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Microvideo Will Dominate 2014

Waxing UnLyrical

As communications pros have to grab the attention of their audiences in shorter and shorter windows of time, the importance of quality content will only continue to grow. Microvideo is the perfect way to do that, and creating compelling content using Vine or Instagram can spread quickly. Please respond in the comments below.

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Best Tips for Successful Social Media and Digital Marketing in 2014

yMarketingMatters

Social media and digital marketing are going to grow even stronger in 2014. With my first hand experience working with so many businesses, I am giving you my most important social media and digital marketing tips that will help you increase your online footprint, exposure and bottom line in 2014 for your business.

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21 Content Marketing Tools to Use in 2014

Writtent Blog

What if a marketer was only as good as their content marketing tools? The brands that succeed at content marketing are those that take an agile stance. While some of the content marketing tools trending in 2014 are familiar, many of the rest are brand-new and probably worth adding to your program. Image credit: evernote.

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Three Digital Marketing Trends for 2014 and Beyond

Convince & Convert

The content has to be brand-relevant and current but not a buzz wedge. It’s jam-packed with excellent content marketing case studies from companies large and small and plenty of how-to’s. We will see more and more traction with Youtility as we roll into 2014. It’s an ongoing newsroom, not an advertising campaign.

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SEO Copywriting: 25 Best Practices for 2014

Writtent Blog

We’ve listed 25 of the best practices of 2014 below. All of them adhere to SEO and content creation guidelines. In 2014, SEO copywriting is about quality – well-written optimized content that appeals to humans. Appealing to readers as a content writer means engaging them. Your content needs to convert.

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How to come up with social media content using feedback from your silent fans

Sprout Social

Likes, shares and follows tell us a lot about what kind of content lands with our audience. According to this rule, only 1% of social media users create content, 9% share, Like, and comment on that original content. There’s a difference between creating popular content and effective content.

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Facebook Watchbait: Misleading and Sensational Videos Will Be Down-Ranked

Jon Loomer

These rules apply not only to the video content itself, but also the text, thumbnail, and headline. Facebook ad policies don’t specifically call out watchbait, but there are references to sensational content, misinformation, deceitful practices, and misleading claims. Let me know in the comments below! What About Ads?

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