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ECIS2014 – New Views on Social Networks

Mindjumpers

Our industrial PhD Christopher Zimmerman has been attending this year’s European Conference of Information Systems (#ECIS2014) in search of freshly revealed research on social media, and in particular contributions to the emerging field of social business intelligence. Where’s Social Media Going in 2014?

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Nine Social Media Marketing Stats You Can Use

Webbiquity SMM

The questions today are more around how to evolve practices (in both content amplification and follower-building) for the maturing social media landscape, and how to best monitor results to support continuous improvement. Buyers appreciate business social media use. Social media is big with marketers, but a struggle for sales.

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The History of Social Media in 33 Key Moments

Hootsuite

This moment essentially marked the beginning of social media influencers. Tumblr and the age of the microblog (2007) In 2007, the social network described as “Twitter meets YouTube and WordPress” came a-tumblin’ along when 17-year-old David Karp launched Tumblr from his bedroom.

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Update on Social Media ‘Buy Buttons’

Ignite Social Media

It has been awhile since we have heard much about ‘buy buttons’, even though almost all of the social channels have their own version. Buy buttons started coming on to the scene in 2014 in response to marketers trying to better tie social media interactions to purchases. Another issue in the user experience is trust.

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12 (of the) Best Content Marketing Infographics of 2013

Webbiquity SMM

social media including blogs at 79%, case studies 55%, mobile content 11%); the most popular social networks for sharing content; content marketing budget plans; and most helpfully, how budget allocatiions vary by company size. 2: 30 Remarkable Content Marketing Facts and Statistics for 2013 (and 2014). #3:

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Bring Balance to Your Online Life

Ari Herzog

If I followed you or visited your publicly-viewed content, would I see the same information everywhere? On my Twitter profile , I write short bursts of information such as random thoughts and ideas. As for other social sites, I use Reddit to respond to randomness. Her post led to my own post that I wrote in 2014.

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Update Your Segmentation Model With Social Data Before It’s Too Late

Adam Cohen

If you aren’t infusing “why” people are using social media into your marketing segmentation model, you may be missing key ways to make digital marketing successful. If leveraged properly that information fuels marketing tactics from personalization to email marketing to direct mail. This represents 31% of all seniors.

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