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Monday Roundup: Closing Out 2014

Waxing UnLyrical

So, for the final roundup of the year, as we’re closing out 2014, we thought we’d feature seven posts from around the web that will help you start the new year right. This is the final roundup of 2014 and the final post of 2014, as we’re going on vacation through Jan. And yes, you read that right.

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Microvideo Will Dominate 2014

Waxing UnLyrical

In July of 2013, photos still reigned supreme, with Buffer saying photos made up 93% of the most engaging posts on Facebook. That takes into account services like Netflix and YouTube, but the fact is that Facebook sees how important video is to selling ads. Please respond in the comments below. He also blogs.

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Did Facebook Ads CPM Go Up This Holiday Season?

Jon Loomer

Historically, the average CPM (Cost Per 1,000 Impressions) has increased for Facebook advertisers during the holidays as competition for eyeballs and ad spending increase. I wrote a blog post about this phenomenon way back in 2014. I use the Within Marketing Pulse to track Facebook CPM and other information. What are you seeing?

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Best Tips for Successful Social Media and Digital Marketing in 2014

yMarketingMatters

Social media and digital marketing are going to grow even stronger in 2014. With my first hand experience working with so many businesses, I am giving you my most important social media and digital marketing tips that will help you increase your online footprint, exposure and bottom line in 2014 for your business. Get onto Google+!

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Facebook Watchbait: Misleading and Sensational Videos Will Be Down-Ranked

Jon Loomer

Facebook has announced that videos using “watchbait” will be penalized and receive less news feed distribution. Facebook ad policies don’t specifically call out watchbait, but there are references to sensational content, misinformation, deceitful practices, and misleading claims. Even posts recommended by Facebook.

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2014 World Cup: Social Media Campaign Round-Up

The Realtime Report

The 2014 World Cup was host to countless ad campaigns, and record breaking social media statistics. Adidas has been crowned as the ‘ most talked about ‘ brand connected to the 2014 World Cup, generating 1.59 million conversations across Twitter, Facebook, blogs and Tumblr. Volkswagen.

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Not Everything Has Changed

Jon Loomer

The past several years of Facebook (and then Meta) advertising has been a whirlwind. A 70-page PDF called The Facebook Ads Experiment: 12 Tips to Crazy Engagement from 2016 underscores just how much has changed. But I don’t recognize much of the Facebook ads landscape that I wrote about eight years ago. Campaign Structure?