Pam Moore

MARCH 19, 2020

Brands get BRAVE with digital and social media . Even industries that in the past were slow to adopt new digital media are now experimenting with new media formats, digital platforms and technologies to break through the noise. We launched our Social Zoom Factor podcast in 2014 as a test to see if our audience would like it.

Trends 78

Trends Video Marketing Influencer 78

Hootsuite

FEBRUARY 12, 2015

“Social Media allows B2B organizations to reduce the costs of customer acquisition and relationship building,” Kemp explains. Use social media for content promotion. According to the most recent CMI study, 70% of surveyed B2B marketers included more content in their marketing strategy in 2014 than in the previous year.

Social Media Management 76

Social Media Management B2B Social Media HootSuite 76

Sprout Social

NOVEMBER 15, 2016

A social media strategy is a summary of everything you plan to do and hope to achieve for your business through the use of social networks. Start by creating a list of social media objectives and goals. In a 2013 study , 41% of respondents said employees are the most credible source of information regarding a business.

Social Media 40

Social Media ROI Loyalty Social Networking 40

Mindjumpers

JUNE 16, 2014

Our industrial PhD Christopher Zimmerman has been attending this year’s European Conference of Information Systems (#ECIS2014) in search of freshly revealed research on social media, and in particular contributions to the emerging field of social business intelligence. Where’s Social Media Going in 2014?

Social Networking 166

Social Networking Conference Privacy Research 166

Sprout Social

NOVEMBER 1, 2016

In fact, of those who use social media to research travel, only 48% followed through with their original plans. Because the travel industry relies so heavily on word-of-mouth marketing, this is one trend you can’t ignore. You should also become familiar with the demographics of different social networks.

Travel 40

Travel Class Social Media Hotels 40

Hootsuite

FEBRUARY 12, 2015

“Social Media allows B2B organizations to reduce the costs of customer acquisition and relationship building,” Kemp explains. Use social media for content promotion. According to the most recent CMI study, 70% of surveyed B2B marketers included more content in their marketing strategy in 2014 than in the previous year.

Social Media Management 40

Social Media Management B2B Social Media HootSuite 40

Sprout Social

JULY 19, 2016

Pages to Watch can be used to track a number of performers in your industry including competitors, influencers, collaborators, partners and peers. By staying abreast of what your competitors and industry peers are posting, you can use that information to inspire a new or strengthen your existing content strategy. Saved Replies.

Features 40

Features Facebook Marketing Notification 40

Webbiquity SMM

FEBRUARY 10, 2015

Is the value of social media marketing for b2c brand overrated? consumers say they “mostly” or “always” ignore brand posts on every social network. And 83% of consumers say they have had a “bad experience with social media marketing.” And yet – 80% of brands advertised on social media sites in 2014.

Statistics 50

Statistics Social Media B2B Hubspot 50

Sprout Social

AUGUST 23, 2016

Just in case you’re not completely sold on social–or have to convince higher-ups it’s worth it–here are some statistics that make it more than evident that social media is the way to go: 63% of millennials say they stay updated on brands through social networks. billion on social media advertising in 2015.

Social Media 40

Social Media Avatar Social Networking Compete 40

Webbiquity SMM

JANUARY 20, 2015

What’s more, as reported here previously , LinkedIn is the top social network for B2B marketing; 83% of marketers say they prefer to use LinkedIn for distributing B2B content. If they decide to share your post with their network… kaboom! 5 Ways to Grow Your Leads With LinkedIn by Social Media Examiner.

LinkedIn 100

LinkedIn Marketing B2B Groups 100

Webbiquity SMM

OCTOBER 16, 2012

Social media accounts for only 16% of customer engagement today, but is expected to increase to 57%—the second-most used channel, behind only face to face interaction—within five years. 56% of Americans have a profile on at least one social networking site. Social networks and blogs In the U.S Marketing Pilgrim ).

Social Media 229

Social Media Hubspot B2B Marketing 229

Webbiquity SMM

DECEMBER 16, 2014

Though the use of social media and social networks for marketing is now nearly ubiquitous, and 78% of companies have dedicated social media teams, many marketers sill struggle with certain aspects of social marketing, such as formalizing strategies and measuring results. Social Media Marketing Guides.

Social Media 245

Social Media Tumblr Marketing B2B 245

Webbiquity SMM

JUNE 10, 2014

They also advised that marketers set SMART goals, and presented a selection of best practices for advertising on popular social networks: Among other key takeaways from Grant and Katy: • Use the scientific method. Track your campaign like a case study. Only 22% of businesses track their social results well.

Conference 196

Conference Social Media SEO Marketing 196

Convince & Convert

APRIL 1, 2010

I totally agree that repurposing content across social networking platforms is a necessity, and that saying what you mean and meaning what you say across every channel is very important. A great (and yes tragic) case study. I must have used the Edelman WalMart 'flog' example 20 times in pitches and workshops!

Social Media 120

Social Media Content Analysis Sports 120

Myrland Marketing

JULY 6, 2018

I have studied the entire survey and suggest you download and spend time with it, too, as you will find it interesting and valuable. Alerts: 70% (87% in 2017, 77% in 2015, 63% in 2014). Newsletters: 59% (67% in 2017, 76% in 2015, 77% in 2014). Social Media : 30%. Industry Association Publications & Websites (e.g.

Survey 54

Survey Content Research Curation 54

Navolutions

MARCH 18, 2013

There are three main reasons people do mobile searches on these devices: to find entertainment, to engage others on a social network, and to find an immediate solution to a problem. Mobile Market Watch, an industry leader in mobile tracking, estimates that 94% of the U.S. device, like a smartphone or tablet.

Mobile 127

Mobile Statistics Smart Phone iPad 127

Webbiquity SMM

FEBRUARY 25, 2014

Despite the reputation Google+ has in some circles for being the social network that everyone has joined but no one uses , marketers are increasing viewing it as a vital platform for branding and engagement. Are You Pumping Up Your Google Plus Strategy in 2014? ” And it’s free. by SteamFeed. Just like in real life.”)

Google 198

Google Yammer Social Networking SEO 198

Buffer Social

JUNE 12, 2016

The research study included an interesting breakdown of the classification of tweets. According to the study, 53 percent of the tweets from informers fell into the Information Sharing category, whereas 48 percent of the meformers’ tweets were Me Now. reporting is greater on Twitter than other networks). They looked at 1.2

Twitter 81

Twitter Strategy Instagram Facebook 81

Webbiquity SMM

JANUARY 17, 2011

How are consumers and b2b decision makers using social media in their buying processes? Which social media platforms are most effective at influencing buyer behavior? How do the audiences differ across various social networks? What Americans Do Online: Social Media And Games Dominate Activity by Nielsen Wire.

Research 210

Research Social Media B2B Marketing 210

Hootsuite

FEBRUARY 24, 2021

Facebook acquired Instagram in 2012 for $1 billion and WhatsApp in 2014 for $19 billion. The professional network was acquired by Microsoft in 2016 in an “ all-cash transaction valued at $26.2 What are the image dimensions for each social network ? How do you create a social media strategy? “I Yes, it can.

Questions 141

Questions Social Media HootSuite Marketing 141

Webbiquity SMM

MAY 23, 2017

With enviable presence on all prominent social networks, GE’s social strategy across platforms is just as creative as its diverse suite of products. In fact, spending for online videos has gone up 114% since 2014. There are more case studies and whitepapers out there than there is time to read them.

B2B 198

B2B Strategy Marketing Microsoft 198

Webbiquity SMM

OCTOBER 8, 2013

The use of social media and social networks for marketing has rapidly advanced in the past few years from the “should I do it?” ” level to the current “how do I measure and optimize social media marketing efforts?” 500 companies use at least one major social media platform. .”

Social Media 207

Social Media ROI B2B Marketing 207

Webbiquity SMM

NOVEMBER 12, 2013

are now active on at least one social network, up from 67% in 2012 and just 8% in 2005. As many companies have learned the hard way, unanswered complaints on social networks can go viral, causing real damage to a company’s brand. Social Media Today ). Social Media Today ). Which explains a lot. MediaPost ).

Statistics 226

Statistics Social Media B2B Journal 226

Webbiquity SMM

FEBRUARY 7, 2012

Reports, surveys, studies and infographics are among the most popular content posted and shared across social networks. But which networks are most effective for spreading the content produced? How widespread, really, is the use of social media for marketing? How are marketers measuring social media success?

Statistics 190

Statistics Research Social Media B2B 190

Convince & Convert

MARCH 3, 2010

An Enormous Opportunity The huge (and expanding) reach of social media, and its relatively low cost (at least from a production fees perspective) makes it an incredibly attractive proposition for marketers. Forrester Research shows that from 2009-2014, U.S. I'd love to write up a case study on you guys when you're ready.

Social Media 121

Social Media Strategy CoTweet CoTweet 121

Webbiquity SMM

SEPTEMBER 22, 2015

” 28 social media management tools rated, scored, and reviewed (study) by VentureBeat. John Koetsier reports on research conducted with more than 1,100 social media managers to determine the most-used social media tools. It offers an easy way to monitor social interactions and act on them quickly.

Review 100

Review Tools Social Media HootSuite 100

Webbiquity SMM

DECEMBER 2, 2014

Looking at marketing surveys and studies from the past year, a few trends are clear, among them that buyers are firmly (and increasingly) in control of the purchase cycle. 89% of 18-29 year-olds are active on social media, as are 43% of adults 65 and older. Social Fresh ). 15 Social Media Marketing Stats. Jeff Bullas ).

NewsCred 273

NewsCred Statistics Social Media B2B 273

Viper Chill

FEBRUARY 10, 2014

Not actual crack, of course, but crack in the form of content that they just have to share with their friends on the world’s most popular social network. Started a browser-based game in 2009 that still makes $500/day now in 2014. — Scott DeLong (@scottintheworld) January 14, 2014. Two Reasons You Must Act Now.

How To 93

How To Adsense Sites Reddit 93

ProBlogger

SEPTEMBER 20, 2013

Tips For Using Hashtags At Events: Case Study #PBEvent – Impactiv8. I think Trevor young gave one of the best summations of our industry. Speaking of next year – our team is already making plans for 2014 and hope to build upon what we did this year. Important lessons from the Problogger training event.

Eventful 44

Eventful Hotels Tourism Conference 44

Viper Chill

FEBRUARY 17, 2014

Hopefully that gave Edgar some things to work on and gave you an idea of what is important when it comes to design in this industry. The essence of the article was that Facebook have made changes to their algorithm which is making it harder for these “Viral nova style” websites to get traffic from the social network.

Adsense 88

Adsense Sites Examples Quantcast 88

Visually SM

FEBRUARY 15, 2020

Since then, the photo-sharing site — now part of Facebook — has become one of the fastest growing online social networks. While social interactions take center stage on platforms like Facebook, Instagram is content-first, emphasizing the photo over conversations and comments. What Do The Capital Markets Power?

Sports 130

Sports Instagram Advertising Travel 130

Webbiquity SMM

SEPTEMBER 8, 2010

Data junkies, stats addicts, web trivia buffs rejoice — here are a deluge of social media, search and other marketing research facts and figures from 50 articles and blog posts published so far in 2010. Which social networking site is used by 92% of senior marketing executives? Social Media Statistics.

Research 191

Research Social Media B2B Statistics 191

Sprout Social

OCTOBER 17, 2016

It’s no longer a question of whether or not your brand should be on social media, but how can you best use sites like Facebook, Twitter and Instagram to grow your business. Choosing Your Social Networks. If social media marketing hasn’t been working for you, the problem could be you’re focusing on the wrong channels.

Social Media 40

Social Media Marketing Hashtag LinkedIn 40

Sprout Social

MARCH 6, 2017

In the social media industry, your audience demographics can change in what seems like overnight. The challenge of reaching new audiences has never been harder, but grasping up-to-date data on social media demographics helps. All Social Media Media Demographics. Social Media Demographics Infographic.

Social Media 112

Social Media Strategy LinkedIn Education 112

Webbiquity SMM

APRIL 29, 2014

The original WPO model focused on content-sharing to maximize organic brand visibility; as the WPO framework evolved , it incorporated paid and industry (e.g., Beyond Search & Social: Online Marketing in 2014 by Search Engine Journal. The B2B Marketing Guide to Paid Content Distribution by B2B Digital Marketing. ** 5 STARS.

Brands 204

Brands SEO Press Release Engineering 204

ProBlogger

JUNE 26, 2019

I was studying at that time. The web became a much more interactive space and this is the beginnings of social media. Now, we can do it on YouTube, on Instagram, and all these social networks. Then, she pitches influencers on different social networks. That’s what I used to do. I was downloading stuff.

Blogger 24

Blogger Eventful eBook Adsense 24

Rebekah Radice

NOVEMBER 9, 2015

In fact, images are the single most important tool when it comes to your social media content optimization. According to the Adobe 2014 Digital Marketing Optimization survey, more than 80% of respondents point to images as either “very important” or “important” in relation to their marketing optimization on social media.

Social Media 113

Social Media Brands eBook Social Networking 113