Convince & Convert

DECEMBER 28, 2014

Social media has had as much impact on companies and their customers as any technological advance ever, because social fundamentally changes the relationship between those parties from its historical norm – which is “master” and “servant” – to something closer to a relationship among peers.

Social Media 167

Social Media Skills Training Software 167

Buffer Social

JUNE 6, 2018

At Buffer, we think a lot about the future of social media. Social media is as much about engagement with other people as it is about sharing content. It’s why we call it “social” media. Here are just a few reasons why social media engagement is a vital part of any social media marketing strategy.

Social Media 111

Social Media Engagement Marketing How To 111

Sprout Social

FEBRUARY 25, 2021

Anyone who’s worked in social media has been called a social media guru or wizard at some point in their career. What you might mean as a compliment can come across as a sign that you’re not entirely confident what a social marketer’s job entails or the skills that they employ day to day. Think of it this way.

Social Media Management 117

Social Media Management Marketing Collaboration Skills 117

Rebekah Radice

JULY 20, 2015

Do you want to improve social media productivity? Daily activities separate successful social media marketers from their peers. In this article I’ll share six social media habits to improve your marketing. 6 Habits of Highly Successful Social Media Marketers. #1: 4: Connect and Collaborate.

Social Media 133

Social Media Marketing Study Activities 133

Social Media Marketing

JUNE 5, 2013

Each week, I compose a newsletter for our team that includes a series of links about current events and trends in the worlds of technology, social media, mobile, communications and marketing in order to keep our wider team up to date on changes, newsworthy items and content that might be useful in their jobs. These are those links.

Social Media 140

Social Media Foursquare Journal Flipboard 140

Visually SM

OCTOBER 20, 2014

This post was originally published on Feb 4, 2014, and updated on Dec 2015. But social media managers have a million balls to juggle at once, so using that direct line of communication effectively can be a major achievement. The 16 tools below will help you and your social media manager take on the complexity of the job.

Social Media Management 100

Social Media Management Tools Social Media HootSuite 100

Twist Image

FEBRUARY 7, 2014

We are seeing an increase in brands leaving their true engagement to social media (be it Facebook , Twitter , Instagram , Pinterest , YouTube or beyond). They are letting these online social networks do the heavy lifting of nurturing the brand narrative, while they focus on building mobile apps and other ways to connect.

Mobile 104

Mobile Analytics Conversation Engineering 104

Hootsuite

FEBRUARY 12, 2015

Business-to-business social media marketing is no longer just an innovative way to boost sales—it’s essential to your organization’s survival in the competitive B2B market. In fact, a recent survey found 92% of B2B marketers use social media as a content marketing tactic to drive sales.

Social Media Management 76

Social Media Management B2B Social Media HootSuite 76

Convince & Convert

APRIL 26, 2016

Social Media Targeting. So why would a business such as Raytheon need social media? So why would a business such as Raytheon need social media? Well up until 2014, company leaders didn’t think it did. How secondary audiences can shape a company’s future. In This Episode.

Social Media 60

Social Media Yammer Metrics Engineering 60

Buzz Marketing for Technology

DECEMBER 5, 2014

This week I moderated another Social Media Today webinar as part of their Best Thinker webinar series, this time on the topic of Predictions for 2015: Start Off the New Year Knowing the Future of Social. Here are 4 of the key take-aways: The Collaborative Economy is here – so how are you planning on adapting?

Storify 100

Storify Cause marketing Comparison Collaboration 100

The Realtime Report

JUNE 18, 2014

Once selected, marketers can collaborate with influencers using the platform’s campaign management and analysis tools to bring a video campaign to life. Influicity’s client list currently includes John Frieda, Garnier, U By Kotex, and Puma; in the coming months the company looks to license its software to 5 client or agencies.

Influencer 183

Influencer YouTube Campaign Price 183

Sprout Social

APRIL 21, 2020

In the wake of COVID-19 , social media managers have had to reevaluate their strategies and content plans to account for changing consumer behavior. But even in a pandemic-free world, things change and businesses are thrown curveballs—and social teams are on the front lines of communicating and reacting to those changes.

How To 123

How To Social Media Management Metrics Team 123

Ignite Social Media

MAY 24, 2016

Multiply these numbers – give or take – for all music events, including Bonnaroo, Lollapalooza and Stagecoach, and companies have themselves a gold mine for capturing the attention of a large, young and hip audience. music festival in 2014 (according to Nielson Music), and of that number, 14. Sonic Drive-In.

Engagement 110

Engagement Brands Hashtag Eventful 110

Hootsuite

MAY 26, 2021

Social selling — maybe you’ve heard of it, but you aren’t entirely sure what it means. Think it’s the same as social media marketing ? Or maybe you think it’s basically just social media advertising ? Done right, social selling can replace the dreaded practice of cold calling. What is social selling?

HootSuite 145

HootSuite How To B2B LinkedIn 145

Hootsuite

FEBRUARY 12, 2015

Business-to-business social media marketing is no longer just an innovative way to boost sales—it’s essential to your organization’s survival in the competitive B2B market. In fact, a recent survey found 92% of B2B marketers use social media as a content marketing tactic to drive sales.

Social Media Management 40

Social Media Management B2B Social Media HootSuite 40

Ignite Social Media

FEBRUARY 2, 2023

This audio recording, “15 Lessons That Took Me 15 Years to Learn” by Jim Tobin is the perfect resource for social media managers and brands alike. In this session, Jim shares his personal journey of success in the world of social media and influencer marketing. I also created a company called Carusele.

Influencer 85

Influencer Social Media Hubspot Travel 85

Buffer Social

NOVEMBER 13, 2017

What if I told you that LinkedIn, a social media platform that is now 14 years old, is the next big opportunity for marketers and brands? It’s evolving into a thriving network of incredible content, influencers, and networking opportunities unmatched by other social media platforms. Let’s dive in! .”

LinkedIn 112

LinkedIn Microsoft B2B Marketing 112

Convince & Convert

MAY 27, 2014

Hollywood Branded used a more traditional marketing tactic—working with a celebrity—and morphed their strategy to fit snugly with the way the modern consumer likes to hear about a brand—organic social media chatter and created a bang surrounding PassionRoses. Oh, and I should mention they did it without a budget.

Case Study 147

Case Study Study Influencer Project 147

Sprout Social

JANUARY 19, 2017

We’re thrilled to share that Sprout Social has been named to G2 Crowd’s “Best Software for Marketing Teams” list for 2017, an honor we believe reflects our commitment to making social media marketing an inclusive, collaborative effort. Since 2014 G2 Crowd has annually released a “Best Software” list based on reviews.

Software 40

Software List Collaboration Class 40

Devumi

NOVEMBER 19, 2014

Having social media profiles EVERYWHERE. In this day and age, you can’t have a successful dog food company without a successful social profile on Twitter, Facebook, and maybe Pinterest or Instagram. — Michael Buckley (@buckhollywood) November 17, 2014. Yes, I know. You want to advertise your YouTube channel.

YouTube 111

YouTube Advertising Examples Adwords 111

Hootsuite

SEPTEMBER 7, 2022

Bonus: Learn how to sell more products on social media with our free Social Commerce 101 guide. Posting quality content on social media. We ran an experiment a few years back and found that having an active, engaged social media presence reflects well on your search ranking. Start your campaign early.

Strategy 105

Strategy Discount How To Retail 105

The Social Media Hat

APRIL 13, 2017

Back in January of 2014, a solopreneur who was building up resources for primary and secondary educators reached out to me on Google+ for some assistance. She wanted some basic guidance on how to use social networks, and which she should be using. I met with the CEO and Founder, Ken Evoy, as well as the then-President of the company.

Review 167

Review Domain Name Training Course 167

Rebekah Radice

NOVEMBER 1, 2016

Sure, some might predict the social media giant’s impending downfall, but for now… …It’s clear to see that Facebook is alive and well. It also takes an alignment of company goals and vision. I’ve seen too many companies and supposed trainers share what they’ve never actually experienced.

Facebook 116

Facebook Marketing Atlassian Analytics 116

Keyhole.co

NOVEMBER 10, 2020

Marketers are constantly in search of actionable insights to improve their social media strategies. You’ve likely turned to how-to blogs, attended webinars, and subscribed to newsletters for newer and better social media insights. This follower may also serve as a potential influencer or collaboration opportunity.

Analytics 105

Analytics Twitter HootSuite Metrics 105

Keyhole.co

APRIL 26, 2023

Most likely, you’ve already turned to how-to blogs, attended Nailing Twitter Marketing webinars, and subscribed to random newsletters for newer and better social media insights. And while these are all great resources, the most valuable insights are most often found directly within your social data.

Analytics 52

Analytics Twitter Data How To 52

Buffer Social

APRIL 5, 2017

Feel free to grab a download of the Sketch file or Canva template we used to build this, if you’d like to customize it for your company. Our T-shaped marketer diagram relies heavily on the foundation that Brian Balfour laid with his T-shaped description back in 2014. This is how we view a T-shaped marketer at Buffer.

Marketing 108

Marketing Diagrams Skills How To 108

agora pulse

OCTOBER 20, 2016

Millions of pieces of new content are churned out daily by brands, companies and individuals. If a company (or brand) is putting time, effort and money into creating new content, might we assume that these companies want that content to be found, shared and acted upon? Collaborate with Team Members. Make Easy Edits.

Publishing 60

Publishing Case Study Facebook Study 60

Waxing UnLyrical

AUGUST 12, 2015

In 1954, phones were in homes, offices and street corners, computers were monstrous machines used by large companies, families gathered in living rooms to watch television, and tablets were medicines prescribed by doctors. CommPRO’s overall content strategy is a collaborative effort. There is no upside to tragedies or acts of terror.

Mobile 100

Mobile Metrics ROI Press Release 100

Keyhole.co

JANUARY 26, 2023

Most likely, you’ve already turned to how-to blogs, attended Nailing Twitter Marketing webinars, and subscribed to random newsletters for newer and better social media insights. And while these are all great resources, the most valuable insights are most often found directly within your social data.

Analytics 52

Analytics Twitter Metrics HootSuite 52

Sprout Social

FEBRUARY 10, 2022

Is a social media rebrand on your radar? In this guide, we’ll break down how to rebrand your business on social media and keep your customers happy. Why (and when) a rebrand on social media is necessary. This is a problem that many B2B brands and SaaS companies face. The short answer? It depends.

Social Media 115

Social Media How To Press Release Sentiment 115

Later

SEPTEMBER 15, 2020

From the beauty to travel industry, Black content creators have spoken out about tokenization, unfair pay, and microaggressions when collaborating with brands. But this year’s increase in social activism put a spotlight on the lack of diversity in influencer marketing. View this post on Instagram. pulluporshutup. A busy woman, indeed.

Influencer 65

Influencer Travel Marketing Instagram 65

Rebekah Radice

NOVEMBER 1, 2016

Sure, some might predict the social media giant’s impending downfall, but for now… …It’s clear to see that Facebook is alive and well. It also takes an alignment of company goals and vision. I’ve seen too many companies and supposed trainers share what they’ve never actually experienced.

Facebook 60

Facebook Marketing Atlassian Analytics 60

Later

JUNE 27, 2019

To help you get started, we’ve broken it down into 7 easy steps to follow so you’re guaranteed to always find great Instagram influencers to work with and create an awesome Instagram collaboration. . Fleur has been a fan of the brand since 2014 and has shared her passion for their fragrances with her followers over the years: .

Small Business 56

Small Business Influencer Template Templates 56

Webbiquity SMM

FEBRUARY 10, 2015

Or have too many social media marketing statistics.” ” Well, she actually only said the first part (which is debatable), but certainly would have said the second part (which isn’t) had social media been around in the 1930s. How effective is social media in comparison to other digital marketing channels?

Statistics 50

Statistics Social Media B2B Hubspot 50

Laurel Papworth

MARCH 16, 2015

If you remember that our Prime Minister considers all social media as “electronic graffiti” you can see why the Department of Digital Economy focusses less on bringing Australia into the global collaborative economy and more on spying on citizens and Google Adwords taxes. It’s actually Social Media.

Blogger 40

Blogger Metadata Committee Journal 40

Sprout Social

AUGUST 15, 2016

By the time you get comfortable, an update occurs and changes your social media marketing strategy. Since 2014, roughly 18 new Instagram features, updates or changes to the app were released. As a social media marketer, you have to be on your toes and ready for changes. That’s why we’re here to help you.

Features 40

Features Instagram Brands Notification 40

Buffer Social

OCTOBER 18, 2016

Here are a couple of reasons why I love them: When they write about their work, I get to learn about how they approach growth and marketing at their company and what tactics, techniques, and channels they use. Set Your Company Up for Marketing Success by Working Backwards from 15 Million Blog Visits. URL: https://hitenism.com/.

Startup 40

Startup URL Hubspot Marketing 40