Ari Herzog

JANUARY 8, 2014

You may not know I curate a Twitter list that includes over 300 social media managers and marketing professionals at some of the world’s most well-known organizations. — Augie Ray (@augieray) January 8, 2014. — Katy Lynch (@thekatylynch) January 8, 2014. — Wendy Harman (@wharman) January 8, 2014.

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Twitter Chemicals Sports Yahoo 185

Waxing UnLyrical

JANUARY 17, 2014

January 7th saw the first #measurePR chat of 2014 being curated from Kolkata, India. Our guest was the super smart B2B Marketing Strategist Eric Wittlake , whom I hounded until he agreed to be a guest on the chat. The result: PR is poorly integrated with the rest of marketing. is the epicenter of life. Pro or con?

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Pam Moore

JANUARY 19, 2020

What are the biggest digital marketing and branding trends shaping the year ahead? How will marketers approach increasing brand awareness, attracting new customers and growing revenue in an always on digital world where the only guarantee is change? However, the good news is marketers are getting smarter!

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Writtent Blog

MAY 20, 2014

Content marketing — like any other type of online marketing — is continually changing and evolving. Example: one of my Internet marketing buddies’ content marketing campaign was built heavily around article directory submissions (think Ezine Articles ). Image source: Marketing Profs. Image source.

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Waxing UnLyrical

DECEMBER 19, 2014

As research for his book, he posed this question the other day: Making a decision to share content regularly from one person is not just about “quality.” Here’s what I said to Mark (minor edits that don’t impact the meaning of what I wrote): 2014 was a very interesting year for my business.

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Convince & Convert

MARCH 31, 2015

On July 1 of 2014, the world’s biggest advertiser officially killed marketing. As part of a big reorganization at Proctor & Gamble (P&G), every marketing team was renamed “brand management” and hundreds of marketing directors shifted titles to become brand directors. Consumers don’t like to be marketed to.

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Convince & Convert

MARCH 2, 2015

His 2014 book “What Happens in Vegas Stays on YouTube” was recently nominated for a Pulitzer Prize, and he was voted the second most likable author in the world (second only to Harry Potter creator, J.K. He consistently received questions like, “Why are you focusing on teenager stuff?”

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Keyhole.co

DECEMBER 19, 2023

Gymshark’s marketing strategy is one of the key reasons for its rapid success. Let’s dive into Gymshark’s marketing strategy. So, Gymshark’s marketing strategy makes use of these phrases as hashtags. This was in 2014, and it was just the start. Instagram: 6.7 million Facebook: 2 million YouTube: 503K Twitter: 368.7K

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Keyhole.co

FEBRUARY 28, 2023

Before we get down to the specifics and show you how you can use memes and emojis the right way in your marketing, we need to make sure you understand what each of these terms mean. But, one question remains, why are memes so popular in the internet age? Without much ado, let’s dive right in. Why are memes so popular?

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Meme Engagement Strategy Wikipedia 52

Buffer Social

AUGUST 2, 2017

One of the questions I get asked most as the social media manager here at Buffer is: How do you break up your day in order to get the most out of social media? . A little bit of content creation , curation, audience engagement , emails, outreach, and some Buffer scheduling. 1:30-2:00pm: Curate content. 2-2:30pm: Read and learn.

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Buffer Social

AUGUST 2, 2017

One of the questions I get asked most as the social media manager here at Buffer is: How do you break up your day in order to get the most out of social media? . A little bit of content creation , curation, audience engagement , emails, outreach, and some Buffer scheduling. 1:30-2:00pm: Curate content. 2-2:30pm: Read and learn.

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Social Media Management Social Media Curation How To 112

Later

SEPTEMBER 15, 2020

This year has seen a shift with brands publicly taking accountability for a lack of diversity in influencer marketing. We asked 4 Black creatives to share their experiences and speak about the importance of diversity in influencer marketing. Here’s what they had to say: Why Brands Should Have Inclusive Influencer Marketing .

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Sprout Social

APRIL 21, 2020

Fortunately, marketers have always been adaptable—whether it was in the 20th century when TV emerged or today on social media where trends surface every second. To address this concern, marketers turn to social data. Get creative with polls and community questions to generate content ideas that align with your new focus.

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Writtent Blog

NOVEMBER 7, 2014

92% of marketers say that content creation is very effective for SEO. Marketing thought leader Darren Rowse offers a very nice introduction to SEO copywriting for novices. Answers to 18 SEO Questions You Were Too Afraid to Ask. Some of these questions are pretty simple, but still cause an incredible amount of confusion.

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Convince & Convert

MAY 5, 2012

Pinterest has spawned a new way of consuming and searching information, and may be the poster child for the coming image-centric social Web that will make written blogs like mine look quaintly Amish by 2014. Knowing that Pinterest sends a ton of traffic to your site should CREATE questions in your company , not answer them.

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Buffer Social

JULY 18, 2016

If you’re anything like me, there are only a handful of things more exciting for a social media marketer than when a Tweet “goes viral.” Better yet, I hoped to determine the formula for Buffer’s most successful tweets so that I could repeat the process and share what I’ve learned with marketers everywhere.

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Myrland Marketing

JULY 6, 2018

Congratulations to Greentarget and Zeughauser Group for the release of The 2018 State of Digital and Marketing Content Survey, a refresh on their survey that serves to inform lawyers and legal marketers about the behaviors of in-house legal departments when it comes to their consumption of social, digital, and content marketing.

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Social Media Marketing

APRIL 3, 2013

Each week at Ford, I compose a newsletter that includes a series of links about current events and trends in the worlds of technology, social media, mobile, communications and marketing in order to keep the wider team up to date on changes, newsworthy items and content that might be useful in their jobs. These are those links.

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agora pulse

OCTOBER 20, 2016

Let’s get to bottom of the question “Do third party apps actually impact Facebook reach?”. In this article you will find not only an answer to that one question, but also solid reasoning, links to a case study and yes, Facebook’s answer to this question. Third Party Apps and the Truth! Let’s get started! You Have Tools.

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Writtent Blog

JULY 19, 2016

And then we will study other examples in the SEO and Marketing industry, and other industries that have similar results. The Stats Post is very easy to put together, mainly because it doesn’t require much writing… But it does require good research skills and an understanding of your market. So, you can simply curate the data.

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Buffer Social

AUGUST 18, 2016

And half the battle of organizing an event is marketing it. When it comes to the marketing channels that drive attendance, hype, and engagement, social media is right near the top. Best of all, social media event marketing isn’t as time-consuming as you may think. Curate the best photos and quotes. You can do it!

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The Social Media Hat

APRIL 13, 2017

Back in January of 2014, a solopreneur who was building up resources for primary and secondary educators reached out to me on Google+ for some assistance. For several hours, we discussed marketing strategy and my experience. Look, I've been building websites and helping businesses with online marketing since the 1990's.

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Twist Image

JANUARY 23, 2018

In December, Facebook admitted in a post titled, Hard Questions: Is Spending Time on Social Media Bad for Us? In fact, at the end of 2014, word began to spread that Facebook would be throttling organic content from brands to amp up more content from family and friends in the news feed. content marketing. digital marketing.

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Writtent Blog

FEBRUARY 11, 2014

Perfect for content curation. Whether you need a single-question post or a survey, Poldaddy’s got your back. Customize the survey format, add your logo, save your questions to review later (in case you can’t access the Internet and upload your survey immediately). The name of the app is pretty self-explanatory.

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Tools FeedBurner Survey Content management systems 107

ProBlogger

APRIL 14, 2014

Garret Moon proposes re-writing your blog headlines at least three times to A/B test your headlines using Twitter and email marketing. Most of the content featured in the study that made the top 10 lists was generated by NYU students participated in the Inbound Marketing Clinic and couple recent grads who work with me at Lowe Profero.

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Ari Herzog

FEBRUARY 5, 2016

I asked these questions to seven Twitter users who collectively follow 2.3 Lists enable me to curate my timeline with people to respond. At the end of the day, Twitter is a marketing tool so having more followers does create a more valuable resource for me. Do you feel guilty that you won’t see everyone’s tweets?

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Twist Image

MAY 5, 2015

While I wrote about this back in 2014 (more on that here: A Twitch In Time ), it's hard to argue that people enjoy watching other people - with a depth of knowledge in a very specific/niche area - share their wisdom in a powerful way. It's really a new form of media curation. content marketing. media curation. mass media.

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Convince & Convert

APRIL 7, 2015

When it comes to creating compelling content, marketing is leading the way for communication functions. Content marketing is realizing that “when you sell a product, you make a customer for a day, but when you help them, you make a customer for life” ( Jay Baer ). ” Marketing Your Communications.

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How To Yammer Metrics Statistics 60

Buffer Social

OCTOBER 1, 2018

Just a year later, in 2014, it would reach only about six percent of its fans. In our in-depth analysis of how the Facebook News Feed works in 2018 , we realized that signals are what we marketers and brands can focus on to increase our organic reach. Curate user-generated content. Never do clickbait.

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Organization Flipboard Social Media Company 108

Buffer Social

NOVEMBER 7, 2017

I read through more than 20 studies on Instagram marketing from companies like Facebook, Simply Measured, and News Whip. 8 Actionable Instagram Marketing Tips, Backed by 20+ Studies. According to Statista , an online market research portal, the largest user group on Instagram in the U.S. percent of U.S. Instagram users.

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Webbiquity SMM

DECEMBER 16, 2014

Though the use of social media and social networks for marketing is now nearly ubiquitous, and 78% of companies have dedicated social media teams, many marketers sill struggle with certain aspects of social marketing, such as formalizing strategies and measuring results. How are social media marketing best practices evolving?

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Socially Sorted

FEBRUARY 27, 2017

For most small business owners it’s frustrating, watching their marketing efforts result in diminishing reach and results. Avoid doing it for curated content and other people’s posts. Here are some stats for you: 84% of all communication will be visual by 2018 (Reuters/Cisco, 2014). Image by Shutterstock.

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ProBlogger

NOVEMBER 17, 2011

Publication date: 2014. Marketing: Publishers claim they do a lot of marketing for you. She asked them, “what marketing did you do for James Altucher’s book? Ultimately, authors (unless you are, for example, Stephen King) have to do their own marketing for books. That’s laughable.

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Sprout Social

NOVEMBER 15, 2016

Departments like sales, human resources, product development and market research are launching successful campaigns. These objectives should align with your broader marketing strategy and business goals. Social media ROI is what your business gets back from the time, money and resources you’re putting toward social media marketing.

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Sprout Social

AUGUST 23, 2016

One of the biggest advantages of social media marketing is it’s less reliant on a large budget. Marketers spent more than $8.3 Social media for business is a necessity just like paid ads, flyers and other traditional marketing efforts. It’s time to do away with the old mindset and outdated views of marketing.

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Webbiquity SMM

DECEMBER 9, 2013

Is there any question content marketing has taken off? As noted in the last post here , nearly two-thirds of marketing executives plan to increase budget allocations for content marketing in 2014, while just 2% plan to cut spending in this area. Want to be part of Content Marketing Week? Spread the word(s)!

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Webbiquity SMM

DECEMBER 17, 2013

Content marketing success starts with developing a strategy and roadmap, but the rubber hits the road with the execution of tactics (and measurement of marketing results to support continual improvement). So it is with Content Marketing Week. Where do you find ideas and inspiration for content marketing topics?

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