Devumi

NOVEMBER 12, 2014

The goal of the Twitter Small Business Planner app is to help small to medium sized businesses (SMBs) improve their Twitter marketing. Success stories from other small businesses that can inspire your own Twitter marketing. Campaign suggestions that will help you meet the goal of your small business. jqaTpfkiIx.

Small Business 108

Small Business Twitter iPad FAQ 108

Hootsuite

JUNE 25, 2019

Bonus: Download our free, customizable social media calendar template to easily plan and schedule all your content in advance. To promote the launch of its new direct flight from Tampa to Frankfurt, German airline Lufthansa ran a two-week #Hausguest social media campaign. 7 Social media contest ideas to increase engagement.

Examples 111

Examples Social Media Instagram Hashtag 111

Unmetric

JULY 17, 2016

When Marshall Manson of Social@Ogilvy published a whitepaper in 2014 that showed how Reach hit rock bottom, for some it was an eye opener, for others it was proof of what they already suspected. Since then, we’ve seen marketers get smarter with both organic and paid Facebook marketing. We’ve even learned to (almost) measure ROI.

Data 60

Data Facebook Metrics Social Media Management 60

Convince & Convert

NOVEMBER 8, 2013

Paul Haskell , Social Media and Content Marketer at Omaha Steaks , joins the Social Pros Podcast this week to discuss curation versus creation on different platforms, success in visually focused social media platforms, and the culture at a family-owned company. From Cision , a free ebook called Power Your Story: Content Marketing Essentials.

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Curation Web 2.0 Case Study Social Media 139

Convince & Convert

JANUARY 24, 2014

From Cision , a free ebook called Power Your Story: Content Marketing Essentials. Download the audio file: [link]. Maybe this year we will see Super Bowl ads that are actually part of an integrated marketing campaign with a strong call-to-action. Official Omaha Info (@VisitOmaha) January 12, 2014. Listen Now.

Brands 129

Brands Message Boards Training Exercises 129

Sprout Social

JULY 19, 2016

Popular Facebook features like Pages, News Feed and a suite of advertising tools have made this network a must-have for marketers and advertisers. But marketers and social media managers don’t always have time to click through and read articles or watch videos. Sign up and download yours today. billion monthly active users.

Features 40

Features Facebook Marketing Notification 40

The Realtime Report

JUNE 12, 2014

Today marks the start of the 2014 World Cup, a month-long event highly anticipated by fans – and marketers – around the globe. Hyundai teams with Tumblr: At the heart of Hyundai’s World Cup sponsorship lies the #BecauseFutbol campaign, driven by a Tumblr microsite.

Campaign 178

Campaign Social Media Tumblr Remix 178

Convince & Convert

MAY 25, 2010

Here are the highlights: A Colossal Opportunity According to Forrester research, from 2009 – 2014, the average annual growth rate in digital marketing expenditures in the U.S. will range from 11% (the relatively mature email marketing), to 34% (social media). Direct mail? Note that I didn’t include Web design.

Marketing 123

Marketing Social CRM Conference Social Media 123

Buffer Social

JANUARY 10, 2017

Thankfully, Facebook Marketing Partners like AdEspresso , SalesForce , and Nanigans regularly analyze social media advertising spend. While the benchmarks will not tell you precisely how much your Facebook ad campaign will cost, they might be great reference points for your consideration. 5 for a click).

Cost 40

Cost Advertising Price Facebook 40

Hootsuite

APRIL 27, 2022

A marketing solution that drives community and commerce? Bonus: Download a free guide that teaches you how to turn Facebook traffic into sales in four simple steps using Hootsuite. Messenger has been downloaded 5.4 billion times since 2014. So, what does Meta’s domination mean for social media marketing?

Facebook 99

Facebook HootSuite Marketing Instant Messaging 99

Webbiquity SMM

DECEMBER 30, 2014

Content marketing is a hot topic. According to Google Trends , searches for “content marketing” have increased 150% in the past two years. 90% of companies now use content marketing , and collectively they will spent $135 million on digital marketing content this year. by The Marketing Nut. ** 5 STARS.

Content 193

Content Tips Marketing B2B 193

Sprout Social

NOVEMBER 15, 2016

Departments like sales, human resources, product development and market research are launching successful campaigns. If a campaign doesn’t return the same results, we’re quick to assume that we did something wrong. But that’s just the nature of social media; no two campaigns are created equal. Measuring Social Media ROI.

Social Media 40

Social Media ROI Loyalty Social Networking 40

Buffer Social

NOVEMBER 8, 2023

Let’s be honest: you probably didn’t get into content marketing because you love working with numbers.    But I’ve worked in media and content marketing for over a decade now — long enough to know that keeping a close eye on the numbers is essential if you want your content marketing efforts to pay off. 

Metrics 98

Metrics Content Marketing Newsletter 98

Pam Moore

DECEMBER 11, 2016

If you are responsible for content marketing in your organization you know the importance of proper planning, organization, work flows and structure of content. If you are interested in how you can best prepare your content marketing for success then you have landed on the right blog post and podcast today.

Template 167

Template Templates Content NewsCred 167

Viper Chill

DECEMBER 18, 2013

There is no way I could write or outsource hand-written content for all of my link campaigns, so Kontent machine is good enough for those purposes. Market Samurai free 40 days trial. All of this information besides Market Samurai was found on the Moz.com Perks page. You can download Market Samurai here or here (non-aff).

Case Study 87

Case Study Study Report Domain Name 87

Webbiquity SMM

MAY 23, 2017

According to recent research from Forrester, digital marketing spend in the US will reach $120 billion by 2021. Spread over paid search, video marketing, social media and other online channels , digital is expected to account for more than 46% of all advertising in the next five years. Guest post by Cheryl Joy. Dig right in!

B2B 198

B2B Strategy Marketing Microsoft 198

Buffer Social

APRIL 5, 2017

Before becoming a marketer, Brian sold insurance. We’re a team of eight Buffer marketers , with vastly distinct backgrounds and educations, who collectively bring in 20,000 Buffer signups each week. Many of us fell into marketing, accidentally or on purpose. Does this resonate with your marketing experience?

Marketing 108

Marketing Diagrams Skills How To 108

Jon Loomer

DECEMBER 27, 2021

While I haven’t yet regained the heights the show hit in 2013 and 2014, the progress is noticeable and exciting. Following are the destinations leading to the most downloads during the past month: Apple Podcasts. During that time, Apple Podcasts has made up 31% of my downloads and Facebook comes in at second with 13%.

Apple 189

Apple Hosting Publishing Mobile 189

Hootsuite

APRIL 6, 2023

Instagram posts have become quite a bit more sophisticated, largely due to the platform’s success, and Instagram’s now the most downloaded app globally. Year of the Selfie (2014) Twitter proclaimed 2014 as the “ Year of the Selfie ” following Ellen DeGeneres’s Oscar photo. If only Bradley's arm was longer. Best photo ever.

Social Media 145

Social Media MySpace Tumblr Foursquare 145

Sprout Social

AUGUST 23, 2016

One of the biggest advantages of social media marketing is it’s less reliant on a large budget. Marketers spent more than $8.3 Social media for business is a necessity just like paid ads, flyers and other traditional marketing efforts. It’s time to do away with the old mindset and outdated views of marketing.

Social Media 40

Social Media Avatar Social Networking Compete 40

Hootsuite

FEBRUARY 24, 2021

What are the most common social media questions marketers get asked? We put the question to our LinkedIn community and based on the responses one thing is clear: There’s a lot of people out there who don’t know what social media marketers do. Questions marketers get asked often include: So do you just scroll around Facebook all day?

Questions 141

Questions Social Media HootSuite Marketing 141

Unmetric

SEPTEMBER 10, 2019

PlayStation has run several campaigns in the past that have won them tons of engagement. One such campaign from 2018 was the #PlayStationClassic, a comeback collection of PlayStation’s classic games, which garnered the most engagement from the gaming community. Chanel added an average of 5,088 new followers every day since 2014.

Brands 123

Brands Twitter Fashion Ensembli 123

Hootsuite

AUGUST 4, 2020

Bonus: Download a free guide that reveals the exact steps one creator took to gain more than 23,000,000 views on YouTube with no budget and no expensive gear. Bonus: Download a free guide that reveals the exact steps one creator took to gain more than 23,000,000 views on YouTube with no budget and no expensive gear. Get Started.

Video 144

Video Social Media How To HootSuite 144

Writtent Blog

JANUARY 31, 2014

If you thought January was a quiet month for online marketing news, you probably weren’t paying especially close attention. From controversial conversations to new mobile features and an entirely new form of commerce, it’s been a wild ride – and we’ve given you a front row seat by recapping the biggest online marketing news stories: 1.

News 80

News Curata Marketing Film 80

Hootsuite

MAY 10, 2021

Even the tech giant, which abstained from traditional social media marketing for light-years by Internet standards, now posts regularly across multiple accounts and channels. Depending on the industry, companies may also run separate accounts for support, marketing, different verticals, divisions, and even recruitment.

Examples 145

Examples Company Social Media Apparel 145

Kikolani

SEPTEMBER 27, 2016

In 1996, Bill Gates declared that “ content is king ,” and, twenty years later, his words apply to marketing in ways he never anticipated. The success of content marketing makes sense. People don’t like to be told what to do, so marketers have to find ways to pitch a product or service without sounding presumptive or self-interested.

Tools 60

Tools Content Marketing ROI 60

Kikolani

SEPTEMBER 27, 2016

In 1996, Bill Gates declared that “ content is king ,” and, twenty years later, his words apply to marketing in ways he never anticipated. The success of content marketing makes sense. People don’t like to be told what to do, so marketers have to find ways to pitch a product or service without sounding presumptive or self-interested.

Tools 60

Tools Content Marketing ROI 60

Convince & Convert

APRIL 8, 2016

Now it’s March, and you’re probably working hard to implement all those new campaigns and initiatives you developed in December. The fact of the matter is, if you didn’t include a video marketing strategy as part of your broader content marketing plan, you’re missing out. It’s a fresh start—a chance to do marketing better.

Video 60

Video Marketing Hubspot Education 60

Buffer Social

JUNE 6, 2018

Here are just a few reasons why social media engagement is a vital part of any social media marketing strategy. — Sainsbury's (@sainsburys) January 10, 2014. — Sainsbury's (@sainsburys) January 10, 2014. — Marty Lawrence (@TeaAndCopy) January 10, 2014. It’s why we call it “social” media.

Social Media 111

Social Media Engagement Marketing How To 111

Hootsuite

AUGUST 26, 2019

Bonus: Download the free strategy guide that reveals how Hootsuite grew our Twitter following to over 8 million users and learn how you can put the tactics to work for your business. Or maybe you’ve teamed up for a product launch and want to promote a hashtag campaign. — Expedia (@Expedia) July 24, 2014.

Examples 111

Examples Twitter HootSuite Hashtag 111

ProBlogger

MARCH 13, 2017

Google wanted to introduce its Chrome browser to a more diverse market by bringing it to Thailand. But launching a product in a diverse market comes with its own challenges as you need to adapt your strategy according to cultural preferences. The campaign was met with approval by many Thai people, including the Prime Minister.

Products 53

Products Brands Campaign Reputation 53

Writtent Blog

AUGUST 20, 2014

But for marketing campaigns to be maximally effective, a copywriter must be able to produce copy that is persuasive and optimized. Top 20 Fundamentals of Great SEO Content Writing for 2014 – An informative post by Julia McCoy that runs you through the basics of search and content optimization. Quality content is great.

Resources 110

Resources SEO Forums Engineering 110

Sprout Social

JUNE 13, 2016

Marketing on Facebook requires a well-executed content strategy, but you don’t have to rely on organic reach alone. It does a great job of sparking interest and describing a product without overwhelming users with too much detail or marketing lingo. There’s no magic behind launching a successful Facebook Ad campaign. Learn More.

Examples 40

Examples Facebook Advertising Study 40

Hootsuite

NOVEMBER 18, 2015

What you’re left with is a series of numbers that should quickly show you whether you’re succeeding or failing at marketing on Twitter, and how you might improve. Analytics have been available to all users since August of 2014 (before that, access was a little more restricted to the big players and savvy users). Impressions over time.

Metrics 75

Metrics Analytics Twitter Module 75

Webbiquity SMM

MARCH 3, 2015

From humble beginnings, Twitter has grown to become an indispensable source for online news alerts as well as a vital marketing tool. Given the increasing level of social media noise, which advanced practices are most helpful for Twitter marketers today? Expert Twitter Marketing Tips and Tactics. Image credit: Buffer.

Tips 100

Tips Twitter How To Hashtag 100

Rebekah Radice

FEBRUARY 15, 2016

You’ve watched the surge in video marketing and probably even felt the tug to get involved. Marketers who didn’t respond to changing trends limped along. Below are the top social media trends that will transform your marketing efforts. It’s taken a passive relationship marketing approach and put it on steroids.

Trends 114

Trends Social Media Survey Mobile 114

Webbiquity SMM

JANUARY 5, 2016

As noted here previously, content marketing is now ubiquitous, with 93% of all marketers saying they do content marketing. All of those marketers are creating an enormous amount of content, which is making it difficult to stand out and rise above the noise. Image credit: HubSpot. These writers face the same challenge.

Content 60

Content B2B Marketing Hubspot 60