Twist Image

AUGUST 1, 2014

Have we solved the most basic of questions for our digital marketing efforts? I would argue that the vast majority of brands engaged in digital marketing have left the fundamentals behind them. Here are the 7 deadly sins of digital marketing in 2014. Website is not responsive. A lack of mobile. The statistics don''t lie.

Marketing 105

Marketing Analytics Mobile Paid Search 105

Keyhole.co

DECEMBER 22, 2020

Influencers have the power to win the hearts – and pockets – of consumers. It is no surprise, then, that some of the biggest brands in the world are using influencer marketing to promote their products and services. Fortunately, there are micro influencers on whom these brands can rely.

Influencer 94

Influencer Instagram Tips Hashtag 94

Later

SEPTEMBER 15, 2020

This year has seen a shift with brands publicly taking accountability for a lack of diversity in influencer marketing. We asked 4 Black creatives to share their experiences and speak about the importance of diversity in influencer marketing. Want to create a more inclusive marketing strategy?

Influencer 65

Influencer Travel Marketing Instagram 65

Ignite Social Media

APRIL 2, 2020

Its origins here in the West can be traced back to 2014’s Musical.ly As of May 2019, eMarketer found that only 4% of US social media marketers are currently involved with the platform. Stories over news –Users on TikTok are there to be entertained, not spoken or marketed to. Activating Influencers on TikTok.

Marketing 217

Marketing Authentication Trends Feed 217

Pixlee

APRIL 2, 2019

Crafting a marketing strategy that is both flexible enough to allow for agile shifts within the organization, while retaining rigidity that the whole team can align with isn’t an easy task. Your community should be the core focus of your marketing strategy in the year ahead. Brand Loyalty.

Strategy 59

Strategy UGC Hotels Marketing 59

Writtent Blog

MARCH 4, 2014

What if a marketer was only as good as their content marketing tools? The brands that succeed at content marketing are those that take an agile stance. While some of the content marketing tools trending in 2014 are familiar, many of the rest are brand-new and probably worth adding to your program.

Tools 111

Tools Content Marketing WordPress 111

Proactive Report

DECEMBER 9, 2014

Download the PDF of the Social Media Strategy Template here. In January 2014 almost three-quarters of all adults were active in social media, according to the Pew Research Center. 92% of marketers claim that social media marketing is important for their business. Identify key influencers that can spread your messages.

Template 111

Template Templates Social Media Strategy 111

yMarketingMatters

APRIL 15, 2013

Smartphones and tablets are becoming a paramount marketing consideration, and skyrocketing mobile use has critical implications for business. Mobile marketing should definately be an integral part of your overall marketing strategy. Now is the time to get on board with mobile marketing and mobile business.

Mobile 231

Mobile Smart Phone Marketing Adwords 231

Pam Moore

MARCH 19, 2020

?. What are the biggest digital marketing and branding trends shaping the year ahead? How will marketers approach increasing brand awareness, attracting new customers and growing revenue in an always on digital world where the only guarantee is change? However, the good news is marketers are getting smarter!

Trends 78

Trends Video Marketing Influencer 78

Convince & Convert

JULY 27, 2017

Understanding why consumers have adopted this new language so quickly can give your marketing efforts a competitive edge. And when you have an effective influencer campaign, you’ll be able to use emojis to see into the minds of consumers like never before. What Emojis Mean for Marketers. What Makes Emojis So Appealing?

Tips 119

Tips Marketing Press Release Influencer 119

Pam Moore

JANUARY 19, 2020

What are the biggest digital marketing and branding trends shaping the year ahead? How will marketers approach increasing brand awareness, attracting new customers and growing revenue in an always on digital world where the only guarantee is change? However, the good news is marketers are getting smarter!

Trends 78

Trends Brands Marketing Influencer 78

Proactive Report

MAY 8, 2017

Download the PDF of the Social Media Strategy Template here. 92% of marketers claim that social media marketing is important for their business. That grew to 45 companies (9%) in 2013 and 2014 saw a massive jump to 178 (36%). Identify key influencers that can spread your messages. Meritus Media Inc.,

Template 56

Template Templates Social Media Strategy 56

Pixlee

SEPTEMBER 23, 2017

Influencers have become an integral part of many brands’ marketing strategies as today’s consumers trust peer recommendations above all other forms of marketing. Engagement, visibility, number of followers, and increased sales are just some of the metrics influencer campaigns can drive. Nomadic Matt.

Travel 66

Travel Influencer Brands Airlines 66

Webbiquity SMM

JANUARY 19, 2016

And that usage isn’t all selfies and cat videos; both consumer and B2B purchases are influenced by social content. Social media now plays almost as large a role in purchasing decisions as does TV, and 57% of consumers say they’re influenced to think more highly of business after seeing positive comments or praise online.

Social Media 100

Social Media Marketing Survey Metrics 100

Convince & Convert

MAY 15, 2014

Now you have the basics on communities, let’s look at the 10 reasons you will start using them, especially in relation to your content marketing: 1. Private Communities for Awesome Content Creation Before you even think about the world seeing your marketing content, Google+ communities can make it super easy to create content that rocks.

Communities 166

Communities Google Notification Project 166

Laurel Papworth

NOVEMBER 3, 2014

A very practical course with small group (about 10 people) – bring your laptop to set up tools for improving Facebook, Twitter, blogs, social media press releases, measurement, strategy, campaigns and so on. Nine Steps of a Social Media Strategy. Before you build a social media campaign, you need a strategy.

Social Media 69

Social Media Press Release Class Course 69

Audiense

MAY 16, 2016

But where does social media strategy and the immediate nature of the medium fit in the high-end automotive industry? We spoke to Ken Thorsteinsson (marketing communications, Porsche AG) and Alissa Clauson (new media & social media manager, Porsche Cars North America), to discover the answer to this question. The answer is simple.

Strategy 113

Strategy Automotive Campaign Social Media 113

Likeable

MARCH 23, 2021

Visible engagement on its own has been steadily losing appeal as a key success metric since 2014, so this change would only hasten that decline. Influencer vetting could be more difficult. in 2019, Instagram creators and influencers said they’d been seeing dwindling engagement. Overall engagement may drop.

Instagram 91

Instagram Metrics Influencer Campaign 91

Convince & Convert

DECEMBER 10, 2015

In addition to working at Salesforce, Mathew Sweezey is also a self-titled “marketing evangelist.” ” He recently authored the book, “Marketing Automation for Dummies,” which was published by Wiley in 2014. Forecasting the marketing trends of 2016. Taulia’s Video Marketing Campaigns.

Strategy 60

Strategy How To Marketing B2B 60

Writtent Blog

MARCH 7, 2014

Yes, this is a great start, but what many of us forget is actually marketing the content we’ve written. Do you also forget “marketing” in your content marketing strategy? The steps below briefly outline what should be on your content marketing “ta-da” list. To find influencers on LinkedIn: Pulse.

Syndication 95

Syndication Content Marketing Alltop 95

Rebekah Radice

APRIL 13, 2015

Simply posting or tweeting a random thought without a strategy behind it is a recipe for disaster. In order to make an impact, you must be willing to commit to a long-term strategy. Kickstart a Social Media Strategy. Before you pull the trigger on your social media strategy, know the how, what and why behind each social network.

Social Media 130

Social Media Strategy How To Real Estate 130

Ignite Social Media

JUNE 1, 2016

Social media has evolved over the years and in order to design a successful social media marketing strategy, you must consider the latest social media trends that are likely to have the biggest impacts. So online marketers will be seen polishing their Facebook marketing skills to stay ahead of their competitors.

Trends 60

Trends Social Media Strategy How To 60

Convince & Convert

JULY 27, 2017

Understanding why consumers have adopted this new language so quickly can give your marketing efforts a competitive edge. And when you have an effective influencer campaign, you’ll be able to use emojis to see into the minds of consumers like never before. What Emojis Mean for Marketers. What Makes Emojis So Appealing?

Tips 60

Tips Marketing Press Release Influencer 60

Webbiquity SMM

FEBRUARY 2, 2015

Social media is an integral component of any successful digital marketing strategy. While the ROI of social media marketing remains hotly debated , there is no doubt that it can be a great tool for optimizing your web presence —or total nightmare experience depending on the execution of your strategy. Overselling.

Social Media 100

Social Media Marketing Hashtag URL 100

yMarketingMatters

APRIL 15, 2013

Smartphones and tablets are becoming a paramount marketing consideration, and skyrocketing mobile use has critical implications for business. Mobile marketing should definitely be an integral part of your overall marketing strategy. Now is the time to get on board with mobile marketing and mobile business.

Mobile 100

Mobile Smart Phone Marketing Adwords 100

Convince & Convert

FEBRUARY 22, 2017

Our 2014 report on the employment histories of guests on my Social Pros podcast found more than 50% of that unscientific sample had degrees in PR/journalism/English). Is that an indictment of the power and effectiveness of social as a marketing tactic overall? We see this every day with our social media strategy consulting clients.

Social Media 163

Social Media Skills UGC Sample 163

Rebekah Radice

JULY 20, 2015

Are you interested in finding ways to energize your marketing? Daily activities separate successful social media marketers from their peers. In this article I’ll share six social media habits to improve your marketing. 6 Habits of Highly Successful Social Media Marketers. #1: 1: Build Meaningful Relationships.

Social Media 133

Social Media Marketing Study Activities 133

Likeable

AUGUST 18, 2020

Our CEO, Carrie Kerpen, who started the podcast back in 2014, passed the torch this season to two of Likeable’s awesome employees, Jenn Burgess and Michelle Greenbaum. Essence Souffrant, Digital Marketing Strategist. How do you provide value across content marketing channels when your target audience is… everyone? Make it human.

Marketing 87

Marketing Affiliate marketing Proposal Team 87

Convince & Convert

JUNE 26, 2014

Below, we dissect a few of the findings and what they mean for PR and marketing professionals. The Majority of PR Professionals are Not Using Paid Promotion Fifty-seven percent of respondents say they are not using paid promotion as part of their overall strategy, and those that are use Facebook the most, at 36 percent.

Study 150

Study Social Media Research Survey 150

Convince & Convert

MAY 27, 2014

Something old and something new is a great philosophy with which to power an awesome outreach marketing strategy. They are owned by a B2B parent company and debuted their consumer site in early 2014. Also, if you have a creative outreach marketing case study you want to share, email me and let’s collaborate!

Case Study 145

Case Study Study Influencer Project 145

Keyhole.co

DECEMBER 19, 2023

Gymshark’s marketing strategy is one of the key reasons for its rapid success. The brand excels at partnering with celebrities and influencers to promote products, and they continue this trend on social media. In this blog, we’ll examine how Gymshark’s social media strategy helps it stay on top of the fitness apparel game.

Strategy 52

Strategy Influencer Social Media Meme 52

Pixlee

APRIL 17, 2019

In recent years, brands have increasingly put social media and social media managers at the center of their overall marketing strategies — and for good reason. Social media allows brands to build strong communities and drive sales, fine-tune campaigns and get insight into market trends. Find the Right Influencers.

Social Media 74

Social Media UGC Social Media Management Authentication 74

Proactive Report

OCTOBER 2, 2013

A recent study commission by Adobe showed that new digital technologies and social media are keeping marketers up at night. Less than half (48%) of the 1000 marketers surveyed feel they understand digital marketing and can get results. PLANNING YOUR DIGITAL MARKETING. IMPLEMENTING THE DIGITAL MARKETING PROGRAM.

Marketing 66

Marketing Syndication Sentiment Survey 66

Rebekah Radice

NOVEMBER 1, 2016

This means incorporating a Facebook marketing strategy is critical. But more than that, they’ve been the fuel to power our Facebook strategy. 11 Facebook Principles That Will Improve Your Marketing. One of the best, if not the best ways to market your business on Facebook is to practice what you preach.

Facebook 116

Facebook Marketing Atlassian Analytics 116

Waxing UnLyrical

OCTOBER 12, 2016

And, when I decided to launch my consulting practice in 2014, I initially measured success by how many clients I had (I launched with two) and how much money I was bringing in (I was above water). She founded ep communications in 2014 after seven years of working for trade associations and think tanks. I know, I know.

Products 100

Products How To Delicious Consultant 100

Devumi

JANUARY 28, 2015

An overall social media marketing plan is an essential in today’s consumer market. If all you have right now is a failing Facebook fan page, you need to step your social media marketing game up! This article is going to look at social media marketing advice that will get you over the hump, and propel you for the rest of 2015.

Platform 60

Platform Social Media Marketing YouTube 60

The Social Media Incubator

FEBRUARY 2, 2015

The ad uses an actor who’s character is responsible for clydesdales, and his golden retriever puppy that came to him in the 2014 Budweiser Super Bowl commercial. In this simple yet genius strategy, an ad was created using the sentimental factor as mentioned before, as well as a little humor. In fact, it was a continuing story.

Advertising 100

Advertising Sentiment Campaign Influencer 100