Facebook Watchbait: Misleading and Sensational Videos Will Be Down-Ranked
Jon Loomer
MARCH 30, 2022
Facebook has announced that videos using “watchbait” will be penalized and receive less news feed distribution. These rules apply not only to the video content itself, but also the text, thumbnail, and headline. Back in August of 2014, Facebook updated the algorithm to punish clickbait. What is watchbait?
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