Small Business Mavericks

DECEMBER 23, 2014

At the end of 2013, I predicted that 2014 would be The Year of Social Metrics. Facebook had risen to #1 status online, LinkedIn and Twitter were going strong, and social media was an increasing part of daily life. What made sense to do in the beginning of 2014 no longer worked by the end of the year. Yes, they are.

Metrics 107

Metrics Strategy Social Media LinkedIn 107

Writtent Blog

FEBRUARY 12, 2014

Content marketing moves incredibly fast. So fast that just a decade ago, most of us had never heard of it – today, the tactic is used by 93% of marketers. We’ve curated 59 of the most powerful content marketing stats from the latest, high-quality research reports. 44% of marketers have a documented content strategy.

Content 110

Content B2B Hubspot Marketing 110

Ari Herzog

JANUARY 5, 2014

With over 8,400 people in a LinkedIn group I manage about social media marketing , why did I create a new group using that dotcom name and ask people to join that? Those LinkedIn and Google+ groups? LinkedIn and Facebook: Last year I unfriended lots of people for lots of different reasons. They are already gone.

Social Networking 148

Social Networking LinkedIn Groups Groups 148

Bill Hartzer

JULY 12, 2014

I just got ahold of the latest copy of Google’s Quality Rater Guidelines, with a date of March 2014. It’s an interesting read, all 160 pages of this document. There are a lot of new phrases and concepts that are included in this latest version, but honestly there’s are really not many new surprises.

Guidelines 166

Guidelines Google Reputation Engineering 166

Harp Interactive

MAY 23, 2014

Categories: Blog , Facebook , Google Plus , LinkedIn , Pinterest , Social Media Marketing Tags: Facebook , How You Rank , linkedin , Pinterest , Pinterest analytics , yelp , yelp video reviews Catch up on the need-to-know changes and updates in social media that affect your business and brand…all in one place.

Analytics 280

Analytics Review Social Media Video 280

yMarketingMatters

OCTOBER 22, 2014

SOCIAL MEDIA is no longer a novelty , but a strong marketing tool for small and medium business owners. A few years ago it was very difficult for a small business owner to compete with big businesses and their marketing budgets for advertising and exposure. It outshines traditional marketing. Social media is not a fad.

Social Media 252

Social Media Small Business Compete Mobile 252

Kikolani

DECEMBER 30, 2013

We’re only five days away from one of my favorite online marketing events, NMX 2014. The schedule allows you to connect with Facebook, LinkedIn, and Twitter so you can see who else in your network is going and what sessions they will be attending. Create a doc with all of your travel arrangements. Is your blog?

Tips 165

Tips iPad Hotels Conference 165

The Social Media Incubator

DECEMBER 22, 2014

As Facebook’s organic reach continues to shrink, online marketers are flocking to buy ads in order to get messages to their target audience. LinkedIn will become B2B leader. After offering a publishing platform for its users in 2014, LinkedIn continues to grow as the B2B social networking leader. Pay to play.

Marketing 182

Marketing B2B Engineering LinkedIn 182

Bill Hartzer

SEPTEMBER 4, 2013

MyOpenID , the site whose goal was to allow us to securely have one ID on the web to use for logins, has decided to shut its doors starting on February 1, 2014. myOpenID will be turned off on February 1, 2014. Since that time, social networks and email providers such as Facebook, Google, Twitter, LinkedIn and Yahoo! Marketing'

Yahoo 113

Yahoo Sites Social Networking LinkedIn 113

Harp Interactive

MAY 16, 2014

Categories: Blog , Facebook , LinkedIn , Pinterest , Social Media Marketing , Twitter Tags: CardMunch , evernote , Facebook , facebook audience insights , language targeting , linkedin , mobile ads , mute button , Pinterest , social media , Social Media Snapshot , Twitter , Yahoo! Introduced late last week, [.] ( Read more. ).

Yahoo 252

Yahoo Mobile Social Media Twitter 252

Harp Interactive

APRIL 25, 2014

Below are highlights of changes on top social media platforms for the week ending April 25, 2014: New on Twitter MoPub = Mo’ Ads Late last week, Twitter announced it will now sell ads in [.] ( Read more. ).

Feed 252

Feed Feedly News Social Media 252

Webbiquity SMM

AUGUST 27, 2019

Twitter and LinkedIn remain the top two social networks for B2B marketers. That said, there are some disturbing signs developing for Twitter (and the B2B marketers who rely on the platform). Per recent research , though 77% of B2B marketers say they use Twitter to distribute content, Twitter use is down 8% since 2014.

B2B 154

B2B Research Twitter Marketing 154

yMarketingMatters

JUNE 4, 2013

As we reach the half way mark for 2013, I wanted to bring you updates on the top marketing trends this year, and what you should be incorporating into your marketing mix to give your marketing a boost. Mobile users are primed to outpace desktop users by 2014. SoLoMo Marketing Takes Center Stage.

Trends 277

Trends Smart Phone Marketing Mobile 277

Waxing UnLyrical

JANUARY 6, 2014

I hope that you all had a wonderful holiday season and are well rested, ready to take on 2014. Prepare your business for the new year with these marketing tips. Why: Randy Bowden gives you 8 steps to make this year’s marketing plan the best one yet. Top Marketing Predictions For 2014. Happy New Year!

Consultant 231

Consultant Resources LinkedIn Trends 231

SocMed Sean

AUGUST 27, 2015

Having worked in social media and digital marketing for quite a while now , I often get asked questions by my clients about gaining more Twitter followers , attracting new Facebook fans or generating more subscribes to a YouTube channel. So, how do you increase those profile views and generate more traffic to your LinkedIn profile?

LinkedIn 100

LinkedIn Startup SEO Skills 100

Social Media Strategies Summit

OCTOBER 21, 2021

Profiles: LinkedIn. Profiles: LinkedIn. Admittedly, Danielle Morrill isn’t technically a current CEO –– right now, she’s CTO and co-founder of FirstParty , which does marketing automation for developers. Profiles: LinkedIn. Profiles: LinkedIn. Profiles: LinkedIn. Kimberly Bryant. This pic is what I mean.

Social Media 212

Social Media Startup LinkedIn Telecommunications 212

Oktopost

OCTOBER 5, 2022

Want to hear more from renowned B2B marketing leaders? In this episode, host Jennifer Gutman reveals that buyers are actually spending an average of 116 minutes on social networks each day, making it the ideal channel for marketers to leverage when nurturing leads. Catch all episodes here. Episode Summary. Meet Jennifer.

Data 118

Data Engagement Hubspot B2B 118

Ari Herzog

JUNE 4, 2018

Did you know that LinkedIn has 546 million users (with 146 million in the United States) and everyone has an average of 400 connections? I joined LinkedIn in February 2007 and I use it as a consumer and teacher. This is most important — as 40% of LinkedIn users visit the site every day. Keep your profile updated.

LinkedIn 70

LinkedIn Tips Groups Groups 70

Sherrilynne Starkie

OCTOBER 28, 2012

By 2014, we could see up to 15 per cent of all online reviews being ‘faked’, according to Gartner, the research company. Many marketers have turned to paying for positive reviews with cash, coupons and promotions.” Map your LinkedIn contacts. Photo credit: Wikipedia). Related posts: Users flee MySpace.

Review 368

Review Social Media Wikipedia MySpace 368

Convince & Convert

JANUARY 23, 2015

Tweetable Moments Treat your LinkedIn page like a website. Viveka von Rosen is known internationally as the LinkedIn Expert. She has written the book on it and consults with businesses to optimize lead generation from LinkedIn. Optimize Your LinkedIn Page. Have a structure in place for updating your LinkedIn company page.

LinkedIn 60

LinkedIn Social Media B2B Publishing 60

Devumi

SEPTEMBER 26, 2014

LinkedIn mistakes are a bit more subtle as anyone can tell you that it requires a bit more of a refined approach. If you want some LinkedIn profile tips that will help you create a perfect page for B2B leads, read on and I’ll cover 6 important points. First, here are two basics: LinkedIn is not Facebook. LinkedIn doesn’t.

LinkedIn 87

LinkedIn Tips B2B Hubspot 87

Harp Interactive

MAY 23, 2014

Categories: Social Media Marketing Tags: Facebook , How You Rank , linkedin , Pinterest , Pinterest analytics , yelp , yelp video reviews Catch up on the need-to-know changes and updates in social media that affect your business and brand…all in one place.

Analytics 155

Analytics Review Social Media Video 155

Oktopost

MARCH 3, 2021

Marketers who use video grow revenue 49% faster than non-video users. It’s clear sellers need it, but what’s the real secret to using them to explode sales and drive marketing? Tyler Lessard joined Vidyard in 2014 and almost immediately dramatically changed how the business world uses video to explode sales. Like What You Heard?

Wikipedia 84

Wikipedia Video B2B Apple 84

Webbiquity SMM

FEBRUARY 16, 2016

As noted in the 2016 B2B Marketing Trends report , B2B marketing strategies and practices are in the midst of significant change, driven by new technologies and evolving buyer expectations for more “consumer-like” experiences. B2B marketing budgets are shifting to digital and social. B2B messaging gets personal.

B2B 110

B2B Social Media Marketing Survey 110

Jon Loomer

APRIL 24, 2023

I’ve consistently published short-form videos to TikTok, Facebook Reels, Instagram Reels, YouTube Shorts, and LinkedIn for most of the past six months and change. My best years on YouTube were probably from 2013 to 2014, but I’ve used it very inconsistently since then. Lots of context is necessary.

Platform 175

Platform Video Instagram YouTube 175

Waxing UnLyrical

MARCH 30, 2015

So if your marketing feels as if it might be in a rut (already!), Here are some ideas on “buzz marketing” (I know, I know). 6 Buzz Phrases Marketers Should Take Seriously in 2015. Winning the Marketing Battle Between Help and Hype. 5 Clever Social Media Marketing Campaigns that Went Viral.

Marketing 100

Marketing Startup Consultant Flickr 100

Waxing UnLyrical

JULY 14, 2014

Everything You Need to Know to Run a Successful SMS Marketing Campaign. In this guest post for Jay Baer ‘s Convince and Convert, Greg Hickman explores why major brands and SMB’s can benefit from this affordable marketing strategy. 12 B2B Content Marketing Examples and Case Studies for 2014.

Campaign 194

Campaign SMS B2B Case Study 194

agora pulse

NOVEMBER 17, 2016

At the end of 2014, Facebook announced a new mystery product: Facebook at Work. The Workplace versus LinkedIn showdown was finally approaching. In this post, I’m going to cover exactly what Workplace is, how it relates to LinkedIn, and what you need to know about it. LinkedIn pages are about staying informed and up to date.

LinkedIn 60

LinkedIn Collaboration Project Team 60

Webbiquity SMM

FEBRUARY 2, 2015

Social media is an integral component of any successful digital marketing strategy. While the ROI of social media marketing remains hotly debated , there is no doubt that it can be a great tool for optimizing your web presence —or total nightmare experience depending on the execution of your strategy. Guest post by Gary Dek.

Social Media 100

Social Media Marketing Hashtag URL 100

The Realtime Report

DECEMBER 31, 2013

Here’s a look at our top ten stats posts (ranked by traffic) from 2013, including Twitter, Facebook, Google+, LinkedIn, Instagram, Vine and plenty of influence marketing. B2B Lead Generation: Twitter Outperforms Facebook, LinkedIn By 9-to-1 (Jan 30). And which social networks will grab headlines in 2014?

Klout 144

Klout Social Media Statistics Tumblr 144

Laurel Papworth

NOVEMBER 3, 2014

Not sure if/when I’m running them next year due to available dates but here’s the details for this December course: Social Media 3 Day Intensive Course (hands on) in Sydney December 2014. Computer Based Session: Build a business hub on emergent social tools such as Google Plus and Pinterest and LinkedIn Business Pages.

Social Media 69

Social Media Press Release Class Course 69

Webbiquity SMM

JANUARY 19, 2016

Most businesses now use social media for marketing and those efforts are expected to continue to increase, yet many marketers and top executives alike find the business value difficult to quantify. 46% of B2B marketers say they’re not sure whether any social channels have generated revenue for their businesses.

Social Media 100

Social Media Marketing Survey Metrics 100

Pam Moore

MARCH 19, 2020

?. What are the biggest digital marketing and branding trends shaping the year ahead? How will marketers approach increasing brand awareness, attracting new customers and growing revenue in an always on digital world where the only guarantee is change? However, the good news is marketers are getting smarter!

Trends 78

Trends Video Marketing Influencer 78

Convince & Convert

JUNE 25, 2013

Mobile marketing is the future. Any marketer, or marketing firm worth their weight in invoices knows that the key to future success is adapting to and optimizing for the mobile market. By 2014 mobile is predicted to overtake desktop Internet usage. As of 2012, 116 million Americans owned smartphones.

Mobile 167

Mobile Retail Marketing Smart Phone 167

Waxing UnLyrical

JUNE 24, 2015

But it struck me that the Batman franchise offers some great takeaways for content marketing. What can other comic franchises teach us about content marketing? Words and Pictures – the Batman and Robin of Content Marketing is a post from: Shonali Burke Consulting, Inc. Or that I’ve never really outgrown comics and cartoons.

Content 100

Content Committee Marketing Consultant 100

yMarketingMatters

JUNE 4, 2013

As we reach the half way mark for 2013, I wanted to bring you updates on the top marketing trends this year, and what you should be incorporating into your marketing mix to give your marketing a boost. Mobile users are primed to outpace desktop users by 2014. SoLoMo Marketing Takes Center Stage.

Trends 100

Trends Smart Phone Marketing Mobile 100

Pam Moore

JANUARY 19, 2020

What are the biggest digital marketing and branding trends shaping the year ahead? How will marketers approach increasing brand awareness, attracting new customers and growing revenue in an always on digital world where the only guarantee is change? However, the good news is marketers are getting smarter!

Trends 78

Trends Brands Marketing Influencer 78