Convince & Convert

APRIL 1, 2010

It’s a good mix of coach-speak, highlights, community service footage, and cheerleader features. In a world where company employees from Legos reward their most die hard fans by engaging with them in their online communities, what better vertical to do something similar than with professional sports? So, I peeked at YouTube.

Social Media 120

Social Media Content Analysis Sports 120

The Social Media Hat

MAY 6, 2016

In fact, latest research puts this number at 122% more per ad unit than in 2014. And News Feed ads achieve these results at a 67 percent lower cost-per-conversion than right-side ads.". Technically you can boost any post , but because you will be paying for it, it makes sense to only boost posts that promise the greatest ROI.

Facebook 155

Facebook Feed Feedly News 155

Waxing UnLyrical

APRIL 26, 2018

So what’s the ROI? Back in 2014, two researchers, Keith Quesenberry and Michael Coolsen, published a study. Nonprofit Storytelling: Community-Building. A shared understanding and an empathy that is foundational in building a community. They form a community with shared stories and goals. That’s an opportunity.

Case Study 168

Case Study Communities Study Statistics 168

Hootsuite

FEBRUARY 24, 2021

We put the question to our LinkedIn community and based on the responses one thing is clear: There’s a lot of people out there who don’t know what social media marketers do. The job title is often used interchangeably with digital marketing manager , community manager , content creator , and others. How do I grow my follower count?

Questions 141

Questions Social Media HootSuite Marketing 141

Kikolani

SEPTEMBER 17, 2015

Social media lead generation isn’t just cost effective, but it produces actual results; reducing costs by 45% and increasing revenue by 24%. That’s almost double the ROI! In 2014 , Eggo launched a contest in conjunction with International Waffle Day. The best part of it? A Contest in Action.

Social Media 60

Social Media Forums Discount Reddit 60

Convince & Convert

MARCH 3, 2010

An Enormous Opportunity The huge (and expanding) reach of social media, and its relatively low cost (at least from a production fees perspective) makes it an incredibly attractive proposition for marketers. Forrester Research shows that from 2009-2014, U.S.

Social Media 121

Social Media Strategy CoTweet CoTweet 121

Kikolani

SEPTEMBER 27, 2016

In fact, traditional digital marketing is failing: ad blocker usage grew by 41% between 2014 and 2015, and a Google study found that 56% of ad impressions are never seen by internet users. It then provides insights on how to boost the impact of your content and tailor it to your audience through ROI analytics and content trends.

Tools 60

Tools Content Marketing ROI 60

Kikolani

SEPTEMBER 27, 2016

In fact, traditional digital marketing is failing: ad blocker usage grew by 41% between 2014 and 2015, and a Google study found that 56% of ad impressions are never seen by internet users. It then provides insights on how to boost the impact of your content and tailor it to your audience through ROI analytics and content trends.

Tools 60

Tools Content Marketing ROI 60

Webbiquity SMM

JANUARY 17, 2011

Roundup of the Top Internet and Social Media Statistics by Awareness Community. billion by 2014. percent of internet users, or 127 million people, will use a social network at least once a month in 2010; that figure is projected to rise to two-thirds by 2014. Furthermore, average cost-per-click rates have declined by 3%.

Research 210

Research Social Media B2B Marketing 210