I make the argument that we no longer live in the three screen world (TV, computer and mobile devices), but rather a one screen world.

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iPad Microsoft Advertising Mobile 40

Convince & Convert

MAY 4, 2015

Yes indeed, savvy marketers are rallying around conversion rate optimization , the process of improving conversion. The winners in online marketing know this. HubSpot’s Luke Summerfield chimed in with, “Personas are critical because they help guide your marketing strategy—including your strategy for conversion rate optimization.

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