Ignite Social Media

JULY 31, 2017

This month, we hosted a webinar in honor of our 10 th anniversary in business. The focus of our webinar was around the changes we have witnessed in the social space over the past decade, the current trends, and our predictions for the years to come in social media. The Past 10 Years in Social Media.

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Diva Marketing Blog

JUNE 19, 2016

What makes Jay especially relevant to the Diva Marketing community is his use of social media, aka Social TV, to promote his on-air opportunity on the Food Network and to leverage the social buzz to encourage Scripps Networks Interactive to pick up the Deep Fried America pilot. in addition to the awesome host of course?

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Convince & Convert

MAY 15, 2014

By now you may well have heard of Google+, and you think it is a ‘social media thing’, right? Sure, there is a social destination, but Google+ has tools for every business looking to increase engagement: a) Within their business itself, and b) To build relationships and develop loyal ‘fans’ of them and their brands.

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Waxing UnLyrical

SEPTEMBER 16, 2015

Social media and crisis communications has become one of the fastest growing areas of both practice and research for today’s communication landscape. Additionally, “over half of respondents (52%) feel that the benefits of using social media as a crisis communications tool outweigh the risks” (page 4).

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Oktopost

JULY 28, 2022

If you’re a long-time listener, you know that what keeps me up at night professionally is launching, maintaining, and creating highly engaged employee advocacy programs. Meet the Host. Host Jennifer Gutman and her guests are a mixture of renowned marketing and sales leaders from B2B marketing organizations around the globe.

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Buffer Social

AUGUST 16, 2023

We shared a post about where your money went when buying a $10 Buffer plan back in 2014 — but it was well time for an update. Since 2014 our team has grown from 34 to 78 team members. Our Average Sale Price (ASP) in 2014 was $13, while our total Operating Costs were $3,575,897.

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Oktopost

NOVEMBER 28, 2021

Currently serving as VP Sales, West of TechTarget, Rich oversees sales re-engagement efforts across strategic accounts in North America, as well as TechTarget’s global sales motion with Enterprise Strategy Group (ESG), a division of TechTarget. Episode Summary. Radically Transparent is a podcast geared towards the modern-day B2B marketer.

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Buffer Social

OCTOBER 1, 2018

Just a year later, in 2014, it would reach only about six percent of its fans. That means for every 100 fans of a Page, an organic post will reach, on average, only five or fewer people 1 These data are from a research by Social@Ogilvy. Is it the end of organic reach on social media? I don’t think so.

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Ignite Social Media

JUNE 1, 2016

Social media has evolved over the years and in order to design a successful social media marketing strategy, you must consider the latest social media trends that are likely to have the biggest impacts. Combine live video streaming with other social channels like Twitter and Facebook.

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Diva Marketing Blog

JUNE 19, 2016

What makes Jay especially relevant to the Diva Marketing community is his use of social media, aka Social TV, to promote his on-air opportunity on the Food Network and to leverage the social buzz to encourage Scripps Networks Interactive to pick up the Deep Fried America pilot. in addition to the awesome host of course?

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Convince & Convert

JUNE 12, 2014

The Purdue University Football team is taking the spirit of celebrating student superfans to a new level by offering an exclusive opportunity to be featured on the team’s helmet during the special September 27 “Social Media Game” against Iowa. This is not the first time Purdue University has hosted a social media game.

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Ignite Social Media

MARCH 20, 2018

Ask your audience a question related to your headphones that’s engaging such as asking them how they currently cancel out other sounds. Host Meet Ups. Whether it be Jeep vehicle meetups, food tasting events or a party hosted by their favorite brand. In this example, we’ll pretend your company produces headphones. Thank Them.

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The Realtime Report

MARCH 10, 2017

To break down this formula, let’s examine each part: Tastemakers (or recognized influencers) are mostly celebrities, talk show hosts, news anchors, thought leaders and politicians. Community remixing refers to fans on various media outlets that remix influencer content. ” Click To Tweet.

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Mindjumpers

APRIL 12, 2016

In the early days of social, Facebook optimised content based on engagement, meaning that if users clicked on a piece of content, it received a higher ranking in newsfeeds. The same goes for brands on social. Meaningful engagement begins with relevant content that creates value for the user and the brand. Learn and adapt.

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Convince & Convert

OCTOBER 10, 2013

Located in Sydney, Australia, the 1888 Hotel has taken a big chance by branding itself with the rapidly growing visual social media channel. The 1888 Hotel offers up to 50 Instagram users with more than 10,000 followers a free one night stay until December 2014. Case and point – the world’s first “Instagram Hotel.”

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Hotels Review Instagram Travel 152

Waxing UnLyrical

APRIL 13, 2016

It is one of the most effective ways to spread brand awareness to scores of followers, to reach out and engage with them. Sharing bits of information about your business or service on social media. 81% of professionals who have launched at least one influencer campaign found influencer engagement to be effective.

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Sprout Social

NOVEMBER 1, 2016

From inspiration to reminiscing, travelers turn to social media throughout every step of their journey. Social media has a huge influence on travel-related purchases. In fact, of those who use social media to research travel, only 48% followed through with their original plans. 33% switched hotels.

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Convince & Convert

JANUARY 15, 2014

I see Chris at most of the new media conferences I attend. I’m not real shy about introducing myself to the speakers, authors, even the hosts, however Brogan’s always surrounded by a crowd, so I’ve yet to barge in. Prior to New Media Expo (NMX 2014 in Las Vegas), I asked Chris if he’d be there. Social media.

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Sprout Social

APRIL 19, 2019

Despite efforts to unseat it, Facebook is still the reigning social media network. Here are the important stats for marketers to know, categorized by topic and ready for you to use in your social media strategy. You can find this engagement data through your Page Insights. As of the end of 2018, it boasted over 2.32

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Convince & Convert

JANUARY 24, 2014

Lauren Salazar , Director of Social Media for Weight Watchers , joins the Social Pros Podcast this week to discuss empowering the customer service team to embrace social as a tool, gamification as a way to engage customers socially, and how Weight Watchers has already embraced wearable technology.

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Sprout Social

AUGUST 23, 2016

Despite the growing popularity, social media for business is still put on the back burner for a lot of organizations. However, social media can benefit businesses of any size. Social Media for Business by the Numbers. Being successful with social media for business comes down to creativity and engagement.

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Waxing UnLyrical

MARCH 2, 2016

In 2014, I launched a podcast show, Women Worldwide , to highlight the great achievements of women. When I started my podcasting adventure with the Social Network Station , who produces, distributes and promotes my show, the goal was to give women a voice and a platform. .” ~ Jan Ellison ( @janellison ), Author of A Small Indiscretion.

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Waxing UnLyrical

MARCH 2, 2016

In 2014, I launched a podcast show, Women Worldwide , to highlight the great achievements of women. When I started my podcasting adventure with the Social Network Station , who produces, distributes and promotes my show, the goal was to give women a voice and a platform. .” ~ Jan Ellison ( @janellison ), Author of A Small Indiscretion.

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Convince & Convert

OCTOBER 29, 2013

Tim Washer , Senior Marketing Manager in Social Media at Cisco , joins the Social Pros Podcast this week to discuss the value in making your customers laugh, how to spend less and storytell more, and bringing ridiculousness to big corporations. Social Media Stat of the Week: 86% of brands to increase video ad spend in 2014.

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Convince & Convert

NOVEMBER 8, 2013

Paul Haskell , Social Media and Content Marketer at Omaha Steaks , joins the Social Pros Podcast this week to discuss curation versus creation on different platforms, success in visually focused social media platforms, and the culture at a family-owned company. Holy Social! Listen Now. Tweetable Moments.

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The Social Media Hat

APRIL 13, 2017

Back in January of 2014, a solopreneur who was building up resources for primary and secondary educators reached out to me on Google+ for some assistance. She wanted some basic guidance on how to use social networks, and which she should be using. since 2014. The Complete Solo Build It! Review - An Insider’s Perspective.

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The Social Media Hat

MAY 21, 2016

Social Media What Is Happening With Blab? The past twenty years have seen social networks come and go. Prominent influencers have been developing weekly shows and dedicated followings on the network, just as we saw with Google Hangouts On Air throughout 2013 and 2014. Is The Popular Live Streaming Platform Going Away?

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Audiense

MAY 16, 2016

Porsche ’s prestigious brand has flourished on social media with an image-heavy presence, giving it an ample chance to connect with audiences that want to see both its modern technology and classic designs from its long heritage. Alissa Clauson , Porsche Audiense: How is Porsche’s social media team spread out?

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Diva Marketing Blog

NOVEMBER 6, 2014

In order to gain the necessary buy-in, our CMO hosted numerous sessions where she outlined the campaign and addressed any questions and concerns. So, that said we measured the growth in mammogram appointments (up over 10% across the system), web site visits, and engagement in the conversation (social media).

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Convince & Convert

MARCH 31, 2015

On July 1 of 2014, the world’s biggest advertiser officially killed marketing. Customer care and service is blending with marketing through social media engagement. The fact is, the traditional lines of marketing are starting to blur as it increasingly crosses the line into informing product development and research.

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Oktopost

SEPTEMBER 30, 2022

But using social engagement data in your lead scoring model can make it easier to spot the potential prospects your sales teams should be focusing on. Why there’s more to lead scoring than demographics, interest, and buying stage; and where social engagement data plays a critical role. Additional Resources. Meet Jennifer.

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Waxing UnLyrical

AUGUST 7, 2015

An “engaged” blog was one that drew a lot of attention, comments, back links, etc. in July 2014: 61 comments. Btw, if you’ll be in / can get to the DC area on August 27, you should come to xPotomac 15 , which Geoff Livingston , Patrick Ashamalla & I are co-hosting. Does blogging still matter?

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Keyhole.co

DECEMBER 19, 2023

The brand excels at partnering with celebrities and influencers to promote products, and they continue this trend on social media. In this blog, we’ll examine how Gymshark’s social media strategy helps it stay on top of the fitness apparel game. What makes Gymshark’s social media strategy work? Stay Humble’.

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Later

SEPTEMBER 15, 2020

But this year’s increase in social activism put a spotlight on the lack of diversity in influencer marketing. The resurgence of the Black Lives Matter (BLM) movement on social media created dialogues around the disparity of Black employees at major businesses, and the inequality experienced by Black content creators.

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Webbiquity SMM

FEBRUARY 10, 2015

Or have too many social media marketing statistics.” ” Well, she actually only said the first part (which is debatable), but certainly would have said the second part (which isn’t) had social media been around in the 1930s. How does B2B social media marketing differ in effectiveness from B2C use?

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Diva Marketing Blog

NOVEMBER 6, 2014

In order to gain the necessary buy-in, our CMO hosted numerous sessions where she outlined the campaign and addressed any questions and concerns. So, that said we measured the growth in mammogram appointments (up over 10% across the system), web site visits, and engagement in the conversation (social media).

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Health Care Case Study Study Campaign 40

ProBlogger

JUNE 28, 2016

The podcast hosting service Libsyn confirmed this steady rise. billion podcast downloads in 2014, 63% were requested from mobile devices,” a number which rose from 43% back in 2012. Engaging, informative show notes are the first (and easiest!) Shareable images to boost social media interaction.

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